mike-greene.com@webdes03
Anatomy of an Intranet
Triangle SharePoint User Group
January 5, 2016
1/5/2016 Anatomy of an Intranet 1
mike-greene.com@webdes03
Introduction
B&R Business Solutions
• Solution Architect
• Based in Raleigh, North Carolina
Professional Experience
• Microsoft SharePoint Stack since 2007
• Consulting and Professional Services since 2010
• Public Web Design since 2003
Hobbies
• SharePoint Saturday & User Group Speaker
RIC, VB, ATL, AUS, TPA, RDU
• Leadership Council, Triangle SharePoint User Group
1/5/2016 Anatomy of an Intranet 2
mike-greene.com@webdes031/5/2016 Anatomy of an Intranet 3
mike-greene.com@webdes03
Agenda
• What is an Intranet
• Requirements Gathering
• Goals of Your Intranet
• Governance Plan/Committee
• Information Architecture
• Branding, UI/UX
• User & Content Owner Training
• Deployment & Rollout
• Adoption
• Intranet Checklist & Tools
4
mike-greene.com@webdes03
What is an Intranet
• Corporate website accessed only by internal
users/employees
• Corporate news, information, alerts, forms
• Department information, contacts
• Document sharing and collaboration
• Company-wide social (Yammer)
• Enterprise search
• Employee self-help, FAQs, discussions
• Employee directory
1/5/2016 Anatomy of an Intranet 5
Intranet
Internal Users Only
Corp. Communications
Employee Collaboration
Enterprise Search
Internet
Public Website
Product Information
Sales Conversions
Marketing
Extranet
Internal/External Users
Suppliers, Vendors,
Customers and/or
Business Partners
mike-greene.com@webdes03
Requirements
Gathering
6
mike-greene.com@webdes03
Requirements Gathering
Planning
• Identify Project Sponsor
• Identify Stakeholders
• Marketing
• Communications
• Information Technology
• Human Resources
• Executive Team
• Schedule
• Budget
• End User Feedback
71/5/2016 Anatomy of an Intranet
Content
• Define Information
Architecture
• Site Structure
• Content Types
• Enterprise Keywords
• Enterprise Content Strategy
• Main Content Buckets
• Navigation Strategy
• Identify Content Owners
• Search & Content
Discovery Strategy
Design
• Corporate Branding
Guidelines/Requirements
• Device & Mobility Strategy
• Browser Requirements
• User Experience
Expectations
• Page Structure
• Key Page Elements
• Identify Custom Solutions
mike-greene.com@webdes03
Define Measurable
Goals for Success
8
mike-greene.com@webdes03
Define Measurable Goals
Short Term Strategy
Identify initial deployment
goals, such as migration
from an existing migration
platform, upgrade of an
existing intranet, or
rebranding exercise.
Define Intranet Roadmap for
initial and follow-on releases.
User & Content Owner
Training Strategy
User Adoption Strategy
91/5/2016 Anatomy of an Intranet
Information
Architecture
Content
Strategy
Enterprise
Search
Strategy
Collaboration
Social
User
Experience
Governance
Adoption
mike-greene.com@webdes03
Define Measurable Goals
Long Term Strategy
Most Intranet deployments
follow the software lifecycle
of their platform.
Define a strategy to
continuously grow, develop
and build on your Intranet
throughout its’ lifecycle.
Think Maturity Curve, ie:
Crawl, Walk, Run
Business Solution platform
of choice.
101/5/2016 Anatomy of an Intranet
Initial
Rollout
Decentralized
Management
Business
Solution Buy In
User Self
Service &
Enterprise Wide
Decentralization
Continuous
Improvement &
Business
Solutions
mike-greene.com@webdes03
Governance Plan
& Committee
11
mike-greene.com@webdes03
Governance Committee
• Bipartisan Group Charged with:
• Maintaining & Enforcing Governance
• Platform Evangelism, Motivation of Use
• Business Solution Positioning &
Process Enablement
• Addressing Open Issues/Concerns
• Ensuring Business Value is Realized
• Mix of Technologists, Stakeholders,
Sponsors & Power Users
1/5/2016 Anatomy of an Intranet 12
Governance
Committee
Platform
Goals
Corporate
Strategy
Department
Needs
Business
Processes
Automation
Collaboration
End User
Needs
mike-greene.com@webdes03
Governance Plan
• Platform Architecture
• Infrastructure, Backup &
Restore, Disaster Recovery,
Maintenance, Testing,
Custom Development
• Content Strategy
• Lifecycle Management,
Records Management,
Metadata, Navigation
• User Experience
• Permissions, Search,
Policies/Procedures
Branding
• Users
• Permissions & Roles, Content
Targeting, Personalization,
User Profile Management
• Operations
• Support, Training, Escalation
Paths, Knowledgebase,
Helpdesk
• Metrics & Performance
• Platform Goals, Maturity,
Success Factors, Monitoring,
Auditing
1/5/2016 Anatomy of an Intranet 13
mike-greene.com@webdes03
Information
Architecture
14
mike-greene.com@webdes03
Core Information Architecture
• Site Topology
• Web Applications
• Site Collections
• Subsites
• Site Navigation
• Content Types
• Content Type Hub
• Enterprise Content Strategy
• Content Databases
• Managed Metadata & Enterprise Keywords
1/5/2016 Anatomy of an Intranet 15
mike-greene.com@webdes03
Information Architecture Benefits
• Standardized Data Types
• Better Content Discoverability
• Search Refinement
• Dynamic Rollups
• Intuitive Navigation Context
• Prioritized System Restore/Recovery
1/5/2016 Anatomy of an Intranet 16
Policy
Procedure
Form
News
Report
Contract
mike-greene.com@webdes03
Content Strategies
Corporate
Communications
171/5/2016 Anatomy of an Intranet
Empower Social &
Collaboration
Business Process
Enablement
mike-greene.com@webdes03
Content Strategies
Corporate
Communications
• Company, Product,
Industry News
• Benefits Information
• Alerts
• Upcoming Events
• Leadership Blogs
• Stock Ticker
• Current Weather
181/5/2016 Anatomy of an Intranet
Empower Social &
Collaboration
Business Process
Enablement
mike-greene.com@webdes03
Content Strategies
Corporate
Communications
• Company, Product,
Industry News
• Benefits Information
• Alerts
• Upcoming Events
• Leadership Blogs
• Stock Ticker
• Current Weather
191/5/2016 Anatomy of an Intranet
Empower Social &
Collaboration
• New Employee, Birthday &
Award Announcements
• Employee Directory
• User Self Service
• Office Web Applications
• OneDrive
• Distributed & Delegated
Management
Business Process
Enablement
mike-greene.com@webdes03
Content Strategies
Corporate
Communications
• Company, Product,
Industry News
• Benefits Information
• Alerts
• Upcoming Events
• Leadership Blogs
• Stock Ticker
• Current Weather
201/5/2016 Anatomy of an Intranet
Empower Social &
Collaboration
• New Employee, Birthday &
Award Announcements
• Employee Directory
• User Self Service
• Office Web Applications
• OneDrive
• Distributed & Delegated
Management
Business Process
Enablement
• Content Rollup
• Popular Content
• Document Ratings
• Records Management
• Forms
• Workflow
• Enterprise Search
• Search Driven Applications
• Business Intelligence
mike-greene.com@webdes03
Branding
UI/UX
22
mike-greene.com@webdes03
Branding Components
• Master Pages
• Page Layouts
• Cascading Style Sheets (CSS)
• JavaScript
• Content Types
• User Controls
• Custom Web Parts
1/5/2016 Anatomy of an Intranet 23
mike-greene.com@webdes03
Branding for User Adoption
• Branding (UI/UX) is a Critical Component
to User Adoption
• Consistent Look & Feel
• Enhanced User Experience
• Organization Specific Customizations
• Device Strategy
• Gamification
• Dynamic Content Driven Homepage
1/5/2016 Anatomy of an Intranet 24
mike-greene.com@webdes03
Sample Homepage
1/5/2016 Anatomy of an Intranet 25
mike-greene.com@webdes03
Device Strategy
• What Types of Devices?
• How will Users Connect?
• Responsive Design?
1/5/2016 Anatomy of an Intranet 26
mike-greene.com@webdes03
Branding Process
1/5/2016 Anatomy of an Intranet 27
CaptureRequirements
Corporate
Branding
Guidelines
SharePoint
Platform
Requirements &
Dependencies
User Experience
Expectations
Navigation
Strategy
LowFidelityWireframes
Sketches
focused on User
Experience
• Navigation
• Page Layout
• Content Structure
• Key Page
Elements
• Usability
Used for Internal
reviews Only
HighFidelityComps
True to Life
Representation
of Finished
Product
• Accurate Colors
• Sizing
• Page Features
• Element Design
“Pixel-perfect”
SolutionDevelopment
Develop
Solution
Package
If Selecting a
Design Firm:
• Review their
Processes &
Methodology
•Check Relevant
SharePoint
Experience
•Review Previous
Work
•Ensure Wireframes &
Comps are Carefully
Reviewed
UserAcceptanceTesting
Develop Testing
Plan
Deploy Final
Solution to
Staging
Environment
Select Beta
Users for Testing
Test Common
Use Cases &
Exercise Testing
Plan
Deployment&Rollout
Communicate
Rollout & Go-
Live Strategy
Deploy Solution
to Production
Continuous
Improvement
mike-greene.com@webdes03
Customization Guidelines
• Defined by Governance Plan & Overseen
by Governance Committee
• What Forms of Customizations are
Permitted (ie: No Code, Sandbox, Full
Trust Farm Solutions)
• Leverage Out-of-the-Box (OOTB)
Solutions Ahead of Custom Solutions
1/5/2016 Anatomy of an Intranet 28
mike-greene.com@webdes03
User & Content
Owner Training
29
mike-greene.com@webdes03
User & Content Owner Training
• Many Organizations Overlook Importance
of User Training
• Training & Empowering Users Leads to:
• Better Content Lifecycle Management
• Better Adoption of SharePoint as a Platform
• Cleaner & More Consistent Data
• Better Information Discovery
• End User Self Service
• Decentralized Management of SharePoint
1/5/2016 Anatomy of an Intranet 30
mike-greene.com@webdes03
Common User Roles
End User or
Consumer
• Browses Intranet
• Consumes News
• Reads Documents
• Authors/Edits Documents
• Completes Forms
• Performs Searches
311/5/2016 Anatomy of an Intranet
Content Owner or
Site Administrator
• Manages Permissions
• Authors/Edits Pages
• Power User
• Identifies Business
Process Enablement
Opportunities
• Evangelizes SharePoint
• Level 1 or 2 End
User Support
SharePoint
Administrator
• Level 3 Support
• Topology Management &
Oversight
• Solution Implementation
• Solution Management
• Overall Platform
Maintenance & Health
mike-greene.com@webdes03
Deployment &
Rollout
32
mike-greene.com@webdes03
Deployment & Rollout
• Must Have Communications Strategy
• Must Have User Training
• Content Authors
• End Users
• Implement Initial Quick Wins
• Short Duration, Low Risk, High Visibility Efforts
to Promote SharePoint & Drive Adoption
• Early Adopters
• 12-18 Month Roadmap
1/5/2016 Anatomy of an Intranet 33
mike-greene.com@webdes03
Server Topology
• Plan for Scalable Architecture
• Never Use a Single Server
• Scale Up & Out As Necessary
• Plan for Three Environments
• Development/Test
• Staging
• Production
1/5/2016 Anatomy of an Intranet 34
mike-greene.com@webdes03
Adoption
35
mike-greene.com@webdes03
Adoption
• Set the Vision; What Will SharePoint Do?
• Grassroots Focus on Specific Business Areas/Units
• Relevant Use Cases
• Educate and Demonstrate Value
• Empower People
• Build Relationships; Support Champions
1/5/2016 Anatomy of an Intranet 36
mike-greene.com@webdes03
Intranet Checklist
 Formal Requirements
 Device & Content Strategy
 Measurable Success Criteria
 Governance Plan & Bipartisan
Oversight Committee
 Enterprise Content Strategy
 Training Plan & Strategy
 Implementation Team
 User Adoption Plan
37
mike-greene.com@webdes03
Tools
 XMind
Mind Mapping Tool
xmind.net FREE
 Balsamiq Mockups
Design/Wireframing Tool
balsamiq.com $79
 SharePoint Maturity Model
Long Term Goals & Strategy
sharepointmaturity.com FREE
38
mike-greene.com@webdes03
Q&A
39
mike-greene.com
@webdes03

Anatomy of an Intranet (Triangle SharePoint User Group) January 2016

  • 1.
    mike-greene.com@webdes03 Anatomy of anIntranet Triangle SharePoint User Group January 5, 2016 1/5/2016 Anatomy of an Intranet 1
  • 2.
    mike-greene.com@webdes03 Introduction B&R Business Solutions •Solution Architect • Based in Raleigh, North Carolina Professional Experience • Microsoft SharePoint Stack since 2007 • Consulting and Professional Services since 2010 • Public Web Design since 2003 Hobbies • SharePoint Saturday & User Group Speaker RIC, VB, ATL, AUS, TPA, RDU • Leadership Council, Triangle SharePoint User Group 1/5/2016 Anatomy of an Intranet 2
  • 3.
  • 4.
    mike-greene.com@webdes03 Agenda • What isan Intranet • Requirements Gathering • Goals of Your Intranet • Governance Plan/Committee • Information Architecture • Branding, UI/UX • User & Content Owner Training • Deployment & Rollout • Adoption • Intranet Checklist & Tools 4
  • 5.
    mike-greene.com@webdes03 What is anIntranet • Corporate website accessed only by internal users/employees • Corporate news, information, alerts, forms • Department information, contacts • Document sharing and collaboration • Company-wide social (Yammer) • Enterprise search • Employee self-help, FAQs, discussions • Employee directory 1/5/2016 Anatomy of an Intranet 5 Intranet Internal Users Only Corp. Communications Employee Collaboration Enterprise Search Internet Public Website Product Information Sales Conversions Marketing Extranet Internal/External Users Suppliers, Vendors, Customers and/or Business Partners
  • 6.
  • 7.
    mike-greene.com@webdes03 Requirements Gathering Planning • IdentifyProject Sponsor • Identify Stakeholders • Marketing • Communications • Information Technology • Human Resources • Executive Team • Schedule • Budget • End User Feedback 71/5/2016 Anatomy of an Intranet Content • Define Information Architecture • Site Structure • Content Types • Enterprise Keywords • Enterprise Content Strategy • Main Content Buckets • Navigation Strategy • Identify Content Owners • Search & Content Discovery Strategy Design • Corporate Branding Guidelines/Requirements • Device & Mobility Strategy • Browser Requirements • User Experience Expectations • Page Structure • Key Page Elements • Identify Custom Solutions
  • 8.
  • 9.
    mike-greene.com@webdes03 Define Measurable Goals ShortTerm Strategy Identify initial deployment goals, such as migration from an existing migration platform, upgrade of an existing intranet, or rebranding exercise. Define Intranet Roadmap for initial and follow-on releases. User & Content Owner Training Strategy User Adoption Strategy 91/5/2016 Anatomy of an Intranet Information Architecture Content Strategy Enterprise Search Strategy Collaboration Social User Experience Governance Adoption
  • 10.
    mike-greene.com@webdes03 Define Measurable Goals LongTerm Strategy Most Intranet deployments follow the software lifecycle of their platform. Define a strategy to continuously grow, develop and build on your Intranet throughout its’ lifecycle. Think Maturity Curve, ie: Crawl, Walk, Run Business Solution platform of choice. 101/5/2016 Anatomy of an Intranet Initial Rollout Decentralized Management Business Solution Buy In User Self Service & Enterprise Wide Decentralization Continuous Improvement & Business Solutions
  • 11.
  • 12.
    mike-greene.com@webdes03 Governance Committee • BipartisanGroup Charged with: • Maintaining & Enforcing Governance • Platform Evangelism, Motivation of Use • Business Solution Positioning & Process Enablement • Addressing Open Issues/Concerns • Ensuring Business Value is Realized • Mix of Technologists, Stakeholders, Sponsors & Power Users 1/5/2016 Anatomy of an Intranet 12 Governance Committee Platform Goals Corporate Strategy Department Needs Business Processes Automation Collaboration End User Needs
  • 13.
    mike-greene.com@webdes03 Governance Plan • PlatformArchitecture • Infrastructure, Backup & Restore, Disaster Recovery, Maintenance, Testing, Custom Development • Content Strategy • Lifecycle Management, Records Management, Metadata, Navigation • User Experience • Permissions, Search, Policies/Procedures Branding • Users • Permissions & Roles, Content Targeting, Personalization, User Profile Management • Operations • Support, Training, Escalation Paths, Knowledgebase, Helpdesk • Metrics & Performance • Platform Goals, Maturity, Success Factors, Monitoring, Auditing 1/5/2016 Anatomy of an Intranet 13
  • 14.
  • 15.
    mike-greene.com@webdes03 Core Information Architecture •Site Topology • Web Applications • Site Collections • Subsites • Site Navigation • Content Types • Content Type Hub • Enterprise Content Strategy • Content Databases • Managed Metadata & Enterprise Keywords 1/5/2016 Anatomy of an Intranet 15
  • 16.
    mike-greene.com@webdes03 Information Architecture Benefits •Standardized Data Types • Better Content Discoverability • Search Refinement • Dynamic Rollups • Intuitive Navigation Context • Prioritized System Restore/Recovery 1/5/2016 Anatomy of an Intranet 16 Policy Procedure Form News Report Contract
  • 17.
    mike-greene.com@webdes03 Content Strategies Corporate Communications 171/5/2016 Anatomyof an Intranet Empower Social & Collaboration Business Process Enablement
  • 18.
    mike-greene.com@webdes03 Content Strategies Corporate Communications • Company,Product, Industry News • Benefits Information • Alerts • Upcoming Events • Leadership Blogs • Stock Ticker • Current Weather 181/5/2016 Anatomy of an Intranet Empower Social & Collaboration Business Process Enablement
  • 19.
    mike-greene.com@webdes03 Content Strategies Corporate Communications • Company,Product, Industry News • Benefits Information • Alerts • Upcoming Events • Leadership Blogs • Stock Ticker • Current Weather 191/5/2016 Anatomy of an Intranet Empower Social & Collaboration • New Employee, Birthday & Award Announcements • Employee Directory • User Self Service • Office Web Applications • OneDrive • Distributed & Delegated Management Business Process Enablement
  • 20.
    mike-greene.com@webdes03 Content Strategies Corporate Communications • Company,Product, Industry News • Benefits Information • Alerts • Upcoming Events • Leadership Blogs • Stock Ticker • Current Weather 201/5/2016 Anatomy of an Intranet Empower Social & Collaboration • New Employee, Birthday & Award Announcements • Employee Directory • User Self Service • Office Web Applications • OneDrive • Distributed & Delegated Management Business Process Enablement • Content Rollup • Popular Content • Document Ratings • Records Management • Forms • Workflow • Enterprise Search • Search Driven Applications • Business Intelligence
  • 21.
  • 22.
    mike-greene.com@webdes03 Branding Components • MasterPages • Page Layouts • Cascading Style Sheets (CSS) • JavaScript • Content Types • User Controls • Custom Web Parts 1/5/2016 Anatomy of an Intranet 23
  • 23.
    mike-greene.com@webdes03 Branding for UserAdoption • Branding (UI/UX) is a Critical Component to User Adoption • Consistent Look & Feel • Enhanced User Experience • Organization Specific Customizations • Device Strategy • Gamification • Dynamic Content Driven Homepage 1/5/2016 Anatomy of an Intranet 24
  • 24.
  • 25.
    mike-greene.com@webdes03 Device Strategy • WhatTypes of Devices? • How will Users Connect? • Responsive Design? 1/5/2016 Anatomy of an Intranet 26
  • 26.
    mike-greene.com@webdes03 Branding Process 1/5/2016 Anatomyof an Intranet 27 CaptureRequirements Corporate Branding Guidelines SharePoint Platform Requirements & Dependencies User Experience Expectations Navigation Strategy LowFidelityWireframes Sketches focused on User Experience • Navigation • Page Layout • Content Structure • Key Page Elements • Usability Used for Internal reviews Only HighFidelityComps True to Life Representation of Finished Product • Accurate Colors • Sizing • Page Features • Element Design “Pixel-perfect” SolutionDevelopment Develop Solution Package If Selecting a Design Firm: • Review their Processes & Methodology •Check Relevant SharePoint Experience •Review Previous Work •Ensure Wireframes & Comps are Carefully Reviewed UserAcceptanceTesting Develop Testing Plan Deploy Final Solution to Staging Environment Select Beta Users for Testing Test Common Use Cases & Exercise Testing Plan Deployment&Rollout Communicate Rollout & Go- Live Strategy Deploy Solution to Production Continuous Improvement
  • 27.
    mike-greene.com@webdes03 Customization Guidelines • Definedby Governance Plan & Overseen by Governance Committee • What Forms of Customizations are Permitted (ie: No Code, Sandbox, Full Trust Farm Solutions) • Leverage Out-of-the-Box (OOTB) Solutions Ahead of Custom Solutions 1/5/2016 Anatomy of an Intranet 28
  • 28.
  • 29.
    mike-greene.com@webdes03 User & ContentOwner Training • Many Organizations Overlook Importance of User Training • Training & Empowering Users Leads to: • Better Content Lifecycle Management • Better Adoption of SharePoint as a Platform • Cleaner & More Consistent Data • Better Information Discovery • End User Self Service • Decentralized Management of SharePoint 1/5/2016 Anatomy of an Intranet 30
  • 30.
    mike-greene.com@webdes03 Common User Roles EndUser or Consumer • Browses Intranet • Consumes News • Reads Documents • Authors/Edits Documents • Completes Forms • Performs Searches 311/5/2016 Anatomy of an Intranet Content Owner or Site Administrator • Manages Permissions • Authors/Edits Pages • Power User • Identifies Business Process Enablement Opportunities • Evangelizes SharePoint • Level 1 or 2 End User Support SharePoint Administrator • Level 3 Support • Topology Management & Oversight • Solution Implementation • Solution Management • Overall Platform Maintenance & Health
  • 31.
  • 32.
    mike-greene.com@webdes03 Deployment & Rollout •Must Have Communications Strategy • Must Have User Training • Content Authors • End Users • Implement Initial Quick Wins • Short Duration, Low Risk, High Visibility Efforts to Promote SharePoint & Drive Adoption • Early Adopters • 12-18 Month Roadmap 1/5/2016 Anatomy of an Intranet 33
  • 33.
    mike-greene.com@webdes03 Server Topology • Planfor Scalable Architecture • Never Use a Single Server • Scale Up & Out As Necessary • Plan for Three Environments • Development/Test • Staging • Production 1/5/2016 Anatomy of an Intranet 34
  • 34.
  • 35.
    mike-greene.com@webdes03 Adoption • Set theVision; What Will SharePoint Do? • Grassroots Focus on Specific Business Areas/Units • Relevant Use Cases • Educate and Demonstrate Value • Empower People • Build Relationships; Support Champions 1/5/2016 Anatomy of an Intranet 36
  • 36.
    mike-greene.com@webdes03 Intranet Checklist  FormalRequirements  Device & Content Strategy  Measurable Success Criteria  Governance Plan & Bipartisan Oversight Committee  Enterprise Content Strategy  Training Plan & Strategy  Implementation Team  User Adoption Plan 37
  • 37.
    mike-greene.com@webdes03 Tools  XMind Mind MappingTool xmind.net FREE  Balsamiq Mockups Design/Wireframing Tool balsamiq.com $79  SharePoint Maturity Model Long Term Goals & Strategy sharepointmaturity.com FREE 38
  • 38.