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Softwares para o mercado de agronegócios: Estratégias e limites nos processo ...
Resumo:
O presente artigo possui como temática os processos de comercialização de softwares no contexto do
mercado de agronegócios. É a partir de tal temática que se pretendeu analisar as estratégias e limites
percebidos pelos profissionais da área de desenvolvimento de software em relação à comercialização
de tais produtos. Trata-se de pesquisa de abordagem qualitativa descritiva, cujo lócus foi uma empresa
do segmento de desenvolvimento de software. O processo de coleta de dados envolveu 10 sujeitos de
pesquisa, responsáveis pela promoção de vendas de softwares na organização. Em termos de análise é
possível considerar que ainda existem limitações ao atender este público em específico, devido a
especifidade de cada cliente.
Palavras-chave: Mercado de Agronegócios; Estratégias; Limites; Processo de Comercialização
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Softwares para o mercado de agronegócios: Estratégias e limites nos processo ...
Resumo:
O presente artigo possui como temática os processos de comercialização de softwares no contexto do
mercado de agronegócios. É a partir de tal temática que se pretendeu analisar as estratégias e limites
percebidos pelos profissionais da área de desenvolvimento de software em relação à comercialização
de tais produtos. Trata-se de pesquisa de abordagem qualitativa descritiva, cujo lócus foi uma empresa
do segmento de desenvolvimento de software. O processo de coleta de dados envolveu 10 sujeitos de
pesquisa, responsáveis pela promoção de vendas de softwares na organização. Em termos de análise é
possível considerar que ainda existem limitações ao atender este público em específico, devido a
especifidade de cada cliente.
Palavras-chave: Mercado de Agronegócios; Estratégias; Limites; Processo de Comercialização
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The document announces a wellness workshop to be held on December 10th at 7 PM at 1295 Tuskawilla Road in Winter Springs, Florida. It encourages people to live better and be more awesome than last year. It provides a phone number and website for more details on the workshop.
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