SlideShare a Scribd company logo
2013 survey results
Sponsored by
| Yesler | Software Shortlist | Maximizer CRM | Hanley Wood |
Marketing Report
Technology
Marketing
Group Partner
B2B CONTENT MARKETING TRENDS | Read the 2013 survey results
We would like to thank our sponsors for supporting the
2013 B2B Content Marketing Trends Report
Spiceworks | www.spiceworks.com
Called “the future of media” by Forbes, Spiceworks connects over 2.5 million IT professionals with 1,800 technology
brands. An IT application, community and content all rolled into one, Spiceworks helps technology vendors reach IT
pros as they’re managing their networks, collaborating with each other, and researching the products and services
they’ll spend more than $450 billion on each year.
Yesler | www.yesler.com
Yesler is a B2B marketing agency that applies an integrated, end-to-end framework to the marketing challenges of
technology companies so they can deliver predictable revenues, sustainable growth, and measurable results. We
provide expertise in research and strategy, content marketing, marketing automation, sales enablement, customer
engagement, and marketing analytics to make your marketing relevant and accountable - to your buyers, to your sales
team, and to the bottom line.
Software Shortlist | www.softwareshortlist.com
Software Shortlist is a trusted independent third party that provides free information and services to software buyers to
help them find relevant vendors. We believe innovative growing businesses are the heart & soul of economic progress,
and good software helps businesses improve their performance. We don’t sell software. We don’t develop it. We don’t
implement it. We focus solely on software selection. We provide a free shortlisting service for businesses, matching
requirements with relevant vendors from an extensive & growing network. If you’re thinking about how software could
improve your business, or you work with a software vendor, let’s talk.
Maximizer Software | www.maximizer.com
MaximizerSoftwaredeliversCustomerRelationshipManagement(CRM)softwaretomeettheneeds,budgetsandaccess
requirements of entrepreneurs, medium and small businesses and divisions of large enterprises. Easily configurable for
organizations in any industry, Maximizer CRM optimizes sales processes, enhances marketing initiatives, and, improves
customer service to ultimately boost productivity and revenue.
Hanley Wood | www.hanleywoodmarketing.com
Today, more than ever, what enriches and sustains your audience connections and relationships is content. Value-
adding information, interactions and experiences. Communications that inform, educate, even entertain. Hanley Wood
Marketing (HWM) has nearly 30 years of experience supporting corporate marketers and communicators with content
programs and services to reach and engage key audiences and accomplish big, measurable brand and business
objectives. Attract customers and prospects into community and conversations. Keep sales funnels flowing. Empower
sales reps and channel partners to be more efficient and effective. It’s all about strategic content. And we’re strategic
content marketers at our core.
2
Sponsors
B2B CONTENT MARKETING TRENDS | Read the 2013 survey results
Content marketing is going mainstream in 2013. B2B
marketers are increasingly using content marketing tactics
to engage B2B buyers with compelling content to educate,
inform, entertain and guide them along their buying journey.
But what’s behind the buzz and growing popularity of content
marketing? We conducted a survey with the 50,000+ member
B2B Technology Marketing Community on LinkedIn to get
answers to key questions like:
• What’s working and what’s not?
• Who is creating content and what are they creating?
• How do you measure content marketing results?
We received 815 responses and are excited to share the
results with you.
Thanks to everyone who participated in the survey!
Group Owner, B2B Technology Marketing Community
hhschulze@gmail.com | +1 302-383-5817
3
B2B buyer behavior has
been changing dramatically
over the last few years
as buyers become more
sophisticated, find new
ways to gather information
online and via social media.
90% of business buyers say
when they’re ready to buy,
they’ll find you.
*DemandGen Reports
Introduction
Holger Schulze
B2B CONTENT MARKETING TRENDS | Read the 2013 survey results
SURVEY HIGHLIGHTS
4
Content marketing is going mainstream and is becoming more sophisticated to
help marketers generate more leads and enable thought leadership.
The popularity of white papers as a content marketing format is declining relative
to interactive, easily digestible formats such as video.
More than 82 percent of B2B marketers are increasing their content production
over the next 12 months.
YouTube is gaining popularity as a social media platform to reach and engage
B2B audiences – Facebook is losing ground.
Marketing automation is on the rise. 61 percent of marketers use marketing
automation platforms, up from 43 percent last year.
Top-5 Trends in Content Marketing
1
2
3
4
5
B2B CONTENT MARKETING TRENDS | Read the 2013 survey results
of Content Marketing?Q1 WHAT ARE THE GOALS
Lead generation
Thought leadership / market education
Customer acquisition
Brand awareness
Lead nurturing
Website traffic
Customers loyalty / retention
Social media engagement
Channel enablement
0% 20% 40% 60% 80%
61%
49.9%
45.0%
41.0%
35.4%
27.8%
24.8%
13.1%
6.4%
71.3%
The top-3 goals of content marketing:
1. Lead generation (71 percent)
2. Thought leadership & market education (50 percent)
3. Customer acquisition (45 percent)
5
B2B CONTENT MARKETING TRENDS | Read the 2013 survey results
Marketing Tactics & Formats?Q2HOW EFFECTIVE ARE CONTENT
White papers on the other hand
experienced the biggest drop in
relative popularity - moving from
the number 2 spot in last year’s
survey down to number 6 today.
The three least popular content
formats are online games, printed
books and podcasts.
6
Customer testimonials
(89 percent) and case
studies (88 percent) are
the most effective
content marketing tactics.
Customer testimonials
Case studies
In-person events
Online articles
Videos
White papers
Product demos
Webinars / webcasts
Social media
Research reports
eNewsletters
Blogging
Slideware / presentations
Analyst reports
Press releases
Infographics
Polling / research
Virtual / online events
Microsites
eBooks
Mobile content
Community management / threading
Visual content (cartoons, memes)
Print magazines
Licensed / syndicated content
Advertorials
Branded apps
Podcasts
Printed books
Games
0% 20% 40% 60% 80% 100%
Effective
Ineffective
I don’t use it
B2B CONTENT MARKETING TRENDS | Read the 2013 survey results
elements of effective content?Q3WHAT ARE THE MOST IMPORTANT
So what are the ingredients of successful content?
Content success starts with audience relevance (71 percent), followed by engaging and compelling
storytelling (56 percent) that triggers a specific response (56 percent).
7
Audience relevance
Engaging and compelling storytelling
Triggers a response / action
Effectively delivers message
Originality
Re-usability
Well-edited copy
Custom content
Written for SEO
Easy to produce
Low cost
0% 20% 40% 60% 80%
40.0%
55.7%
56.0%
24.0%
17.6%
15.7%
15.3%
15.1%
8.2%
6.3%
71%
B2B CONTENT MARKETING TRENDS | Read the 2013 survey results
media in delivering content?Q4HOW EFFECTIVE IS SOCIAL
LinkedIn tops the list of the most
effective social media platforms
again with 85 percent (although
this number is likely skewed considering
the majority of survey respondents came
from the B2B Technology Marketing
Community on LinkedIn). The runner ups
are YouTube (impressive 73 percent, up
from 53 percent last year) and Twitter (65
percent, down from 70 percent last year).
Facebook on the other hand is quickly
losing popularity with B2B marketers
as a social media platform to reach and
engage B2B audiences (down to 39
percent from 54 percent last year).
8
LinkedIn
YouTube
Twitter
SlideShare
Facebook
Custom developed
communities
Google +
Vimeo
Pinterest
Flickr
Tumblr
Spiceworks
Instagram
Quora
Foursquare
StumbleUpon
0% 20% 40% 60% 80% 100%
Effective
Ineffective
I don’t use it
B2B CONTENT MARKETING TRENDS | Read the 2013 survey results
generate content?Q5HOW DO YOU
The vast majority of B2B marketers create content from scratch (93 percent).
9
Create content from scratch
Curate or syndicate third party content
Encourage user generated content
License / re-use existing content
0% 20% 40% 60% 80% 100%
34.4%
30.0%
27.5%
93%
B2B CONTENT MARKETING TRENDS | Read the 2013 survey results
measure the success of your content?Q6WHAT METRICS DO YOU USE TO
Web traffic is tied with views & downloads (both 63 percent) as the top metrics
used by B2B marketers to measure the success of content marketing.
The next most popular metric is sales opportunities (51 percent).
10
Web traffic / visits
Views / downloads
Sales opportunities
Sales lead quality
Sales lead quantity
Sales / revenue
Social media sharing
Customer feedback
Search engine rankings
Search rankings
Inbound links
Share of conversation
Don’t measure
0% 20% 40% 60% 80%
37.1%
46.1%
50.6%
51.2%
33.0%
32.8%
28.6%
21.6%
20.5%
16.0%
4.5%
63%
B2B CONTENT MARKETING TRENDS | Read the 2013 survey results
marketing strategy?Q7WHO DETERMINES CONTENT
In most companies, Corporate marketing sets content strategy (58 percent), followed by Product
marketing (38 percent), and the CEO / President / Owner (34 percent) in smaller companies that often don’t
have a dedicated marketing department.
11
Corporate marketing
Product marketing
CEO / president / owner
PR / communications
Sales
Demand generation
Field marketing
Product management
External agency / consultant
0% 20% 40% 60%
38.1%
33.5%
24.7%
21.2%
17.2%
16.5%
15.4%
10.6%
58%
B2B CONTENT MARKETING TRENDS | Read the 2013 survey results
Q8WHO CREATES CONTENT?
Corporate marketing is also the number one creator of content (56 percent),
followed by product marketing (47 percent) and subject matter experts (43 percent).
12
Corporate marketing
Product marketing
Subject matter experts
PR / communications
External agency / consultant
Product management
CEO / president / owner
Field marketing
Sales
Demand generation
Nobody
0% 20% 40% 60%
38.7%
42.9%
46.9%
29.4%
24.0%
22.8%
18.6%
13.9%
13.3%
0.2%
56%
B2B CONTENT MARKETING TRENDS | Read the 2013 survey results
Q9
Content marketing is mostly done in-house.
13
0
10%
5%
0%
15%
20%
25%
10 20 30 40 50 60 70 80 90 100 Don’t know
24.5%
18.8%
12.6%
9.0%
8.8%
4.5% 4.3%
3.0%
3.6%
1.7%
1.3%
8.1%
Percentage of content that is outsourced
Responses
creation do you outsource?
WHAT PERCENTAGE OF CONTENT
B2B CONTENT MARKETING TRENDS | Read the 2013 survey results
marketers outsource?Q10What content do
The most outsourced form
of content are videos
(31 percent) followed
by white papers (30 percent)
and research reports (27 percent).
14
Videos
White papers
Research reports
Infographics
Analyst reports
Case studies
Press releases
Online articles
Blogging
Social media
Webinars / webcasts
Polling / research
eBooks
Microsites
Customer testimonials
Visual content (cartoons, memes)
eNewsletters
Licensed / syndicated content
Mobile content
Advertorials
Virtual / online events
Print magazines
In-person events
Slideware / presentations
Branded apps
Community management / threading
Podcasts
Product demos
Games
Printed books
We don’t outsource any
0% 5% 10% 15% 20% 25% 30% 35%
29.3%
31%
27.0%
26.7%
26.3%
22.5%
20.8%
20.0%
19.6%
17.5%
17.3%
15.2%
14.7%
14.1%
13.7%
12.0%
11.8%
11.6%
10.7%
9.9%
9.5%
9.1%
9.1%
8.6%
8.4%
8.0%
7.4%
5.9%
5.7%
4.8%
4.6%
B2B CONTENT MARKETING TRENDS | Read the 2013 survey results
Q11
For 56 percent of companies, corporate marketing owns content marketing funds, followed by
the CEO / President / Owner (35 percent) in smaller companies. Product marketing owns the content marketing
budget in 24 percent of companies.
15
Corporate marketing
CEO / president / owner
Product marketing
PR / communications
Field marketing
Demand generation
Product management
Sales
External agency / consultant
0% 20% 40% 60%
34.5%
23.9%
15.3%
10.4%
8.2%
7.4%
3.8%
1.4%
56%
marketing budget?
WHO OWNS THE CONTENT
B2B CONTENT MARKETING TRENDS | Read the 2013 survey results
Q12
A plurality of companies allocates about 20 percent of marketing budget to content marketing.
16
0
10%
5%
0%
15%
20%
25%
10 30 40 50 60 70 80 90 100 Don’t know
20
2.9%
13.3%
15.2%
20.0%
8.7%
6.4%
3.9% 4.0%
3.7%
1.5%
0.6%
19.7%
Percentage of budget allocated to content
Responses
budget is allocated to content marketing?
WHAT PERCENTAGE OF MARKETING
B2B CONTENT MARKETING TRENDS | Read the 2013 survey results
Q13
More than 82 percent of marketers are increasing content production over the next 12
months, 32 percent of them significantly so. 17 percent of marketers expect volume to stay flat. Virtually no
marketers expect content production to decline.
17
32.0% | Increases significally
49.8% | Increases
16.8% | Stays flat
1.4% | Decreases
0% | Decreases significally
activity changing?
HOW IS CONTENT PRODUCTION
82%
B2B CONTENT MARKETING TRENDS | Read the 2013 survey results
Q14
The number one content
marketing challenge is
having enough time
and bandwidth to
create content
(55 percent), same as last
year. The next biggest
content marketing challenge
is producing truly engaging
content (49 percent) followed
by producing enough content
variety to serve the needs of
marketing programs
(39 percent).
18
Time / bandwidth to create content
Producing truly engaging content
Producing enough content variety
Talent to produce content
Getting content delivered to the right audiences
Measuring results
Lack of budget to produce content
Creating segment-specific content
No consistent content strategy
Inability to measure content effectiveness
Understanding buyer personas and decision stages
Buyers don’t want to register to consume content
Finding enough targeted contacts to offer the content to
Lack of process and integration across marketing
Poor content quality
Finding domain experts
Getting executive buy-in
Buyers’ attention span too short
Localizing content for international markets
0% 20% 40% 60%
49.2%
39.0%
35.3%
31.4%
27.6%
26.5%
26.5%
25.7%
25.5%
23.7%
17.8%
17.3%
14.7%
14.5%
14.3%
13.5%
12.9%
12.4%
55%
content marketing challenges?
WHAT ARE YOUR BIGGEST
B2B CONTENT MARKETING TRENDS | Read the 2013 survey results
Q15
The most popular dimension for segmenting content is product category
(46 percent), followed by vertical (41 percent) and buyer persona (41 percent).
The least popular segmentation dimension is company size with 15 percent. And 16 percent of marketers don’t
systematically segment content at all (compared to 20 percent last year).
19
segment content?
How do you
16.2%
By product / service category
By vertical
By buyer persona
By pain point
By stage in buying cycle
By company size
We do not systematically segment content
0% 10% 20% 30% 40% 50%
28.9%
34.8%
14.8%
41.2%
41.4%
46%
B2B CONTENT MARKETING TRENDS | Read the 2013 survey results
Q16
What is a manageable number of unique segments, personas, and stages to
produce marketing content for?
20
of B2B content marketing
MANAGING THE COMPLEXITY
We asked our B2B marketing
community, and the magic number is …
B2B CONTENT MARKETING TRENDS | Read the 2013 survey results
Q17
The most popular buying stages defined by B2B marketers are problem awareness (42 percent),
need recognition (35 percent) and purchase decision (29 percent). A whopping 30 percent of
marketers don’t categorize content by buying stage.
21
you use to categorize content?
WHAT BUYING STAGES DO
Problem awareness
Need recognition
Purchase decision
Vendor consideration
Vendor evaluation / validation (demo/eval)
Vendor and solution discovery
Vendor selection
Requirement definition
Advocacy / loyalty
Performance evaluation (post purchase)
Procurement
Priority shift
We don’t categorize content
by buying stage
0% 10% 20% 30% 40% 50%
26.6%
27.6%
28.9%
29.7%
34.8%
26.2%
23.0%
21.1%
16.2%
13.1%
10.1%
5.3%
42%
B2B CONTENT MARKETING TRENDS | Read the 2013 survey results
Q18
Adoption of marketing automation is on the rise as automation platforms mature.
37 percent of marketers use marketing automation to generate leads, 36 percent use it for lead
nurturing.
Only 39 percent of B2B marketers don’t use marketing automation at all – significantly down from 57
percent last year.
22
marketing automation
INTEGRATION WITH
We use marketing automation
to generate leads
We use mareting automation
to nurture leads
We actively create content to feed
automated campaigns
We use marketing automation to
engage with customers
We sporadically use content for
marketing automation campaigns
We don’t use marketing automation
0% 10% 20% 30% 40%
28.2%
36.1%
26.0%
15.1%
39.0%
37%
36.7%
B2B CONTENT MARKETING TRENDS | Read the 2013 survey results
The survey was completed by 815 marketers in June
of 2013. Here is a detailed breakdown of the survey
participant demographics.
23
SURVEY METHODOLOGY
Advertising / marketing
Software
High tech
Consulting
Professional services
Manufacturing
Business services (Other)
Internet / online services
Telecommunication
Publishing / media
Financial services
Healthcare / medical / pharma
Government
What industry is your company in?
0% 5% 10% 15% 20% 25%
Owner / CEO / president
VP
Specialist
Analyst
Intern
What is your job title?
0% 5% 10% 15% 20% 25% 30%
Director
Manager
How many employees work at your company worldwide?
20.4% | 10-99
30.9% | Fewer than 10
18.3% | 100-999
11.9% | 1,000-10,000
10.4% | 10,000+
Sales
Consultant
Product management
Operations
What is your functional role in your company?
0% 20% 40% 60% 80%
CEO / president / owner
Marketing / advertising
communications / PR
Engineering
B2B CONTENT MARKETING TRENDS | Read the 2013 survey results 24
THANK YOU
Many thanks to everybody who participated in this survey.
If you are interested in co-sponsoring upcoming surveys, or creating your
own survey report based on the wisdom of the 50,000 member B2B
marketing crowd in our B2B Technology Marketing Community, please
contact Holger Schulze at hhschulze@gmail.com or +1 302-383-5817.
About the B2B Technology Marketing Community on LinkedIn
With over 50,000 members, the B2B Technology Marketing
Community is the single largest LinkedIn group exclusively focused
on B2B technology marketing topics. This group is ideal for marketing
professionals in B2B high-tech industries to enable networking, sharing
of ideas, best practices and opportunities
Click to join the
B2B Technology
Marketing Community
on LinkedIn Technology
Marketing
Group Partner
Contact the Author
Holger Schulze
Group Owner, B2B Technology
Marketing Community (LinkedIn)
Email: hhschulze@gmail.com
Phone: +1 302-383-5817

More Related Content

Viewers also liked

Content Marketing Strategy Workshop
Content Marketing Strategy WorkshopContent Marketing Strategy Workshop
Content Marketing Strategy Workshop
Michael Brenner
 
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website VisitsContent Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
Hiten Shah
 
Business to business marketing ppt
Business to business marketing  pptBusiness to business marketing  ppt
Business to business marketing ppt
Sukriti Mal
 
Do You Struggle With Employee Recognition?
Do You Struggle With Employee Recognition?Do You Struggle With Employee Recognition?
Do You Struggle With Employee Recognition?
Elodie A.
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing Fails
Rand Fishkin
 
The Search for Meaning in B2B Marketing
The Search for Meaning in B2B MarketingThe Search for Meaning in B2B Marketing
The Search for Meaning in B2B Marketing
Velocity Partners
 
Social media insights - What most companies & brands don't know
Social media insights - What most companies & brands don't knowSocial media insights - What most companies & brands don't know
Social media insights - What most companies & brands don't know
Geek4Green
 
The Marketing Automation Blueprint for Success
The Marketing Automation Blueprint for SuccessThe Marketing Automation Blueprint for Success
The Marketing Automation Blueprint for Success
Act-On Software
 
Organizing for Marketing Automation Success
Organizing for Marketing Automation SuccessOrganizing for Marketing Automation Success
Organizing for Marketing Automation Success
Joe Gelata
 
De quantas visitas meu site precisa? (Marketing Digital)
De quantas visitas meu site precisa? (Marketing Digital)De quantas visitas meu site precisa? (Marketing Digital)
De quantas visitas meu site precisa? (Marketing Digital)
Raphael Farinazzo
 

Viewers also liked (10)

Content Marketing Strategy Workshop
Content Marketing Strategy WorkshopContent Marketing Strategy Workshop
Content Marketing Strategy Workshop
 
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website VisitsContent Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
 
Business to business marketing ppt
Business to business marketing  pptBusiness to business marketing  ppt
Business to business marketing ppt
 
Do You Struggle With Employee Recognition?
Do You Struggle With Employee Recognition?Do You Struggle With Employee Recognition?
Do You Struggle With Employee Recognition?
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing Fails
 
The Search for Meaning in B2B Marketing
The Search for Meaning in B2B MarketingThe Search for Meaning in B2B Marketing
The Search for Meaning in B2B Marketing
 
Social media insights - What most companies & brands don't know
Social media insights - What most companies & brands don't knowSocial media insights - What most companies & brands don't know
Social media insights - What most companies & brands don't know
 
The Marketing Automation Blueprint for Success
The Marketing Automation Blueprint for SuccessThe Marketing Automation Blueprint for Success
The Marketing Automation Blueprint for Success
 
Organizing for Marketing Automation Success
Organizing for Marketing Automation SuccessOrganizing for Marketing Automation Success
Organizing for Marketing Automation Success
 
De quantas visitas meu site precisa? (Marketing Digital)
De quantas visitas meu site precisa? (Marketing Digital)De quantas visitas meu site precisa? (Marketing Digital)
De quantas visitas meu site precisa? (Marketing Digital)
 

Recently uploaded

The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
Stephen Cashman
 
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoAuthentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Corey Perlman, Social Media Speaker and Consultant
 
Digital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on SustainabilityDigital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on Sustainability
sssourabhsharma
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
CLIVE MINCHIN
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
taqyea
 
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Kirill Klimov
 
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
my Pandit
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
MJ Global
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
Adnet Communications
 
Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
JeremyPeirce1
 
How to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM SoftwareHow to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM Software
SalesTown
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
Christian Dahlen
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
AnnySerafinaLove
 
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfThe 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
thesiliconleaders
 
Structural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for BuildingsStructural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for Buildings
Chandresh Chudasama
 
Mastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnapMastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnap
Norma Mushkat Gaffin
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
CA Dr. Prithvi Ranjan Parhi
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
FelixPerez547899
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
ecamare2
 

Recently uploaded (20)

The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
 
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoAuthentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
 
Digital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on SustainabilityDigital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on Sustainability
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
 
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
 
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
 
Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
 
How to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM SoftwareHow to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM Software
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
 
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfThe 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
 
Structural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for BuildingsStructural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for Buildings
 
Mastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnapMastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnap
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
 

B2B Content Marketing Trends 2013

  • 1. 2013 survey results Sponsored by | Yesler | Software Shortlist | Maximizer CRM | Hanley Wood | Marketing Report Technology Marketing Group Partner
  • 2. B2B CONTENT MARKETING TRENDS | Read the 2013 survey results We would like to thank our sponsors for supporting the 2013 B2B Content Marketing Trends Report Spiceworks | www.spiceworks.com Called “the future of media” by Forbes, Spiceworks connects over 2.5 million IT professionals with 1,800 technology brands. An IT application, community and content all rolled into one, Spiceworks helps technology vendors reach IT pros as they’re managing their networks, collaborating with each other, and researching the products and services they’ll spend more than $450 billion on each year. Yesler | www.yesler.com Yesler is a B2B marketing agency that applies an integrated, end-to-end framework to the marketing challenges of technology companies so they can deliver predictable revenues, sustainable growth, and measurable results. We provide expertise in research and strategy, content marketing, marketing automation, sales enablement, customer engagement, and marketing analytics to make your marketing relevant and accountable - to your buyers, to your sales team, and to the bottom line. Software Shortlist | www.softwareshortlist.com Software Shortlist is a trusted independent third party that provides free information and services to software buyers to help them find relevant vendors. We believe innovative growing businesses are the heart & soul of economic progress, and good software helps businesses improve their performance. We don’t sell software. We don’t develop it. We don’t implement it. We focus solely on software selection. We provide a free shortlisting service for businesses, matching requirements with relevant vendors from an extensive & growing network. If you’re thinking about how software could improve your business, or you work with a software vendor, let’s talk. Maximizer Software | www.maximizer.com MaximizerSoftwaredeliversCustomerRelationshipManagement(CRM)softwaretomeettheneeds,budgetsandaccess requirements of entrepreneurs, medium and small businesses and divisions of large enterprises. Easily configurable for organizations in any industry, Maximizer CRM optimizes sales processes, enhances marketing initiatives, and, improves customer service to ultimately boost productivity and revenue. Hanley Wood | www.hanleywoodmarketing.com Today, more than ever, what enriches and sustains your audience connections and relationships is content. Value- adding information, interactions and experiences. Communications that inform, educate, even entertain. Hanley Wood Marketing (HWM) has nearly 30 years of experience supporting corporate marketers and communicators with content programs and services to reach and engage key audiences and accomplish big, measurable brand and business objectives. Attract customers and prospects into community and conversations. Keep sales funnels flowing. Empower sales reps and channel partners to be more efficient and effective. It’s all about strategic content. And we’re strategic content marketers at our core. 2 Sponsors
  • 3. B2B CONTENT MARKETING TRENDS | Read the 2013 survey results Content marketing is going mainstream in 2013. B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. But what’s behind the buzz and growing popularity of content marketing? We conducted a survey with the 50,000+ member B2B Technology Marketing Community on LinkedIn to get answers to key questions like: • What’s working and what’s not? • Who is creating content and what are they creating? • How do you measure content marketing results? We received 815 responses and are excited to share the results with you. Thanks to everyone who participated in the survey! Group Owner, B2B Technology Marketing Community hhschulze@gmail.com | +1 302-383-5817 3 B2B buyer behavior has been changing dramatically over the last few years as buyers become more sophisticated, find new ways to gather information online and via social media. 90% of business buyers say when they’re ready to buy, they’ll find you. *DemandGen Reports Introduction Holger Schulze
  • 4. B2B CONTENT MARKETING TRENDS | Read the 2013 survey results SURVEY HIGHLIGHTS 4 Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership. The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video. More than 82 percent of B2B marketers are increasing their content production over the next 12 months. YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground. Marketing automation is on the rise. 61 percent of marketers use marketing automation platforms, up from 43 percent last year. Top-5 Trends in Content Marketing 1 2 3 4 5
  • 5. B2B CONTENT MARKETING TRENDS | Read the 2013 survey results of Content Marketing?Q1 WHAT ARE THE GOALS Lead generation Thought leadership / market education Customer acquisition Brand awareness Lead nurturing Website traffic Customers loyalty / retention Social media engagement Channel enablement 0% 20% 40% 60% 80% 61% 49.9% 45.0% 41.0% 35.4% 27.8% 24.8% 13.1% 6.4% 71.3% The top-3 goals of content marketing: 1. Lead generation (71 percent) 2. Thought leadership & market education (50 percent) 3. Customer acquisition (45 percent) 5
  • 6. B2B CONTENT MARKETING TRENDS | Read the 2013 survey results Marketing Tactics & Formats?Q2HOW EFFECTIVE ARE CONTENT White papers on the other hand experienced the biggest drop in relative popularity - moving from the number 2 spot in last year’s survey down to number 6 today. The three least popular content formats are online games, printed books and podcasts. 6 Customer testimonials (89 percent) and case studies (88 percent) are the most effective content marketing tactics. Customer testimonials Case studies In-person events Online articles Videos White papers Product demos Webinars / webcasts Social media Research reports eNewsletters Blogging Slideware / presentations Analyst reports Press releases Infographics Polling / research Virtual / online events Microsites eBooks Mobile content Community management / threading Visual content (cartoons, memes) Print magazines Licensed / syndicated content Advertorials Branded apps Podcasts Printed books Games 0% 20% 40% 60% 80% 100% Effective Ineffective I don’t use it
  • 7. B2B CONTENT MARKETING TRENDS | Read the 2013 survey results elements of effective content?Q3WHAT ARE THE MOST IMPORTANT So what are the ingredients of successful content? Content success starts with audience relevance (71 percent), followed by engaging and compelling storytelling (56 percent) that triggers a specific response (56 percent). 7 Audience relevance Engaging and compelling storytelling Triggers a response / action Effectively delivers message Originality Re-usability Well-edited copy Custom content Written for SEO Easy to produce Low cost 0% 20% 40% 60% 80% 40.0% 55.7% 56.0% 24.0% 17.6% 15.7% 15.3% 15.1% 8.2% 6.3% 71%
  • 8. B2B CONTENT MARKETING TRENDS | Read the 2013 survey results media in delivering content?Q4HOW EFFECTIVE IS SOCIAL LinkedIn tops the list of the most effective social media platforms again with 85 percent (although this number is likely skewed considering the majority of survey respondents came from the B2B Technology Marketing Community on LinkedIn). The runner ups are YouTube (impressive 73 percent, up from 53 percent last year) and Twitter (65 percent, down from 70 percent last year). Facebook on the other hand is quickly losing popularity with B2B marketers as a social media platform to reach and engage B2B audiences (down to 39 percent from 54 percent last year). 8 LinkedIn YouTube Twitter SlideShare Facebook Custom developed communities Google + Vimeo Pinterest Flickr Tumblr Spiceworks Instagram Quora Foursquare StumbleUpon 0% 20% 40% 60% 80% 100% Effective Ineffective I don’t use it
  • 9. B2B CONTENT MARKETING TRENDS | Read the 2013 survey results generate content?Q5HOW DO YOU The vast majority of B2B marketers create content from scratch (93 percent). 9 Create content from scratch Curate or syndicate third party content Encourage user generated content License / re-use existing content 0% 20% 40% 60% 80% 100% 34.4% 30.0% 27.5% 93%
  • 10. B2B CONTENT MARKETING TRENDS | Read the 2013 survey results measure the success of your content?Q6WHAT METRICS DO YOU USE TO Web traffic is tied with views & downloads (both 63 percent) as the top metrics used by B2B marketers to measure the success of content marketing. The next most popular metric is sales opportunities (51 percent). 10 Web traffic / visits Views / downloads Sales opportunities Sales lead quality Sales lead quantity Sales / revenue Social media sharing Customer feedback Search engine rankings Search rankings Inbound links Share of conversation Don’t measure 0% 20% 40% 60% 80% 37.1% 46.1% 50.6% 51.2% 33.0% 32.8% 28.6% 21.6% 20.5% 16.0% 4.5% 63%
  • 11. B2B CONTENT MARKETING TRENDS | Read the 2013 survey results marketing strategy?Q7WHO DETERMINES CONTENT In most companies, Corporate marketing sets content strategy (58 percent), followed by Product marketing (38 percent), and the CEO / President / Owner (34 percent) in smaller companies that often don’t have a dedicated marketing department. 11 Corporate marketing Product marketing CEO / president / owner PR / communications Sales Demand generation Field marketing Product management External agency / consultant 0% 20% 40% 60% 38.1% 33.5% 24.7% 21.2% 17.2% 16.5% 15.4% 10.6% 58%
  • 12. B2B CONTENT MARKETING TRENDS | Read the 2013 survey results Q8WHO CREATES CONTENT? Corporate marketing is also the number one creator of content (56 percent), followed by product marketing (47 percent) and subject matter experts (43 percent). 12 Corporate marketing Product marketing Subject matter experts PR / communications External agency / consultant Product management CEO / president / owner Field marketing Sales Demand generation Nobody 0% 20% 40% 60% 38.7% 42.9% 46.9% 29.4% 24.0% 22.8% 18.6% 13.9% 13.3% 0.2% 56%
  • 13. B2B CONTENT MARKETING TRENDS | Read the 2013 survey results Q9 Content marketing is mostly done in-house. 13 0 10% 5% 0% 15% 20% 25% 10 20 30 40 50 60 70 80 90 100 Don’t know 24.5% 18.8% 12.6% 9.0% 8.8% 4.5% 4.3% 3.0% 3.6% 1.7% 1.3% 8.1% Percentage of content that is outsourced Responses creation do you outsource? WHAT PERCENTAGE OF CONTENT
  • 14. B2B CONTENT MARKETING TRENDS | Read the 2013 survey results marketers outsource?Q10What content do The most outsourced form of content are videos (31 percent) followed by white papers (30 percent) and research reports (27 percent). 14 Videos White papers Research reports Infographics Analyst reports Case studies Press releases Online articles Blogging Social media Webinars / webcasts Polling / research eBooks Microsites Customer testimonials Visual content (cartoons, memes) eNewsletters Licensed / syndicated content Mobile content Advertorials Virtual / online events Print magazines In-person events Slideware / presentations Branded apps Community management / threading Podcasts Product demos Games Printed books We don’t outsource any 0% 5% 10% 15% 20% 25% 30% 35% 29.3% 31% 27.0% 26.7% 26.3% 22.5% 20.8% 20.0% 19.6% 17.5% 17.3% 15.2% 14.7% 14.1% 13.7% 12.0% 11.8% 11.6% 10.7% 9.9% 9.5% 9.1% 9.1% 8.6% 8.4% 8.0% 7.4% 5.9% 5.7% 4.8% 4.6%
  • 15. B2B CONTENT MARKETING TRENDS | Read the 2013 survey results Q11 For 56 percent of companies, corporate marketing owns content marketing funds, followed by the CEO / President / Owner (35 percent) in smaller companies. Product marketing owns the content marketing budget in 24 percent of companies. 15 Corporate marketing CEO / president / owner Product marketing PR / communications Field marketing Demand generation Product management Sales External agency / consultant 0% 20% 40% 60% 34.5% 23.9% 15.3% 10.4% 8.2% 7.4% 3.8% 1.4% 56% marketing budget? WHO OWNS THE CONTENT
  • 16. B2B CONTENT MARKETING TRENDS | Read the 2013 survey results Q12 A plurality of companies allocates about 20 percent of marketing budget to content marketing. 16 0 10% 5% 0% 15% 20% 25% 10 30 40 50 60 70 80 90 100 Don’t know 20 2.9% 13.3% 15.2% 20.0% 8.7% 6.4% 3.9% 4.0% 3.7% 1.5% 0.6% 19.7% Percentage of budget allocated to content Responses budget is allocated to content marketing? WHAT PERCENTAGE OF MARKETING
  • 17. B2B CONTENT MARKETING TRENDS | Read the 2013 survey results Q13 More than 82 percent of marketers are increasing content production over the next 12 months, 32 percent of them significantly so. 17 percent of marketers expect volume to stay flat. Virtually no marketers expect content production to decline. 17 32.0% | Increases significally 49.8% | Increases 16.8% | Stays flat 1.4% | Decreases 0% | Decreases significally activity changing? HOW IS CONTENT PRODUCTION 82%
  • 18. B2B CONTENT MARKETING TRENDS | Read the 2013 survey results Q14 The number one content marketing challenge is having enough time and bandwidth to create content (55 percent), same as last year. The next biggest content marketing challenge is producing truly engaging content (49 percent) followed by producing enough content variety to serve the needs of marketing programs (39 percent). 18 Time / bandwidth to create content Producing truly engaging content Producing enough content variety Talent to produce content Getting content delivered to the right audiences Measuring results Lack of budget to produce content Creating segment-specific content No consistent content strategy Inability to measure content effectiveness Understanding buyer personas and decision stages Buyers don’t want to register to consume content Finding enough targeted contacts to offer the content to Lack of process and integration across marketing Poor content quality Finding domain experts Getting executive buy-in Buyers’ attention span too short Localizing content for international markets 0% 20% 40% 60% 49.2% 39.0% 35.3% 31.4% 27.6% 26.5% 26.5% 25.7% 25.5% 23.7% 17.8% 17.3% 14.7% 14.5% 14.3% 13.5% 12.9% 12.4% 55% content marketing challenges? WHAT ARE YOUR BIGGEST
  • 19. B2B CONTENT MARKETING TRENDS | Read the 2013 survey results Q15 The most popular dimension for segmenting content is product category (46 percent), followed by vertical (41 percent) and buyer persona (41 percent). The least popular segmentation dimension is company size with 15 percent. And 16 percent of marketers don’t systematically segment content at all (compared to 20 percent last year). 19 segment content? How do you 16.2% By product / service category By vertical By buyer persona By pain point By stage in buying cycle By company size We do not systematically segment content 0% 10% 20% 30% 40% 50% 28.9% 34.8% 14.8% 41.2% 41.4% 46%
  • 20. B2B CONTENT MARKETING TRENDS | Read the 2013 survey results Q16 What is a manageable number of unique segments, personas, and stages to produce marketing content for? 20 of B2B content marketing MANAGING THE COMPLEXITY We asked our B2B marketing community, and the magic number is …
  • 21. B2B CONTENT MARKETING TRENDS | Read the 2013 survey results Q17 The most popular buying stages defined by B2B marketers are problem awareness (42 percent), need recognition (35 percent) and purchase decision (29 percent). A whopping 30 percent of marketers don’t categorize content by buying stage. 21 you use to categorize content? WHAT BUYING STAGES DO Problem awareness Need recognition Purchase decision Vendor consideration Vendor evaluation / validation (demo/eval) Vendor and solution discovery Vendor selection Requirement definition Advocacy / loyalty Performance evaluation (post purchase) Procurement Priority shift We don’t categorize content by buying stage 0% 10% 20% 30% 40% 50% 26.6% 27.6% 28.9% 29.7% 34.8% 26.2% 23.0% 21.1% 16.2% 13.1% 10.1% 5.3% 42%
  • 22. B2B CONTENT MARKETING TRENDS | Read the 2013 survey results Q18 Adoption of marketing automation is on the rise as automation platforms mature. 37 percent of marketers use marketing automation to generate leads, 36 percent use it for lead nurturing. Only 39 percent of B2B marketers don’t use marketing automation at all – significantly down from 57 percent last year. 22 marketing automation INTEGRATION WITH We use marketing automation to generate leads We use mareting automation to nurture leads We actively create content to feed automated campaigns We use marketing automation to engage with customers We sporadically use content for marketing automation campaigns We don’t use marketing automation 0% 10% 20% 30% 40% 28.2% 36.1% 26.0% 15.1% 39.0% 37% 36.7%
  • 23. B2B CONTENT MARKETING TRENDS | Read the 2013 survey results The survey was completed by 815 marketers in June of 2013. Here is a detailed breakdown of the survey participant demographics. 23 SURVEY METHODOLOGY Advertising / marketing Software High tech Consulting Professional services Manufacturing Business services (Other) Internet / online services Telecommunication Publishing / media Financial services Healthcare / medical / pharma Government What industry is your company in? 0% 5% 10% 15% 20% 25% Owner / CEO / president VP Specialist Analyst Intern What is your job title? 0% 5% 10% 15% 20% 25% 30% Director Manager How many employees work at your company worldwide? 20.4% | 10-99 30.9% | Fewer than 10 18.3% | 100-999 11.9% | 1,000-10,000 10.4% | 10,000+ Sales Consultant Product management Operations What is your functional role in your company? 0% 20% 40% 60% 80% CEO / president / owner Marketing / advertising communications / PR Engineering
  • 24. B2B CONTENT MARKETING TRENDS | Read the 2013 survey results 24 THANK YOU Many thanks to everybody who participated in this survey. If you are interested in co-sponsoring upcoming surveys, or creating your own survey report based on the wisdom of the 50,000 member B2B marketing crowd in our B2B Technology Marketing Community, please contact Holger Schulze at hhschulze@gmail.com or +1 302-383-5817. About the B2B Technology Marketing Community on LinkedIn With over 50,000 members, the B2B Technology Marketing Community is the single largest LinkedIn group exclusively focused on B2B technology marketing topics. This group is ideal for marketing professionals in B2B high-tech industries to enable networking, sharing of ideas, best practices and opportunities Click to join the B2B Technology Marketing Community on LinkedIn Technology Marketing Group Partner Contact the Author Holger Schulze Group Owner, B2B Technology Marketing Community (LinkedIn) Email: hhschulze@gmail.com Phone: +1 302-383-5817