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AR-AI
Augmented reality with Artificial Intelligence
                  Petr Stetka
What is Augmented Reality?
Real Life with Virtual Layer
Where is AR used?

Searches for a place…
…Helps to solve…
…Teaches new things…
…And gives you entertainment
AR in videos

http://www.youtube.com/watch?v=D0ojxzS1fCw

http://www.youtube.com/watch?v=tnRJaHZH9lo

http://www.youtube.com/watch?v=xw3M-TNOo44
Do you see the future?
• Connection with Social Media to be more
  close to your customers
• New Marketing channels and style of
  Advertising
• Deliver more to your customers
• Increase your sales with new channel

…however you can do even more with connection to…
Artificial Intelligence
What is Artificial Intelligence?
• Yes, it’s a fantastic movie by Steven Spielberg
  but…
• … It’s the intelligence of machines and …
• … It’s a smart process which is learning and
  improving by itself from data that collected
  and collects
AI in videos
• http://www.youtube.com/watch?v=AY4ajbu_G3k

• http://www.youtube.com/watch?v=eq-AHmD8xz0
How to connect it with AR?
• Imagine AR application…
• …automatically personalised for NEW customers with
  data collected from previous customers from similar
  location, with similar age…
• …increasing sales by targeting valuable customers
  and using visual marketing thanks to Augmented
  Reality…
• …building models and predicting new opportunities…

… welcome in the World of AR-AI …
AR-AI
Customer View
Dear Mr John Doe, we would like to offer you these nice brown shoes for your Friday meeting.
We also would like to give you special discount for watches. Would you like to see it and try it?
Customer View
Dear Mr John Doe, we would like to offer you these nice brown shoes for your Friday meeting.
We also would like to give you special discount for watches. Would you like to see it and try
them?




                              USUAL MESSAGE? NO.
What is the Message saying?
Dear Mr John Doe, we would like to offer you these nice brown shoes for your Friday meeting.
We also would like to give you special discount for watches. Would you like to see it and try
them?
What is the Message saying?
Dear Mr John Doe, we would like to offer you these nice brown shoes for your Friday meeting.
We also would like to give you special discount for watches. Would you like to see it and try
them?
Brown shoes – Mr John Doe bought beige trousers and brown belt last time. Also our statistics
show that men in this age, from this country and city are more willing to buy light colours
What is the Message saying?
Dear Mr John Doe, we would like to offer you these nice brown shoes for your Friday meeting.
We also would like to give you special discount for watches. Would you like to see it and try
them?
Brown shoes – Mr John Doe bought beige trousers and brown belt last time. Also our statistics
show that men in this age, from this country and city are more willing to buy light colours

Friday meeting- AR-AI is connected to Mr John Doe calendar. This meeting is highlighted and
looks like very important for him therefore he wants to look nice and probability to spend more
money is higher.
What is the Message saying?
Dear Mr John Doe, we would like to offer you these nice brown shoes for your Friday meeting.
We also would like to give you special discount for watches. Would you like to see it and try
them?
Brown shoes – Mr John Doe bought beige trousers and brown belt last time. Also our statistics
show that men in this age, from this country and city are more willing to buy light colours

Friday meeting- AR-AI is connected to Mr John Doe calendar. This meeting is highlighted and
looks like very important for him therefore he wants to look nice and probability to spend more
money is higher.

Special discount – Mr John Doe received salary couple of days ago, statistics show that last buys
by Mr John Doe were always with discount and Friday meeting is very important for him.
Probability to buy something else is very high.
What is the Message saying?
Dear Mr John Doe, we would like to offer you these nice brown shoes for your Friday meeting.
We also would like to give you special discount for watches. Would you like to see it and try
them?
Brown shoes – Mr John Doe bought beige trousers and brown belt last time. Also our statistics
show that men in this age, from this country and city are more willing to buy light colours

Friday meeting- AR-AI is connected to Mr John Doe calendar. This meeting is highlighted and
looks like very important for him therefore he wants to look nice and probability to spend more
money is higher.

Special discount – Mr John Doe received salary couple of days ago, statistics show that last buys
by Mr John Doe were always with discount and Friday meeting is very important for him.
Probability to buy something else is very high.

Watches – Mr John Doe never bought watches on our shop. He wants to look good and feel well
for Friday meeting. It’s a business meeting. Nice watches will help him feel very well.
What is the Message saying?
Dear Mr John Doe, we would like to offer you these nice brown shoes for your Friday meeting.
We also would like to give you special discount for watches. Would you like to see it and TRY them?

Brown shoes – Mr John Doe bought beige trousers and brown belt last time. Also our statistics
show that men in this age, from this country and city are more willing to buy light colours

Friday meeting- AR-AI is connected to Mr John Doe calendar. This meeting is highlighted and
looks like very important for him therefore he wants to look nice and probability to spend more
money is higher.

Special discount – Mr John Doe received salary couple of days ago, statistics show that last buys
by Mr John Doe were always with discount and Friday meeting is very important for him.
Probability to buy something else is very high.

Watches – Mr John Doe never bought watches on our shop. He wants to look good and feel well
for Friday meeting. It’s a business meeting. Nice watches will help him feel very well.



                      DID YOU NOTICE “TRY” THEM?
Here is what “TRY” them means!
Here is what “TRY” them means!




It’s awesome, isn’t it? But Mr John
        Doe can try more!
I know, this nice lady is not looking
         like Mr John Doe…
What does AR-AI model see?
• Mr John Doe connected to our shop in Country, City,
  Street at Tuesday 15 o’clock
• Mr John Doe was interested in recommended shoes
• Mr John Doe bought the shoes – recommendation
  was correct
• Mr John Doe was interested in offered watches
• Mr John Doe tried watches and bought them two
  days after – prediction and offer was successful
• Mr John Doe’s average spent amount increased 15%
AR-AI schema

3rd party app                                                      GPS

                         Descriptive Analytics




        Data Warehouse                            APP Database
                         Predictive Analytics
                                                                 AR-AI APP




                                                  Augmented
                                                    Reality
        Web and Mobile   Prescriptive Analytics     Server
          Analytics
And that’s everything…
And that’s everything…
    only for now!
Sources
http://graphics8.nytimes.com/images/2010/12/20/technology/bits-augmented/bits-augmented-
blog480.jpg
http://gravityjack.com/wp-content/uploads/vrsignage.jpg
http://www.designboom.com/cms/images/-andy01/bmw1.jpg
http://edibleapple.com/wp-content/uploads/2009/08/augmented-reality-paris.jpg
http://img.youtube.com/vi/7G3H3ImCWlE/0.jpg
http://www.la-realite-augmentee.fr/uploads/adidas-augmented-reality-480x319.jpg
http://images.forbes.com/media/2010/06/24/0624_artificial-intelligence_390x220.jpg
http://www.i95dev.com/wp-content/uploads/2012/06/augmented-reality1.jpg
http://siliconangle.com/files/2012/07/Holition-augmented-reality.jpeg
http://weareorganizedchaos.com/wp-content/uploads/2010/06/fashionista-tobi-screenshot1.jpg
Thank you!
  Petr Stetka

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AR-AI - augmented reality with artificial intelligence

  • 1. AR-AI Augmented reality with Artificial Intelligence Petr Stetka
  • 2. What is Augmented Reality? Real Life with Virtual Layer
  • 3. Where is AR used? Searches for a place…
  • 6. …And gives you entertainment
  • 8. Do you see the future? • Connection with Social Media to be more close to your customers • New Marketing channels and style of Advertising • Deliver more to your customers • Increase your sales with new channel …however you can do even more with connection to…
  • 10. What is Artificial Intelligence? • Yes, it’s a fantastic movie by Steven Spielberg but… • … It’s the intelligence of machines and … • … It’s a smart process which is learning and improving by itself from data that collected and collects
  • 11. AI in videos • http://www.youtube.com/watch?v=AY4ajbu_G3k • http://www.youtube.com/watch?v=eq-AHmD8xz0
  • 12. How to connect it with AR? • Imagine AR application… • …automatically personalised for NEW customers with data collected from previous customers from similar location, with similar age… • …increasing sales by targeting valuable customers and using visual marketing thanks to Augmented Reality… • …building models and predicting new opportunities… … welcome in the World of AR-AI …
  • 13. AR-AI
  • 14. Customer View Dear Mr John Doe, we would like to offer you these nice brown shoes for your Friday meeting. We also would like to give you special discount for watches. Would you like to see it and try it?
  • 15. Customer View Dear Mr John Doe, we would like to offer you these nice brown shoes for your Friday meeting. We also would like to give you special discount for watches. Would you like to see it and try them? USUAL MESSAGE? NO.
  • 16. What is the Message saying? Dear Mr John Doe, we would like to offer you these nice brown shoes for your Friday meeting. We also would like to give you special discount for watches. Would you like to see it and try them?
  • 17. What is the Message saying? Dear Mr John Doe, we would like to offer you these nice brown shoes for your Friday meeting. We also would like to give you special discount for watches. Would you like to see it and try them? Brown shoes – Mr John Doe bought beige trousers and brown belt last time. Also our statistics show that men in this age, from this country and city are more willing to buy light colours
  • 18. What is the Message saying? Dear Mr John Doe, we would like to offer you these nice brown shoes for your Friday meeting. We also would like to give you special discount for watches. Would you like to see it and try them? Brown shoes – Mr John Doe bought beige trousers and brown belt last time. Also our statistics show that men in this age, from this country and city are more willing to buy light colours Friday meeting- AR-AI is connected to Mr John Doe calendar. This meeting is highlighted and looks like very important for him therefore he wants to look nice and probability to spend more money is higher.
  • 19. What is the Message saying? Dear Mr John Doe, we would like to offer you these nice brown shoes for your Friday meeting. We also would like to give you special discount for watches. Would you like to see it and try them? Brown shoes – Mr John Doe bought beige trousers and brown belt last time. Also our statistics show that men in this age, from this country and city are more willing to buy light colours Friday meeting- AR-AI is connected to Mr John Doe calendar. This meeting is highlighted and looks like very important for him therefore he wants to look nice and probability to spend more money is higher. Special discount – Mr John Doe received salary couple of days ago, statistics show that last buys by Mr John Doe were always with discount and Friday meeting is very important for him. Probability to buy something else is very high.
  • 20. What is the Message saying? Dear Mr John Doe, we would like to offer you these nice brown shoes for your Friday meeting. We also would like to give you special discount for watches. Would you like to see it and try them? Brown shoes – Mr John Doe bought beige trousers and brown belt last time. Also our statistics show that men in this age, from this country and city are more willing to buy light colours Friday meeting- AR-AI is connected to Mr John Doe calendar. This meeting is highlighted and looks like very important for him therefore he wants to look nice and probability to spend more money is higher. Special discount – Mr John Doe received salary couple of days ago, statistics show that last buys by Mr John Doe were always with discount and Friday meeting is very important for him. Probability to buy something else is very high. Watches – Mr John Doe never bought watches on our shop. He wants to look good and feel well for Friday meeting. It’s a business meeting. Nice watches will help him feel very well.
  • 21. What is the Message saying? Dear Mr John Doe, we would like to offer you these nice brown shoes for your Friday meeting. We also would like to give you special discount for watches. Would you like to see it and TRY them? Brown shoes – Mr John Doe bought beige trousers and brown belt last time. Also our statistics show that men in this age, from this country and city are more willing to buy light colours Friday meeting- AR-AI is connected to Mr John Doe calendar. This meeting is highlighted and looks like very important for him therefore he wants to look nice and probability to spend more money is higher. Special discount – Mr John Doe received salary couple of days ago, statistics show that last buys by Mr John Doe were always with discount and Friday meeting is very important for him. Probability to buy something else is very high. Watches – Mr John Doe never bought watches on our shop. He wants to look good and feel well for Friday meeting. It’s a business meeting. Nice watches will help him feel very well. DID YOU NOTICE “TRY” THEM?
  • 22. Here is what “TRY” them means!
  • 23. Here is what “TRY” them means! It’s awesome, isn’t it? But Mr John Doe can try more!
  • 24.
  • 25. I know, this nice lady is not looking like Mr John Doe…
  • 26. What does AR-AI model see? • Mr John Doe connected to our shop in Country, City, Street at Tuesday 15 o’clock • Mr John Doe was interested in recommended shoes • Mr John Doe bought the shoes – recommendation was correct • Mr John Doe was interested in offered watches • Mr John Doe tried watches and bought them two days after – prediction and offer was successful • Mr John Doe’s average spent amount increased 15%
  • 27. AR-AI schema 3rd party app GPS Descriptive Analytics Data Warehouse APP Database Predictive Analytics AR-AI APP Augmented Reality Web and Mobile Prescriptive Analytics Server Analytics
  • 29. And that’s everything… only for now!
  • 31. Thank you! Petr Stetka