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‘ a comparative analysis between a 
Phoenix academy youth player and a 
Premier League academy youth player ’ 
1
QUALIFICATIONS 
USSF A License 
USSF B License 
UEFA A License (Part One) 
UEFA B License 
FA License Level 1 & 2 
COACHING EXPERIENCE 
6 Years UK 
5 Years USA 
3 Years New Zealand 
PROFESSIONAL DEVELOPMENT 
Over 40 Study Visits around the World since 2004 
Celtic, Chelsea, Juventus, Barcelona, Norwich City 
Newcastle Jets, Manchester City, Chivas Guadalajara, 
Tottenham Hotspur , San Jose Earthquakes, Torino 
Australian Institute of Sport, Balastier FC, FC Dallas, 
Houston Dynamo, Perth Glory, Melbourne City. 
TALENT IDENTIFICATION TRIPS 
Mexico, Australia, Bangkok, 
Hong Kong, Singapore, USA. 
2011 - 2014 
My Job 
‘ is to develop players for 
the Wellington Phoenix 
First Team ’ 
Jess Ibrom 
Wellington Phoenix Academy 
Head Coach
Football 
program 
Schooling 
Performance 
Analysis 
Nutrition 
Core 
Performance 
Mental 
Games 
Program 
Conditioning 
Pathway 
Management 
The Vision 
‘ to be at the forefront of 
elite youth development 
in New Zealand, Australasia 
and Asia ’
Competition 
Contact 
Time 
Physical 
Development 
Performance 
Analysis 
Pathway 
James McGarry Phoenix Academy Player Chelsea FC Academy Player
MONDAY 
TECHNICAL 
& 
TACTICAL 
90mins 
TUESDAY 
TECHNICAL 
60mins 
CORE 
PERFORMANCE 
45mins 
WEDNESDAY 
TACTICAL 
90mins 
OR 
Academy 
GAME 
90mins 
THURSDAY 
CORE 
PERFORMANCE 
45mins 
PERFORMANCE 
ANALYSIS 
90mins 
FRIDAY 
TECHNICAL 
& 
TACTICAL 
90mins 
Work 
On’s 
15mins 
SATURDAY 
TACTICAL 
or 
REST 
DAY 
120mins 
SUNDAY 
REST 
DAY 
or 
ASB 
Game 
James 
McGarry 
Phoenix 
Academy 
16 
years 
old… 
Work 
On’s 
15mins 
Jess Ibrom Head Coach - WPFA 
Average 
contact 
;me 
8 
hours 
per 
week 
Contact 
Time
U16 
Chelsea 
Academy 
Player 
Schedule… 
Average 
contact 
;me 
11 
hours 
per 
week 
MONDAY 
PM 
TRAINING 
45mins 
TUESDAY 
AM 
TRAINING 
90mins 
PM 
TRAINING 
60mins 
WEDSNESDAY 
AM 
TRAINING 
90mins 
PM 
TRAINING 
90mins 
or 
GAME 
THURSDAY 
AM 
TRAINING 
90mins 
PM 
TRAINING 
60mins 
FRIDAY 
AM 
TRAINING 
90mins 
SATURDAY 
GAME 
90mins 
SUNDAY 
OFF
James McGarry Training Schedule 2014 
32 34 30 36 32 32 36 34 36 33 32 
40 
30 
20 
10 
0 
No of Hours 
Total Hours 
351 
Chelsea FC Academy Player Training Schedule 2014 
44 44 44 44 
22 
0 
44 44 44 44 44 
26 
not taking into account injuries and any breaks 
50 
40 
30 
20 
10 
0 
No of Hours 
Total Hours 
444
Comparative European Football Study 
(showing coaching contact time per week based on 40 week Season) 
Elite Player Performance Plan (EPPP) 
COUNTRY 
9-11 (yrs) 12-16 (yrs) 17-21 (yrs) TOTAL 
HOURS 
Holland 
(‘typical’ club) 
4.5 hours 
10-12 hours 
16 hours 
5,940 
France 
(‘typical’ club) 
4.5 hours 
10 hours 
16 hours 
5,740 
Chelsea 
Academy Player 
4.5 hours 
11 hours 
12 hours 
5,140 
Spain 
(‘typical’ club) 
3-5 hours 
6 hours 
16 hours 
4,880 
James McGarry 
WPFA 3 hours 8 hours 12 hours 4,360
Comparative Study of UK Elite Youth Environments 
(showing contact time per week, based on 40 week Season) 
SPORT/ 
DISCIPLINE 
9-11 (yrs) 12-16 (yrs) 17-21 (yrs) TOTAL 
HOURS 
Yehudi Menuhin 
Music School 
(10,000 + with FT) 
7 hours 20 hours 30 hours 10,840 
N/A 25 hours 25 hours 10,000 
N/A 10 hours Up to 40 hours 10,000 
3 hours 15 hours 25 hours 8,360 
8 hours 12-18 hours 19-21 hours 8,160 
3 hours 6-18 hours 20 hours 6,760 
Chelsea 
Academy Player 
4.5 hours 11 hours 12 hours 5,140 
James McGarry 
WPFA 
3 hours 8 hours 12 hours 4,360 
Elite Player Performance Plan (EPPP)
What is the Phoenix Academy doing to catch up? 
WPFA Philosophy 
‘ As well as increased repetition of training 
hours, Periodisation is used at the Phoenix 
academy. This is based around long-term 
individual player development. The focus is to 
develop players that are both technically 
proficient and tactically astute who are able to 
play in multi-positions in a variety of systems ’ 
Description+of+session:+3+v+2+Transition++ 
Represents(player(running(without(the(ball( 
Represents(player(passing/throwing(the(ball( 
Session Content: 
- Ball from goalkeeper to outside player. 
- Player who’s inside the field must either go on a overlap or 
on a diagonal and create a 2v1. 
- Once the shot is taken the keeper from defending team 
distributes the ball to outside players on his team, therefore 
the defending now becomes the attacking team. 
- In order to progress with play one of the attackers mus 
perform either an overlap or diagonal run. 
- The 2 players who were previously attacking move off the 
field once they finish on goal while at the same time one 
new player transitions in to defend. 
- If players score they turn around and attack opposite goal 
whlie two new defenders come in. 
Coaching points 
- Defending 
- Angle of approach 
- Intensity 
- Pressure 
- Cover 
- Attacking 
- Throwing (GK) 
- Attacking 
- Passing 
- Receiving 
- Shooting 
- Crossing 
- Finnishing 
- Timing of runs 
- Ability to identify space with and without the ball 
Relating the sessions to the modern game.
Environment is everything 
‘ You can have all the facilities in the world but without a 
philosophy, it doesn’t matter. You can have the best 
pitches in the world. You can have medical centres and 
sports science but if you don’t have a philosophy and 
an identity, then it doesn’t matter ’
Comparison 
in 
Games 
Program 
2014 
Club/Team Games Club/Team Games 
Miramar Rangers 13 Chelsea Academy U16’s 15 
Phoenix Academy/ 
Reserves 
10 Chelsea U19’s 7 
Cashmere Tech U17’s 6 Chelsea U18’s 6 
Mosgiel First Team 4 Chelsea U21’s 3 
Southern United 4 England U16’s 1 
Total 37 32 
Competition 
Playing Premier League Opposition
What are we doing to Bridge the Gap? 
2001 
99 
99 
98 
Subs: 
12. Henry 2002 
13. Ahmad 99 
14. Stefan 2001 
15. Memo 2000 
Part of the Club’s strategy is to 
expose players within the 
academy to the best possible 
competition available at the 
youngest possible age. This is 
monitored on a case by case 
basis. 
2001 
99 
2002 
2000 
99 
2001 2001 
Vs
(16yrs) 
Training with 
First Team 
(16yrs) 
Training with 
First Team 
(15yrs) 
Training with 
Reserves 
(15yrs) 
Training with 
Reserves 
Accelerating Development 
(16yrs) 
Just Signed
MONDAY 
TECHNICAL 
& 
TACTICAL 
Competition Drives Improvement! 
‘ the players do not 
TUESDAY 
TECHNICAL 
CORE 
speak to me ’ 
PERFORMANCE 
WEDSNESDAY 
TACTICAL 
THURSDAY 
CORE 
PERFORMANCE 
PERFORMANCE 
ANALYSIS 
‘ it was more competitive than 
I have ever experienced before ’ 
FRIDAY 
TECHNICAL 
& 
TACTICAL 
James McGarry took part in an 
experience at Chelsea FC and 
Sheffield United in 2012 
The kids at Chelsea know they WORK 
have ONS 
to compete 
otherwise another kid will take there place. 
In New Zealand is there enough competition? 
Who do the players compete with? 
SATURDAY 
TRAINING/ 
GAME/ 
PERFORMANCE 
REVIEWS/ 
EVENT 
SUNDAY 
REST 
DAY/A 
LEAGUE 
GAME 
Typical 
WPFA 
Academy 
Week… 
WORK 
ONS 
Jess Ibrom Head Coach - WPFA 
Average 
contact 
;me 
9 
hours 
per 
week 
Diego Martinez, Monterrey, Mexico 2012.
Mixing International Players with New Zealand players
How do we do this?… 
Player 
Sourcing 
& 
Recruitment 
Process 
-­‐ RecommendaNons 
-­‐ Networks 
in 
following 
countries 
-­‐ Oceania 
-­‐ Asia 
-­‐ North 
America 
-­‐ South 
America 
-­‐ Europe 
-­‐ Showcases 
-­‐ Countries 
visited 
EvaluaNon 
at 
Phoenix 
Place 
at 
Phoenix 
Academy 
-­‐ Singapore 
-­‐ Thailand 
Weekly 
Program 
WPFA 
Database 
-­‐ Hong 
Kong 
-­‐ Cambodia 
Trial 
Days 
-­‐ Solomon 
Islands 
-­‐ Vanuatu 
-­‐ Mexico 
-­‐ ArgenNna 
-­‐ Brazil 
-­‐ Australia 
-­‐ Player 
ApplicaNons 
Online 
-­‐ 
All 
ConNnents
Physical Development Benchmarks 
YoYo 22.7 
20M Speed 2.86 
Agility 16.08 
Vertical 71.0 
YoYo 21 
20M Speed 2.79 
Agility 16.38 
Vertical 73.0 
YoYo 20.6 
20M Speed 3.09 
Agility 16.15 
Vertical 73.4 
YoYo 19.6 
20M Speed 3.19 
Agility 15.85 
Vertical 73.5 
YoYo 19.2 
20M Speed 3.25 
Agility 16.45 
Vertical 73.2 
Data is collated from a number of sources from around the World on a yearly basis 
Physical 
Development
Performance Analysis 
Performance 
Analysis
Phoenix 
FSE 
Phoenix 
Academy 
ASB 
& 
First 
Team 
Training 
Phoenix 
ASB 
Reserves 
Phoenix 
First 
Team 
Pathway
U16 
Full 
Time 
Program 
U19 
Champions 
League 
U18 
Youth 
League 
& 
FA 
Youth 
Cup 
U21 
League/Loan 
Championship 
Club/ 
Partner 
Club 
U21 
PL 
Cup/First 
Team 
Training 
opportuni;es
Chelsea Loan Players 
26
Two Players Per Year from youth academy 
to First Team selection 
Eight players from youth academy to first 
team selection per year 
To have three players make it to first team 
every two seasons 
Main squad with players from the academy 
‘ to have one academy 
player make it with the 
first team every two 
seasons ’ 
ECA Youth Academies Report 2013
Thank you