SlideShare a Scribd company logo
Customer collaboration and understandingMads.Troels.Hansen@BestBrains.dk
Lets play a gameProduct BoxDivide into groupsEach group will make a Product BoxTime to make the box: 10 minutes2 minutes speech, where each group will sell the box to the other groupsIn the break make a vote on the	best Box
Product Box debriefingWhy does it work?Gives the customer a way to express their need when selling their product back to youShows interaction between different customers or usersMost likely the customers/users will focus on benefits instead of features when selling the box to you
Innovation GamesHow to use them?
Why Innovation Games?Gain new insights and deeper understanding of your customersDecision are made at the conscious and subconscious levelIts fun 
The process for playing Innovation GamesA market research process with a twistWhat are your questions?What will you do with the answers?What data is needed to answer these questions?Select and prepare for the right game.Acquire the data.Plan and play the game.Process/analyze the data.Take actions!
Individual knowledge
Lets play another gameRemember the futureAsk: How has the … helped you?Exercise:  “Shape your Product”Same groups Use your Product Box 10 minutesTodaySep 1stAug 1st
Remember the future debriefingWhy does it work?Based on Cognitive psychology on how we think about the futureFrom open ended “what will it” to “how has it…”Makes the customer think of very specific waysShapes the product for the futureThe resultIs it aligned with our roadmap?Do we share the same vision?
Different Innovation games
Where to use Innovation Games
Case: Customer Collaboration6-7 years agoAn visionary Dell Marketing manager wanted a system to manage their featured system in EMEA. Made a large system to manage all
Customer SatisfactionMads.Troels.Hansen@BestBrains.dk
The Kano ModelThe Kano model was developed by Professor Noriaki Kano in the 80’s Theory of product development and customer satisfactionThe Kano model offers some insight into the product attributes which are perceived to be important to customers.
The Kano modelNeeds change over time
Kano ModelVoice of the customer

More Related Content

What's hot

"Why NOT Selling is the New Selling" - by Johannes Gaan Eisenburger, ex-Sales...
"Why NOT Selling is the New Selling" - by Johannes Gaan Eisenburger, ex-Sales..."Why NOT Selling is the New Selling" - by Johannes Gaan Eisenburger, ex-Sales...
"Why NOT Selling is the New Selling" - by Johannes Gaan Eisenburger, ex-Sales...
TheFamily
 
Team 2 Presentation
Team 2 PresentationTeam 2 Presentation
Team 2 Presentation
AndreaHildreth
 
Team 1 Presentation
Team 1 PresentationTeam 1 Presentation
Team 1 Presentation
AndreaHildreth
 
Streamlining UX: How Laser-Focused Messaging and Design Can Increase Revenue
Streamlining UX: How Laser-Focused Messaging and Design Can Increase RevenueStreamlining UX: How Laser-Focused Messaging and Design Can Increase Revenue
Streamlining UX: How Laser-Focused Messaging and Design Can Increase Revenue
Preston Chase Zeller
 
Scalability by Dana R Zezzo
Scalability by Dana R ZezzoScalability by Dana R Zezzo
Scalability by Dana R Zezzo
Dana Zezzo, CAS
 
Intuit Immersion Workbook: Design with Emotion
Intuit Immersion Workbook: Design with Emotion Intuit Immersion Workbook: Design with Emotion
Intuit Immersion Workbook: Design with Emotion
Intuit Inc.
 
Copywriter Alert: 15 Quick Start Questions For Persuasive Sales Letter Writing
Copywriter Alert: 15 Quick Start Questions For Persuasive Sales Letter WritingCopywriter Alert: 15 Quick Start Questions For Persuasive Sales Letter Writing
Copywriter Alert: 15 Quick Start Questions For Persuasive Sales Letter Writing
EMoneyMarketing
 
Story Point Training - Tableau User Group - October 2014
Story Point Training - Tableau User Group - October 2014Story Point Training - Tableau User Group - October 2014
Story Point Training - Tableau User Group - October 2014
Ron Corbisier
 
Game On: Using Games & Game Theory in the Classroom
Game On: Using Games & Game Theory in the ClassroomGame On: Using Games & Game Theory in the Classroom
Game On: Using Games & Game Theory in the Classroom
LDS Teach Van Gemert
 
Product vision - Introduction
Product vision - IntroductionProduct vision - Introduction
Product vision - Introduction
Incubation & Industry
 
Remembering the Agile in Agile
Remembering the Agile in AgileRemembering the Agile in Agile
Remembering the Agile in Agile
Jennifer Beecher
 
Collaborative Games
Collaborative GamesCollaborative Games
Collaborative Games
Venkadesh Narayanan
 
Deals infant coordination mirror
Deals infant coordination mirrorDeals infant coordination mirror
Deals infant coordination mirror
packettocommit
 
How a Small OTC Brand Got Big Consumer Insights to "Wow" a Major Retailer
How a Small OTC Brand Got Big Consumer Insights to "Wow" a Major RetailerHow a Small OTC Brand Got Big Consumer Insights to "Wow" a Major Retailer
How a Small OTC Brand Got Big Consumer Insights to "Wow" a Major Retailer
Derrick O'Donnell
 
Shopping spree!
Shopping spree!Shopping spree!
Shopping spree!
S. Rose
 
Making Education Transformation Real
Making Education Transformation RealMaking Education Transformation Real
Making Education Transformation Real
Sam McNeill
 
Conversion Centered Design principles to design Website Carousal
Conversion Centered Design principles to design Website CarousalConversion Centered Design principles to design Website Carousal
Conversion Centered Design principles to design Website Carousal
Kannu Priya Rawat
 
Be A Great Product Leader (OpenTable 2018)
Be A Great Product Leader (OpenTable 2018)Be A Great Product Leader (OpenTable 2018)
Be A Great Product Leader (OpenTable 2018)
Adam Nash
 

What's hot (18)

"Why NOT Selling is the New Selling" - by Johannes Gaan Eisenburger, ex-Sales...
"Why NOT Selling is the New Selling" - by Johannes Gaan Eisenburger, ex-Sales..."Why NOT Selling is the New Selling" - by Johannes Gaan Eisenburger, ex-Sales...
"Why NOT Selling is the New Selling" - by Johannes Gaan Eisenburger, ex-Sales...
 
Team 2 Presentation
Team 2 PresentationTeam 2 Presentation
Team 2 Presentation
 
Team 1 Presentation
Team 1 PresentationTeam 1 Presentation
Team 1 Presentation
 
Streamlining UX: How Laser-Focused Messaging and Design Can Increase Revenue
Streamlining UX: How Laser-Focused Messaging and Design Can Increase RevenueStreamlining UX: How Laser-Focused Messaging and Design Can Increase Revenue
Streamlining UX: How Laser-Focused Messaging and Design Can Increase Revenue
 
Scalability by Dana R Zezzo
Scalability by Dana R ZezzoScalability by Dana R Zezzo
Scalability by Dana R Zezzo
 
Intuit Immersion Workbook: Design with Emotion
Intuit Immersion Workbook: Design with Emotion Intuit Immersion Workbook: Design with Emotion
Intuit Immersion Workbook: Design with Emotion
 
Copywriter Alert: 15 Quick Start Questions For Persuasive Sales Letter Writing
Copywriter Alert: 15 Quick Start Questions For Persuasive Sales Letter WritingCopywriter Alert: 15 Quick Start Questions For Persuasive Sales Letter Writing
Copywriter Alert: 15 Quick Start Questions For Persuasive Sales Letter Writing
 
Story Point Training - Tableau User Group - October 2014
Story Point Training - Tableau User Group - October 2014Story Point Training - Tableau User Group - October 2014
Story Point Training - Tableau User Group - October 2014
 
Game On: Using Games & Game Theory in the Classroom
Game On: Using Games & Game Theory in the ClassroomGame On: Using Games & Game Theory in the Classroom
Game On: Using Games & Game Theory in the Classroom
 
Product vision - Introduction
Product vision - IntroductionProduct vision - Introduction
Product vision - Introduction
 
Remembering the Agile in Agile
Remembering the Agile in AgileRemembering the Agile in Agile
Remembering the Agile in Agile
 
Collaborative Games
Collaborative GamesCollaborative Games
Collaborative Games
 
Deals infant coordination mirror
Deals infant coordination mirrorDeals infant coordination mirror
Deals infant coordination mirror
 
How a Small OTC Brand Got Big Consumer Insights to "Wow" a Major Retailer
How a Small OTC Brand Got Big Consumer Insights to "Wow" a Major RetailerHow a Small OTC Brand Got Big Consumer Insights to "Wow" a Major Retailer
How a Small OTC Brand Got Big Consumer Insights to "Wow" a Major Retailer
 
Shopping spree!
Shopping spree!Shopping spree!
Shopping spree!
 
Making Education Transformation Real
Making Education Transformation RealMaking Education Transformation Real
Making Education Transformation Real
 
Conversion Centered Design principles to design Website Carousal
Conversion Centered Design principles to design Website CarousalConversion Centered Design principles to design Website Carousal
Conversion Centered Design principles to design Website Carousal
 
Be A Great Product Leader (OpenTable 2018)
Be A Great Product Leader (OpenTable 2018)Be A Great Product Leader (OpenTable 2018)
Be A Great Product Leader (OpenTable 2018)
 

Viewers also liked

Public Passengerpov View
Public Passengerpov ViewPublic Passengerpov View
Public Passengerpov View
sjacobson2008
 
Cloudstack collaboration - customer focus
Cloudstack collaboration - customer focusCloudstack collaboration - customer focus
Cloudstack collaboration - customer focus
ShapeBlue
 
Agile 2009, Chicago: From CMMI and Isolation to Agile, Scrum, Lean and Collab...
Agile 2009, Chicago: From CMMI and Isolation to Agile, Scrum, Lean and Collab...Agile 2009, Chicago: From CMMI and Isolation to Agile, Scrum, Lean and Collab...
Agile 2009, Chicago: From CMMI and Isolation to Agile, Scrum, Lean and Collab...
Mads Troels Hansen
 
Case metaconomy january2010
Case metaconomy january2010Case metaconomy january2010
Case metaconomy january2010
Mads Troels Hansen
 
Introduction to kanban lean ghm_02022010
Introduction to kanban lean ghm_02022010Introduction to kanban lean ghm_02022010
Introduction to kanban lean ghm_02022010
Mads Troels Hansen
 
Kanban Personal Kanban 04102009
Kanban Personal Kanban 04102009Kanban Personal Kanban 04102009
Kanban Personal Kanban 04102009
Mads Troels Hansen
 
Patterns For Successful Distributed Development - Agileee2009
Patterns For Successful Distributed Development - Agileee2009Patterns For Successful Distributed Development - Agileee2009
Patterns For Successful Distributed Development - Agileee2009
Mads Troels Hansen
 
From output to outcome with scrum
From output to outcome with scrumFrom output to outcome with scrum
From output to outcome with scrum
Mads Troels Hansen
 
Why both scrum and lean in dist dev 07092010
Why both scrum and lean in dist dev 07092010Why both scrum and lean in dist dev 07092010
Why both scrum and lean in dist dev 07092010
Mads Troels Hansen
 
User Story Mapping Daug 09062009
User Story Mapping Daug 09062009User Story Mapping Daug 09062009
User Story Mapping Daug 09062009
Mads Troels Hansen
 
Collaborating with Customers using Innovation Game
Collaborating with Customers using Innovation GameCollaborating with Customers using Innovation Game
Collaborating with Customers using Innovation Game
Enthiosys Inc
 
Digital Transformation Opportunities Heat Up for Utilities
Digital Transformation Opportunities Heat Up for UtilitiesDigital Transformation Opportunities Heat Up for Utilities
Digital Transformation Opportunities Heat Up for Utilities
Information Services Group (ISG)
 

Viewers also liked (12)

Public Passengerpov View
Public Passengerpov ViewPublic Passengerpov View
Public Passengerpov View
 
Cloudstack collaboration - customer focus
Cloudstack collaboration - customer focusCloudstack collaboration - customer focus
Cloudstack collaboration - customer focus
 
Agile 2009, Chicago: From CMMI and Isolation to Agile, Scrum, Lean and Collab...
Agile 2009, Chicago: From CMMI and Isolation to Agile, Scrum, Lean and Collab...Agile 2009, Chicago: From CMMI and Isolation to Agile, Scrum, Lean and Collab...
Agile 2009, Chicago: From CMMI and Isolation to Agile, Scrum, Lean and Collab...
 
Case metaconomy january2010
Case metaconomy january2010Case metaconomy january2010
Case metaconomy january2010
 
Introduction to kanban lean ghm_02022010
Introduction to kanban lean ghm_02022010Introduction to kanban lean ghm_02022010
Introduction to kanban lean ghm_02022010
 
Kanban Personal Kanban 04102009
Kanban Personal Kanban 04102009Kanban Personal Kanban 04102009
Kanban Personal Kanban 04102009
 
Patterns For Successful Distributed Development - Agileee2009
Patterns For Successful Distributed Development - Agileee2009Patterns For Successful Distributed Development - Agileee2009
Patterns For Successful Distributed Development - Agileee2009
 
From output to outcome with scrum
From output to outcome with scrumFrom output to outcome with scrum
From output to outcome with scrum
 
Why both scrum and lean in dist dev 07092010
Why both scrum and lean in dist dev 07092010Why both scrum and lean in dist dev 07092010
Why both scrum and lean in dist dev 07092010
 
User Story Mapping Daug 09062009
User Story Mapping Daug 09062009User Story Mapping Daug 09062009
User Story Mapping Daug 09062009
 
Collaborating with Customers using Innovation Game
Collaborating with Customers using Innovation GameCollaborating with Customers using Innovation Game
Collaborating with Customers using Innovation Game
 
Digital Transformation Opportunities Heat Up for Utilities
Digital Transformation Opportunities Heat Up for UtilitiesDigital Transformation Opportunities Heat Up for Utilities
Digital Transformation Opportunities Heat Up for Utilities
 

Similar to Øresund Agile 2009: ws7 customer_collaboration

Game Storming Overview- Big Design
Game Storming Overview- Big DesignGame Storming Overview- Big Design
Game Storming Overview- Big Design
Tracey Kelly
 
Ig agile roots-2010
Ig agile roots-2010Ig agile roots-2010
Ig agile roots-2010
Luke Hohmann
 
2. proposal
2. proposal2. proposal
2. proposal
joe manship
 
Fun at work through innovation games
Fun at work through innovation gamesFun at work through innovation games
Fun at work through innovation games
Srinath Ramakrishnan
 
LAFS SVI Level 3 - Game Design and Analysis
LAFS SVI Level 3 - Game Design and AnalysisLAFS SVI Level 3 - Game Design and Analysis
LAFS SVI Level 3 - Game Design and Analysis
David Mullich
 
Design Thinking Workshop at Nittany Watson Challenge
Design Thinking Workshop at Nittany Watson ChallengeDesign Thinking Workshop at Nittany Watson Challenge
Design Thinking Workshop at Nittany Watson Challenge
Penn State EdTech Network
 
Evaluation Boards
Evaluation BoardsEvaluation Boards
Evaluation Boards
Lazlo Henry
 
Game Changing: How you can transform client mindsets through play
Game Changing: How you can transform client mindsets through playGame Changing: How you can transform client mindsets through play
Game Changing: How you can transform client mindsets through play
Jess McMullin
 
Triple helix-ig-presentation
Triple helix-ig-presentationTriple helix-ig-presentation
Triple helix-ig-presentation
Luke Hohmann
 
Leveraging Distributed Tools with Agile Teams
Leveraging Distributed Tools with Agile TeamsLeveraging Distributed Tools with Agile Teams
Leveraging Distributed Tools with Agile Teams
Luke Hohmann
 
LAFS Game Design 6 - Conceptualization
LAFS Game Design 6 - ConceptualizationLAFS Game Design 6 - Conceptualization
LAFS Game Design 6 - Conceptualization
David Mullich
 
Gamestorming presentation ix da
Gamestorming presentation   ix daGamestorming presentation   ix da
Gamestorming presentation ix da
Larry King
 
KP T24 Experience Design 2017
KP T24 Experience Design 2017KP T24 Experience Design 2017
KP T24 Experience Design 2017
Andy Sontag
 
IDEA Colombia 3.0 Games Industry Keynote - September 2015
IDEA Colombia 3.0 Games Industry Keynote - September 2015IDEA Colombia 3.0 Games Industry Keynote - September 2015
IDEA Colombia 3.0 Games Industry Keynote - September 2015
International Digital Entertainment Agency (IDEA)
 
User Story Mapping: Discover the whole story, build the right product
User Story Mapping: Discover the whole story, build the right productUser Story Mapping: Discover the whole story, build the right product
User Story Mapping: Discover the whole story, build the right product
Joan Choi
 
Games and StoryTelling: Strategic Tools to improve sales performance
Games and StoryTelling: Strategic Tools to improve sales performance Games and StoryTelling: Strategic Tools to improve sales performance
Games and StoryTelling: Strategic Tools to improve sales performance
Ligia Buzan, Ph.D.
 
Games and Storytelling: Strategic Tools to Grow Sales!
Games and Storytelling: Strategic Tools to Grow Sales! Games and Storytelling: Strategic Tools to Grow Sales!
Games and Storytelling: Strategic Tools to Grow Sales!
Ligia Buzan, Ph.D.
 
Playground Practice: Project Edition
Playground Practice: Project EditionPlayground Practice: Project Edition
Playground Practice: Project Edition
Georgiana Mannion
 
How to Win the Hearts and Minds of Decision Makers
How to Win the Hearts and Minds of Decision MakersHow to Win the Hearts and Minds of Decision Makers
How to Win the Hearts and Minds of Decision Makers
pbehnia
 
Cm l1
Cm l1Cm l1
Cm l1
haict
 

Similar to Øresund Agile 2009: ws7 customer_collaboration (20)

Game Storming Overview- Big Design
Game Storming Overview- Big DesignGame Storming Overview- Big Design
Game Storming Overview- Big Design
 
Ig agile roots-2010
Ig agile roots-2010Ig agile roots-2010
Ig agile roots-2010
 
2. proposal
2. proposal2. proposal
2. proposal
 
Fun at work through innovation games
Fun at work through innovation gamesFun at work through innovation games
Fun at work through innovation games
 
LAFS SVI Level 3 - Game Design and Analysis
LAFS SVI Level 3 - Game Design and AnalysisLAFS SVI Level 3 - Game Design and Analysis
LAFS SVI Level 3 - Game Design and Analysis
 
Design Thinking Workshop at Nittany Watson Challenge
Design Thinking Workshop at Nittany Watson ChallengeDesign Thinking Workshop at Nittany Watson Challenge
Design Thinking Workshop at Nittany Watson Challenge
 
Evaluation Boards
Evaluation BoardsEvaluation Boards
Evaluation Boards
 
Game Changing: How you can transform client mindsets through play
Game Changing: How you can transform client mindsets through playGame Changing: How you can transform client mindsets through play
Game Changing: How you can transform client mindsets through play
 
Triple helix-ig-presentation
Triple helix-ig-presentationTriple helix-ig-presentation
Triple helix-ig-presentation
 
Leveraging Distributed Tools with Agile Teams
Leveraging Distributed Tools with Agile TeamsLeveraging Distributed Tools with Agile Teams
Leveraging Distributed Tools with Agile Teams
 
LAFS Game Design 6 - Conceptualization
LAFS Game Design 6 - ConceptualizationLAFS Game Design 6 - Conceptualization
LAFS Game Design 6 - Conceptualization
 
Gamestorming presentation ix da
Gamestorming presentation   ix daGamestorming presentation   ix da
Gamestorming presentation ix da
 
KP T24 Experience Design 2017
KP T24 Experience Design 2017KP T24 Experience Design 2017
KP T24 Experience Design 2017
 
IDEA Colombia 3.0 Games Industry Keynote - September 2015
IDEA Colombia 3.0 Games Industry Keynote - September 2015IDEA Colombia 3.0 Games Industry Keynote - September 2015
IDEA Colombia 3.0 Games Industry Keynote - September 2015
 
User Story Mapping: Discover the whole story, build the right product
User Story Mapping: Discover the whole story, build the right productUser Story Mapping: Discover the whole story, build the right product
User Story Mapping: Discover the whole story, build the right product
 
Games and StoryTelling: Strategic Tools to improve sales performance
Games and StoryTelling: Strategic Tools to improve sales performance Games and StoryTelling: Strategic Tools to improve sales performance
Games and StoryTelling: Strategic Tools to improve sales performance
 
Games and Storytelling: Strategic Tools to Grow Sales!
Games and Storytelling: Strategic Tools to Grow Sales! Games and Storytelling: Strategic Tools to Grow Sales!
Games and Storytelling: Strategic Tools to Grow Sales!
 
Playground Practice: Project Edition
Playground Practice: Project EditionPlayground Practice: Project Edition
Playground Practice: Project Edition
 
How to Win the Hearts and Minds of Decision Makers
How to Win the Hearts and Minds of Decision MakersHow to Win the Hearts and Minds of Decision Makers
How to Win the Hearts and Minds of Decision Makers
 
Cm l1
Cm l1Cm l1
Cm l1
 

More from Mads Troels Hansen

Scrum Day DK 2016 - Scrum Adoption Barriers
Scrum Day DK 2016 - Scrum Adoption BarriersScrum Day DK 2016 - Scrum Adoption Barriers
Scrum Day DK 2016 - Scrum Adoption Barriers
Mads Troels Hansen
 
Top 5, Unused potential and Principles in Scrum & Agile - Professional Scrum
Top 5, Unused potential and Principles in Scrum & Agile - Professional ScrumTop 5, Unused potential and Principles in Scrum & Agile - Professional Scrum
Top 5, Unused potential and Principles in Scrum & Agile - Professional Scrum
Mads Troels Hansen
 
ScrumDay DK 2014: Scrum, kanban, prince2, dos and donts
ScrumDay DK 2014: Scrum, kanban, prince2, dos and dontsScrumDay DK 2014: Scrum, kanban, prince2, dos and donts
ScrumDay DK 2014: Scrum, kanban, prince2, dos and donts
Mads Troels Hansen
 
Do's and don'ts for distributed scrum. GOTO Aarhus
Do's and don'ts for distributed scrum. GOTO AarhusDo's and don'ts for distributed scrum. GOTO Aarhus
Do's and don'ts for distributed scrum. GOTO Aarhus
Mads Troels Hansen
 
Intro kaizen teknik_ws_2012
Intro kaizen teknik_ws_2012Intro kaizen teknik_ws_2012
Intro kaizen teknik_ws_2012
Mads Troels Hansen
 
Lean startup intro - Marts 2012
Lean startup intro - Marts 2012Lean startup intro - Marts 2012
Lean startup intro - Marts 2012
Mads Troels Hansen
 
Balancing and growing agile testing with high productive distributed teams. B...
Balancing and growing agile testing with high productive distributed teams. B...Balancing and growing agile testing with high productive distributed teams. B...
Balancing and growing agile testing with high productive distributed teams. B...
Mads Troels Hansen
 
Distributed scrum - agileee 2012, Kiev
Distributed scrum - agileee 2012, KievDistributed scrum - agileee 2012, Kiev
Distributed scrum - agileee 2012, Kiev
Mads Troels Hansen
 
Offshore Software Patterns. ALE Berlin
Offshore Software Patterns. ALE BerlinOffshore Software Patterns. ALE Berlin
Offshore Software Patterns. ALE Berlin
Mads Troels Hansen
 
XP Day 2009 (London) - Patterns For Successful Distributed Development Xpday ...
XP Day 2009 (London) - Patterns For Successful Distributed Development Xpday ...XP Day 2009 (London) - Patterns For Successful Distributed Development Xpday ...
XP Day 2009 (London) - Patterns For Successful Distributed Development Xpday ...
Mads Troels Hansen
 

More from Mads Troels Hansen (10)

Scrum Day DK 2016 - Scrum Adoption Barriers
Scrum Day DK 2016 - Scrum Adoption BarriersScrum Day DK 2016 - Scrum Adoption Barriers
Scrum Day DK 2016 - Scrum Adoption Barriers
 
Top 5, Unused potential and Principles in Scrum & Agile - Professional Scrum
Top 5, Unused potential and Principles in Scrum & Agile - Professional ScrumTop 5, Unused potential and Principles in Scrum & Agile - Professional Scrum
Top 5, Unused potential and Principles in Scrum & Agile - Professional Scrum
 
ScrumDay DK 2014: Scrum, kanban, prince2, dos and donts
ScrumDay DK 2014: Scrum, kanban, prince2, dos and dontsScrumDay DK 2014: Scrum, kanban, prince2, dos and donts
ScrumDay DK 2014: Scrum, kanban, prince2, dos and donts
 
Do's and don'ts for distributed scrum. GOTO Aarhus
Do's and don'ts for distributed scrum. GOTO AarhusDo's and don'ts for distributed scrum. GOTO Aarhus
Do's and don'ts for distributed scrum. GOTO Aarhus
 
Intro kaizen teknik_ws_2012
Intro kaizen teknik_ws_2012Intro kaizen teknik_ws_2012
Intro kaizen teknik_ws_2012
 
Lean startup intro - Marts 2012
Lean startup intro - Marts 2012Lean startup intro - Marts 2012
Lean startup intro - Marts 2012
 
Balancing and growing agile testing with high productive distributed teams. B...
Balancing and growing agile testing with high productive distributed teams. B...Balancing and growing agile testing with high productive distributed teams. B...
Balancing and growing agile testing with high productive distributed teams. B...
 
Distributed scrum - agileee 2012, Kiev
Distributed scrum - agileee 2012, KievDistributed scrum - agileee 2012, Kiev
Distributed scrum - agileee 2012, Kiev
 
Offshore Software Patterns. ALE Berlin
Offshore Software Patterns. ALE BerlinOffshore Software Patterns. ALE Berlin
Offshore Software Patterns. ALE Berlin
 
XP Day 2009 (London) - Patterns For Successful Distributed Development Xpday ...
XP Day 2009 (London) - Patterns For Successful Distributed Development Xpday ...XP Day 2009 (London) - Patterns For Successful Distributed Development Xpday ...
XP Day 2009 (London) - Patterns For Successful Distributed Development Xpday ...
 

Øresund Agile 2009: ws7 customer_collaboration

  • 1. Customer collaboration and understandingMads.Troels.Hansen@BestBrains.dk
  • 2. Lets play a gameProduct BoxDivide into groupsEach group will make a Product BoxTime to make the box: 10 minutes2 minutes speech, where each group will sell the box to the other groupsIn the break make a vote on the best Box
  • 3. Product Box debriefingWhy does it work?Gives the customer a way to express their need when selling their product back to youShows interaction between different customers or usersMost likely the customers/users will focus on benefits instead of features when selling the box to you
  • 5. Why Innovation Games?Gain new insights and deeper understanding of your customersDecision are made at the conscious and subconscious levelIts fun 
  • 6. The process for playing Innovation GamesA market research process with a twistWhat are your questions?What will you do with the answers?What data is needed to answer these questions?Select and prepare for the right game.Acquire the data.Plan and play the game.Process/analyze the data.Take actions!
  • 8. Lets play another gameRemember the futureAsk: How has the … helped you?Exercise: “Shape your Product”Same groups Use your Product Box 10 minutesTodaySep 1stAug 1st
  • 9. Remember the future debriefingWhy does it work?Based on Cognitive psychology on how we think about the futureFrom open ended “what will it” to “how has it…”Makes the customer think of very specific waysShapes the product for the futureThe resultIs it aligned with our roadmap?Do we share the same vision?
  • 11. Where to use Innovation Games
  • 12. Case: Customer Collaboration6-7 years agoAn visionary Dell Marketing manager wanted a system to manage their featured system in EMEA. Made a large system to manage all
  • 14. The Kano ModelThe Kano model was developed by Professor Noriaki Kano in the 80’s Theory of product development and customer satisfactionThe Kano model offers some insight into the product attributes which are perceived to be important to customers.
  • 15. The Kano modelNeeds change over time
  • 16. Kano ModelVoice of the customer

Editor's Notes

  1. Innovation games can move you from not knowing into a state of knowing.Example:Many years ago, we made a Ad builder software solution to automate the production of Adverts.Me and My Shadow
  2. There are 12 different Innovation Games.We have played two games.Product BoxRemember the future
  3. Spider web game with offshore teams:- Used to transfer domain knowledge to the offshore teams-Automated production of Information Material for one of the Danish regions- Played the customer - A map of product and services- Visualized important relationships Show and Tell with customers- Make a product for one of the large sports retailers in Denmark- Visited 3 different key users and asked them to show different material and tell how they currently produced this materialThe Apprentice- I have used it many times with developers to find a new and different way of producing marketing material- One example is Adobe Indesign