SlideShare a Scribd company logo
Web Job Categories 
We’re not just webmaster anymore !
To Make It Short ! 
Now you have to work with much more experts 
1. Developers 
2. Communication Specialists 
3. Designers 
4. Marketers 
Figures from: moz.com/industry-survey / indeed.com/salary/
1- Development Experts 
The ones that build your website
Engineers 
Who: The ones that will fix your 
servers, hosting, cloud issues 
What: In charge of all your IT facilities 
2014 Salary: 99,400 $ /y
Analytics Experts 
Who: The ones that understand who 
come to your website 
What: In charge of tracking all the 
interactions with your services 
2014 Salary: 74,375 $ /y
SEO Specialists 
Who: The ones in charge of making 
your website looks good for Google 
and its folks 
What: They optimized your website, 
content and build your links around 
the web 
2014 Salary: 63,972 $ /y
Web Developers 
Who: The ones who develop your 
website an integrate it 
What: They speak html, CSS, PHP and 
other weird languages to create your 
website 
2014 Salary: 53,972 $ /y
Big Data Analysts 
Who: The ones who deals with huge 
amount of info to help you to take the 
right decision 
What: They manage, organize and 
analyse different source of information 
2014 Salary: 70,000 $ /y
Project Managers 
Who: The ones who understand both: 
you and the technical team 
What: In charge of converting your 
project into a web project 
2014 Salary: 90,000 $ /y
2- Communication Specialists 
The ones that will speak about you
Copywriters 
Who: The ones who make your ideas 
look good on the web 
What: In charge of writing blog posts, 
press releases, website contents 
2014 Salary: 55,833 $ /y
Public Relations 
Who: The ones who makes people 
speak about you 
What: In charge of finding newspapers 
and blogs willing to spread your words 
2014 Salary: 51,500 $ /y
Community Managers 
Who: The ones who knows how to speak 
on Facebook and other cool places 
What: In charge of engaging people on 
social networks and spreading your news 
2014 Salary: 49,167 $ /y
3- Designers 
The ones that knows what’s cool
Web Designers 
Who: The ones who make your website 
looks cool 
What: In charge of the integration and 
design of your website 
2014 Salary: 47,962 $ /y
User Experience Experts 
Who: The ones who make your website 
looks cool for your users 
What: In charge of the improving the 
user experience of your products 
2014 Salary: 83,958 $ /y
4- Marketers 
The ones that will help you to sell online
E-Commerce Specialists 
Who: The ones who will build your 
online shop 
What: In charge of the creating your 
online shop 
2014 Salary: 74,727 $ /y
Web Marketers 
Who: The ones who will build your web 
marketing strategy 
What: In charge of converting your 
objectives into KPI and media plan 
2014 Salary: 73,034 $ /y
PPC Experts 
Who: The ones who will make people 
click on your ads 
What: In charge of the creation of ads 
campaigns on adwords and folks 
2014 Salary: 69,010 $ /y
Inbound Experts 
Who: The ones who will make people 
come to your website 
What: In charge of the planning of the 
web strategy to drive you qualified leads 
2014 Salary: 67,893 $ /y
Questions ? 
Ask more questions into our blogpost 
http://www.joomgeek.com/blog/weekly-review-2014-web-expert-jobs-functions.html

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2014 Web & Digital Job Experts: Functions & salaries

  • 1. Web Job Categories We’re not just webmaster anymore !
  • 2. To Make It Short ! Now you have to work with much more experts 1. Developers 2. Communication Specialists 3. Designers 4. Marketers Figures from: moz.com/industry-survey / indeed.com/salary/
  • 3. 1- Development Experts The ones that build your website
  • 4. Engineers Who: The ones that will fix your servers, hosting, cloud issues What: In charge of all your IT facilities 2014 Salary: 99,400 $ /y
  • 5. Analytics Experts Who: The ones that understand who come to your website What: In charge of tracking all the interactions with your services 2014 Salary: 74,375 $ /y
  • 6. SEO Specialists Who: The ones in charge of making your website looks good for Google and its folks What: They optimized your website, content and build your links around the web 2014 Salary: 63,972 $ /y
  • 7. Web Developers Who: The ones who develop your website an integrate it What: They speak html, CSS, PHP and other weird languages to create your website 2014 Salary: 53,972 $ /y
  • 8. Big Data Analysts Who: The ones who deals with huge amount of info to help you to take the right decision What: They manage, organize and analyse different source of information 2014 Salary: 70,000 $ /y
  • 9. Project Managers Who: The ones who understand both: you and the technical team What: In charge of converting your project into a web project 2014 Salary: 90,000 $ /y
  • 10. 2- Communication Specialists The ones that will speak about you
  • 11. Copywriters Who: The ones who make your ideas look good on the web What: In charge of writing blog posts, press releases, website contents 2014 Salary: 55,833 $ /y
  • 12. Public Relations Who: The ones who makes people speak about you What: In charge of finding newspapers and blogs willing to spread your words 2014 Salary: 51,500 $ /y
  • 13. Community Managers Who: The ones who knows how to speak on Facebook and other cool places What: In charge of engaging people on social networks and spreading your news 2014 Salary: 49,167 $ /y
  • 14. 3- Designers The ones that knows what’s cool
  • 15. Web Designers Who: The ones who make your website looks cool What: In charge of the integration and design of your website 2014 Salary: 47,962 $ /y
  • 16. User Experience Experts Who: The ones who make your website looks cool for your users What: In charge of the improving the user experience of your products 2014 Salary: 83,958 $ /y
  • 17. 4- Marketers The ones that will help you to sell online
  • 18. E-Commerce Specialists Who: The ones who will build your online shop What: In charge of the creating your online shop 2014 Salary: 74,727 $ /y
  • 19. Web Marketers Who: The ones who will build your web marketing strategy What: In charge of converting your objectives into KPI and media plan 2014 Salary: 73,034 $ /y
  • 20. PPC Experts Who: The ones who will make people click on your ads What: In charge of the creation of ads campaigns on adwords and folks 2014 Salary: 69,010 $ /y
  • 21. Inbound Experts Who: The ones who will make people come to your website What: In charge of the planning of the web strategy to drive you qualified leads 2014 Salary: 67,893 $ /y
  • 22. Questions ? Ask more questions into our blogpost http://www.joomgeek.com/blog/weekly-review-2014-web-expert-jobs-functions.html