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Affiliate Summit West 2010 Affiliate Marketing by the Numbers  Nicole Williams Advertiser Account Director, Commission Junction
Agenda ,[object Object]
 Growth Highlights
 What’s Ahead 2
Economic Outlook 3
Consumer Confidence Index Source: comScore Data
e-Commerce and Retail Sales Trends Note: The U.S. Department of Commerce calculation includes total retail and food service sales, which also accounts for motor vehicles and parts dealers
e-Commerce Buyers & Transactions Source: comScore Data Note: The U.S. Department of Commerce calculation includes total retail and food service sales, which also accounts for motor vehicles and parts dealers
CJ Advertiser Category Trends 7 Source: CJ Data
Advertiser Categories that Generate Revenue 8 Source: Affiliate Benchmarks
Section Summary: Industry Trends Consumer confidence is on the rise  e-commerce continues to outpace brick and mortar   Increase in number of online shoppers  Economic influence on advertiser category trends 9
Customer Prioritization Note: B2C and B2B marketers Source: Duke University’s Fuqua School of Business, “The CMO Survey” commissioned by the American Marketing Association (AMA), August 10, 2009 eMarketer.com 10
It Takes an Offer Source: shopLocal
Coupon Site Growth Source: comScore Media Metrix
Coupon/Deal Publisher Growth 13 Source: CJ Data
Deals and Coupons 14 Source: Affiliate Benchmarks
Free Shipping Offers: Average Order Value 15 Source: comScore Data
Holiday Trends  16 Source: comScore
Social Media Note: among 500 largest retail Websites ranked by annual sales Source: Internet Retailer, "Top 500 Guide," May 2009; eMarketer calculations, September 2009 17
18 Source: CJ Data
Section Summary: Growth Highlights Coupons continue to drive growth  Initial results from holiday are promising  Emerging media success: social shopping sites  19
New Distribution: Emerging Media 20
Publisher Experience 21
New Distribution: Emerging Media 22 Source: eMarketer
New Distribution: Emerging Media 23 Source: eMarketer
Growing Importance of Social Media Source: Affiliate Benchmarks
In Conclusion Rebounding economy Embrace new technologies  Increase social activity  Think strategically with focus on ROI  25

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