SlideShare a Scribd company logo
@B_M
                                   #BMGlobalSocial
  facebook.com/Burson-Marsteller

bm.com/social
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6   Source: Visible Technologies
7   Source: Visible Technologies
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10 Source: Twitter
11 Source: Facebook
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15 Source: Burson-Marsteller
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20 Source: Burson-Marsteller
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23 Source: Burson-Marsteller
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10.1                    10.4

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             5.8
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    2010



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32 Source: Burson-Marsteller
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41 Source: Burson-Marsteller’s upcoming Latin America Social Media Check-Up 2012
2010




                                                                                   2012


42 Source: Burson-Marsteller’s upcoming Latin America Social Media Check-Up 2012
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44
45 Source: Burson-Marsteller Asia-Pacific Social Media Study 2011
46 Source: http://asiancorrespondent.com/tag/asia-mobile-use/
Dallas Lawrence                           Zaheer Nooruddin                                Matthias Lüfkens
     Chief Global Digital Strategist           Asia-Pacific                                    Europe, Middle East and Africa

     +1-310-309-6677                           +852-2963-6775                                  +41-22-593-6926
     Dallas.Lawrence@bm.com                    Zaheer.Nooruddin@bm.com                         Matthias.Luefkens@bm.com
     @dallaslawrence                           @Digible                                        @luefkens



     Cely Carmo                                Michael Bassik
     Latin America                             United States

     +55-11-3-094-2256                         +1-212-614-4165
     Cely.Carmo@bm.com                         Michael.Bassik@bm.com
     @celycarmo                                @mbassik




     Paul Cordasco
     Managing Director, Global
     Marketing

     +1-212-614-4522
     Paul.Cordasco@bm.com
     @PaulCordasco



                                       @B_M   facebook.com/Burson-Marsteller   bm.com/social
47

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Burson-Marsteller Global Social Media Check-Up 2012

Editor's Notes

  1. Full text: When Burson-Marsteller first launched our annual Global Social Media Check-up in 2010, the Fortune Global 100 were just beginning to use social media as a serious communications platform. In 2010, most companies simply used these channels to broadcast corporate messages. In 2011, the Fortune Global 100 started to engage with users on social media. The companies became active participants in online conversations.
  2. Full text:The vast number of conversations happening online mean that we’ve exited a time when companies and brands could tally and sort through all of their media mentions each morning. We’re entering a new age of monitoring and evaluation.
  3. Full text: As corporations have increased their presence on social platforms, they have also become increasingly engaged.
  4. Full text: Not only are companies engaging with stakeholders on social media, but they are creating multiple accounts to target audiences by geography, topic or service.
  5. http://pinterest.com/tesco/http://pinterest.com/walmart/http://pinterest.com/nestlekitchens/
  6. So many accounts so they can serve their stakeholders across different geographies, with different interests and many in different languageshttps://www.facebook.com/vodafoneDEhttps://www.facebook.com/vodafoneithttps://www.facebook.com/vodafoneUK
  7. Mobile usage to reach 4.2 billion by 2016Cisco predicts that 90% of web traffic will be video in 2015Companies are empowering social throughout their organizational functions and systems