SlideShare a Scribd company logo
your brand
Candidates don’t care about...
Really?
Really.
It sucks.
They care about...
what you can DO for them!
It’s not just about how much you pay...
Or how funky your offices are...
Or if you have annual ‘pet’ day...
It’s about what
your employees are saying
That they trust over...
1. Job ads
2. Career site copy
3. External recruiters
“The most commonly overlooked fact
is a company’s internal
audience - the employees’- as key
to influencing and gaining
external candidate trust”
Edelman Trust Barometer Study 2014
Recruitment is changing.
What’s happening?
83% of candidates look at online reviews,
social media conversations,
and LinkedIn profiles of staff
before making an application for a job.
Source: Jobvite
Source: Findly.com
83% of company career sites
have a less than 15% return rate.
D’OH!
The main reasons quality candidates
don’t consider your jobs are:
They Don’t TRUST or KNOW you
They are not ready to move
Or both.
What Can You Do?
Start a blog?
Get your CEO to tweet?
Make a video of staff having a
Nerf-gun fight?
Consider this.
Strip it back...
To the basics
5 Principles
Principle #1.
Create content candidates actually WANT
and they will return for more...
What do candidates really want?
They want to be able to TRUST you...
Before they will apply
Principle #2.
Consistency Builds Trust
Consistently deliver your
employer brand promise
Principle #3.
Involve Employees
1. Social media training
2. Social media tools
3. Time
with
Principle #4.
Do it BETTER than your competition
and your message will start to spread...
... even off line...
“If you build a great experience
people tell each other about that.
Word of mouth is very powerful”
Jeff Bezos, Amazon
Principle #5.
Have a STRONG social recruitment
branding strategy to ensure you do it better
Learn about the
your brand
Candidates don’t care about
1. Create content candidates want
2. Consistently deliver your employer
brand promise
3. Involve employees
4. Do it better than your competition
5. Have a STRONG social recruitment
branding strategy
Learn More:
FREE VIDEO TRAINING SERIES

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