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Affiliate Summit West 2010Affiliate Marketing by the Numbers Nicole WilliamsAdvertiser Account Director, Commission Junction
Agenda Industry Trends
 Growth Highlights
 What’s Ahead 2
Economic Outlook3
Consumer Confidence IndexSource: comScore Data
e-Commerce and Retail Sales TrendsNote: The U.S. Department of Commerce calculation includes total retail and food service sales, which also accounts for motor vehicles and parts dealers
e-Commerce Buyers & TransactionsSource: comScore DataNote: The U.S. Department of Commerce calculation includes total retail and food service sales, which also accounts for motor vehicles and parts dealers
CJ Advertiser Category Trends7Source: CJ Data
Advertiser Categories that Generate Revenue8Source: Affiliate Benchmarks
Section Summary: Industry TrendsConsumer confidence is on the rise e-commerce continues to outpace brick and mortar  Increase in number of online shoppers Economic influence on advertiser category trends9
Customer PrioritizationNote: B2C and B2B marketersSource: Duke University’s Fuqua School of Business, “The CMO Survey” commissioned by the American Marketing Association (AMA), August 10, 2009eMarketer.com10
It Takes an OfferSource: shopLocal
Coupon Site GrowthSource: comScore Media Metrix
Coupon/Deal Publisher Growth13Source: CJ Data
Deals and Coupons14Source: Affiliate Benchmarks
Free Shipping Offers: Average Order Value15Source: comScore Data
Holiday Trends 16Source: comScore
Social MediaNote: among 500 largest retail Websites ranked by annual salesSource: Internet Retailer, "Top 500 Guide," May 2009; eMarketer calculations, September 200917
18Source: CJ Data
Section Summary: Growth HighlightsCoupons continue to drive growth Initial results from holiday are promising Emerging media success: social shopping sites 19
New Distribution: Emerging Media20
Publisher Experience21
New Distribution: Emerging Media22Source: eMarketer
New Distribution: Emerging Media23Source: eMarketer
Growing Importance of Social MediaSource: Affiliate Benchmarks
In ConclusionRebounding economyEmbrace new technologies Increase social activity Think strategically with focus on ROI 25

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