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Festival Description: The Springs Preserve’s Asian Heritage Celebration is a
festival to honor Asian culture. Held in the fall, the festi-
val is a 2 day event that takes place on the scenic grounds
of the Springs Preserve. Arts and crafts, Asian cuisine,
traditional music, dance performances, origami activities,
and a children’s lantern parade are some of the key features
of the festival.
Project Description: This project is to produce promotional materials for the
festival including a logo, a promotional mailer, a unique
ticketing package, a one-color flyer for the streets, and a
full size poster.
Asian Heritage
c e l e b r a t i o n
Design Brief by Julie Ansell
Page 2
Springs Preserve Asian Heritage Celebration Julie Ansell
Research
Image 1- I liked the pattern created by the butterflies.
The repetition of the shapes creates visual harmony and
the eye is directed to the center focal point. (98).
Communication Arts Design Annual 54
1. 2.
Image 2- I liked how they created a focal point using
white space. I also like the color palet with the red,
brown, and gold (140).
Communication Arts Illustration Annual 55
Page 3
Springs Preserve Asian Heritage Celebration Julie Ansell
Image 4- I liked the balance
between the branches and
white space (136).
Communication Arts Design
Annual 54
Image 3- I liked the organic
leaf and flower shapes (85).
Communication Arts Design
Annual 54
3. 4. 5.
Image 5- I think this is a good
example of the typography I
would like to use (107).
Communication Arts
Typography Annual 4
Research
Page 4
Springs Preserve Asian Heritage Celebration Julie Ansell
Research
6.
Image 6- I like the Asian
theme and the mix of modern
and traditional ( 97).
Communication Arts
Illustration Annual 55
7.
Image 7- I liked the texture
and the composition.
Katrina Voolder
8.
Image 8- Springs Preserve
Haunted Harvest poster.
www.springspreserve.org
Page 5
Springs Preserve Asian Heritage Celebration Julie Ansell
Word List
Page 6
Springs Preserve Asian Heritage Celebration Julie Ansell
Selected Words
Page 7
Springs Preserve Asian Heritage Celebration Julie Ansell
Mood Board: Heritage
Page 8
Springs Preserve Asian Heritage Celebration Julie Ansell
Mood Board: Family
Page 9
Springs Preserve Asian Heritage Celebration Julie Ansell
Mood Board: Organic
Page 10
Springs Preserve Asian Heritage Celebration Julie Ansell
Goal Statement
The goal of this redesign is to create an attractive campaign reflecting the naturalistic and family
feel of the venue at the Springs Preserve and to represent some of the spirit of various Asian
cultures residing around Southern Nevada.
The Springs Preserve provides the community with resources to learn about the environment,
history, and peoples of Southern Nevada.They empower people to make positive changes to help
nurture, respect, and conserve the environment. The grounds are host to an extensive garden, hiking
trails, two museums, a butterfly habitat, a gallery, the Desert Sol model home for sustainable living,
an amphitheater, a children’s playground, and Nature Exchange.
Some of the ways this re-brand will reflect the spirit of the event is through the use of color as
well as the oriental brush painting stye of the fonts. Red and gold are very important colors to many
Asian cultures. They signify celebration, prosperity, and happiness.
I also wanted to showcase the family events that the festival offered through it’s many crafting
workshops and Children’s parade. I felt that having an item that was created through crafts would be
the best symbol of the festival.
Page 11
Springs Preserve Asian Heritage Celebration Julie Ansell
Target Audience
Since the Springs Preserve strives to be a family destination the main target audience are fami-
lies with children of any age. Other groups that would most likely come to the festival would
be people who wish to experience other cultures, people who would like to partake in celebrating
their own Asian culture, people who enjoy Asian music, food, or crafts, and people who enjoy being
outside in a garden setting.
Page 12
Springs Preserve Asian Heritage Celebration Julie Ansell
Logo Development
Sample Text Kaushan Script
Sample Trajan Pro
Small Crane Logo
1.
2.
3.
4.
5.
Asian Heritage
c e l e b r a t i o n
Asian Heritage
c e l e b r a t i o n
Asian Heritage
c e l e b r a t i o n
Asian Heritage
c e l e b r a t i o n
Asian Heritage
c e l e b r a t i o n
Asian Heritage
c e l e b r a t i o n
Asian Heritage
c e l e b r a t i o n
Asian Heritage
c e l e b r a t i o n
Asian Heritage
c e l e b r a t i o n
Asian Heritage
c e l e b r a t i o n
Lantern Logo
6.
7.
8.
9.
10.
Crane Logo
Asian Heritage
c e l e b r a t i o n
Asian Heritage
c e l e b r a t i o n
Asian Heritage
c e l e b r a t i o n
Asian Heritage
c e l e b r a t i o n11. 12.
13. 14.
Pantone P 48-16 C
Logo Sketches
Fonts
Color
Stage II Logo Design
Pantone P 17-6 C
Page 13
Springs Preserve Asian Heritage Celebration Julie Ansell
Final Logo Design
Asian Heritage
c e l e b r a t i o n
Asian Heritage
c e l e b r a t i o n
Asian Heritage
c e l e b r a t i o n
Page 14
Springs Preserve Asian Heritage Celebration Julie Ansell
Poster Sketches
Page 15
Springs Preserve Asian Heritage Celebration Julie Ansell
Poster Stage II
2.1.
Asian Heritage
c e l e b r a t i o n
at the Springs Preserve
www.Springspreserve.org
Springs Preserve
Asian Heritage
c e l e b r a t i o n
www.Springspreserve.org
www.Springspreserve.org
Asian Heritage
c e l e b r a t i o n
Springs Preserve
3.
Page 16
Springs Preserve Asian Heritage Celebration Julie Ansell
Poster Final Design
Poster is 20x30in. Gold floral vine is to resemble
gold leaf and is meant to be imperfect.
Page 17
Springs Preserve Asian Heritage Celebration Julie Ansell
Badge
Front Back
Badge is 4 x 3.5in. Black border around image is used as a visual clue to
the edge of the images and will not be printed.
Page 18
Springs Preserve Asian Heritage Celebration Julie Ansell
Mailout
Front Back
Mailout is 8.5 x 11 in and two sided. The front panel will contain event information with
gold floral vine design being imperfect.The back will house address information. Black
border around back will not be printed.
Asian Heritage
c e l e b r a t i o n
Come and celebrate Asian culture at the Springs Preserve. Be amazed
by the Lohan School of Shaolin Lion Dancers, experience the high
energy of the Las Vegas Kaminari Taiko Drummers, enjoy a dance
performance by the Thai American Trio, eat delicious Lumpia, create
your own origami paper art, and cheer on your kids in the Children’s
Lantern Parade.This and many more fun events, food, and vendors
await during the Springs Preserve Asian Heritage Celebration!
Saturday September 26
10 AM- 4 PM $5 Adults $3 Children
Children 4 years old and yonger free
www.springspreserve.org
Page 19
Springs Preserve Asian Heritage Celebration Julie Ansell
One Color Handout
Handout is 8.5 x 11 in and two sided with a centerfold. Printed on red Astrobright paper. Handout is a schedule
of events and will be distributed day of event.
Springs Preserve
Asian Heritage
c e l e b r a t i o n
Outer Handout
- center fold
Page 20
Springs Preserve Asian Heritage Celebration Julie Ansell
One Color Handout
Inner Handout
Events Schedule:
Springs Amphitheater
	10:00 AM	 Opening Ceremonies/Lion Dance
	10:30 AM	 Taiko Drum Performance
	11:00 AM	 Fan Dance
	11:30 AM	 Lotus Dance
	12:00 PM	 Story Time
	12:30 PM	 Karaoke
	 1:30 PM	 Martial Arts Demonstrations
	 2:30 PM	 Talent Show
	 3:30 PM	 Children’s Lantern Parade
Activity Center
	10:30 AM	 Dragon Streamers
	11:30 AM	 Origami
	 1:00 PM	 Brush Painting
	 2:00 PM	 Paper Lanterns
Opening Ceremony/Lion Dance
Welcoming ceremonies featuring the Logan School of Shaolin
Lion Dancers.
Taiko Drums
Performed by the Las Vegas Kaminari Taiko Drummers
Fan Dance
Performed by Korean dancers.
Lotus Dance
Performed by Thai American Trio.
Story Time
Short stories read aloud by master story tellers.
Karaoke
Warm up that singing voice and join us on stage for karaoke.
Martial Arts Demonstrations
Kung Fu, Tai Chi, and Chi Kung demonstrations preformed by the
Logan School of Shaolin.
K-POP Talent Show
Korean pop music dance talent competition.
Children’s Lantern Parade
The climax of the festival, join the kids to show off their paper
lanterns while marching throughout the Springs Preserve.
Dragon Streamers
Dragons are long thought to bring wisdom and longevity. Make
your own colorful dragon streamer to take home.
Origami
Learn how to make this beautiful and popular paper art.
Brush Painting
Try your hand at creating elegant oriental brush paintings.
Paper Lanterns
Make your very own paper lantern to show off for all to see in the
Children’s Lantern Parade!
September 26
- center fold
Page 21
Springs Preserve Asian Heritage Celebration Julie Ansell
Poster Staging
Page 22
Springs Preserve Asian Heritage Celebration Julie Ansell
Flyer, Handout, and Badge Staging
Page 23
Springs Preserve Asian Heritage Celebration Julie Ansell
Flyer, Handout, and Badge Staging

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AnsellJ_WMN310_M07_Fest

  • 1. Festival Description: The Springs Preserve’s Asian Heritage Celebration is a festival to honor Asian culture. Held in the fall, the festi- val is a 2 day event that takes place on the scenic grounds of the Springs Preserve. Arts and crafts, Asian cuisine, traditional music, dance performances, origami activities, and a children’s lantern parade are some of the key features of the festival. Project Description: This project is to produce promotional materials for the festival including a logo, a promotional mailer, a unique ticketing package, a one-color flyer for the streets, and a full size poster. Asian Heritage c e l e b r a t i o n Design Brief by Julie Ansell
  • 2. Page 2 Springs Preserve Asian Heritage Celebration Julie Ansell Research Image 1- I liked the pattern created by the butterflies. The repetition of the shapes creates visual harmony and the eye is directed to the center focal point. (98). Communication Arts Design Annual 54 1. 2. Image 2- I liked how they created a focal point using white space. I also like the color palet with the red, brown, and gold (140). Communication Arts Illustration Annual 55
  • 3. Page 3 Springs Preserve Asian Heritage Celebration Julie Ansell Image 4- I liked the balance between the branches and white space (136). Communication Arts Design Annual 54 Image 3- I liked the organic leaf and flower shapes (85). Communication Arts Design Annual 54 3. 4. 5. Image 5- I think this is a good example of the typography I would like to use (107). Communication Arts Typography Annual 4 Research
  • 4. Page 4 Springs Preserve Asian Heritage Celebration Julie Ansell Research 6. Image 6- I like the Asian theme and the mix of modern and traditional ( 97). Communication Arts Illustration Annual 55 7. Image 7- I liked the texture and the composition. Katrina Voolder 8. Image 8- Springs Preserve Haunted Harvest poster. www.springspreserve.org
  • 5. Page 5 Springs Preserve Asian Heritage Celebration Julie Ansell Word List
  • 6. Page 6 Springs Preserve Asian Heritage Celebration Julie Ansell Selected Words
  • 7. Page 7 Springs Preserve Asian Heritage Celebration Julie Ansell Mood Board: Heritage
  • 8. Page 8 Springs Preserve Asian Heritage Celebration Julie Ansell Mood Board: Family
  • 9. Page 9 Springs Preserve Asian Heritage Celebration Julie Ansell Mood Board: Organic
  • 10. Page 10 Springs Preserve Asian Heritage Celebration Julie Ansell Goal Statement The goal of this redesign is to create an attractive campaign reflecting the naturalistic and family feel of the venue at the Springs Preserve and to represent some of the spirit of various Asian cultures residing around Southern Nevada. The Springs Preserve provides the community with resources to learn about the environment, history, and peoples of Southern Nevada.They empower people to make positive changes to help nurture, respect, and conserve the environment. The grounds are host to an extensive garden, hiking trails, two museums, a butterfly habitat, a gallery, the Desert Sol model home for sustainable living, an amphitheater, a children’s playground, and Nature Exchange. Some of the ways this re-brand will reflect the spirit of the event is through the use of color as well as the oriental brush painting stye of the fonts. Red and gold are very important colors to many Asian cultures. They signify celebration, prosperity, and happiness. I also wanted to showcase the family events that the festival offered through it’s many crafting workshops and Children’s parade. I felt that having an item that was created through crafts would be the best symbol of the festival.
  • 11. Page 11 Springs Preserve Asian Heritage Celebration Julie Ansell Target Audience Since the Springs Preserve strives to be a family destination the main target audience are fami- lies with children of any age. Other groups that would most likely come to the festival would be people who wish to experience other cultures, people who would like to partake in celebrating their own Asian culture, people who enjoy Asian music, food, or crafts, and people who enjoy being outside in a garden setting.
  • 12. Page 12 Springs Preserve Asian Heritage Celebration Julie Ansell Logo Development Sample Text Kaushan Script Sample Trajan Pro Small Crane Logo 1. 2. 3. 4. 5. Asian Heritage c e l e b r a t i o n Asian Heritage c e l e b r a t i o n Asian Heritage c e l e b r a t i o n Asian Heritage c e l e b r a t i o n Asian Heritage c e l e b r a t i o n Asian Heritage c e l e b r a t i o n Asian Heritage c e l e b r a t i o n Asian Heritage c e l e b r a t i o n Asian Heritage c e l e b r a t i o n Asian Heritage c e l e b r a t i o n Lantern Logo 6. 7. 8. 9. 10. Crane Logo Asian Heritage c e l e b r a t i o n Asian Heritage c e l e b r a t i o n Asian Heritage c e l e b r a t i o n Asian Heritage c e l e b r a t i o n11. 12. 13. 14. Pantone P 48-16 C Logo Sketches Fonts Color Stage II Logo Design Pantone P 17-6 C
  • 13. Page 13 Springs Preserve Asian Heritage Celebration Julie Ansell Final Logo Design Asian Heritage c e l e b r a t i o n Asian Heritage c e l e b r a t i o n Asian Heritage c e l e b r a t i o n
  • 14. Page 14 Springs Preserve Asian Heritage Celebration Julie Ansell Poster Sketches
  • 15. Page 15 Springs Preserve Asian Heritage Celebration Julie Ansell Poster Stage II 2.1. Asian Heritage c e l e b r a t i o n at the Springs Preserve www.Springspreserve.org Springs Preserve Asian Heritage c e l e b r a t i o n www.Springspreserve.org www.Springspreserve.org Asian Heritage c e l e b r a t i o n Springs Preserve 3.
  • 16. Page 16 Springs Preserve Asian Heritage Celebration Julie Ansell Poster Final Design Poster is 20x30in. Gold floral vine is to resemble gold leaf and is meant to be imperfect.
  • 17. Page 17 Springs Preserve Asian Heritage Celebration Julie Ansell Badge Front Back Badge is 4 x 3.5in. Black border around image is used as a visual clue to the edge of the images and will not be printed.
  • 18. Page 18 Springs Preserve Asian Heritage Celebration Julie Ansell Mailout Front Back Mailout is 8.5 x 11 in and two sided. The front panel will contain event information with gold floral vine design being imperfect.The back will house address information. Black border around back will not be printed. Asian Heritage c e l e b r a t i o n Come and celebrate Asian culture at the Springs Preserve. Be amazed by the Lohan School of Shaolin Lion Dancers, experience the high energy of the Las Vegas Kaminari Taiko Drummers, enjoy a dance performance by the Thai American Trio, eat delicious Lumpia, create your own origami paper art, and cheer on your kids in the Children’s Lantern Parade.This and many more fun events, food, and vendors await during the Springs Preserve Asian Heritage Celebration! Saturday September 26 10 AM- 4 PM $5 Adults $3 Children Children 4 years old and yonger free www.springspreserve.org
  • 19. Page 19 Springs Preserve Asian Heritage Celebration Julie Ansell One Color Handout Handout is 8.5 x 11 in and two sided with a centerfold. Printed on red Astrobright paper. Handout is a schedule of events and will be distributed day of event. Springs Preserve Asian Heritage c e l e b r a t i o n Outer Handout - center fold
  • 20. Page 20 Springs Preserve Asian Heritage Celebration Julie Ansell One Color Handout Inner Handout Events Schedule: Springs Amphitheater 10:00 AM Opening Ceremonies/Lion Dance 10:30 AM Taiko Drum Performance 11:00 AM Fan Dance 11:30 AM Lotus Dance 12:00 PM Story Time 12:30 PM Karaoke 1:30 PM Martial Arts Demonstrations 2:30 PM Talent Show 3:30 PM Children’s Lantern Parade Activity Center 10:30 AM Dragon Streamers 11:30 AM Origami 1:00 PM Brush Painting 2:00 PM Paper Lanterns Opening Ceremony/Lion Dance Welcoming ceremonies featuring the Logan School of Shaolin Lion Dancers. Taiko Drums Performed by the Las Vegas Kaminari Taiko Drummers Fan Dance Performed by Korean dancers. Lotus Dance Performed by Thai American Trio. Story Time Short stories read aloud by master story tellers. Karaoke Warm up that singing voice and join us on stage for karaoke. Martial Arts Demonstrations Kung Fu, Tai Chi, and Chi Kung demonstrations preformed by the Logan School of Shaolin. K-POP Talent Show Korean pop music dance talent competition. Children’s Lantern Parade The climax of the festival, join the kids to show off their paper lanterns while marching throughout the Springs Preserve. Dragon Streamers Dragons are long thought to bring wisdom and longevity. Make your own colorful dragon streamer to take home. Origami Learn how to make this beautiful and popular paper art. Brush Painting Try your hand at creating elegant oriental brush paintings. Paper Lanterns Make your very own paper lantern to show off for all to see in the Children’s Lantern Parade! September 26 - center fold
  • 21. Page 21 Springs Preserve Asian Heritage Celebration Julie Ansell Poster Staging
  • 22. Page 22 Springs Preserve Asian Heritage Celebration Julie Ansell Flyer, Handout, and Badge Staging
  • 23. Page 23 Springs Preserve Asian Heritage Celebration Julie Ansell Flyer, Handout, and Badge Staging