The document discusses the Android TV market and various devices categorized as Android boxes, highlighting their lack of standardization and the variety of hardware used. It also analyzes key players in the smart TV market, including Sony, Panasonic, Samsung, LG, and Roku TV, while detailing issues confronting the Android TV box market, such as outdated technology, dependence on apps, and strong competition from other devices. Despite challenges, the document emphasizes the Nvidia Shield as the leading Android TV box due to its performance and support.

1. ANDROID TV MARKET
BY: PAUL YOUNG, CPA, CGA

2. PAUL YOUNG, CPA, CGA
• 26+ years in Corporate Finance
• Financial Planning and Analysis
• Market Segment Analysis
• Technological Solutions
• Advance IT Solutions/Automation/Multi-media

3. AGENDA
• What are android Box?
• Smart TV Market
• Smart Devices Market
• Issues facing android tv boxes

4. WHAT IS ANDROID BOX
• Source - http://www.makeuseof.com/tag/android-tv-boxes-what-are-they-and-what-can-they-do/
There’s no hard definition of what
an Android device must do to be
considered a “TV box.” The term is not
official, and is used for a simple reason; the
devices are in the shape of a small box.
Most are no more than 5 inches wide and
two inches tall, and some are much smaller
than that.
Since the category is not standardized, the
hardware inside could be anything Android-
compatible, but most products use
relatively old dual-core ARM processors
based off the Cortex A9 core, which was
cutting-edge a few years ago. Some even
use A5 cores, which are positively ancient.

5. MAJOR MARKET PLAYERS – SMART TV MARKET
Top Five Players
• Sony has the best smart TV platform for 2016. The mere mention of the word Android in relation to a TV will automatically alienate half of all smartphone owners,
but Sony is not alone in hoping that the other half will want to go Google in the living room.
• Panasonic: Firefox OS Firefox is the best-looking and most easily customisable smart TV platform around. A complete refresh of Panasonic's smart TV interface for
2016, the new interface is actually called my Home Screen 2.0, though it bears no resemblance to version 1.0 from 2014
• Samsung: Smart Hub and Tizen OS - It may still be called Smart Hub, but Samsung's smart TV platform for 2016 is completely new. It's based around the Korean
manufacturer's Tizen OS now being rolled-put on all of its gadgets. That may be so, but the layout of smart TV services bear more than a small than a passing
resemblance to LG's webOS interface.
• LG: WebOS - With the arrival of webOS in 2014 , LG's smart TV offering was completely refreshed. All LG smart TVs from 2014 and 2015 got webOS 2.0, and it's
now being furnished with webOS 3.0 via a firmware update. Much like Samsung's Smart Hub, WebOS 3.0 is built around a taskbar that pops-up from the bottom of
the screen.
• CL, Sharp, Hisense, Haier: Roku TV
• But Samsung, LG, Sony and Panasonic are established players in the TV space. There's a new kid on the block that wants to shake up the industry: Roku TV.
• TCL TVs, Roku TV has quickly grown into the go-to pick for many of the low-cost TV manufacturers. In 2016, you can find Roku TV on some Haier, Hisense, Insignia,
Sharp and TCL TV models with more partnerships in the works for next year.
• Source: - http://www.techradar.com/news/television/6-best-smart-tv-platforms-in-the-world-today-1120795/3

6. ANDROID MARKET SIZE
• Source - https://9to5google.com/2016/03/08/chromecast-digital-media-streaming-marketshare/

7. NVIDIA SHIELD TV BEST BOX KODI
Source - http://www.androidcentral.com/nvidia-shield-tv-best-box-kodi
Android Central - March 16, 2017

8. SELECTION / CRITERIA – ANDROID BOX
• https://www.howtogeek.com/296476/what-is-android-tv-and-which-android-tv-box-should-i-buy/
• Android TV
• Android TV hasn’t had quite the takeoff that many of us had hoped it would, but that
doesn’t make it any less of a great set-top box setup. NVIDIA has almost single-
handedly changed the course of what Android TV would’ve been with SHIELD, as the
company has really picked up Google’s slack in this segment.
• How Do I Know Which Boxes Actually Run Android TV?
• Your best bet is to stick with boxes that are well-known. As I mentioned earlier, NVIDIA
SHIELD (available on Amazon for $200) is hands-down the best Android TV box on the
market—it’s fast, updated often, and well supported. If you want Android TV, you
want SHIELD. It’s that simple.

9. LAWSUITS / PLUG AND PLAY
• https://www.theregister.co.uk/2017/02/08/kodi_crackdown/

10. LAWSUITS
• http://www.techradar.com/news/home-cinema/best-kodi-xbmc-streaming-boxes-2016-1320206

11. ISSUES FACING ANDROID TV BOX MARKET
• Clunky navigation (slow browsing)
• Dependent on Kodi technology
• Runs on Apps (some android box have apps that can access bootleg content - http://www.cbc.ca/news/business/free-tv-
android-box-cable-companies-challenge-1.3660656
• Small players lack the distribution capacity to grow their business.
• Boxes become outdating quickly due to changes happening with applications
• Dependent on a strong internet connection (high speed)
• Other devices coming to market that do multiple things, i.e. blu Ray, PS4, xBox, etc)
• Next generation TV will have smart cards built into their environment
• False promises including cut the cord with TV
• More and More networks are creating sites to host content, i.e. Netflix, Crackle, etc.
• Pricing – Market is very saturated with many players. Prices are between $60 to $150 for a box