The document outlines the organizational structure and functions of liner shipping companies, emphasizing the impact of size and ownership on management and operations. It details key divisions of responsibility, the role of top management in decision-making, and the importance of maritime supervision and maintenance. Additionally, it discusses various operating practices and types of services, including chartering arrangements and the specific types of vessels used in bulk shipping.

1. 7 CSM- Liner shipping Management
Transglobe Academy
Babu Appat

2. 7 CSM- Commercial Shipping Management

3. LINER SHIPPING MANAGEMENT
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4. 1. LINER SHIPPING ORGANIZATION STRUCTURE
2. FUNCTIONS OF LINER SHIPPING COMPANY
3. MARKETING MANAGER
4. CUSTOMER SERVICES
5. FUNCTIONS OF DOCUMENTATION MANAGER
6. FUNCTIONS OF OPERATIONAL MANAGER
7. FUNCTIONS OF ACCOUNTS MANAGER
8. EDP MANAGER
9. LINER AGENCIES
10. SLAA

5. LINER SHIPPING
ORGANISATION STRUCTURE

6. Like any other company having
their own structure and system
of functioning, Liner Shipping
Companies do have their own
system and structure of their
organization.

7. According to the size and
ownership of the Liner Shipping
companies, it will vary very
significantly.

8. As per the business entity, even it
may a sole proprietorship, a firm or
a Limited Company. It may be even
a subsidiary of a foreign company
having its functioning in other
countries.

9. The size and ownership of a
company will have impact on the
way in which it is structured and
managed.

10. Though there may be significant
variance in organization, there are
large numbers of areas of activity
that are common to all liner
companies.

11. Ship Management and Operation
aspects of ship owning
organization is not considered for
our scope of study in Liner
Shipping Organization Structure.

12. However, the commercial aspects
of liner business and the common
structure used to deliver the
services are focused in this session.

13. Every company has got their own
key divisions of responsibility.
While the responsibilities are
allocated, generally it is ensured to
the extent possible, any
overlapping is avoided.

14. Liner Shipping companies vary
significantly in terms of their
overall size and ownership.

15. There could be lot of subsidiary
companies for a larger
multinational organization.

16. The size and ownership of a liner
shipping company will have some
bearing on the way in which it is
structured and managed.

17. In most liner companies there are
some key divisions having individual
responsibility and the framing of
divisions and their activities will have
more focus to minimize the overlaps
and potential duplication of effort or
clashing of responsibility within the
divisions of the company.

18. Management policy:
The company will generally have
Board of Directors and the Chairman
or Managing Director will be heading
the company’s activities.

19. It is the board’s decision that will
demark the maximum powers of the
Managing Director.

20. The following will be few of the areas that
will be generally decided by the top
management.
1. The company’s strategy on Logistics
2. The routes on which the company will be operating
3. The type and size of the vessels to be deployed in the route
3. Membership of any conference
4. Consortium arrangements
5. Marketing and pricing
6. Financial performance – Overall Budgeting & Monitoring &
7. Corrective measures in case of any deviations

21. Once the above broad policy is
established, the management will
delegate the powers to down the line
authorities for effective management.

22. The basic decision of acquisition of
vessels or long term chartering will
again subject to the policy and the
financial strength of the shipping
company.

23. Once the decision is taken to buy the
ship on outright basis, the company
may use its resources or obtain a loan
or mortgage secured on the vessel.

24. Except for largest companies who
have their own architects and design
team to create the type and size for a
new vessel, others may take the
services of a Ship Sale & Purchase
broker to obtain a vessel.

25. The Shipping Companies which do not
have sufficient borrowing capacity for
all the ships it want to deploy in
service may prefer long term
chartering arrangements.

26. Companies that are operating in short
sea trades may time charter suitable
vessel from ship owning companies
who specialize in container ships or
Ro-Ro ships.

27. Ships require constant supervision and
monitoring of their structure and their
machinery.

28. The requirement of periodical
maintenance to ensure the
seaworthiness of the ship is an
important function.

29. Marine and Engineering department
of the company is vested with the
responsibility to ensure the
seaworthiness of the ship. This may
also be outsourced.

30. The purchase of Ship and the
maintenance of the ship is a different
function from that of the commercial
activities of running the business
having ships.

31. The day to day affairs of the shipping
company after the establishment of
the business will be discussed in detail
in this lesson that will include the
commercial & operation functions of a
shipping company after the
establishment of the liner operations.

32. The generally followed trade practice
on the appointment of agencies to
take care of the requirements of the
Principal and the terms on which it is
finalized is outlined in the session
Standard Liner Agency Agreement.

33. Any
Questions
?
T H I N K I T O V E R , W H A T W E
H A V E L E A R N E D T I L L N O W ,

34. 6- CSM Containerisation
Liner Shipping
Management
1. LINER SHIPPING ORGANIZATION STRUCTURE
2. FUNCTIONS OF LINER SHIPPING COMPANY
3. MARKETING MANAGER
4. CUSTOMER SERVICES
5. FUNCTIONS OF DOCUMENTATION MANAGER
6. FUNCTIONS OF OPERATIONAL MANAGER
7. FUNCTIONS OF ACCOUNTS MANAGER
8. EDP MANAGER
9. LINER AGENCIES
10. SLAA
How to own a
ship
How to
maintain a
ship

35. Liner Shipping Management
• BULK LINER SERVICES
• ROLE OUT / ROLE OFF LINER SERVICES
• CONTAINER LINER SERVICE
• INTERMODAL FRIEGHT TRANSPORT
• CONTAINERISATION
• FCL/LCL
• CONCOR- CONTAINER CORPORATION OF INDIA
• BULK LINER SERVICES
• CHARTER CARGO SHIPS
• COAL
• ORES
• IRON ORES
• ORE PORTS
• DRY BULK CARGO
• SEA-FREIGHT CONVENTIONAL CARGO (GENERAL CARGO)
• OTHER DRY BULK CARGO
• TYPES OF VESSELS
• BULK CARRIERS:
• 1.CAPESIZE VESSELS - Over 80,000 Deadweight Tons
• 2.PANAMAX VESSELS - 60,000 TO 80,000 MT
• 3.HANDYMAX VESSELS - 30,000 TO 35,000 MT
• NATURE OF BULK TRADE
• AGENTS & BROKERS- ROLES
• ROLL ON / OFF LINER SERVICES-
• TO-TO SHIPS
• LO-LO SHIPS
Remember these
POINTS:

36. Happy learning
fruitful career
• Wish you all success in your life
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