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Revenue Management


8 Simple rules to optimize your RevPAR
8 Simple rules to optimize your RevPAR

                  The right
 A               customers


 B            At the right time


                At the right
 C                  price


                   8 Simple rules to optimize your RevPAR   2
The right
   A                    customers



   1       Segment your customer types

   2       Give your customers what they want/need

   3       Build your CRM and recommendations




8 simple rules to optimize your RevPAR               3
1        Segment your customer types


                                                      Trip purpose

                                    Business                          Leisure



               Individuals    contract   occasional      regular     occasional     reco
Trip mode




                Groups        contract   occasional          local              foreign




            8 simple rules to optimize your RevPAR                                         4
2 Give your customers what they want/ need
                        Tourism                   Business



Channels




           Early Booking rate
 Rates     Non refundable
                                  Flexible rate




           Bottle of champagne    Airport transfer
 Extras    Excursion              Breakfast




                                                             5
3 Build your CRM and recommendations


 Cross and Upsell




   Comments
   and ratings




Recommendations




8 simple rules to optimize your RevPAR   6
3 Build your CRM and recommendations

 1 Fan  130 friends*
1,000 Fans  130,000 friends




*http://www.facebook.com/press/info.php?statistics   7
3 Build your CRM and recommendations




8 simple rules to optimize your RevPAR   8
3 Availpro Facebook Engine

   Customisable Facebook page: picture and text
   Rates available only to fans
   Recommendation engine for your fans
   Improved booking experience for your clients
   100% integrated in Facebook



The most advanced Facebook
       engine on the market!
     500 hotels already use it
                   worldwide




                                                  9
At the right
B                        time



4        Anticipating events & special days


5       Different channels for different segments


6        Managing event dates




8 simple rules to optimize your RevPAR              10
4 Anticipating events & special days




                Use the excel reports for
                advanced analysis



8 simple rules to optimize your RevPAR      11
5 Different channels for different segments
                                                    NEW




NEW




                                                NEW

             NEW


  8 simple rules to optimize your RevPAR            12
6 Managing event dates
               Use restrictions to optimise events




       Tues   Wed    Thurs            Tues   Wed     Thurs



8 simple rules to optimize your RevPAR                       13
6 Managing event dates
With Availpro, all restrictions are available and adjustable for
each day

   Minimum stay
   Maximum stay
   Closed to arrival
   Maximum sales price




                                                                   14
At the right
    c                       price



    7      Manage your many rates



    8      Watch your market (and your parity)




8 simple rules to optimize your RevPAR           15
7 Manage your many rates
   Use reports to analyse sales and segments

                                          A report by price / channel
                                          gives an overview over
                                          different periods effective
                                          key




8 simple rules to optimize your RevPAR                              16
7 Manage your many rates


 • For one day event, you want to change the price of all tariffs
   and all room types on all channels


 With Availpro,
 it is possible in 1 click!




8 simple rules to optimize your RevPAR                              17
7 Manage your many rates

 • The different rates are
   calculated automatically
   from the BAR
 • The prices of the various
   rooms are automatically
   calculated from the double
   room
 • Rates are updated
   automatically and in real
   time on all channels.



8 simple rules to optimize your RevPAR   18
8 Manage your many rates




  A clear and simple vision:
    Price of my main competitors
    My position in relation to my competitors
    My sales and availability
    My rate parity and that of my competitors


8 simple rules to optimize your RevPAR          19
8   Watch your market (and your parity)




8 simple rules to optimize your RevPAR       20
8   Watch your market (and your parity)




8 simple rules to optimize your RevPAR       21
8 Watch your market (and your parity)




8 simple rules to optimize your RevPAR     22
Revenue Management with Availpro
   Centralised management
   of distribution
   Price change – 1 click
   Complete management
   of all types of restrictions
   Rate Screening simple,
   integrated
   Report complete sales
   and export



                              Availpro is the ideal tool for a Revenue
                              Manager to scrutinize the key figures of
                                  his/her hotel and competition.

8 simple rules to optimize your RevPAR                              23
Thank your for your attention!
                   Any questions or remarks?


I remain at your disposal after this conference…




                                Jennifer Frederiksen
                                       Directrice des ventes
                                 jfrederiksen@availpro.com
                                           01 58 62 58 15




                                                               24

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Availpro revenue management

  • 1. Revenue Management 8 Simple rules to optimize your RevPAR
  • 2. 8 Simple rules to optimize your RevPAR The right A customers B At the right time At the right C price 8 Simple rules to optimize your RevPAR 2
  • 3. The right A customers 1 Segment your customer types 2 Give your customers what they want/need 3 Build your CRM and recommendations 8 simple rules to optimize your RevPAR 3
  • 4. 1 Segment your customer types Trip purpose Business Leisure Individuals contract occasional regular occasional reco Trip mode Groups contract occasional local foreign 8 simple rules to optimize your RevPAR 4
  • 5. 2 Give your customers what they want/ need Tourism Business Channels Early Booking rate Rates Non refundable Flexible rate Bottle of champagne Airport transfer Extras Excursion Breakfast 5
  • 6. 3 Build your CRM and recommendations Cross and Upsell Comments and ratings Recommendations 8 simple rules to optimize your RevPAR 6
  • 7. 3 Build your CRM and recommendations 1 Fan  130 friends* 1,000 Fans  130,000 friends *http://www.facebook.com/press/info.php?statistics 7
  • 8. 3 Build your CRM and recommendations 8 simple rules to optimize your RevPAR 8
  • 9. 3 Availpro Facebook Engine Customisable Facebook page: picture and text Rates available only to fans Recommendation engine for your fans Improved booking experience for your clients 100% integrated in Facebook The most advanced Facebook engine on the market! 500 hotels already use it worldwide 9
  • 10. At the right B time 4 Anticipating events & special days 5 Different channels for different segments 6 Managing event dates 8 simple rules to optimize your RevPAR 10
  • 11. 4 Anticipating events & special days Use the excel reports for advanced analysis 8 simple rules to optimize your RevPAR 11
  • 12. 5 Different channels for different segments NEW NEW NEW NEW 8 simple rules to optimize your RevPAR 12
  • 13. 6 Managing event dates Use restrictions to optimise events Tues Wed Thurs Tues Wed Thurs 8 simple rules to optimize your RevPAR 13
  • 14. 6 Managing event dates With Availpro, all restrictions are available and adjustable for each day  Minimum stay  Maximum stay  Closed to arrival  Maximum sales price 14
  • 15. At the right c price 7 Manage your many rates 8 Watch your market (and your parity) 8 simple rules to optimize your RevPAR 15
  • 16. 7 Manage your many rates Use reports to analyse sales and segments A report by price / channel gives an overview over different periods effective key 8 simple rules to optimize your RevPAR 16
  • 17. 7 Manage your many rates • For one day event, you want to change the price of all tariffs and all room types on all channels With Availpro, it is possible in 1 click! 8 simple rules to optimize your RevPAR 17
  • 18. 7 Manage your many rates • The different rates are calculated automatically from the BAR • The prices of the various rooms are automatically calculated from the double room • Rates are updated automatically and in real time on all channels. 8 simple rules to optimize your RevPAR 18
  • 19. 8 Manage your many rates A clear and simple vision: Price of my main competitors My position in relation to my competitors My sales and availability My rate parity and that of my competitors 8 simple rules to optimize your RevPAR 19
  • 20. 8 Watch your market (and your parity) 8 simple rules to optimize your RevPAR 20
  • 21. 8 Watch your market (and your parity) 8 simple rules to optimize your RevPAR 21
  • 22. 8 Watch your market (and your parity) 8 simple rules to optimize your RevPAR 22
  • 23. Revenue Management with Availpro Centralised management of distribution Price change – 1 click Complete management of all types of restrictions Rate Screening simple, integrated Report complete sales and export Availpro is the ideal tool for a Revenue Manager to scrutinize the key figures of his/her hotel and competition. 8 simple rules to optimize your RevPAR 23
  • 24. Thank your for your attention! Any questions or remarks? I remain at your disposal after this conference… Jennifer Frederiksen Directrice des ventes jfrederiksen@availpro.com 01 58 62 58 15 24

Editor's Notes

  1. Competitive analysis is of course an important part of revenue mgt. You must position your hotel among your competitors to offer competitive rates at better value.You can watch your 4/ 5 competitors on your most important online channels, e.g. own website, IDS’s and GDS. You must have the data and knowledge to flex your rates and position your them according to what your main competitors are offering. If you observe and benchmark your competitor rates you are more likely to set your rates right for your market and secure the additional business.Availpro rate screener sits is fully integrated into the hotels 31 day planning so they can see what rates they have set and in the same section what their competitors are offering.
  2. Competitive analysis is of course an important part of revenue mgt. You must position your hotel among your competitors to offer competitive rates at better value.You can watch your 4/ 5 competitors on your most important online channels, e.g. own website, IDS’s and GDS. You must have the data and knowledge to flex your rates and position your them according to what your main competitors are offering. If you observe and benchmark your competitor rates you are more likely to set your rates right for your market and secure the additional business.Availpro rate screener sits is fully integrated into the hotels 31 day planning so they can see what rates they have set and in the same section what their competitors are offering.