SlideShare a Scribd company logo
GeoSocial:
Making it Real
Trends in Planning Technology
APA National Planning Conference - 2014
Regulatory Framework
Evidence Consultation
Deliberation Outcome
GeoSocial: Making it Real
Anonymity breeds Contempt
Facebook estimates that between 5.5% and 11.2% of accounts are fake
3 February '14
Last week, during its fourth-quarter earnings report, Facebook revealed it had 1.23 billion monthly
active users, 757 million daily active users, 945 million monthly active mobile users, and 556 million daily
active mobile users. In its 10-K filing published on the weekend, the company estimated that in 2013,
between 5.5 percent and 11.2 percent of these users were fake. Putting those numbers together, Facebook
says at least 67.65 million fake accounts were used last month. That number can go as high as
137.76 million, if the company’s higher-end estimate is to be believed.
Twitter’s Very Real Fake Problem
April 15, 2014
A new report from Twopcharts reveals a massive problem with Twitter -- approximately 44% of its 974
million users have never tweeted. Moreover, 30% of Twitter's accounts (292 million users) have only
tweeted one to 10 times, while only 13% of all accounts (127 million) had tweeted over a hundred times.
Those dismal numbers paint a dramatically different picture from the 241 million "active" users that the
company claims.
Sentiment Analysis
Garbage in. Garbage out.
GeoSocial: Making it Real
GeoSocial: Making it Real
Geosocial - 2-sided Model
GeoSocial: Making it Real
Open Data
Participants in the area are
notified of consultations in their
area, and encouraged to “connect”
with the topic.
Once a threshold of 25 participants
“connect”, an email is generated to
the Proponent advising them that
residents want to consult.
Proponents are notified that
their topic has been launched
on PlaceSpeak and that they
should “claim” their Topic.
If they do not do so
immediately, then a second
email will notify them when a
sufficient level of residents
express interest.
GeoSocial: Making it Real
GeoSocial: Making it Real
GeoSocial: Making it Real
GeoSocial: Making it Real
GeoSocial: Making it Real
PlaceSpeak Contact
Telephone: 1-866-998-6977
Address:
PlaceSpeak Inc.
1005 Cypress Street
Vancouver, B.C.
CANADA V6J 3K5
info@placespeak.com www.placespeak.com
@placespeak www.facebook.com/PlaceSpeak

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GeoSocial: Making it Real

  • 1. GeoSocial: Making it Real Trends in Planning Technology APA National Planning Conference - 2014
  • 5. Facebook estimates that between 5.5% and 11.2% of accounts are fake 3 February '14 Last week, during its fourth-quarter earnings report, Facebook revealed it had 1.23 billion monthly active users, 757 million daily active users, 945 million monthly active mobile users, and 556 million daily active mobile users. In its 10-K filing published on the weekend, the company estimated that in 2013, between 5.5 percent and 11.2 percent of these users were fake. Putting those numbers together, Facebook says at least 67.65 million fake accounts were used last month. That number can go as high as 137.76 million, if the company’s higher-end estimate is to be believed. Twitter’s Very Real Fake Problem April 15, 2014 A new report from Twopcharts reveals a massive problem with Twitter -- approximately 44% of its 974 million users have never tweeted. Moreover, 30% of Twitter's accounts (292 million users) have only tweeted one to 10 times, while only 13% of all accounts (127 million) had tweeted over a hundred times. Those dismal numbers paint a dramatically different picture from the 241 million "active" users that the company claims.
  • 11. Open Data Participants in the area are notified of consultations in their area, and encouraged to “connect” with the topic. Once a threshold of 25 participants “connect”, an email is generated to the Proponent advising them that residents want to consult. Proponents are notified that their topic has been launched on PlaceSpeak and that they should “claim” their Topic. If they do not do so immediately, then a second email will notify them when a sufficient level of residents express interest.
  • 17. PlaceSpeak Contact Telephone: 1-866-998-6977 Address: PlaceSpeak Inc. 1005 Cypress Street Vancouver, B.C. CANADA V6J 3K5 info@placespeak.com www.placespeak.com @placespeak www.facebook.com/PlaceSpeak

Editor's Notes

  1. Tuesday, April 22, 2014
  2. How do we make it real? How do we generate hard, defensible and trustworthy evidence? People are cynical. Need to show that they have an actual impact on the outcome.
  3. Trolls Gaming of the System Social Media – bogus accounts and sentiment analysis
  4. Social media is insufficient to providing verifiable feedback and can be easily manipulated.
  5. Evidence based on bad data is bad evidence.
  6. Protecting individual identity while simultaneously providing vetted feedback data
  7. Identity authentication is handled on an opt-in basis using a variety of related service providers.
  8. Standalone websites White label application Register and Verify once Single Sign-in and API
  9. Action: Sign Up, Verify Privacy Verification Notification settings My Places
  10. Geofencing and dynamic geocoding is a core value.
  11. Determining the scope of participantion is key. Stakeholder email lists Restricted by mapping Choosing levels of verification
  12. Activities & Insights Help pinpoint areas for additional attention
  13. Reports: Export data in a variety of formats Embed Google Analytics
  14. New Westminster Master Transportation Plan – Notifying participants that they had an impact on the outcome.