SlideShare a Scribd company logo
The small
business
opportunity for
developers
February 2015
Avi Golan
GM/ VP Intuit Developer
@IntuitDevGM
2
1M
New employees
managed
within QBO
$2T
commerce
through QB
$1.5T
Commerce
managed
through QBO
100M
Created
invoices from
within QBO
32M
New customers
served by QBO
$6.6B
Online and mobile
charge volume
91,000
Active mobile
QBO users
796
apps connect
to QBO
350,000
Online
payroll subs
29M
U.S. small
businesses
115,000
QBO
accountants
840,000
QBO paid
subscribers Access
to
600M
small businesses
worldwide
and the
ecosystem
around them
The opportunity:
840,000
QBO paid
subscribers
115,000
QBO
accountants
29M
U.S. small
businesses
350,000
Online
payroll subs
796
apps connect
to QBO
91,000
Active mobile
QBO users
$6.6B
Online and mobile
charge volume
100M
Created
invoices from
within QBO
32M
New customers
served by QBO
$1.5T
Commerce
managed
through QBO
$2T
commerce
through QB
1M
New employees
managed
within QBO
3
Intuit’s mission:
To improve our customers’
financial lives so profoundly…
they can’t imagine going
back to the old way
4
Intuit’s vision:
The operating system behind small business success
Simple and
integrated
Grow the
business!
Grow the
practice!
Manage
my firm!
Collaborate
with
clients!
Transact
with
customers!
Manage
employees!
Open and multi-platform
one cloud
Global Browsers
Other appsIntuit apps
MobilePC / Mac
Made by and for
EVERY business
840,000
Use QuickBooks worldwide
36,872
Are businesses just like yours
9,982
Are located right nearby
5
Delivering on the opportunities:
6
Intuit Developer vision:
Every small business app
is on the QuickBooks platform
Built as a single,
open platform
for Intuit and third
party developers
SMBs find the
“right for me” app
on the platform
7
QuickBooks:
Single,
open
platform
Payments
itDuzzitAccounting
Payroll
Partner
Ecosystem
Platform
APIs
APIs
Every small
business app
connects to
QBO platform
8
Four key ingredients to take you from
idea to app
Rich and durable APIs
Developer productivity tools
Developer experience
Discovery and adoption
9
Large, rapidly growing, developer ecosystem
684KApps.com unique visits / mo.
10,600+
Global QBO
Developers
796
QBO Apps
9x Growth
1,000 80
150MQBO platform API calls
App to QBO
Connections
79,150+
6,600
App Penetration
With in QBO
9.5%
1%
10
• 15 min to first QuickBooks call
• Sandbox & sample apps
• Instant publishing
• QuickBooks & Payments API
Developer Experience:
developer.intuit.com
11
The ultimate small business app store
“Right
for Me”
Apps
Global
Reach
One
App Store
12
Our goal:
YOUR SUCCESS!
Time to publish
apps in two
weeks or less
Day 1: Instant
Sandbox
access with
sample data
10k
development
hours / 400
engineers
On-going
tracking of app
performance
Instant
exposure to
QBO users on
our apps store
1313
Partners like you complete the ecosystem
14
CONNECT
with us!
@ Developer Week SF
• Visit us @ Expo Booth 206
• Attend our Developer
Workshop
Topic: Connecting Your App with
Rich Financial Data: Taking Advantage
of Intuit’s QuickBooks Platform
Date and time: Today @ 2:00pm
Location: Stage 6 @ Pier 27
Social & Online
• @IntuitDev
• developer.intuit.com
• apps.intuit.com
Thank
you

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The Small Business Opportunity for Developers

  • 1. The small business opportunity for developers February 2015 Avi Golan GM/ VP Intuit Developer @IntuitDevGM
  • 2. 2 1M New employees managed within QBO $2T commerce through QB $1.5T Commerce managed through QBO 100M Created invoices from within QBO 32M New customers served by QBO $6.6B Online and mobile charge volume 91,000 Active mobile QBO users 796 apps connect to QBO 350,000 Online payroll subs 29M U.S. small businesses 115,000 QBO accountants 840,000 QBO paid subscribers Access to 600M small businesses worldwide and the ecosystem around them The opportunity: 840,000 QBO paid subscribers 115,000 QBO accountants 29M U.S. small businesses 350,000 Online payroll subs 796 apps connect to QBO 91,000 Active mobile QBO users $6.6B Online and mobile charge volume 100M Created invoices from within QBO 32M New customers served by QBO $1.5T Commerce managed through QBO $2T commerce through QB 1M New employees managed within QBO
  • 3. 3 Intuit’s mission: To improve our customers’ financial lives so profoundly… they can’t imagine going back to the old way
  • 4. 4 Intuit’s vision: The operating system behind small business success Simple and integrated Grow the business! Grow the practice! Manage my firm! Collaborate with clients! Transact with customers! Manage employees! Open and multi-platform one cloud Global Browsers Other appsIntuit apps MobilePC / Mac Made by and for EVERY business 840,000 Use QuickBooks worldwide 36,872 Are businesses just like yours 9,982 Are located right nearby
  • 5. 5 Delivering on the opportunities:
  • 6. 6 Intuit Developer vision: Every small business app is on the QuickBooks platform Built as a single, open platform for Intuit and third party developers SMBs find the “right for me” app on the platform
  • 8. 8 Four key ingredients to take you from idea to app Rich and durable APIs Developer productivity tools Developer experience Discovery and adoption
  • 9. 9 Large, rapidly growing, developer ecosystem 684KApps.com unique visits / mo. 10,600+ Global QBO Developers 796 QBO Apps 9x Growth 1,000 80 150MQBO platform API calls App to QBO Connections 79,150+ 6,600 App Penetration With in QBO 9.5% 1%
  • 10. 10 • 15 min to first QuickBooks call • Sandbox & sample apps • Instant publishing • QuickBooks & Payments API Developer Experience: developer.intuit.com
  • 11. 11 The ultimate small business app store “Right for Me” Apps Global Reach One App Store
  • 12. 12 Our goal: YOUR SUCCESS! Time to publish apps in two weeks or less Day 1: Instant Sandbox access with sample data 10k development hours / 400 engineers On-going tracking of app performance Instant exposure to QBO users on our apps store
  • 13. 1313 Partners like you complete the ecosystem
  • 14. 14 CONNECT with us! @ Developer Week SF • Visit us @ Expo Booth 206 • Attend our Developer Workshop Topic: Connecting Your App with Rich Financial Data: Taking Advantage of Intuit’s QuickBooks Platform Date and time: Today @ 2:00pm Location: Stage 6 @ Pier 27 Social & Online • @IntuitDev • developer.intuit.com • apps.intuit.com