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2012
Steve Jobs (1955-2011)
Apple Computer, IncApple Computer, Inc.. is a
multinational corporation that
creates consumer electronics,
computer software, and
commercial servers.
Founders Steve Jobs and
Steve Wozniak effectively
created Apple Computer
on April 1, 1976April 1, 1976
 HeadquartersHeadquarters:: Apple Campus, 1 Infinite Loop,
Cupertino, California, U.S.
 Number of locationsNumber of locations:: 357 retail stores (2011)
 Area servedArea served:: Worldwide
RevenueRevenue:: US$ 108.249 billion
Operating incomeOperating income:: US$ 33.790
billion
ProfitProfit:: US$ 25.922
billion Total assetsTotal assets:: US$
116.371 billion
Total equity:Total equity: US$ 76.615 billion
(as of 2011)
 EmployeesEmployees: 60,400 (2011)
 SubsidiariesSubsidiaries: Braeburn, Capital FileMaker Inc., Anobit
 A manufacturer of personal
computers, including the
Apple II, Macintosh, and
Power Mac lines
 iMac (a CRT display & a
translucent plastic body)
iMac
Apple II
Macintosh
>The beginning of the era of
phenomenal success :
In October 2001 - iPod
Shuffle
Ipod Classic
>The latest era of phenomenal success :
iPhone, iPod Touch and now iPad
iPhone
iPad
iPod touch
Management – Job’s styleManagement – Job’s style
 MICROMANAGINGMICROMANAGING - everything had to go
through him from design to launch of a product.
All the decisions were made by Jobs
This design strategy – avoiding the group effort of most
manufacturing companies is risky – if Jobs comes up
with a bad idea then a huge amount of resources
have been wasted
 RESPONSIBILITYRESPONSIBILITY
DRI – a directly responsible individual.
Apple’s aim was to release products exactly how
Jobs envisaged them. Apple staff aren’t just
responsible for creating great products that sold –
they were tasked with reproducing the Steve Jobs
vision accurately. Assigning responsibility is an
important part of risk management but the level of
responsibility at Apple is excessive
 EXPERTISEEXPERTISE
Apple was set up as a top-down management
style in which employees are chosen for expertise
and not experience
This is a unique strategy of managing staff that allows
the best possible staff to be working exclusively in
their field of expertise
Jobs required each executive to make sure their area
was perfect instead of concentrating on
somebody else’s.
 SECRECYSECRECY
Apple shrouds their business and their products in
secrecy. Not only are products kept back from the
public but even from other employees. It has been
reported that employees are kept separate and
only have access to their own areas of the Apple
campus
++ If the new product doesn’t meet expectations
there is a level of disappointment that
overshadows the release.
-- it doesn’t allow for external testing
 FEARFEAR
It’s a dangerous game using fear to motivate employees.
This is an incredibly negative
management strategy that
only works for Apple for one
reason – it is the most
desirable job in the world for
design, software and
hardware engineers.
Balance
Command
& control
Freedom &
empathy
APPLE
Apple: multinational

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Apple: multinational

  • 2. Steve Jobs (1955-2011) Apple Computer, IncApple Computer, Inc.. is a multinational corporation that creates consumer electronics, computer software, and commercial servers. Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976April 1, 1976
  • 3.  HeadquartersHeadquarters:: Apple Campus, 1 Infinite Loop, Cupertino, California, U.S.  Number of locationsNumber of locations:: 357 retail stores (2011)  Area servedArea served:: Worldwide RevenueRevenue:: US$ 108.249 billion Operating incomeOperating income:: US$ 33.790 billion ProfitProfit:: US$ 25.922 billion Total assetsTotal assets:: US$ 116.371 billion Total equity:Total equity: US$ 76.615 billion (as of 2011)  EmployeesEmployees: 60,400 (2011)  SubsidiariesSubsidiaries: Braeburn, Capital FileMaker Inc., Anobit
  • 4.  A manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac lines  iMac (a CRT display & a translucent plastic body) iMac Apple II Macintosh
  • 5. >The beginning of the era of phenomenal success : In October 2001 - iPod Shuffle Ipod Classic
  • 6. >The latest era of phenomenal success : iPhone, iPod Touch and now iPad iPhone iPad iPod touch
  • 7. Management – Job’s styleManagement – Job’s style  MICROMANAGINGMICROMANAGING - everything had to go through him from design to launch of a product. All the decisions were made by Jobs This design strategy – avoiding the group effort of most manufacturing companies is risky – if Jobs comes up with a bad idea then a huge amount of resources have been wasted
  • 8.  RESPONSIBILITYRESPONSIBILITY DRI – a directly responsible individual. Apple’s aim was to release products exactly how Jobs envisaged them. Apple staff aren’t just responsible for creating great products that sold – they were tasked with reproducing the Steve Jobs vision accurately. Assigning responsibility is an important part of risk management but the level of responsibility at Apple is excessive
  • 9.  EXPERTISEEXPERTISE Apple was set up as a top-down management style in which employees are chosen for expertise and not experience This is a unique strategy of managing staff that allows the best possible staff to be working exclusively in their field of expertise Jobs required each executive to make sure their area was perfect instead of concentrating on somebody else’s.
  • 10.  SECRECYSECRECY Apple shrouds their business and their products in secrecy. Not only are products kept back from the public but even from other employees. It has been reported that employees are kept separate and only have access to their own areas of the Apple campus ++ If the new product doesn’t meet expectations there is a level of disappointment that overshadows the release. -- it doesn’t allow for external testing
  • 11.  FEARFEAR It’s a dangerous game using fear to motivate employees. This is an incredibly negative management strategy that only works for Apple for one reason – it is the most desirable job in the world for design, software and hardware engineers.