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Slides: 

the love 

(and hate) 

of my life
— Alexei Kapterev —
ISLIDES
– Jessica Hische
FOR THE REST OF YOUR LIFE
THE WORK YOU DO
W H I L E Y O U
YO U S H O U L D B E D O I N G
IS PROBABLY THE WORK
P rocrastinate
Amsterdam Speechwriters Conference 2014 Talk
Amsterdam Speechwriters Conference 2014 Talk
Amsterdam Speechwriters Conference 2014 Talk
HATE LOVE
Do we



slides?
NEED


TIMES
SOME
S L I D E S C R E A T E A M U C H
ATMOSPHERE
(compared to reading, that is)
Less formal
WHAT TO SAY
REMIND YOU
Slides
WHAT TO SAY
REMIND YOU
Slides
CONSTRAINT
WITHOUT TOO MUCH
BUT
OUT OF PLACE
COULD BE
Slides
Amsterdam Speechwriters Conference 2014 Talk
Amsterdam Speechwriters Conference 2014 Talk


TIMES
SOME
Slides are great
Amsterdam Speechwriters Conference 2014 Talk
Amsterdam Speechwriters Conference 2014 Talk
Amsterdam Speechwriters Conference 2014 Talk
G R E A T
Slides
FOR THAT
ARE
TECHNOLOGY
ARE
Slides
Technology is
neither good 

nor bad; nor 

is it neutral.
— Melvin Kranzberg
ENHANCE
C A N
your presentation
Slides
OR
They could
RUIN IT
T O T A L L Y
DIFFERENCE?
What makes a
WHAT’S THE
BIG PROBLEM
WITH SLIDES?
Amsterdam Speechwriters Conference 2014 Talk
PowerPoint® Presentation 

Flaws and Failures: 

A Psychological Analysis (2012)
Stephen M. Kosslyn, 

Rogier A. Kievit, 

Alexandra G. Russell, 

and Jennifer M. Shephard
Not enough information was provided to
support the main point
Went through the presentation too slowly
Read word-for-word from notes or from the
slides themselves
Slides contained too much material to absorb
before the next slide was presented
The main point was obscured by lots of
irrelevant detail
5.
4.
3.
2.
1.
THE TOP 5 PROBLEMS
WHAT’S THE
BIG PROBLEM
WITH SLIDES?
TOO MUCH TEXT!
It’s
Amsterdam Speechwriters Conference 2014 Talk
?SOLUTION
The
SIMPLE SLIDES!
SIMPLE SLIDES
are not the solution
YOU DON’T KNOW
WHAT TO SAY!
P roblem No1:
4
TEDsters
rehearse
times
Amsterdam Speechwriters Conference 2014 Talk
Amsterdam Speechwriters Conference 2014 Talk
Amsterdam Speechwriters Conference 2014 Talk
NOT ENOUGH TEXT
Not a problem for the audience
HUGEP roblem for the speaker
NOT ENOUGH TEXT
Not a problem for the audience
*
THE STEVE JOBS WAY?
Amsterdam Speechwriters Conference 2014 Talk
The most striking thing about the 17-inch PowerBook, after the
screen itself, is how brilliantly Apple managed to shrink the size of
the machine built around that big display.
—Walt Mossberg, theWall Street Journal
Sure, the PowerBook is an unusually wide 15.4 inches, but it is only
one inch thick.Yet, it feels solid as a rock. It is just 10.2 inches deep
and weighs only 6.8 pounds.
To get an idea of how sleek those dimensions are, compare the new
PowerBook with another brand-new laptop, Dell’s Latitude D800.
This model also boasts a widescreen display, measuring 15.4 inches
diagonally. But, even though the Dell has a significantly smaller
screen, it looks like a whale next to the 17-inch PowerBook.
P roblem No2:
CREDIBILITY
Amsterdam Speechwriters Conference 2014 Talk
Amsterdam Speechwriters Conference 2014 Talk
CREDIBILITYwith a sophisticated audience
More complex slides add
As soon as they
can read children
trust written text
more than spoken
information.
Corriveau et al. “To the letter: Early readers trust 

print–based over oral instructions to guide their actions” 

British Journal of Developmental Psychology (2014)
SIMPLE SLIDES
are not the solution
is not the problem
TOO MUCH TEXT
THE TOP 5 PROBLEMS
5.
4.
3.
2.
1.
Not enough information was provided to
support the main point
Went through the presentation too slowly
Read word-for-word from notes or from the
slides themselves
Slides contained too much material to absorb
before the next slide was presented
The main point was obscured by lots of
irrelevant detail
TOO 

MUCH
NOT 

ENOUGH 

Superficial Too nerdy
THE OPTIMAL BALANCE
GREAT SPANS OF HISTORY THAT WERE OFTEN ASSOCIATED WITH TOPICS OF LOGIC, GEOMETRY, MATHEMATICS,
DEDUCTION, INDUCTION, AND NATURAL PHILOSOPHY. SOCRATES', PLATO'S AND ARISTOTLE'S IDEAS ABOUT TRUTH
SEEN BY SOME AS CONSISTENT WITH CORRESPONDENCE THEORY. IN HIS METAPHYSICS, ARISTOTLE STATED: "TO
OF WHAT IS THAT IT IS NOT, OR OF WHAT IS NOT THAT IT IS, IS FALSE, WHILE TO SAY OF WHAT IS THAT IT IS, AND
WHAT IS NOT THAT IT IS NOT, IS TRUE".[54] THE STANFORD ENCYCLOPEDIA OF PHILOSOPHY PROCEEDS TO SAY O
ARISTOTLE:"(...) ARISTOTLE SOUNDS MUCH MORE LIKE A GENUINE CORRESPONDENCE THEORIST IN THE CATEGOR
(12B11, 14B14), WHERE HE TALKS OF "UNDERLYING THINGS" THAT MAKE STATEMENTS TRUE AND IMPLIES THAT T
"THINGS" (PRAGMATA) ARE LOGICALLY STRUCTURED SITUATIONS OR FACTS (VIZ., HIS SITTING, HIS NOT SITTING).
INFLUENTIAL IS HIS CLAIM IN DE INTERPRETATIONE (16A3) THAT THOUGHTS ARE "LIKENESSESS" (HOMOIOSIS) OF
THINGS. ALTHOUGH HE NOWHERE DEFINES TRUTH IN TERMS OF A THOUGHT'S LIKENESS TO A THING OR FACT, IT IS
CLEAR THAT SUCH A DEFINITION WOULD FIT WELL INTO HIS OVERALL PHILOSOPHY OF MIND. (…)"[54] VERY SIM
STATEMENTS CAN ALSO BE FOUND IN PLATO (CRATYLUS 385B2, SOPHIST 263B).[54] IN HINDUISM, TRUTH IS DE
AS "UNCHANGEABLE", "THAT WHICH HAS NO DISTORTION", "THAT WHICH IS BEYOND DISTINCTIONS OF TIME, SPA
AND PERSON", "THAT WHICH PERVADES THE UNIVERSE IN ALL ITS CONSTANCY". THE HUMAN BODY, THEREFORE
COMPLETELY TRUE AS IT CHANGES WITH TIME, FOR EXAMPLE. THERE ARE MANY REFERENCES, PROPERTIES AND
EXPLANATIONS OF TRUTH BY HINDU SAGES THAT EXPLAIN VARIED FACETS OF TRUTH, SUCH AS THE NATIONAL MO
INDIA: "SATYAMEVA JAYATE" (TRUTH ALONE WINS), AS WELL AS "SATYAM MUKTAYE" (TRUTH LIBERATES), "SATY
'PARAHIT'ARTHAM' VA'UNMANASO YATHA'RTHATVAM' SATYAM" (SATYA IS THE BENEVOLENT USE OF WORDS AND T
MIND FOR THE WELFARE OF OTHERS OR IN OTHER WORDS RESPONSIBILITIES IS TRUTH TOO), "WHEN ONE IS FIRM
ESTABLISHED IN SPEAKING TRUTH, THE FRUITS OF ACTION BECOME SUBSERVIENT TO HIM ( PATANJALI YOGASUTR
SUTRA NUMBER 2.36 ), "THE FACE OF TRUTH IS COVERED BY A GOLDEN BOWL. UNVEIL IT, O PUSAN (SUN), SO TH
WHO HAVE TRUTH AS MY DUTY (SATYADHARMA) MAY SEE IT!" (BRHADARANYAKA V 15 1-4 AND THE BRIEF IISA
UPANISAD 15-18), TRUTH IS SUPERIOR TO SILENCE (MANUSMRITI), ETC. COMBINED WITH OTHER WORDS, SATYA A
AS MODIFIER, LIKE "ULTRA" OR "HIGHEST," OR MORE LITERALLY "TRUEST," CONNOTING PURITY AND EXCELLENC
There is no 

such thing as
“TOO MUCH TEXT”
for this audience
TOO MUCH TEXT
There is
Amsterdam Speechwriters Conference 2014 Talk
Amsterdam Speechwriters Conference 2014 Talk
• Greek majuscule 

(9th – 3rd century B.C.) in contrast to the Greek uncial script (3rd century
B.C. – 12 century A.D.) and the later Greek minuscule

• Roman majuscule 

(7th century B.C. – 4th century A.D.) in contrast to the Roman uncial (4th –
8th century B.C.), Roman Half Uncial, and minuscule

• Carolingian majuscule 

(4th – 8th century A.D.) in contrast to the Carolingian minuscule (around
780 – 12th century)

• Gothic majuscule 

(13th and 14th century), in contrast to the early Gothic (end of 11th to 13th
century), Gothic (14th century), and late Gothic (16th century) minuscules
4 eras in Western
European writing
10
• Greek majuscule 

• Roman majuscule 

• Carolingian majuscule 

• Gothic majuscule 

4 eras in Western
European writing
30
50
MAYBE
TOO 

MUCH
MAYBE
NOT 

ENOUGH 

1. Audience size
2. Their proficiency level
3. Need for handouts
4. Amount of time you have
THINGS TO CONSIDER
4
Pictures are
EXPENSIVEWHILE TEXT IS RELATIVELY CHEAP
MAYBE
TOO 

MUCH
MAYBE
NOT 

ENOUGH 

€€€ €€€
Amsterdam Speechwriters Conference 2014 Talk
for one click
TOO MUCH TEXT
There is
• Greek majuscule 

(9th – 3rd century B.C.) in contrast to the Greek uncial script (3rd century
B.C. – 12 century A.D.) and the later Greek minuscule

• Roman majuscule 

(7th century B.C. – 4th century A.D.) in contrast to the Roman uncial (4th –
8th century B.C.), Roman Half Uncial, and minuscule

• Carolingian majuscule 

(4th – 8th century A.D.) in contrast to the Carolingian minuscule (around
780 – 12th century)

• Gothic majuscule 

(13th and 14th century), in contrast to the early Gothic (end of 11th to 13th
century), Gothic (14th century), and late Gothic (16th century) minuscules
4 eras in Western
European writing
✤ I’m not a fan of this effect
✤ or this effect
✤ or this effect
✤ OR THIS EFFECT
✤ this is more than enough
Animation
with no structure
TOO MUCH TEXT
There is
Amsterdam Speechwriters Conference 2014 Talk
Amsterdam Speechwriters Conference 2014 Talk
•Greek majuscule (9th - 3rd century B.C.) in
contrast to the Greek uncial script (3rd century B.C.
- 12 century A.D.) and the later Greek minuscule
•Roman majuscule (7th century B.C. - 4th century
A.D.) in contrast to the Roman uncial (4th - 8th
century B.C.), Roman Half Uncial, and minuscule
•Carolingian majuscule (4th - 8th century A.D.) in
contrast to the Carolingian minuscule (around 780 -
12th century)
•Gothic majuscule (13th and 14th century), in
contrast to the early Gothic (end of 11th to 13th
century), Gothic (14th century), and late Gothic
(16th century) minuscules.
4 eras in Western European writing
• Greek majuscule 

(9th – 3rd century B.C.) in contrast to the Greek uncial script (3rd century
B.C. – 12 century A.D.) and the later Greek minuscule

• Roman majuscule 

(7th century B.C. – 4th century A.D.) in contrast to the Roman uncial (4th
– 8th century B.C.), Roman Half Uncial, and minuscule

• Carolingian majuscule 

(4th – 8th century A.D.) in contrast to the Carolingian minuscule (around
780 – 12th century)

• Gothic majuscule 

(13th and 14th century), in contrast to the early Gothic (end of 11th to
13th century), Gothic (14th century), and late Gothic (16th century)
minuscules
4 eras in Western
European writing
•Greek majuscule (9th - 3rd century B.C.) in
contrast to the Greek uncial script (3rd century B.C.
- 12 century A.D.) and the later Greek minuscule
•Roman majuscule (7th century B.C. - 4th century
A.D.) in contrast to the Roman uncial (4th - 8th
century B.C.), Roman Half Uncial, and minuscule
•Carolingian majuscule (4th - 8th century A.D.) in
contrast to the Carolingian minuscule (around 780 -
12th century)
•Gothic majuscule (13th and 14th century), in
contrast to the early Gothic (end of 11th to 13th
century), Gothic (14th century), and late Gothic
(16th century) minuscules.
4 eras in Western European writing
•Greek majuscule (9th – 3rd century B.C.) in contrast to the
Greek uncial script (3rd century B.C. – 12 century A.D.) and
the later Greek minuscule

•Roman majuscule (7th century B.C. – 4th century A.D.) in
contrast to the Roman uncial (4th – 8th century B.C.),
Roman Half Uncial, and minuscule

•Carolingian majuscule (4th – 8th century A.D.) in contrast
to the Carolingian minuscule (around 780 – 12th century)

•Gothic majuscule (13th and 14th century), in contrast to
the early Gothic (end of 11th to 13th century), Gothic (14th
century), and late Gothic (16th century) minuscules.
4 eras in Western 

European writing
• Greek majuscule (9th – 3rd century B.C.) in contrast to the
Greek uncial script (3rd century B.C. – 12 century A.D.) and
the later Greek minuscule

• Roman majuscule (7th century B.C. – 4th century A.D.) in
contrast to the Roman uncial (4th – 8th century B.C.), Roman
Half Uncial, and minuscule

• Carolingian majuscule (4th – 8th century A.D.) in contrast to
the Carolingian minuscule (around 780 – 12th century)

• Gothic majuscule (13th and 14th century), in contrast to the
early Gothic (end of 11th to 13th century), Gothic (14th
century), and late Gothic (16th century) minuscules.
4 eras in Western 

European writing
• Greek majuscule (9th – 3rd century B.C.) in contrast to the
Greek uncial script (3rd century B.C. – 12 century A.D.) and
the later Greek minuscule

• Roman majuscule (7th century B.C. – 4th century A.D.) in
contrast to the Roman uncial (4th – 8th century B.C.), Roman
Half Uncial, and minuscule

• Carolingian majuscule (4th – 8th century A.D.) in contrast to
the Carolingian minuscule (around 780 – 12th century)

• Gothic majuscule (13th and 14th century), in contrast to the
early Gothic (end of 11th to 13th century), Gothic (14th
century), and late Gothic (16th century) minuscules.
4 eras in Western
European writing
• Greek majuscule (9th – 3rd century B.C.) in contrast to the
Greek uncial script (3rd century B.C. – 12 century A.D.) and
the later Greek minuscule

• Roman majuscule (7th century B.C. – 4th century A.D.) in
contrast to the Roman uncial (4th – 8th century B.C.), Roman
Half Uncial, and minuscule

• Carolingian majuscule (4th – 8th century A.D.) in contrast to
the Carolingian minuscule (around 780 – 12th century)

• Gothic majuscule (13th and 14th century), in contrast to the
early Gothic (end of 11th to 13th century), Gothic (14th
century), and late Gothic (16th century) minuscules.
4 eras in Western
European writing
• Greek majuscule 

(9th – 3rd century B.C.) in contrast to the Greek uncial script (3rd century
B.C. – 12 century A.D.) and the later Greek minuscule

• Roman majuscule 

(7th century B.C. – 4th century A.D.) in contrast to the Roman uncial (4th
– 8th century B.C.), Roman Half Uncial, and minuscule

• Carolingian majuscule 

(4th – 8th century A.D.) in contrast to the Carolingian minuscule (around
780 – 12th century)

• Gothic majuscule 

(13th and 14th century), in contrast to the early Gothic (end of 11th to
13th century), Gothic (14th century), and late Gothic (16th century)
minuscules
4 eras in Western
European writing
• Greek majuscule 

(9th – 3rd century B.C.) in contrast to the Greek uncial script (3rd century
B.C. – 12 century A.D.) and the later Greek minuscule

• Roman majuscule 

(7th century B.C. – 4th century A.D.) in contrast to the Roman uncial (4th
– 8th century B.C.), Roman Half Uncial, and minuscule

• Carolingian majuscule 

(4th – 8th century A.D.) in contrast to the Carolingian minuscule (around
780 – 12th century)

• Gothic majuscule 

(13th and 14th century), in contrast to the early Gothic (end of 11th to
13th century), Gothic (14th century), and late Gothic (16th century)
minuscules
4 eras in Western
European writing
•Greek majuscule (9th - 3rd century B.C.) in
contrast to the Greek uncial script (3rd century B.C.
- 12 century A.D.) and the later Greek minuscule
•Roman majuscule (7th century B.C. - 4th century
A.D.) in contrast to the Roman uncial (4th - 8th
century B.C.), Roman Half Uncial, and minuscule
•Carolingian majuscule (4th - 8th century A.D.) in
contrast to the Carolingian minuscule (around 780 -
12th century)
•Gothic majuscule (13th and 14th century), in
contrast to the early Gothic (end of 11th to 13th
century), Gothic (14th century), and late Gothic
(16th century) minuscules.
4 eras in Western European writing
Amsterdam Speechwriters Conference 2014 Talk
Amsterdam Speechwriters Conference 2014 Talk
BIGIMPORTANT
SMALLLESS IMPORTANT
Amsterdam Speechwriters Conference 2014 Talk
10/21/14 TechInvestLab.com
2
Угроза Digital Divide
Для работы ему необходима физическая инфраструктура (провода, каналы
радиосвязи). Задачу удвоения физической инфраструктуры невозможно
осуществить без масштабной реформы связи как инфраструктурной отрасли.
Интернет – это протокол
Что такое Digital Divide
Угроза отставания в области информационных технологий усугубляет общее
отставание страны от мировых лидеров (Саммит G8, 2000 год).
Количество пользователей
В России доступ к Интернет имеют около 10% населения, а в соседней
Финляндии – более 50% Одна из целей программы «Электронная Россия» —
удвоение количества пользователей Интернета в стране.
10
1. Context: How many? Who are they?
2. Priorities: What’s most important?
3. Visual cues: Size, colours, etc
4. Animation (if necessary)
MANAGING LOTS OF TEXT
One more
EXAMPLEAND I’M DONE
INVESTMENT SUPPORT AGENCY
INVESTMENT SUPPORT AGENCY
INVESTMENT SUPPORT AGENCY
INVESTMENT SUPPORT AGENCY
Amsterdam Speechwriters Conference 2014 Talk
Data & Research
Analysis
Library
HR
Finance
Archive
Procurement
Investor support
Investment
Promotion
Licensing
RESEARCH ADMINISTRATION INVESTMENT
Administrative 

assistant
Advisor
CEO
INVESTMENT SUPPORT AGENCY
Data & Research
Analysis
Library
HR
Finance
Archive
Procurement
Investor support
Investment
Promotion
Licensing
RESEARCH ADMINISTRATION INVESTMENT
Administrative 

assistant
Advisor
CEO
INVESTMENT SUPPORT AGENCY
RESEARCH ADMINISTRATION INVESTMENT
CEO
INVESTMENT SUPPORT AGENCY
RESEARCH ADMINISTRATION INVESTMENT
CEO
INVESTMENT SUPPORT AGENCY
RESEARCH ADMINISTRATION INVESTMENT
Data & 

Research
Analysis
Library
HR
Finance
Archive
Procurement
Investor 

support
Investment
Promotion
Licensing
INVESTMENT SUPPORT AGENCY
CEOAdministrative 

assistant Advisor
MAYBE
TOO 

MUCH
MAYBE
NOT 

ENOUGH 

Large 

audience
Small
audience
THE OPTIMAL BALANCE
MORE
TEXT
LITTLE
TEXT
Do we



slides?
NEED
Yes

S O M E T I M E S
A LOT OF TEXT?
Can we have
CAN
Yes we
CAN
Yes we


SOMETIMES
Complex slides require
DESIGNDESIGNDESIGN
FOOD & BEERFOOD & BEER
W I L L
for
FOOD & BEER
T O D A Y
DESIGNDESIGNDESIGN
Thank you!W W W . K A P T E R E V . C O M

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Amsterdam Speechwriters Conference 2014 Talk

  • 2. Slides: 
 the love 
 (and hate) 
 of my life — Alexei Kapterev —
  • 4. – Jessica Hische FOR THE REST OF YOUR LIFE THE WORK YOU DO W H I L E Y O U YO U S H O U L D B E D O I N G IS PROBABLY THE WORK P rocrastinate
  • 11. S L I D E S C R E A T E A M U C H ATMOSPHERE (compared to reading, that is) Less formal
  • 12. WHAT TO SAY REMIND YOU Slides
  • 13. WHAT TO SAY REMIND YOU Slides CONSTRAINT WITHOUT TOO MUCH
  • 14. BUT
  • 15. OUT OF PLACE COULD BE Slides
  • 22. G R E A T Slides FOR THAT ARE
  • 24. Technology is neither good 
 nor bad; nor 
 is it neutral. — Melvin Kranzberg
  • 25. ENHANCE C A N your presentation Slides
  • 26. OR
  • 27. They could RUIN IT T O T A L L Y
  • 31. PowerPoint® Presentation 
 Flaws and Failures: 
 A Psychological Analysis (2012) Stephen M. Kosslyn, 
 Rogier A. Kievit, 
 Alexandra G. Russell, 
 and Jennifer M. Shephard
  • 32. Not enough information was provided to support the main point Went through the presentation too slowly Read word-for-word from notes or from the slides themselves Slides contained too much material to absorb before the next slide was presented The main point was obscured by lots of irrelevant detail 5. 4. 3. 2. 1. THE TOP 5 PROBLEMS
  • 38. SIMPLE SLIDES are not the solution
  • 39. YOU DON’T KNOW WHAT TO SAY! P roblem No1:
  • 44. NOT ENOUGH TEXT Not a problem for the audience
  • 45. HUGEP roblem for the speaker NOT ENOUGH TEXT Not a problem for the audience *
  • 48. The most striking thing about the 17-inch PowerBook, after the screen itself, is how brilliantly Apple managed to shrink the size of the machine built around that big display. —Walt Mossberg, theWall Street Journal Sure, the PowerBook is an unusually wide 15.4 inches, but it is only one inch thick.Yet, it feels solid as a rock. It is just 10.2 inches deep and weighs only 6.8 pounds. To get an idea of how sleek those dimensions are, compare the new PowerBook with another brand-new laptop, Dell’s Latitude D800. This model also boasts a widescreen display, measuring 15.4 inches diagonally. But, even though the Dell has a significantly smaller screen, it looks like a whale next to the 17-inch PowerBook.
  • 52. CREDIBILITYwith a sophisticated audience More complex slides add
  • 53. As soon as they can read children trust written text more than spoken information. Corriveau et al. “To the letter: Early readers trust 
 print–based over oral instructions to guide their actions” 
 British Journal of Developmental Psychology (2014)
  • 54. SIMPLE SLIDES are not the solution
  • 55. is not the problem TOO MUCH TEXT
  • 56. THE TOP 5 PROBLEMS 5. 4. 3. 2. 1. Not enough information was provided to support the main point Went through the presentation too slowly Read word-for-word from notes or from the slides themselves Slides contained too much material to absorb before the next slide was presented The main point was obscured by lots of irrelevant detail
  • 57. TOO 
 MUCH NOT 
 ENOUGH 
 Superficial Too nerdy THE OPTIMAL BALANCE
  • 58. GREAT SPANS OF HISTORY THAT WERE OFTEN ASSOCIATED WITH TOPICS OF LOGIC, GEOMETRY, MATHEMATICS, DEDUCTION, INDUCTION, AND NATURAL PHILOSOPHY. SOCRATES', PLATO'S AND ARISTOTLE'S IDEAS ABOUT TRUTH SEEN BY SOME AS CONSISTENT WITH CORRESPONDENCE THEORY. IN HIS METAPHYSICS, ARISTOTLE STATED: "TO OF WHAT IS THAT IT IS NOT, OR OF WHAT IS NOT THAT IT IS, IS FALSE, WHILE TO SAY OF WHAT IS THAT IT IS, AND WHAT IS NOT THAT IT IS NOT, IS TRUE".[54] THE STANFORD ENCYCLOPEDIA OF PHILOSOPHY PROCEEDS TO SAY O ARISTOTLE:"(...) ARISTOTLE SOUNDS MUCH MORE LIKE A GENUINE CORRESPONDENCE THEORIST IN THE CATEGOR (12B11, 14B14), WHERE HE TALKS OF "UNDERLYING THINGS" THAT MAKE STATEMENTS TRUE AND IMPLIES THAT T "THINGS" (PRAGMATA) ARE LOGICALLY STRUCTURED SITUATIONS OR FACTS (VIZ., HIS SITTING, HIS NOT SITTING). INFLUENTIAL IS HIS CLAIM IN DE INTERPRETATIONE (16A3) THAT THOUGHTS ARE "LIKENESSESS" (HOMOIOSIS) OF THINGS. ALTHOUGH HE NOWHERE DEFINES TRUTH IN TERMS OF A THOUGHT'S LIKENESS TO A THING OR FACT, IT IS CLEAR THAT SUCH A DEFINITION WOULD FIT WELL INTO HIS OVERALL PHILOSOPHY OF MIND. (…)"[54] VERY SIM STATEMENTS CAN ALSO BE FOUND IN PLATO (CRATYLUS 385B2, SOPHIST 263B).[54] IN HINDUISM, TRUTH IS DE AS "UNCHANGEABLE", "THAT WHICH HAS NO DISTORTION", "THAT WHICH IS BEYOND DISTINCTIONS OF TIME, SPA AND PERSON", "THAT WHICH PERVADES THE UNIVERSE IN ALL ITS CONSTANCY". THE HUMAN BODY, THEREFORE COMPLETELY TRUE AS IT CHANGES WITH TIME, FOR EXAMPLE. THERE ARE MANY REFERENCES, PROPERTIES AND EXPLANATIONS OF TRUTH BY HINDU SAGES THAT EXPLAIN VARIED FACETS OF TRUTH, SUCH AS THE NATIONAL MO INDIA: "SATYAMEVA JAYATE" (TRUTH ALONE WINS), AS WELL AS "SATYAM MUKTAYE" (TRUTH LIBERATES), "SATY 'PARAHIT'ARTHAM' VA'UNMANASO YATHA'RTHATVAM' SATYAM" (SATYA IS THE BENEVOLENT USE OF WORDS AND T MIND FOR THE WELFARE OF OTHERS OR IN OTHER WORDS RESPONSIBILITIES IS TRUTH TOO), "WHEN ONE IS FIRM ESTABLISHED IN SPEAKING TRUTH, THE FRUITS OF ACTION BECOME SUBSERVIENT TO HIM ( PATANJALI YOGASUTR SUTRA NUMBER 2.36 ), "THE FACE OF TRUTH IS COVERED BY A GOLDEN BOWL. UNVEIL IT, O PUSAN (SUN), SO TH WHO HAVE TRUTH AS MY DUTY (SATYADHARMA) MAY SEE IT!" (BRHADARANYAKA V 15 1-4 AND THE BRIEF IISA UPANISAD 15-18), TRUTH IS SUPERIOR TO SILENCE (MANUSMRITI), ETC. COMBINED WITH OTHER WORDS, SATYA A AS MODIFIER, LIKE "ULTRA" OR "HIGHEST," OR MORE LITERALLY "TRUEST," CONNOTING PURITY AND EXCELLENC There is no 
 such thing as “TOO MUCH TEXT”
  • 59. for this audience TOO MUCH TEXT There is
  • 62. • Greek majuscule 
 (9th – 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. – 12 century A.D.) and the later Greek minuscule • Roman majuscule 
 (7th century B.C. – 4th century A.D.) in contrast to the Roman uncial (4th – 8th century B.C.), Roman Half Uncial, and minuscule • Carolingian majuscule 
 (4th – 8th century A.D.) in contrast to the Carolingian minuscule (around 780 – 12th century) • Gothic majuscule 
 (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules 4 eras in Western European writing 10
  • 63. • Greek majuscule • Roman majuscule • Carolingian majuscule • Gothic majuscule 
 4 eras in Western European writing 30
  • 64. 50
  • 66. 1. Audience size 2. Their proficiency level 3. Need for handouts 4. Amount of time you have THINGS TO CONSIDER 4
  • 67. Pictures are EXPENSIVEWHILE TEXT IS RELATIVELY CHEAP
  • 68. MAYBE TOO 
 MUCH MAYBE NOT 
 ENOUGH 
 €€€ €€€
  • 70. for one click TOO MUCH TEXT There is
  • 71. • Greek majuscule 
 (9th – 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. – 12 century A.D.) and the later Greek minuscule • Roman majuscule 
 (7th century B.C. – 4th century A.D.) in contrast to the Roman uncial (4th – 8th century B.C.), Roman Half Uncial, and minuscule • Carolingian majuscule 
 (4th – 8th century A.D.) in contrast to the Carolingian minuscule (around 780 – 12th century) • Gothic majuscule 
 (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules 4 eras in Western European writing
  • 72. ✤ I’m not a fan of this effect ✤ or this effect ✤ or this effect ✤ OR THIS EFFECT ✤ this is more than enough Animation
  • 73. with no structure TOO MUCH TEXT There is
  • 76. •Greek majuscule (9th - 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. - 12 century A.D.) and the later Greek minuscule •Roman majuscule (7th century B.C. - 4th century A.D.) in contrast to the Roman uncial (4th - 8th century B.C.), Roman Half Uncial, and minuscule •Carolingian majuscule (4th - 8th century A.D.) in contrast to the Carolingian minuscule (around 780 - 12th century) •Gothic majuscule (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules. 4 eras in Western European writing
  • 77. • Greek majuscule 
 (9th – 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. – 12 century A.D.) and the later Greek minuscule • Roman majuscule 
 (7th century B.C. – 4th century A.D.) in contrast to the Roman uncial (4th – 8th century B.C.), Roman Half Uncial, and minuscule • Carolingian majuscule 
 (4th – 8th century A.D.) in contrast to the Carolingian minuscule (around 780 – 12th century) • Gothic majuscule 
 (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules 4 eras in Western European writing
  • 78. •Greek majuscule (9th - 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. - 12 century A.D.) and the later Greek minuscule •Roman majuscule (7th century B.C. - 4th century A.D.) in contrast to the Roman uncial (4th - 8th century B.C.), Roman Half Uncial, and minuscule •Carolingian majuscule (4th - 8th century A.D.) in contrast to the Carolingian minuscule (around 780 - 12th century) •Gothic majuscule (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules. 4 eras in Western European writing
  • 79. •Greek majuscule (9th – 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. – 12 century A.D.) and the later Greek minuscule •Roman majuscule (7th century B.C. – 4th century A.D.) in contrast to the Roman uncial (4th – 8th century B.C.), Roman Half Uncial, and minuscule •Carolingian majuscule (4th – 8th century A.D.) in contrast to the Carolingian minuscule (around 780 – 12th century) •Gothic majuscule (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules. 4 eras in Western 
 European writing
  • 80. • Greek majuscule (9th – 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. – 12 century A.D.) and the later Greek minuscule • Roman majuscule (7th century B.C. – 4th century A.D.) in contrast to the Roman uncial (4th – 8th century B.C.), Roman Half Uncial, and minuscule • Carolingian majuscule (4th – 8th century A.D.) in contrast to the Carolingian minuscule (around 780 – 12th century) • Gothic majuscule (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules. 4 eras in Western 
 European writing
  • 81. • Greek majuscule (9th – 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. – 12 century A.D.) and the later Greek minuscule • Roman majuscule (7th century B.C. – 4th century A.D.) in contrast to the Roman uncial (4th – 8th century B.C.), Roman Half Uncial, and minuscule • Carolingian majuscule (4th – 8th century A.D.) in contrast to the Carolingian minuscule (around 780 – 12th century) • Gothic majuscule (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules. 4 eras in Western European writing
  • 82. • Greek majuscule (9th – 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. – 12 century A.D.) and the later Greek minuscule • Roman majuscule (7th century B.C. – 4th century A.D.) in contrast to the Roman uncial (4th – 8th century B.C.), Roman Half Uncial, and minuscule • Carolingian majuscule (4th – 8th century A.D.) in contrast to the Carolingian minuscule (around 780 – 12th century) • Gothic majuscule (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules. 4 eras in Western European writing
  • 83. • Greek majuscule 
 (9th – 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. – 12 century A.D.) and the later Greek minuscule • Roman majuscule 
 (7th century B.C. – 4th century A.D.) in contrast to the Roman uncial (4th – 8th century B.C.), Roman Half Uncial, and minuscule • Carolingian majuscule 
 (4th – 8th century A.D.) in contrast to the Carolingian minuscule (around 780 – 12th century) • Gothic majuscule 
 (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules 4 eras in Western European writing
  • 84. • Greek majuscule 
 (9th – 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. – 12 century A.D.) and the later Greek minuscule • Roman majuscule 
 (7th century B.C. – 4th century A.D.) in contrast to the Roman uncial (4th – 8th century B.C.), Roman Half Uncial, and minuscule • Carolingian majuscule 
 (4th – 8th century A.D.) in contrast to the Carolingian minuscule (around 780 – 12th century) • Gothic majuscule 
 (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules 4 eras in Western European writing
  • 85. •Greek majuscule (9th - 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. - 12 century A.D.) and the later Greek minuscule •Roman majuscule (7th century B.C. - 4th century A.D.) in contrast to the Roman uncial (4th - 8th century B.C.), Roman Half Uncial, and minuscule •Carolingian majuscule (4th - 8th century A.D.) in contrast to the Carolingian minuscule (around 780 - 12th century) •Gothic majuscule (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules. 4 eras in Western European writing
  • 90. 10/21/14 TechInvestLab.com 2 Угроза Digital Divide Для работы ему необходима физическая инфраструктура (провода, каналы радиосвязи). Задачу удвоения физической инфраструктуры невозможно осуществить без масштабной реформы связи как инфраструктурной отрасли. Интернет – это протокол Что такое Digital Divide Угроза отставания в области информационных технологий усугубляет общее отставание страны от мировых лидеров (Саммит G8, 2000 год). Количество пользователей В России доступ к Интернет имеют около 10% населения, а в соседней Финляндии – более 50% Одна из целей программы «Электронная Россия» — удвоение количества пользователей Интернета в стране. 10
  • 91. 1. Context: How many? Who are they? 2. Priorities: What’s most important? 3. Visual cues: Size, colours, etc 4. Animation (if necessary) MANAGING LOTS OF TEXT
  • 98. Data & Research Analysis Library HR Finance Archive Procurement Investor support Investment Promotion Licensing RESEARCH ADMINISTRATION INVESTMENT Administrative 
 assistant Advisor CEO INVESTMENT SUPPORT AGENCY
  • 99. Data & Research Analysis Library HR Finance Archive Procurement Investor support Investment Promotion Licensing RESEARCH ADMINISTRATION INVESTMENT Administrative 
 assistant Advisor CEO INVESTMENT SUPPORT AGENCY
  • 102. RESEARCH ADMINISTRATION INVESTMENT Data & 
 Research Analysis Library HR Finance Archive Procurement Investor 
 support Investment Promotion Licensing INVESTMENT SUPPORT AGENCY CEOAdministrative 
 assistant Advisor
  • 104. Large 
 audience Small audience THE OPTIMAL BALANCE MORE TEXT LITTLE TEXT
  • 106. Yes
 S O M E T I M E S
  • 107. A LOT OF TEXT? Can we have
  • 111. FOOD & BEERFOOD & BEER W I L L for FOOD & BEER T O D A Y DESIGNDESIGNDESIGN
  • 112. Thank you!W W W . K A P T E R E V . C O M