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2018 S. Tamer Cavusgil Award

The S. Tamer Cavusgil Award honors a significant journal article in international marketing from 2018, with a committee led by Kelly Hewett. The 2018 award winner is 'An Assessment of the Exporting Literature,' which analyzes exporting research and proposes future directions based on a comprehensive literature evaluation. Additionally, distinguished finalists include studies on international marketing capabilities, market entry strategies, and the cultural impact on beauty standards.

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2018 S. Tamer Cavusgil Award Winner and Finalists
About the Award The S. Tamer Cavusgil Award honors a Journal of International Marketing article from the most recent calendar year (2018) that has made the most significant contribution to the advancement of the practice of international marketing management. The committee overseeing the selection process comprised Kelly Hewett (Chair), Adamantios Diamantopoulos, and Matthew Robson. | 22018 S. Tamer Cavusgil Award
And the award goes to… | 3
| 42018 S. Tamer Cavusgil Award An Assessment of the Exporting Literature: Using Theory and Data to Identify Future Research Directions Brian Chabowski, Pinar Kekec, Neil A. Morgan, G. Tomas M. Hult, Travis Walkowiak, and Blake Runnalls The authors review the core exporting areas and evaluate the exporting domain over six decades. For their quantitative analysis, they use multidimensional scaling and apply bibliometric principles to understand the field and to provide suggestions for future exporting research. For the evaluations, the authors conduct a cocitation analysis using 830 research articles. They propose a series of intellectual structure implications on exporting that relate to internationalization process stages, dynamic capabilities, knowledge scarcity, social networks, export marketing strategy, absorptive capacity and learning, and nonlinear performance relationships involving marketing channel relationships. Published in the March 2018 issue (Vol. 26, No. 1) of JIM. See the full article here.
Distinguished Finalists | 5
| 62018 S. Tamer Cavusgil Award Marketing Capabilities in International Marketing Neil A. Morgan, Hui Feng, and Kimberly A. Whitler There has been increased research interest in marketing capabilities in international marketing literature. However, it is unclear whether and how international marketing capabilities differ from marketing capabilities in a domestic market context. To explore this question, the authors conduct a review of studies of marketing capabilities in the most influential international marketing journals. They supplement this with insights from interviews with executives in firms engaged in international marketing. The study suggests that there remain numerous important unanswered questions in conceptualizing and empirically researching international marketing capabilities. Published in the March 2018 issue (Vol. 26, No. 1) of JIM. See the full article here.
| 72018 S. Tamer Cavusgil Award International Market Entry Strategies: Relational, Digital, and Hybrid Approaches George F. Watson IV, Scott Weaven, Helen Perkins, Deepak Sardana, and Robert W. Palmatier The adoption of digital communications has been among the most significant international business developments of the past 25 years. This article investigates the effect of these new technologies and the changing global business environment to understand how relational approaches to international market entry (IME) are changing in light of macro developments. This analysis of extant literature reveals that fewer than 3% of articles in the international marketing domain examine digital contexts. To address this gap, the authors assess 25 years of literature to provide a description of the evolution of IME research; a review and synthesis of pertinent literature that adopts relational, digital, and hybrid approaches to IME; a taxonomy of IME strategies; and directions for further research. Published in the March 2018 issue (Vol. 26, No. 1) of JIM. See the full article here.
| 82018 S. Tamer Cavusgil Award Impact of Culture on the Pursuit of Beauty: Evidence from Five Countries Shilpa Madan, Shankha Basu, Sharon Ng, Elison Ai Ching Lim This article examines the effect of Asian cultures on the pursuit of beauty. Three studies provide evidence that interdependent self- construal (more common in Eastern cultures) increases the likelihood of using appearance-enhancing products. The authors find that Easterners are more likely to use appearance-enhancing products than Westerners. This use is driven by interdependents’ tendency to conform to societal norms, which in turn leads to heightened self-discrepancy. The use of appearance-enhancing tools helps minimize this discrepancy. Strength of norms moderates the impact of interdependence on the use of appearance-enhancing tools. When norms are loosely defined and adherence is not enforced, interdependents’ appearance enhancement tendency is reduced. This research offers actionable insights into the pursuit of beauty, marketing of beauty brands, policy making, and consumer well-being. Published in the December 2018 issue (Vol. 26, No. 4) of JIM. See the full article here.