This document discusses the seven deadly sins of A/B testing: 1) Testing because you can without strategy, 2) Non-data-driven approaches, 3) Unclear goals and metrics, 4) Analyzing pages instead of behavior, 5) Always testing but never acting on results, 6) Impatience by not waiting for sufficient data, and 7) Testing small changes to a fundamentally flawed design. It also outlines a methodology for successful A/B testing that involves defining opportunities and requirements, creating hypotheses, launching tests, analyzing results, and ensuring data quality. Example results are provided showing large increases in key metrics from following a rigorous testing practice.
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This document discusses the seven deadly sins of A/B testing: 1) Testing because you can without strategy, 2) Non-data-driven approaches, 3) Unclear goals and metrics, 4) Analyzing pages instead of behavior, 5) Always testing but never acting on results, 6) Impatience by not waiting for sufficient data, and 7) Testing small changes to a fundamentally flawed design. It also outlines a methodology for successful A/B testing that involves defining opportunities and requirements, creating hypotheses, launching tests, analyzing results, and ensuring data quality. Example results are provided showing large increases in key metrics from following a rigorous testing practice.
The look of a roof can have a significant impact on the overall design and perceived value of a home. After all, roofs can make up half of a home’s exterior. Why give your customers only part of the curb appeal they desire? Our new diamond roof design really shines in this year’s Show Village. With innovative products and nearly 65 years of expertise, Owens Corning is your trusted design resource. Here is how you, too, can put this design on your roofs—and homes—taking them to a whole new dimension.
TruDefinition™ Duration® Shingles are
specially formulated to provide greater
contrast and dimension to any roof.
Through the use of multiple granule colors and
shadowing, TruDefinition Duration Shingles
offer a truly unique and dramatic effect. This
exclusive combination of color and depth is
what makes TruDefinition Duration Shingles
like no other.
GAF offers you many great Lifetime Shingle
choices, including Timberline® Shingles with
Advanced Protection® Shingle Technology.
They’re the #1-selling shingles in North America!
Advanced Protection® Shingle Technology
results in excellent protection for your home
while reducing the use of precious natural
resources. That’s better for your home—and
better for the environment!