SlideShare a Scribd company logo
Perfect your delivery.
Delight your customers.
Every time.
3 Rules for
Omni-Channel
Fulfillment
pre-purchase post-purchase
purchase
Omni-channel means:
that your customers can start to
engage with your brand at any channel
seamlessly navigate all combinations
of channels throughout all phases of
the order lifecycle:
The question is:
How to achieve perfect
omni-channel fulfillment?
Give customers exactly
what they want, where
and when they want it.
The question is:
How to achieve perfect
omni-channel fulfillment?
Ask yourself if you
are omni-channel.
Are you losing sales because you aren’t
sure where all of your inventory is?
Are your profits out the door
because of returns?
Can your customers buy, pick up,
and return wherever they want?
Rule #1
Streamline execution with a single
view of all orders and inventory
across the entire fulfillment network.
Deliver the perfect order every time
by linking inventory with demand.
73% of consumers
stated that they are likely or very
likely to visit a local store if the retailer
provides in-store product availability...
compared to 36% of consumers
who would visit a store if no
inventory information was
available online.
Forrester Consulting, “Customer Desivers Vs. Retailer Capabilities:
Minding the Omni-Channel Commerce Gap.”
January 2014
Rule #2
Enable customers to order and
receive from any channel and get
a committed fulfillment promise.
Deliver more orders faster by shipping
from stores, suppliers, and distribution
centers.
Exceed expectations when customers
can buy online and pick up in store.
61% of consumers
will take advantage of in-store
pick up of an online or mobile
purchase...
50% of consumers will buy
additional merchandise while
in the store.
Source: IBV U.S. Consumer Study, IBM; Q37
Rule #3
Leverage your store network to service
customers with flexible return scenarios
across all channels.
Make it easy for customers to buy
and return anywhere – without losing
money on returns.
75% of consumers
consider it important to be able to
return online purchases to the store.
Source: IBV U.S. Consumer Study, IBM; Q37
The Answer:
IBM Watson Commerce
Omni-channel Fulfillment Solutions
enable your business to:
Fill more orders with accurate
omni-channel inventory visibility.
Streamline returns to get product
back on the shelf faster.
Make it easy for your customers to do
business with you across all channels.
Looking for the right partner for
omni-channel order management?
Find out more about
IBM Watson Order Management

More Related Content

Viewers also liked

Creating a Great Customer Experience Any Place with Tara and Anne
Creating a Great Customer Experience Any Place with Tara and AnneCreating a Great Customer Experience Any Place with Tara and Anne
Creating a Great Customer Experience Any Place with Tara and Anne
iQmetrixCorp
 
JDA Innovation Forum: Seamless Omnichannel Campaigns Revenue Model
JDA Innovation Forum: Seamless Omnichannel Campaigns Revenue ModelJDA Innovation Forum: Seamless Omnichannel Campaigns Revenue Model
JDA Innovation Forum: Seamless Omnichannel Campaigns Revenue Model
Federico Gasparotto
 
OmniChannel Retail
OmniChannel RetailOmniChannel Retail
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
Rohit Bhargava
 
Sites e-commerce : les leviers de la rentabilité
Sites e-commerce : les leviers de la rentabilitéSites e-commerce : les leviers de la rentabilité
Sites e-commerce : les leviers de la rentabilité
FrenchWeb.fr
 
Retail as a Service
Retail as a ServiceRetail as a Service
Retail as a Service
Ray ffrench
 
IBM Commerce for Retail
IBM Commerce for RetailIBM Commerce for Retail
IBM Commerce for Retail
Cindy Thierry
 
Omni Channel in Retail
Omni Channel in RetailOmni Channel in Retail

Viewers also liked (8)

Creating a Great Customer Experience Any Place with Tara and Anne
Creating a Great Customer Experience Any Place with Tara and AnneCreating a Great Customer Experience Any Place with Tara and Anne
Creating a Great Customer Experience Any Place with Tara and Anne
 
JDA Innovation Forum: Seamless Omnichannel Campaigns Revenue Model
JDA Innovation Forum: Seamless Omnichannel Campaigns Revenue ModelJDA Innovation Forum: Seamless Omnichannel Campaigns Revenue Model
JDA Innovation Forum: Seamless Omnichannel Campaigns Revenue Model
 
OmniChannel Retail
OmniChannel RetailOmniChannel Retail
OmniChannel Retail
 
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
 
Sites e-commerce : les leviers de la rentabilité
Sites e-commerce : les leviers de la rentabilitéSites e-commerce : les leviers de la rentabilité
Sites e-commerce : les leviers de la rentabilité
 
Retail as a Service
Retail as a ServiceRetail as a Service
Retail as a Service
 
IBM Commerce for Retail
IBM Commerce for RetailIBM Commerce for Retail
IBM Commerce for Retail
 
Omni Channel in Retail
Omni Channel in RetailOmni Channel in Retail
Omni Channel in Retail
 

More from IBM Watson Commerce

What We Heard about Fulfillment at Amplify 2016
What We Heard about Fulfillment at Amplify 2016What We Heard about Fulfillment at Amplify 2016
What We Heard about Fulfillment at Amplify 2016
IBM Watson Commerce
 
Lessons Learned as a Father and a CMO
Lessons Learned as a Father and a CMOLessons Learned as a Father and a CMO
Lessons Learned as a Father and a CMO
IBM Watson Commerce
 
Are You on the Road to Fast ROI with B2B Integration?
Are You on the Road to Fast ROI with B2B Integration?Are You on the Road to Fast ROI with B2B Integration?
Are You on the Road to Fast ROI with B2B Integration?
IBM Watson Commerce
 
10 Key Marketing Trends for 2016
10 Key Marketing Trends for 201610 Key Marketing Trends for 2016
10 Key Marketing Trends for 2016
IBM Watson Commerce
 
Tactics and Technologies that Drive a Highly Personalized Customer Experience
Tactics and Technologies that Drive a Highly Personalized Customer ExperienceTactics and Technologies that Drive a Highly Personalized Customer Experience
Tactics and Technologies that Drive a Highly Personalized Customer Experience
IBM Watson Commerce
 
11 Steps to Better Contract Management
11 Steps to Better Contract Management11 Steps to Better Contract Management
11 Steps to Better Contract Management
IBM Watson Commerce
 
The Future of Supplier and Partner Relationships
The Future of Supplier and Partner RelationshipsThe Future of Supplier and Partner Relationships
The Future of Supplier and Partner Relationships
IBM Watson Commerce
 
B2B Marketing to Millennials: Technology that Meets Expectations 9.8
B2B Marketing to Millennials: Technology that Meets Expectations 9.8B2B Marketing to Millennials: Technology that Meets Expectations 9.8
B2B Marketing to Millennials: Technology that Meets Expectations 9.8
IBM Watson Commerce
 
The Future of Technology and Big Data in Commerce
The Future of Technology and Big Data in CommerceThe Future of Technology and Big Data in Commerce
The Future of Technology and Big Data in Commerce
IBM Watson Commerce
 
A Banker's Guide to Becoming a Superhero
A Banker's Guide to Becoming a SuperheroA Banker's Guide to Becoming a Superhero
A Banker's Guide to Becoming a Superhero
IBM Watson Commerce
 
To buy or not to buy? How Millennials are reshaping B2B marketing
To buy or not to buy? How Millennials are reshaping B2B marketingTo buy or not to buy? How Millennials are reshaping B2B marketing
To buy or not to buy? How Millennials are reshaping B2B marketing
IBM Watson Commerce
 
Millennial myths, exaggerations and uncomfortable truths - The real story beh...
Millennial myths, exaggerations and uncomfortable truths - The real story beh...Millennial myths, exaggerations and uncomfortable truths - The real story beh...
Millennial myths, exaggerations and uncomfortable truths - The real story beh...
IBM Watson Commerce
 
Marketing to Millennials - Technology that Meets Expectations
Marketing to Millennials - Technology that Meets ExpectationsMarketing to Millennials - Technology that Meets Expectations
Marketing to Millennials - Technology that Meets Expectations
IBM Watson Commerce
 
3 Strategies for Commerce on the Cloud
3 Strategies for Commerce on the Cloud3 Strategies for Commerce on the Cloud
3 Strategies for Commerce on the Cloud
IBM Watson Commerce
 
IBM Commerce: Go from Concept to Commerce in Less than 90 Days
IBM Commerce: Go from Concept to Commerce in Less than 90 DaysIBM Commerce: Go from Concept to Commerce in Less than 90 Days
IBM Commerce: Go from Concept to Commerce in Less than 90 Days
IBM Watson Commerce
 
Finding & engaging today's insurance customer
Finding & engaging today's insurance customer Finding & engaging today's insurance customer
Finding & engaging today's insurance customer
IBM Watson Commerce
 
Stop Your Mobile Marketing: It’s About the Context not the Channel
Stop Your Mobile Marketing: It’s About the Context not the ChannelStop Your Mobile Marketing: It’s About the Context not the Channel
Stop Your Mobile Marketing: It’s About the Context not the Channel
IBM Watson Commerce
 
EBook: Moments Matter: Deliver Superb Customer Journeys with Smarter Commerce
EBook:  Moments Matter: Deliver Superb Customer Journeys with Smarter CommerceEBook:  Moments Matter: Deliver Superb Customer Journeys with Smarter Commerce
EBook: Moments Matter: Deliver Superb Customer Journeys with Smarter Commerce
IBM Watson Commerce
 
What Every Procurement Professional Should Know About Supplier Risk Managemen...
What Every Procurement Professional Should Know About Supplier Risk Managemen...What Every Procurement Professional Should Know About Supplier Risk Managemen...
What Every Procurement Professional Should Know About Supplier Risk Managemen...
IBM Watson Commerce
 

More from IBM Watson Commerce (19)

What We Heard about Fulfillment at Amplify 2016
What We Heard about Fulfillment at Amplify 2016What We Heard about Fulfillment at Amplify 2016
What We Heard about Fulfillment at Amplify 2016
 
Lessons Learned as a Father and a CMO
Lessons Learned as a Father and a CMOLessons Learned as a Father and a CMO
Lessons Learned as a Father and a CMO
 
Are You on the Road to Fast ROI with B2B Integration?
Are You on the Road to Fast ROI with B2B Integration?Are You on the Road to Fast ROI with B2B Integration?
Are You on the Road to Fast ROI with B2B Integration?
 
10 Key Marketing Trends for 2016
10 Key Marketing Trends for 201610 Key Marketing Trends for 2016
10 Key Marketing Trends for 2016
 
Tactics and Technologies that Drive a Highly Personalized Customer Experience
Tactics and Technologies that Drive a Highly Personalized Customer ExperienceTactics and Technologies that Drive a Highly Personalized Customer Experience
Tactics and Technologies that Drive a Highly Personalized Customer Experience
 
11 Steps to Better Contract Management
11 Steps to Better Contract Management11 Steps to Better Contract Management
11 Steps to Better Contract Management
 
The Future of Supplier and Partner Relationships
The Future of Supplier and Partner RelationshipsThe Future of Supplier and Partner Relationships
The Future of Supplier and Partner Relationships
 
B2B Marketing to Millennials: Technology that Meets Expectations 9.8
B2B Marketing to Millennials: Technology that Meets Expectations 9.8B2B Marketing to Millennials: Technology that Meets Expectations 9.8
B2B Marketing to Millennials: Technology that Meets Expectations 9.8
 
The Future of Technology and Big Data in Commerce
The Future of Technology and Big Data in CommerceThe Future of Technology and Big Data in Commerce
The Future of Technology and Big Data in Commerce
 
A Banker's Guide to Becoming a Superhero
A Banker's Guide to Becoming a SuperheroA Banker's Guide to Becoming a Superhero
A Banker's Guide to Becoming a Superhero
 
To buy or not to buy? How Millennials are reshaping B2B marketing
To buy or not to buy? How Millennials are reshaping B2B marketingTo buy or not to buy? How Millennials are reshaping B2B marketing
To buy or not to buy? How Millennials are reshaping B2B marketing
 
Millennial myths, exaggerations and uncomfortable truths - The real story beh...
Millennial myths, exaggerations and uncomfortable truths - The real story beh...Millennial myths, exaggerations and uncomfortable truths - The real story beh...
Millennial myths, exaggerations and uncomfortable truths - The real story beh...
 
Marketing to Millennials - Technology that Meets Expectations
Marketing to Millennials - Technology that Meets ExpectationsMarketing to Millennials - Technology that Meets Expectations
Marketing to Millennials - Technology that Meets Expectations
 
3 Strategies for Commerce on the Cloud
3 Strategies for Commerce on the Cloud3 Strategies for Commerce on the Cloud
3 Strategies for Commerce on the Cloud
 
IBM Commerce: Go from Concept to Commerce in Less than 90 Days
IBM Commerce: Go from Concept to Commerce in Less than 90 DaysIBM Commerce: Go from Concept to Commerce in Less than 90 Days
IBM Commerce: Go from Concept to Commerce in Less than 90 Days
 
Finding & engaging today's insurance customer
Finding & engaging today's insurance customer Finding & engaging today's insurance customer
Finding & engaging today's insurance customer
 
Stop Your Mobile Marketing: It’s About the Context not the Channel
Stop Your Mobile Marketing: It’s About the Context not the ChannelStop Your Mobile Marketing: It’s About the Context not the Channel
Stop Your Mobile Marketing: It’s About the Context not the Channel
 
EBook: Moments Matter: Deliver Superb Customer Journeys with Smarter Commerce
EBook:  Moments Matter: Deliver Superb Customer Journeys with Smarter CommerceEBook:  Moments Matter: Deliver Superb Customer Journeys with Smarter Commerce
EBook: Moments Matter: Deliver Superb Customer Journeys with Smarter Commerce
 
What Every Procurement Professional Should Know About Supplier Risk Managemen...
What Every Procurement Professional Should Know About Supplier Risk Managemen...What Every Procurement Professional Should Know About Supplier Risk Managemen...
What Every Procurement Professional Should Know About Supplier Risk Managemen...
 

3 Rules for Omni-Channel Fulfillment

  • 1. Perfect your delivery. Delight your customers. Every time. 3 Rules for Omni-Channel Fulfillment
  • 2. pre-purchase post-purchase purchase Omni-channel means: that your customers can start to engage with your brand at any channel seamlessly navigate all combinations of channels throughout all phases of the order lifecycle:
  • 3. The question is: How to achieve perfect omni-channel fulfillment?
  • 4. Give customers exactly what they want, where and when they want it. The question is: How to achieve perfect omni-channel fulfillment?
  • 5. Ask yourself if you are omni-channel. Are you losing sales because you aren’t sure where all of your inventory is? Are your profits out the door because of returns? Can your customers buy, pick up, and return wherever they want?
  • 6. Rule #1 Streamline execution with a single view of all orders and inventory across the entire fulfillment network. Deliver the perfect order every time by linking inventory with demand.
  • 7. 73% of consumers stated that they are likely or very likely to visit a local store if the retailer provides in-store product availability... compared to 36% of consumers who would visit a store if no inventory information was available online. Forrester Consulting, “Customer Desivers Vs. Retailer Capabilities: Minding the Omni-Channel Commerce Gap.” January 2014
  • 8. Rule #2 Enable customers to order and receive from any channel and get a committed fulfillment promise. Deliver more orders faster by shipping from stores, suppliers, and distribution centers. Exceed expectations when customers can buy online and pick up in store.
  • 9. 61% of consumers will take advantage of in-store pick up of an online or mobile purchase... 50% of consumers will buy additional merchandise while in the store. Source: IBV U.S. Consumer Study, IBM; Q37
  • 10. Rule #3 Leverage your store network to service customers with flexible return scenarios across all channels. Make it easy for customers to buy and return anywhere – without losing money on returns.
  • 11. 75% of consumers consider it important to be able to return online purchases to the store. Source: IBV U.S. Consumer Study, IBM; Q37
  • 12. The Answer: IBM Watson Commerce Omni-channel Fulfillment Solutions enable your business to: Fill more orders with accurate omni-channel inventory visibility. Streamline returns to get product back on the shelf faster. Make it easy for your customers to do business with you across all channels.
  • 13. Looking for the right partner for omni-channel order management? Find out more about IBM Watson Order Management