52814 lluh slides

Editor's Notes

1. •Key stakeholders, potential partners, candidates for employment, philanthropy leadership, patients, physicians, competitors, are among the groups seeking our products and services—and who want to better understand our mission. •Not all audiences are external: our employees use the internet to learn about our organization. •Search engines and social media sites have displaced organizational websites as the places people go to find data. •People search the terms they know, including names of physicians, leading researchers, and publicly identified leaders •Our goal is to make our message and mission known in the best possible way through the best possible means.
2. •Consistency in the quality of leadership profiles, coupled with relevant and individualized descriptions of engagement and effectiveness, helps establish and constantly reinforces the look and feel of the organizational mission and brand. •Strategically-realized LinkedIn executive profiles provide a collective canvas that can be used to expand brand awareness and assert organizational awareness. •Engaging profiles extend the reach of traditional relational networking and face-to-face meetings, events, and activities.
3. •Strategically-realized profiles help position senior executives and their teams as strong partners for shared endeavor, development, community relevance, and industry leadership. •Mission-specific profiles establish and expand the brand, introduce and leverage primary messages, affirm best-in-class employer status, and help expand the share of conversation about your organization.
4. •Better awareness of user-visit data helps identify potential shared opportunities that may be addressed in a more personal way •By showcasing relevant content that is either created, co-created, or curated by organization leadership, we increase the information footprint • Personal reputations can be strengthened which contributes to the perceived reputation of the organization. •Profiles become individual portals for information about service line products, important projects, relevant publications and media, and community-oriented programs. •Organizational leaders are presented as experts whose profiles put a familiar and human face on the mission of the organization •Leadership represent and present the people who stand behind the brand and guarantee its strength.
5. •Narratives present individual professional stories, capabilities, experiences, and opportunities for shared vision in the organizational context. •Stories create the digital neural networks for warm personal relationships and shared interests and experience with like-minded individuals (including potential employees and supporters). •Engagement nurtures the relationships that build community around organizational goals, and shape the conversation through comments, and group involvement. •Dialogue creates opportunities for engagement interaction and access to core organizational messages with an expanded array of stakeholders and potential supporters/partners.
6. •Company Pages —a mission-centric hub for LLUH •Showcase Pages —Can be entities, service lines, services, and formal groups •Executive Profiles —Key, visible, leadership. The human face of LLUH •LLUH Overall Workforce—Enacting the story every day LLUH Alumni — The LLUH “Best friends forever” who both love and share the story •Fans and Influencers—Constituent members, Satisfied patients, Community Leadership, Industry leadership