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MASTER
CLASS
Fernando Angulo
SENIOR MARKET RESEARCH MANAGER
SEMRUSH
The Final Traffic
Acquisition Battle
PHOENIX, AZ ~ NOVEMBER 17 - 18, 2022
DIGIMARCONSOUTHWEST.COM | #DigiMarConSouthwest
About the Speaker
Fernando Angulo
Senior Market Research Manager, Semrush
@fernandoangulo
@fernando1angulo
State of Web
Traffic
4
Traffic Analysis: Sum Top 100K Domains
Source: Individual Semrush Study with clickstream data
YoY increase of traffic by 25%
5
2021 vs 2020 Traffic Growth by Category
Source: Semrush State of Search study 2022
+20%
Overall winner is Travel &
Leisure, most likely due to all
the “revanche” travel in 2021
-8%
For Online Education as
schools re-opened
Part 1.
The State of Mobile Web
Since the outbreak
of COVID, those
with access to
traffic stats likely
noticed a drop in
visitors coming from
mobile devices
Do Mobile vs Desktop
Traffic Trends Have Any
Geo-Related Specifics?
11
Where Does Mobile
Traffic Come From?
12
13
14
Evaluating Industry-
specific Mobile
Traffic Patterns
Mobile vs. Desktop
Traffic Share and
Trends Across
Industries
How Do These
Industries Generate
Mobile Traffic?
Key Insights for
Bringing Mobile Traffic
from Paid Channels
Part 2.
Assessing the Mobile App
Landscape
App stores imply
mobile usage — they
equal mobile
experience, so an
assessment of the state
of mobile wouldn’t be
complete without a
glimpse at the patterns
within the app
landscape.
Evaluating Industry-
specific
Mobile Traffic
Patterns
Most
Downloaded
Apps by
Category
How Many App
Installs Come From
Apple Search Ads
Campaigns?
38
KEY TAKEAWAYS
1
Mobile traffic saw a big hit,
but it’s still dominating the
digital space
2
User behavior can no longer be
tied to the pandemic
3
Cross-device experience is
the way to go
4
Invest in brand awareness
campaigns
5
Have constant access to mobile
data
42
Fernando Angulo
Senior Market Research Manager, Semrush
@fernandoangulo
@fernando1angulo
The Final Traffic Acquisition Battle - Fernando Angulo, Semrush
The Final Traffic Acquisition Battle - Fernando Angulo, Semrush

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