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EXECUTIVE SUMMARY
AMERICAN FOOTBALL ACADEMY 05/05/2014 – Rédacteur Pierre Trochet & Yvon Leroy
0
AMERICAN FOOTBALL ACADEMY IN EUROPE
EUROPEAN DEVELOPMENT PROGRAM
THROUGH COACHES MASSIVE EDUCATION
By the echange of good practices
Pierre Trochet
05/05/2014
American football, with already more than 150 000 players and coaches shows a very rapid
expansion in all European countries. The majority of federations and clubs are developed upon the
concepts of sport entertainment. In order to be able to offer each participant the best training
conditions whatever their level, for leisure or for international competitions, we must provide the
right means dedicated to the training and education of players as well as of coaches.Hence, our
challenge is how to ensure the learning of good practices and methods with the same level of
performance and professional dedication for a very large audience from various and distant parts
of the word. Based upon the EPPM (European Players Progression Model), we are building together
the first mass education program based upon the exchange of the best European practices for the
acquisition of the right skills.This project lays on four pillars : community, mobility, accessibility and
diversity.The main result will be the creation of the first digital learning platform, accessible to a very
large number of participants, dedicated to the disciplines of our structures and led by a panel of
European experts.The goal of this platform will to enable learning wherever you are while taking into
account the current life constraints. It will allow, thanks to both digital and real-situation forms, a
universal learning of know-how from the best mentors.
This confidential document was produced as part of the application of the call “ERASMUS plus Sport”
of the European Union . All rights are reserved and subject to a legal deposit of intellectual property by
Pierre TROCHET – Participant Identification Code n° 945430580
EXECUTIVE SUMMARY
AMERICAN FOOTBALL ACADEMY 12/27/2011 – Rédacteur Pierre Trochet & Yvon Leroy 1
INTRODUCTION : American Football Coaches Development in the Long Term
This program is a philosophy and tool for change. It is completely centered around the athlete, from
the discovery of a physical activity during infancy to the transition to a physical practice, sports,
leisure and / or competitive adulthood and throughout life.
This philosophy provides guidelines for planning an optimal performance for all stages of athlete
development in the long-term change by his trainers education.
It identifies, empowers and engages various key partners : coaches, trainers, organization, and
management.
This program provides a general framework for player development based on growth, maturation,
increasing the ability to drive as well as its evolution in the different levels of sports facilities: clubs,
academies , national teams or programs of high-level overseas.
MISSIONS in 7 steps
1. This program is based on developing physical, mental, emotional, and cognitive development of
children and adolescents. Each step takes into account the evolution of several aspects in the
development of the player.
2. It aims to establish a basic “know-how” which builds the path of excellence.
3. To give any players training, competition or recovery program throughout their career.
4. The program meets with the project stakeholder : coaches, trainers, players, referees, team,
federations and management board
5. It highlights the link between high level sport, leisure sport and mass and physical education in
schools.
6. It creates a model of performance; training and education "made in Europe" can be identified at
all international competitions.
7. Finally it also promotes a healthy sport, demonstrating a common set of security and profesional
organization in the future.
EXECUTIVE SUMMARY
AMERICAN FOOTBALL ACADEMY 12/27/2011 – Rédacteur Pierre Trochet & Yvon Leroy 2
PROJECT’s PILLARS
COMMUNITY: Relying on a large community of coaches, the construction of this program is
based on the exchange of good practices and must take into account the diversity of public.
MOBILITY: The long-term viability of our goals , takes on the mobility of learners inside
partners organizations.
ACCESSIBILITY: To enable everyone to grow in addition to local availability constraints,
budgets and human resources we will support the dissemination of pedagogical contents via
a mixed program type "blended learning" with the new tools of the digital world (On
Demand Learning Management System).
ROAD MAP
2014
May – Jun: Project Sharing (application deadline June 26th
)
July – Oct : Think Thank sharing and road map definition
Oct: GO (NO GO) from European Union
2015
Jan: Public funds raising
Jan – May : Program definition and action plans, recruitment
Jun – July: Contents creation
Sept: Program Start
2016
Aug: End of 1st
session, feedback and future
Dec: Final report
EXECUTIVE SUMMARY
AMERICAN FOOTBALL ACADEMY 12/27/2011 – Rédacteur Pierre Trochet & Yvon Leroy 3
BOARD AND ORGANIZATION
Our team will consist of a « supervisory board » with a representative for each partner and
of which actions will be managed by an « excecutive board ». This team, heart of the project
will be in charge of the project coordination in order to create the links between each
country local teams, the users of the program and the information structure set-up. Finally,
under the supervision and monitoring of an international educational team, the « teaching
board », each partner will be in charge to create a local coordination team which will be
responsible for the organization of host driven actions for welcome and accomodations for
the users in mobile situation. This « teaching board » will also ensure the contacts between
the local units and the digital platform.
Board of Directors--------------------------------------------------------------------------------------------------
American Football Academy Europe : Chairman, Yvon Leroy
Partner 1 : France : FFFA General Manager, Michel Leroux
Partner 3 : tba
Partner 4 : tba
Partner 5 : tba
Associated partner 6 : tba Education GM
Executive Board-----------------------------------------------------------------------------------------------------
CEO / Project Leader : Pierre Trochet
Coordination assistant : tba
Media producer : tba
Community Manager : tba
Seminaries coordination : tba
EXECUTIVE SUMMARY
AMERICAN FOOTBALL ACADEMY 12/27/2011 – Rédacteur Pierre Trochet & Yvon Leroy 4
Teaching Board------------------------------------------------------------------------------------------------------
Head Of Education Program : tba (Proposal : Larry Legault)
Mentors 1 : tba by partners XXXX
Mentors 2 : tba by partners XXXX
Mentors 3 : tba by partners XXXX
Mentors XXX : tba by partners XXXX
Introduction of Ressources Persons
Pierre TROCHET – European Master in Sport Management
Head of MyPlaybook.eu project – Regular speaker at EMSP (Pro Sport Business
School) for pro soccer management conference. Former football player (EFL,
French D1 Champion ’12 Amiens Spartans, AFL Player Danube Dragons.
Publication : “American Football development in Europe by massive trainer educations”
University Lille 2 – 2011 under the direction of Dr. Loic Sallé
Yvon LEROY – Chairman of AFA
Creator of several start-ups in the ICT world. Specialist management and
corporate finance. President of “Ligue de Picardie” of American Football.
President of the “French National Football Academy” in Amiens
Larry LEGAULT – Head of Education
Actuel head of national teams in France. Head Coach of Thonon les Bain Black
Panthers (’13 France D1 Champions, ’13 EFAF Cup Champions). Former head
coach from Bishop’s University (Canadian college Division 1 program)
EXECUTIVE SUMMARY
AMERICAN FOOTBALL ACADEMY 12/27/2011 – Rédacteur Pierre Trochet & Yvon Leroy 5
BASE OF BUDGETARY PUZZLE
EXPENSES INCOMES
1. AMERICAN FOOTBALL ACADEMY
1.1 Salaries and expenses Europe partnership 500 000,00 €
CEO / Project Manager 86 400,000 €
Coordination Assistant 69 600,00 € Sponsors / Private Partners 200 000,00 €
Media Producer 70 000,00 €
Community Manager 70 000,00 € Revenue Streams 144 800,00 €
TOTAL 1.1 296 000,00 €
TOTAL INCOMES 844 800,00 €
1.2 Other Expenses
Overhead costs
Office 25 000,00 €
Energy 12 000,00 €
Miscellaneous 3 000,00 €
Data processing
Hosting and materials 24 000,00 €
Honorary
Legal and translation 6 000,00 €
TOTAL 1.2 70 000,00 €
1.3 Travel Expenses
TOTAL 1.3 28 800,00 €
2.FFFA ( French Federation)
2.1 Salaries and expenses
Head of Education
(International coaches) 150 000,00 €
2.2 Travel Expenses 20 000,00 €
2.3 Overhaed costs 30 000,00 €
TOTAL 2 200 000,00 €
3. Other Partners
3.1 Salaries and expenses
Education Staff 47 500,00 €
3.2 Tavel Expenses 15 000,00 €
TOTAL 3 (with 4 partners) 250 000,00 €
TOTAL 844 800,00 €
The basis for reflection on the results of our
application to the European Union provides each
country HR support up to + / - € 60,000 over 2
years.
In compensation each partner must be able to
provide these managers the necessary means to
the project success.
EXECUTIVE SUMMARY
AMERICAN FOOTBALL ACADEMY 12/27/2011 – Rédacteur Pierre Trochet & Yvon Leroy 6
PROGRAM ( Writing in process)
Results of a first experiment
Babu M, Sameer (2009) defines Blended Learning as a fruitful effort in integrating live
classroom activities including face-to-face instructions along with online learning and
instructions so as to reap the maximum benefits by using the best elements of all through
effective planning by an ideal facilitator.1
Our program is aiming at enlarging and enriching the first successes obtained in France in a
pevious first experience based upon a similar platform (MyPlaybook.eu). In 2013, the French
Federation of American Football has been the first significant federation (France is the third
important federation in Europe for American football) to prototype a mass learning
program, a complementary mean to the qualifications, some leading to certification or
diploma, already existing. From January to September 260 French speaking coaches
voluntarily registered for a video content library covering technical exercises up to national
technicians advice. This represents more than one hundred educational clips available which
come along conferences in Paris, Lille, Marseille, Bordeaux, Orleans,…..
1
Babu M, Sameer. One plus two is not always three: A look into the merits of Blended Learning.
Paper presented in the National Workshop on Blended Learning. Mytreyi College, university of
Delhi, Delhi-2009
EXECUTIVE SUMMARY
AMERICAN FOOTBALL ACADEMY 12/27/2011 – Rédacteur Pierre Trochet & Yvon Leroy 7
Teaching Material
 Online Course : Video content based on mentor’s lecture.
Where we can add white board, games films, etc.
 Face to face Training : Once a month a validation of self-
learning content by a 3 to 5 days seminar.
 Live Webinars : Every mentor can organize a private
conference with learners about specific topic via live seminar
tools.
 Live Proctoring : Every participant can attend to a live
proctoring session online and/or in an official exam center.
 Monthly clinic everywhere in Europe
open to all with lectures from our
AFA Mentors partners and associated
Mentors
 Annual convention with camp for the
best high potential athletes
EXECUTIVE SUMMARY
AMERICAN FOOTBALL ACADEMY 12/27/2011 – Rédacteur Pierre Trochet & Yvon Leroy 8
Teaching Themes
will be built during the first year of the project
Management
Module 1 : Project Management
Module 2 : Sport Management
Module 3 : Marketing in sport Industry
Preparation
Module 1 : Strength and conditioning
Module 2 : Mental preparation
Module 3 : Injury and recovery
Learn how to win
Learn how to perform
Learn ho to compete
Learn how to practice
Learn the fundamentals
EXECUTIVE SUMMARY
AMERICAN FOOTBALL ACADEMY 12/27/2011 – Rédacteur Pierre Trochet & Yvon Leroy 9
GOALS
1. Train European Manager to lead our sport development (15~20 person)
2. Teach five hundred new coaches able to lead at national level
competition
3. Find a new business model for the sustainability of our sports
EUROPEAN FOOTBALL ACADEMY (Open to the futur)
Evaluation work, talents detection, preparation and high level athletes training requires its
own organization to each sport, rigorous and programmed: THE MAP OF SPORT EXCELLENCE
The objective of the structures of MSE football is to offer the
"hopes" sports schooling conditions such, they contribute to
the school and academic success. This success is possible with
the followed school by establish and negotiate the normal
pursuit of their studies.
Embed a structure of MSE meets all the conditions that allow
young people to play at the highest sport level through
intensive and ongoing training on appropriate sports facilities,
under the supervision of technical staff to proven
competence.
EXECUTIVE SUMMARY
AMERICAN FOOTBALL ACADEMY 12/27/2011 – Rédacteur Pierre Trochet & Yvon Leroy 10
Evaluation of the difference in volume between a lambda training club and a MAP structure
XX TEAM MAP Organization
Specific training 140h 210h
Strength and conditioning 210h
Athlete preparation and
video
55h
TOTAL 140h 475h
This program created and distributed widely on our digital platform will allow access to all
pedagogical content of flag, football and cheerleading. The content will be available in
several languages and at any level of the practice from leisure sports to international
competition. We will have the opportunity to offer online access to our video or face to face
conferences at all European licensees of American football. So, as we have seen in the
introduction a massive goal target of 150,000 people.
INFORMATIONS AND CONTACTS
PIERRE TROCHET
+33 6 21 08 26 78
contact@pierretrochet.net
skype : ptrochet

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AFA - Executive summary v2 18 Juin

  • 1. EXECUTIVE SUMMARY AMERICAN FOOTBALL ACADEMY 05/05/2014 – Rédacteur Pierre Trochet & Yvon Leroy 0 AMERICAN FOOTBALL ACADEMY IN EUROPE EUROPEAN DEVELOPMENT PROGRAM THROUGH COACHES MASSIVE EDUCATION By the echange of good practices Pierre Trochet 05/05/2014 American football, with already more than 150 000 players and coaches shows a very rapid expansion in all European countries. The majority of federations and clubs are developed upon the concepts of sport entertainment. In order to be able to offer each participant the best training conditions whatever their level, for leisure or for international competitions, we must provide the right means dedicated to the training and education of players as well as of coaches.Hence, our challenge is how to ensure the learning of good practices and methods with the same level of performance and professional dedication for a very large audience from various and distant parts of the word. Based upon the EPPM (European Players Progression Model), we are building together the first mass education program based upon the exchange of the best European practices for the acquisition of the right skills.This project lays on four pillars : community, mobility, accessibility and diversity.The main result will be the creation of the first digital learning platform, accessible to a very large number of participants, dedicated to the disciplines of our structures and led by a panel of European experts.The goal of this platform will to enable learning wherever you are while taking into account the current life constraints. It will allow, thanks to both digital and real-situation forms, a universal learning of know-how from the best mentors. This confidential document was produced as part of the application of the call “ERASMUS plus Sport” of the European Union . All rights are reserved and subject to a legal deposit of intellectual property by Pierre TROCHET – Participant Identification Code n° 945430580
  • 2. EXECUTIVE SUMMARY AMERICAN FOOTBALL ACADEMY 12/27/2011 – Rédacteur Pierre Trochet & Yvon Leroy 1 INTRODUCTION : American Football Coaches Development in the Long Term This program is a philosophy and tool for change. It is completely centered around the athlete, from the discovery of a physical activity during infancy to the transition to a physical practice, sports, leisure and / or competitive adulthood and throughout life. This philosophy provides guidelines for planning an optimal performance for all stages of athlete development in the long-term change by his trainers education. It identifies, empowers and engages various key partners : coaches, trainers, organization, and management. This program provides a general framework for player development based on growth, maturation, increasing the ability to drive as well as its evolution in the different levels of sports facilities: clubs, academies , national teams or programs of high-level overseas. MISSIONS in 7 steps 1. This program is based on developing physical, mental, emotional, and cognitive development of children and adolescents. Each step takes into account the evolution of several aspects in the development of the player. 2. It aims to establish a basic “know-how” which builds the path of excellence. 3. To give any players training, competition or recovery program throughout their career. 4. The program meets with the project stakeholder : coaches, trainers, players, referees, team, federations and management board 5. It highlights the link between high level sport, leisure sport and mass and physical education in schools. 6. It creates a model of performance; training and education "made in Europe" can be identified at all international competitions. 7. Finally it also promotes a healthy sport, demonstrating a common set of security and profesional organization in the future.
  • 3. EXECUTIVE SUMMARY AMERICAN FOOTBALL ACADEMY 12/27/2011 – Rédacteur Pierre Trochet & Yvon Leroy 2 PROJECT’s PILLARS COMMUNITY: Relying on a large community of coaches, the construction of this program is based on the exchange of good practices and must take into account the diversity of public. MOBILITY: The long-term viability of our goals , takes on the mobility of learners inside partners organizations. ACCESSIBILITY: To enable everyone to grow in addition to local availability constraints, budgets and human resources we will support the dissemination of pedagogical contents via a mixed program type "blended learning" with the new tools of the digital world (On Demand Learning Management System). ROAD MAP 2014 May – Jun: Project Sharing (application deadline June 26th ) July – Oct : Think Thank sharing and road map definition Oct: GO (NO GO) from European Union 2015 Jan: Public funds raising Jan – May : Program definition and action plans, recruitment Jun – July: Contents creation Sept: Program Start 2016 Aug: End of 1st session, feedback and future Dec: Final report
  • 4. EXECUTIVE SUMMARY AMERICAN FOOTBALL ACADEMY 12/27/2011 – Rédacteur Pierre Trochet & Yvon Leroy 3 BOARD AND ORGANIZATION Our team will consist of a « supervisory board » with a representative for each partner and of which actions will be managed by an « excecutive board ». This team, heart of the project will be in charge of the project coordination in order to create the links between each country local teams, the users of the program and the information structure set-up. Finally, under the supervision and monitoring of an international educational team, the « teaching board », each partner will be in charge to create a local coordination team which will be responsible for the organization of host driven actions for welcome and accomodations for the users in mobile situation. This « teaching board » will also ensure the contacts between the local units and the digital platform. Board of Directors-------------------------------------------------------------------------------------------------- American Football Academy Europe : Chairman, Yvon Leroy Partner 1 : France : FFFA General Manager, Michel Leroux Partner 3 : tba Partner 4 : tba Partner 5 : tba Associated partner 6 : tba Education GM Executive Board----------------------------------------------------------------------------------------------------- CEO / Project Leader : Pierre Trochet Coordination assistant : tba Media producer : tba Community Manager : tba Seminaries coordination : tba
  • 5. EXECUTIVE SUMMARY AMERICAN FOOTBALL ACADEMY 12/27/2011 – Rédacteur Pierre Trochet & Yvon Leroy 4 Teaching Board------------------------------------------------------------------------------------------------------ Head Of Education Program : tba (Proposal : Larry Legault) Mentors 1 : tba by partners XXXX Mentors 2 : tba by partners XXXX Mentors 3 : tba by partners XXXX Mentors XXX : tba by partners XXXX Introduction of Ressources Persons Pierre TROCHET – European Master in Sport Management Head of MyPlaybook.eu project – Regular speaker at EMSP (Pro Sport Business School) for pro soccer management conference. Former football player (EFL, French D1 Champion ’12 Amiens Spartans, AFL Player Danube Dragons. Publication : “American Football development in Europe by massive trainer educations” University Lille 2 – 2011 under the direction of Dr. Loic Sallé Yvon LEROY – Chairman of AFA Creator of several start-ups in the ICT world. Specialist management and corporate finance. President of “Ligue de Picardie” of American Football. President of the “French National Football Academy” in Amiens Larry LEGAULT – Head of Education Actuel head of national teams in France. Head Coach of Thonon les Bain Black Panthers (’13 France D1 Champions, ’13 EFAF Cup Champions). Former head coach from Bishop’s University (Canadian college Division 1 program)
  • 6. EXECUTIVE SUMMARY AMERICAN FOOTBALL ACADEMY 12/27/2011 – Rédacteur Pierre Trochet & Yvon Leroy 5 BASE OF BUDGETARY PUZZLE EXPENSES INCOMES 1. AMERICAN FOOTBALL ACADEMY 1.1 Salaries and expenses Europe partnership 500 000,00 € CEO / Project Manager 86 400,000 € Coordination Assistant 69 600,00 € Sponsors / Private Partners 200 000,00 € Media Producer 70 000,00 € Community Manager 70 000,00 € Revenue Streams 144 800,00 € TOTAL 1.1 296 000,00 € TOTAL INCOMES 844 800,00 € 1.2 Other Expenses Overhead costs Office 25 000,00 € Energy 12 000,00 € Miscellaneous 3 000,00 € Data processing Hosting and materials 24 000,00 € Honorary Legal and translation 6 000,00 € TOTAL 1.2 70 000,00 € 1.3 Travel Expenses TOTAL 1.3 28 800,00 € 2.FFFA ( French Federation) 2.1 Salaries and expenses Head of Education (International coaches) 150 000,00 € 2.2 Travel Expenses 20 000,00 € 2.3 Overhaed costs 30 000,00 € TOTAL 2 200 000,00 € 3. Other Partners 3.1 Salaries and expenses Education Staff 47 500,00 € 3.2 Tavel Expenses 15 000,00 € TOTAL 3 (with 4 partners) 250 000,00 € TOTAL 844 800,00 € The basis for reflection on the results of our application to the European Union provides each country HR support up to + / - € 60,000 over 2 years. In compensation each partner must be able to provide these managers the necessary means to the project success.
  • 7. EXECUTIVE SUMMARY AMERICAN FOOTBALL ACADEMY 12/27/2011 – Rédacteur Pierre Trochet & Yvon Leroy 6 PROGRAM ( Writing in process) Results of a first experiment Babu M, Sameer (2009) defines Blended Learning as a fruitful effort in integrating live classroom activities including face-to-face instructions along with online learning and instructions so as to reap the maximum benefits by using the best elements of all through effective planning by an ideal facilitator.1 Our program is aiming at enlarging and enriching the first successes obtained in France in a pevious first experience based upon a similar platform (MyPlaybook.eu). In 2013, the French Federation of American Football has been the first significant federation (France is the third important federation in Europe for American football) to prototype a mass learning program, a complementary mean to the qualifications, some leading to certification or diploma, already existing. From January to September 260 French speaking coaches voluntarily registered for a video content library covering technical exercises up to national technicians advice. This represents more than one hundred educational clips available which come along conferences in Paris, Lille, Marseille, Bordeaux, Orleans,….. 1 Babu M, Sameer. One plus two is not always three: A look into the merits of Blended Learning. Paper presented in the National Workshop on Blended Learning. Mytreyi College, university of Delhi, Delhi-2009
  • 8. EXECUTIVE SUMMARY AMERICAN FOOTBALL ACADEMY 12/27/2011 – Rédacteur Pierre Trochet & Yvon Leroy 7 Teaching Material  Online Course : Video content based on mentor’s lecture. Where we can add white board, games films, etc.  Face to face Training : Once a month a validation of self- learning content by a 3 to 5 days seminar.  Live Webinars : Every mentor can organize a private conference with learners about specific topic via live seminar tools.  Live Proctoring : Every participant can attend to a live proctoring session online and/or in an official exam center.  Monthly clinic everywhere in Europe open to all with lectures from our AFA Mentors partners and associated Mentors  Annual convention with camp for the best high potential athletes
  • 9. EXECUTIVE SUMMARY AMERICAN FOOTBALL ACADEMY 12/27/2011 – Rédacteur Pierre Trochet & Yvon Leroy 8 Teaching Themes will be built during the first year of the project Management Module 1 : Project Management Module 2 : Sport Management Module 3 : Marketing in sport Industry Preparation Module 1 : Strength and conditioning Module 2 : Mental preparation Module 3 : Injury and recovery Learn how to win Learn how to perform Learn ho to compete Learn how to practice Learn the fundamentals
  • 10. EXECUTIVE SUMMARY AMERICAN FOOTBALL ACADEMY 12/27/2011 – Rédacteur Pierre Trochet & Yvon Leroy 9 GOALS 1. Train European Manager to lead our sport development (15~20 person) 2. Teach five hundred new coaches able to lead at national level competition 3. Find a new business model for the sustainability of our sports EUROPEAN FOOTBALL ACADEMY (Open to the futur) Evaluation work, talents detection, preparation and high level athletes training requires its own organization to each sport, rigorous and programmed: THE MAP OF SPORT EXCELLENCE The objective of the structures of MSE football is to offer the "hopes" sports schooling conditions such, they contribute to the school and academic success. This success is possible with the followed school by establish and negotiate the normal pursuit of their studies. Embed a structure of MSE meets all the conditions that allow young people to play at the highest sport level through intensive and ongoing training on appropriate sports facilities, under the supervision of technical staff to proven competence.
  • 11. EXECUTIVE SUMMARY AMERICAN FOOTBALL ACADEMY 12/27/2011 – Rédacteur Pierre Trochet & Yvon Leroy 10 Evaluation of the difference in volume between a lambda training club and a MAP structure XX TEAM MAP Organization Specific training 140h 210h Strength and conditioning 210h Athlete preparation and video 55h TOTAL 140h 475h This program created and distributed widely on our digital platform will allow access to all pedagogical content of flag, football and cheerleading. The content will be available in several languages and at any level of the practice from leisure sports to international competition. We will have the opportunity to offer online access to our video or face to face conferences at all European licensees of American football. So, as we have seen in the introduction a massive goal target of 150,000 people. INFORMATIONS AND CONTACTS PIERRE TROCHET +33 6 21 08 26 78 contact@pierretrochet.net skype : ptrochet