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Online video at The Economist:
How to teach a 173-year-old
to speak social
Adam Smith, deputy community editor at The Economist
March 16th, 2016
News:Rewired
Adam Smith – Online video at The Economist: How to train the voice of a 173-year-old to speak social
Image: Nick Morozov
More than 20m followers
Sources: Pew, internal
According to studies…
• 60% of Americans have never heard of us
• 70m English-speaking progressives globally
Adam Smith – Online video at The Economist: How to train the voice of a 173-year-old to speak social
Adam Smith – Online video at The Economist: How to train the voice of a 173-year-old to speak social
Adam Smith – Online video at The Economist: How to train the voice of a 173-year-old to speak social
Adam Smith – Online video at The Economist: How to train the voice of a 173-year-old to speak social
Adam Smith – Online video at The Economist: How to train the voice of a 173-year-old to speak social
Adam Smith – Online video at The Economist: How to train the voice of a 173-year-old to speak social
Adam Smith – Online video at The Economist: How to train the voice of a 173-year-old to speak social
-
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
Traffic via social media
(E.com social PVs)
Six-month change
+25%
Followers
+61%
Engagements
120m
Page views in 2015
+18%
Page views
Adam Smith – Online video at The Economist: How to train the voice of a 173-year-old to speak social
Thank you!
Q&A with Adam Smith
Deputy community editor

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