4- Making Information Pay 2009 -- GALLAGHER, KELLY (Bowker)

4- Making Information Pay 2009 -- GALLAGHER, KELLY (Bowker)

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  The Customer’s AlwaysRight… Who is Today’s Book Consumer? Making Information Pay May 2009 Copyright 2009, Bowker PubTrack Consumer
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  Balancing the Artsand Science of Publishing Copyright 2009, Bowker PubTrack Consumer
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  2008 Snapshot Copyright2009, Bowker PubTrack Consumer US Book Consumer Essential Facts
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  Who Reads Books?Copyright 2009, Bowker PubTrack Consumer
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  Copyright 2009, BowkerPubTrack Consumer 41%
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  Digitally Copyright 2009,Bowker PubTrack Consumer Matures are leading the way in adopting the Kindle… Middle-aged for iPhone as preferred e-Book readers Q1 -2009
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  Digitally Copyright 2009,Bowker PubTrack Consumer While < 1.5% of total trade market, e-Books grew by 125% in 08—183% by Seniors
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  Fiction Who isToday’s ^ Book Consumer? Copyright 2009, Bowker PubTrack Consumer
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  Fiction Breakout: 2008Mystery/Detective and Romance account for more than half of all fiction purchased. Copyright 2009, Bowker PubTrack Consumer
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  Who istoday’s fiction buyer? …Predominantly Female Copyright 2009, Bowker PubTrack Consumer
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  How much arethey buying ? Copyright 2009, Bowker PubTrack Consumer
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  Who are thebook buyers within Fiction? Matures comprise the largest buying group Copyright 2009, Bowker PubTrack Consumer
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  Who are yourbook buyers within Fiction? The mystery/detective core consumer is less affluent… Copyright 2009, Bowker PubTrack Consumer
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  How do consumersmatch to your authors? Meyer attracts the more affluent consumer whereas King less affluent… Copyright 2009, Bowker PubTrack Consumer
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  How do consumersmatch to your authors? Meyer clearly appeals to a young buyer… Copyright 2009, Bowker PubTrack Consumer
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  Where do theyshop for fiction? Copyright 2009, Bowker PubTrack Consumer
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  Understanding the differencesof where your core consumer shops Book Clubs is a preferred Channel for these buyers Copyright 2009, Bowker PubTrack Consumer
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  Online Awareness Today…Copyright 2009, Bowker PubTrack Consumer
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  What are fictionbook buyers up to in their spare time? Fiction Buyers have a need to read! Hours Spent Per Week Copyright 2009, Bowker PubTrack Consumer
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  Consumer’s Reliance onInternet for Information Online vs. Print Advertising % where first became aware of book Copyright 2009, Bowker PubTrack Consumer
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  Fiction Book ReviewImpact Online vs. Print Copyright 2009, Bowker PubTrack Consumer
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  21% of FictionBooks Purchased in 2008 are Based on Online Awareness Copyright 2009, Bowker PubTrack Consumer
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  Fiction Social Networking Fantasy buyers like to talk about books… Copyright 2009, Bowker PubTrack Consumer
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  Keeping Perspective Copyright2009, Bowker PubTrack Consumer
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  Survey Length: Between 60-75 questions Frequency: Monthly Key Information: Demographics Book Buying Behaviors, Habits related to Channel/Genre/Format Reasons for purchase, media awareness, social networks, reading devices, key interests/activities General attitudes relative to media usage Annual Consumer Sample 36,000 book buyers selected from an initial pool of 160,000 individuals Selected according to Age, Gender, Income, Household size, and location balanced to US Census Representing an annual view of 120,000 book purchases and 80,000 shopping occasions Deliverables Subscription to syndicated study with access to data and standard reports About PubTrack TM Consumer – Syndicated Research Copyright 2009, Bowker PubTrack Consumer
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  Thank You KellyGallagher [email_address] Twitter: @BookBuyrInsight Copyright 2009, Bowker PubTrack Consumer