SlideShare a Scribd company logo
JONATHAN BROOKS
TRANSIT MOBILITY PROGRAM
TEXAS A&M TRANSPORTATION INSTITUTE
Survey Instrument
 English and Spanish
 Online and print (highly accessible)
 103 questions, extensive logic
2
Commute
Practice
Employer
policies &
preferences
Awareness of
alternatives
Incentives
Response to
change
Communicat-
ion
Demographics
Outreach
43
Links
Emails
Calls Visits
Flyers
Social
media
3
Partner organizations key.
Thank you!
4
complete
Commuters
7,249
complete
Employers
213
10,813
Hits on Survey
5
Commuter
Findings
Why drive alone?
 Prefer independence, flexibility
 Transit does not work for trip
 Need their vehicle during day
6
Why car/vanpool?
 Save money
 Use HOV, HOT, managed lanes
 Convenient
 Employer incentive
Why transit?
 Avoid traffic
 Don’t have to drive
 Save money
7
Why walk/bike?
 Exercise
 No other way to get to work
 Save money
8
percent
No other viable way to
commute if their current way
was not available tomorrow
37
9
percent
Think Construction delays will
have most negative impact on
their commute next five years
47
43 percent thought fuel prices over $5
10 percent thought poor economy
10
Preferred parking
%
21
Parking cash-out
27
Very Interested
Alternative schedule
58
63Telecommute/work
How much would the following
incentives motivate YOU to
consider commute alternatives?
11
1No extra motivation
5Much more motivation
to
Financial Incentives
12
only used
alternative(s)
drove
alone
drove & used
alternative(s)
Lower car insurance cost 3.29 2.84 3.48
Tax benefits, $ assistance 3.09 2.59 3.22
Free or discounted
monthly transit pass
3.18 2.23 3.05
Lower tolls on HOV 2.67 2.52 2.98
Commuters who…
13
improve transit
(bus/rail), walking, biking55
“Which of these would be better for
the greater Houston region?
Spending taxpayer money to…”
expand or build new highways
31
maintain existing highways14
percent
percent
percent
14
Employer
Findings
15
percent
Do not currently provide
commuters with benefits or
information relative commuting
57
Companies that do provide
benefits/incentives do so to…
16
Reduce
Parking
Demand
Retain
Employees
Reduce
Employee
Stress
17
“Businesses should provide
programs and incentives to facilitate
employees using a commute mode
other than driving alone.”
percent
65 Agree
Employers should lead
providing…
Alternative work schedules (60%)
Telecommute, telework programs (52%)
Preferred parking for car/vanpools (47%)
Information, increasing awareness (45%)
Pre-tax transit, carpool or vanpool
subsidy deducted from paycheck (45%)
18
Benefits to Region…
Reduced traffic
congestion
Reduced
family
expenses
Improved air
quality
19
20
You
CommutersEmployers
Findings
“Interesting”
“Action”
to
from
GHCommutes.org
21
22
THE
CHALLENGE
Describes
impetus for
the study
THE
STUDY
Documents
study
process.
(download
survey data)
FINDINGS
Provides high-
level findings
from employer
and commuter
surveys
MORE
FINDINGS
Contains deep,
interactive
analysis
(maps, charts,
dashboards)
COMMUTE
HELP
Lists
resources
and
information
“More Findings”: Storyboards
23
24
Download Data, Explore, GO!
25
Database of
7,249 Commuter
Responses
QUESTIONS?
Jonathan Brooks, TTI
Email J-brooks@ttimail.tamu.edu Phone 713.613.9206
https://c1.staticflickr.com/7/6127/6036989993_71e02b95b4.jpg
26
VISIT WWW.GHCOMMUTES.ORG

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Abbreviated Summary of Commuter and Employer Preferences in Greater Houston

Editor's Notes

  1. Discuss TTI’s research to measure public’s preferences for alternative commute incentives in the greater Houston region.
  2. Successful outreach relied solely on voluntary, gracious participation of dozens of partner organizations. More than 43 unique links to the survey instrument
  3. 92% used a desktop or laptop – 8% used mobile device: 1/3 of mobile respondents used Android, Windows, or Blackberry phones 2/3 of mobile respondents used Apple devices (2 people even used an iPod)
  4. If only indicated one mode…
  5. What are the three ways you are most likely to change your commute? Adjust work schedule, days/hours – 1 Purchase a more fuel-efficient car – 2 Telecommute more -3 Find work closer to home – 4 Take transit (bus/rail) more – 5
  6. Disconnect between respondents interested in alternatives and ability or incentives to do so
  7. Company’s existing practices? 20% – Provide employees with benefits about commute options 23% – Provide employees with information about commute options 57% – Do not currently provide employees with benefits or information Most common benefits are transit, vanpool, carpool (if company offers benefits)
  8. A similar question about the role of government and non-profits: “Government and non-profit organizations should offer programs and incentives to facilitate commuters using a commute mode other than driving alone.” 8% – Disagree 32% – Neutral 60% – Agree
  9. Preferred Public Investment by Home ZIP Code