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Why does culture
matter?
Recent examples from Ukraine
Artem Bykovets
● CEO / Organizational & Agile
Coach at Simplesense.
● CEO & Founder of StartIT
● Certified LeSS Practitioner &
Certified LeSS Coach - The Only
One in Eastern Europe
● Co-Founder of AgileWithUkraine
● Co-Founder of UAKids Today
● Husband, happy father of 2
beautiful kids
Andrii Glushchenko
● Professional Scrum Trainer at
Scrum.org
● Certified LeSS Practitioner
● Registered Scrum@Scale
Practitioner
● Co-Founder of AgileWithUkraine
● Lives with his girlfriend and
amstaff
FAQ: How are you there in Ukraine?
● It is already Day #156
● Humans are very adaptive
● Data* from Kyiv City:
○ 469 Air Alarms (876 in Kharkiv…)
○ Total time of alarms sound is
about 19 days 12 hours 18
minutes (33 d 16 hr – Kharkiv)
○ Just 13 days without attacks and
alarms: (1st - 26/04)
○ today ?… YES J
*Data is taken from open sources based on national Air Alarm app posted here: https://alerts.in.ua/
Level of Trust
How much did you trust unknown Ukrainians before
February 24, 2022?
How much did you trust unknown Ukrainians after
February 24, 2022?
«0» - everyone is lying
«10» - I will give the last dollar from a mattress
Avg before 24/02 ~ 4,82
Avg after 24/02 ~ 6,18
Scores [0-3] before 24/02 = 19,1%
Scores [0-3] after 24/02 = 16,8%
Scores [7-10] before 24/02 = 19,1%
Scores [7-10] after 24/02 = 54,6%
Look at answers 9 and 10 J
https://www.researchgate.net/figure/The-iceberg-model-as-a-tool-for-guiding-systems-thinking-16_fig1_329324529
THE ICEBERG
Example from real Product Team:
Event: Missed an important deadline
Pattern: 4 out of 6 recent releases
missed deadlines
Structures: Context switching,
multitasking, everything is urgent and we
do it at the same time (no clear priorities)
Mental Models: Belief that this is the
only way to work in the company,
because it has always been like this and
this is how we came to today's success
Mental Models
Viktor Medvedchuk
Oligarch
Head of Political Party
Godfather of putin’s daughter
Received around 5 billion USD from
putin to build 5th column in Ukraine
23,2 % Ukrainians supported it (Dec.
2021)
Viktor Medvedchuk
● Arrested on April 13th
● Tried to leave Ukraine illegally
Artem Bykovets & Andrii Glushchenko: Why does culture matter? Recent examples from Ukraine
Doesn’t matter
in which region
of Ukraine I live
- I’m Ukrainian!
It’s time to
stand up!
Everybody’s
contribution is
important!
I can’t sit and
watch bad
things happen!
About 700 000 people are
protecting Ukraine now
(*according to latest interview
with President Zelenskyy)
Culture follows structure
Craig Larman
Culture follows structure
Craig Larman
J. Kotter – Accelerate Change II/II
A Krivitsky – slides from CSM classes
One common goal
One Product Owner & Area PO’s & One Team
We over Me: Moved from Silos towards Teams
Multilearning
Many Leaders tried…
Sense of Urgency
CAN YOU SEE SOME SIMILARITIES WITH
TRANSFORMATIONS YOU’VE SEEN?
Patterns and Events (visualizing values)
Courage
Focus
Commitment
Equal near 1 000 000 USD in << 24 hours
Respect
Openness
Conclusions
Sense of Urgency
Nothing will stop the idea, which time has come!
Start from Systematic Overview
Culture Follows Structure
J. Kotter – Accelerate Change II/II
Artem Bykovets & Andrii Glushchenko: Why does culture matter? Recent examples from Ukraine

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Artem Bykovets & Andrii Glushchenko: Why does culture matter? Recent examples from Ukraine