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Accessibility - A Case Study
The document discusses the importance of accessibility for websites and products. It notes that over 1 billion people globally have a disability, controlling $4 trillion in annual spending. Creating accessible digital experiences leads to increased traffic, conversions, and applications as well as cost savings from less maintenance and legal issues while also improving social responsibility.
Accessibility - A Case Study
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- 2. Accessibility is aright Are we missing a big market?
- 3. 3 Why is itimportant? “Disability market is big. At least 1.1 billion people globally have a disability, controlling over $4 trillion annually – a market the size of China.” Rich Donovan Founder and Chief Investment Officer WingSail Capital Are you missing a market the size of China? Free webinar 9-11 million in the UK live with a disability with spending power of £40 billion annually. Only 8% of disabled people are in a wheelchair - 6 million people have dyslexia - Reading disability - 2 million Sight loss – Of which 360k people registered blind or visually impaired - 10 million Hearing issues – Of which 50k are British Sign language users. 95% of blind people shop online – they share their experience on mailing lists.
- 4. 4 Why is itimportant? Surveys show that these users spend even more time logged on Example: 95 % of blind people shop online – they share their experiences on mailing lists
- 5. 5 1. Accessible sites/ products are generally more usable to everyone 2. It helps viral marketing when all customers find it usable 3. Brand Protection 4. Benefits from enabling people with disabilities and older users to interact with them online instead of more costly ways 5. Reducing risk of legal action, high legal expenses, and negative image 6. A more robust website (works on many platforms and with assistive technologies) 7. Reduce resources – using standards-based production techniques 8. Corporate social responsibility(CSR) benefits Benefits of accessible products / sites
- 6. 6 Types of Disability •Visual Impairments – Low Vision/Poor Eyesight, Blindness, Color Blindness. • Motor/Mobility – Difficulty / inability to use the hands • Auditory - hard of hearing, Deafness. • Seizures – Flashing animations may create abnormal electrical activity in the brain. • Cognitive/Intellectual – Learning, Developmental and Cognitive Disabilities.
- 7. 7 1. After addingaccessibility features: a. Search engine traffic: 50% increase b. Maintenance cost: £200k savings per year 2. Completed applications: 90% increase 3. Conversion rate: 4% to 9% CASE: UK Legal and General Online Application Company - SSB BART GROUP
- 8. 8 Top Accessibility Requirements 1.Text for all users 1. all text can be highlighted and read aloud so that screen readers and reading tools can access them 2. Alternate text for visual objects. 2. Versatility - All functionalities can be used with/without a mouse 3. Association - Text, headings, buttons, fields etc. should be connected visually / logically. 4. Colors for all users – Sufficient foreground & background color contrast. 5. Robustness – Have a style guide and follow throughout the site(consistent design)
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