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Advergaming
Martijn Reintjes for InHolland Hogeschool
Guest Lecture 2008



http://www.flickr.com/photos/cybjorg/2599444004/
Martijn Reintjes
Game Designer, Entrepreneur
Branded Games Studio
Who plays Games?




http://www.flickr.com/photos/redux/2322113342/
Games aren’t Shooters
http://www.flickr.com/photos/whatmeworry/48932625/
Games are a Medium
http://www.flickr.com/photos/edna_million/173399942/
Serious Games




http://www.flickr.com/photos/kubina/185188456/
Serious Games

   education                      persuasion    advertising




http://www.flickr.com/photos/kubina/185188456/
Educational Games
EDUCATIONAL GAMES

   Educational Games
          maar ook om complexe processen
          op de werkvloer te trainen in
          simulaties
Persuasive Games
Persuasive Games
          bepaalde inzichten


          sociale onder werpen zoals
          oorlog en het milieu
Advergames
Advergames


       positive brand
1.        experience
Advergames


           extensive
2.    brand exposure
Advergames



3.      direct contact
Advergames



4.        viral effects
Advergame Strategy




http://www.flickr.com/photos/kubina/185188456/
Advergame Strategy

                                                • in-game
                                                • branding
                                                • brand infusion


http://www.flickr.com/photos/kubina/185188456/
Great Advergames have:
Great Advergames have:


               fitting
1.     brand infusion
Great Advergames have:



2.   Player Friendliness
Great Advergames have:



3.    Great Gameplay
Advergame’s Paradox



http://www.flickr.com/photos/angelsgate/549231482
http://www.flickr.com/photos/will-lion/2671078092
Martijn Reintjes
martijn@pepergroen.nl             www.pepergroen.nl
linkedin.com/in/martijnreintjes   www.advergameblog.nl
twitter.com/martijnreintjes       www.martijnreintjes.com

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