The document outlines a talk by Alex Jansen on common pitfalls in business models at a startup event in Berlin. Key issues discussed include clarity on hypotheses versus facts, identifying customer needs, and the importance of visualization and simplicity. Jansen emphasizes that many challenges in business models are not unique and have been encountered before.

1. *StartUP Berlin Event #3
8 COMMON PITFALLS IN
A BUSINESS MODEL*
W. Alex Jansen
alex@wajansen.co
+49 172 83 57 174
@phaoust

2. WHO?
consultant / trainer for lean, agile,
business modelling
degrees in computer science
and music
experience in multiple industries

3. FOUNDER
1st at age 18, followed by more, IT
and others
Current: Materials for Scrum,
Design Thinking, and Business
Modelling

4. WHAT IS A BUSINESS
MODEL?

5. „BUSINESS MODEL IS
THE LOGIC BY WHICH
AN ENTERPRISE
SUSTAINS ITSELF.”

6. BUT NOW, LET‘S GET TO
PITFALLS I SEE A LOT IN
STARTUPS AND BIGGER
COMPANIES

7. CONTRADICTIONS?
#1

8. #2HYPOTHESIS OR FACT?

9. SIMPLICITY IS KEY! #3

10. WHAT‘S THE NEED? #4

11. WHO
EXACTLY IS
THE
CUSTOMER?
#5

12. VALUE / EXPERIENCE #6

13. VISUALIZE!
#7

14. SOMEONE HAS DONE IT
#8

15. „DON‘T TRY TO THINK
THAT JUST BECAUSE
YOUR BM IS NEW, ALL
THE PROBLEMS YOU‘RE
GOING TO HAVE ARE
NEW“
Caroline Drucker @ Heureka 2013

16. THANK YOU!
QUESTIONS?
W. Alex Jansen
alex@wajansen.co
+49 172 83 57 174
@phaoust

17. CREDITS
Photos:
© Fotolia - Tanja Esser, Miriam Dörr, Nailia Schwarz
© Fotolia - BeTa-Artworks
© Vertical Media GmbH
© Ingo Vollenberg
© W. Alex Jansen
Artwork:
© Caroline Schmidt, Munich Prinzessin
© Business Visuals GbR