SlideShare a Scribd company logo
AHMED SAMY
Co-Founder | CEO
Eureka Digital
3 golden advices
for using
WHATSAPP
IN HCP
COMMUNICATION!
Swipe
1. Personalize
your messages
Imagine an HCP who has raised
an objection during last
communication and now he’s waiting
for clarification but he receives
an irrelevant WhatsApp
message!
1. Personalize
✓Make sure to use accurate,
person-level data in your
campaigns.
✓Language, interests,
and context are all great ways
to make sure your message is
as personal and targeted as possible.
1. Personalize
2.Make it Simple
✓Don't take the unlimited WhatsApp
message size to the extreme, your
message should be clear and
straightforward.
✓If an HCP needs more details,
a link to a content rich website
should be available.
2. Simplify
3. Don't be
spammy
3. Don’t Spam
✓Use wisely, HCPs don’t have time
except for valuable
information at suitable timing
and frequency.
✓Be very picky to choose what to
send, when and how.
Thanks For Reading
Follow Me
For More!
I’m Ahmed Samy
I Talk About Digital Marketing & Digitalization
In Health And Wellness Sectors

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3 Advices For Using WhatsApp In HCP Communication

  • 1. AHMED SAMY Co-Founder | CEO Eureka Digital 3 golden advices for using WHATSAPP IN HCP COMMUNICATION! Swipe
  • 3. Imagine an HCP who has raised an objection during last communication and now he’s waiting for clarification but he receives an irrelevant WhatsApp message! 1. Personalize
  • 4. ✓Make sure to use accurate, person-level data in your campaigns. ✓Language, interests, and context are all great ways to make sure your message is as personal and targeted as possible. 1. Personalize
  • 6. ✓Don't take the unlimited WhatsApp message size to the extreme, your message should be clear and straightforward. ✓If an HCP needs more details, a link to a content rich website should be available. 2. Simplify
  • 8. 3. Don’t Spam ✓Use wisely, HCPs don’t have time except for valuable information at suitable timing and frequency. ✓Be very picky to choose what to send, when and how.
  • 9. Thanks For Reading Follow Me For More! I’m Ahmed Samy I Talk About Digital Marketing & Digitalization In Health And Wellness Sectors