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Go-To-Market Lesson Lab
“Distribution is Everything”
Where Are Your Customers?
Structure of Lab
Best professors make it:
- Informative
- Interactive
- Applicable
- Fun
3 Strategies
Real Life Examples
Discussion
3 Distribution Strategies
How it works
Product Marketing Sales
Product
Examples:
- MailChimp
- Calendly
- SumoMe
(let’s look at them live)
MailChimp Branding in the Signature
Calendly Shared Product Experience with New Users
SumoMe Free Branding on Website
Marketing
Where Are Your Customers?
Content
Blogging
Interviews
Podcasts
Quizzes
eBooks
Case Studies
Videos
Webinar
Atlanta Tech Village Lesson Lab: Introduction to Go-To-Market
Paid
SEO
PPC
Tradeshow Industry Dependent
Social Media
Twitter
Facebook
Instagram
SnapChat
LinkedIn
(pay if you want)
Event
Example: FlipMyFunnel
Dinners
Breakfasts
Press / Online Communities
Referral Marketing
Word-of-Mouth Marketing
Sales
Deal size determines
everything.
(Post Product/Market Fit)
Atlanta Tech Village Lesson Lab: Introduction to Go-To-Market
Inside Sales vs. Outside Sales
Sales
Build Target Lists
Send Well-Crafted Emails
Make Phone Calls
Follow Up, Follow Up, Follow Up
Test, Iterate, Test,
Test, Iterate, Test,
Test, Iterate, Test

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Atlanta Tech Village Lesson Lab: Introduction to Go-To-Market