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2014 RJI Mobile Media Research Report 1: Tablets are now commonplace in households with children

The 2014 RJI Mobile Media News Consumption Survey reports on the prevalence of mobile media devices among U.S. households, highlighting that 36% of participants have children. It details usage rates of smartphones and tablets across different age groups, showing significant increases in smartphone usage from previous years. The survey aims to provide insights into mobile media usage for news and tracks trends over time.

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The Go-To Place for Ideas, Experiments, and Research • • • www.RJIonline.org 2014 RJI Mobile Media News Consumption Survey Charts for Research Report 1 donald w. reynolds journalism instituterji
Donald W. Reynolds Journalism Institute CHART 1.1 Roger Fidler • 4/22/14 Households with mobile media devices in 2014HOUSEHOLDS WITHCHILDREN  HOUSEHOLDS WITHOUTCHILDREN 75% 88% 68% Smartphones 47% 62% 38% Large Tablets 16% 23% 12% Mini Tablets 54% 70% 45% Tablets (both types) Based on a random sampling of 1,191 U.S. adults in Q1 2014. Percentages of households within each group Participants in the 2014 RJI Mobile Media Survey were asked to give the number of adults and children in their households and then asked how many had smartphones and media tablets. A Household with Children is one in which at least one member was younger than 18 years of age. 36% of all participants said their household included children.OVERALL
Donald W. Reynolds Journalism Institute CHART 1.2 Roger Fidler • 4/22/14 Who used a smartphone and/or media tablet? Q1 2014 Q1 2013 Q1 2012 86% 84% 76% Aged 18-34 79% 76% 61% Aged 35-54 50% 38% 33% Aged 55 or Older 71% 64% 57% Overall Based on a random sampling of 1,191 U.S. adults in Q1 2014; 1,134 U.S. adults in Q1 2013; 1,001 U.S. adults in Q1 2012. Percentages of all respondents within each age group Participants were asked if they had used a smartphone, large media tablet or mini media tablet in the seven days prior to participating in the annual RJI Mobile Media News Consumption Surveys.
Donald W. Reynolds Journalism Institute CHART 1.3 Roger Fidler • 4/22/14 Who used a smartphone and a media tablet? Q1 2014 Q1 2013 Q1 2012 29% 30% 26% Aged 18-34 34% 33% 25% Aged 35-54 20% 14% 12% Aged 55 or Older 27% 25% 21% Overall Based on a random sampling of 1,191 U.S. adults in Q1 2014; 1,134 U.S. adults in Q1 2013; 1,001 U.S. adults in Q1 2012. Percentages of all respondents within each age group Participants were asked if they had used a smartphone, large media tablet or mini media tablet in the seven days prior to participating in the annual RJI Mobile Media News Consumption Surveys.
Donald W. Reynolds Journalism Institute CHART 1.4 Roger Fidler • 4/22/14 Who used a smartphone? Q1 2014 Q1 2013 Q1 2012 82% 79% 74% Aged 18-34 75% 68% 53% Aged 35-54 44% 28% 28% Aged 55 or Older 66% 57% 52% Overall Based on a random sampling of 1,191 U.S. adults in Q1 2014; 1,134 U.S. adults in Q1 2013; 1,001 U.S. adults in Q1 2012. Percentages of all respondents within each age group Follow-up questions were used in the annual RJI Mobile Media Surveys to verify that what the participants said they had were actually smartphones and not feature phones or basic cell phones.
Donald W. Reynolds Journalism Institute CHART 1.5 Roger Fidler • 4/22/14 Who used a large media tablet? Who used a mini media tablet? Q1 2014 Q1 2013 Q1 2012 28% 28% 23% Aged 18-34 33% 31% 25% Aged 35-54 22% 17% 13% Aged 55 or Older 28% 25% 21% Overall 5% 8% 7% Aged 18-34 8% 12% 11% Aged 35-54 5% 7% 6% Aged 55 or Older 6% 9% 8% Overall Based on a random sampling of 1,191 U.S. adults in Q1 2014; 1,134 U.S. adults in Q1 2013; 1,001 U.S. adults in Q1 2012. Percentages of all respondents within each age group Both types of tablets were used by 1.5% of respondents in 2014; 1.1% in 2013; 2.4% in 2012. In 2014, 32% of respondents overall used a large tablet and/or mini tablet.
Donald W. Reynolds Journalism Institute CHART 1.6 Roger Fidler • 4/22/14 Types of smartphones used Based on a random sampling of 1,191 U.S. adults in Q1 2014; 1,134 U.S. adults in Q1 2013; 1,001 U.S. adults in Q1 2012. Percentages of smartphone users within each group Participants In the 2012 RJI survey were asked to specify the brand of smartphone they were using. In the 2013 and 2014 surveys they were provided with a list of brands to select from. Q1 2014 Q1 2013 Q1 2012 49% 46% 40% Apple iPhone 43% 38% 40% Android-Powered 0% 5% 13% Blackberry 7% 11% 7% Other Types Android-Powered includes all Samsung- branded smartphones. They were used by 59% of Android-powered smartphone owners in Q1 2014. Blackberry was the most popular smartphone in the United States until Apple launched the iPhone in 2007. Blackberry was not mentioned by respondents in the 2014 survey. Other Types includes Microsoft Windows smartphones. They were used by 1% of respondents in Q1 2014. They were not mentioned by respondents in the 2012 and 2013 surveys.
Donald W. Reynolds Journalism Institute CHART 1.7 Roger Fidler • 4/22/14 Types of large media tablets used 68% 76% 88% Apple iPad 16% 10% 8% Other Android  7% 5% 4% Other Types Based on a random sampling of 1,191 U.S. adults in Q1 2014; 1,134 U.S. adults in Q1 2013; 1,001 U.S. adults in Q1 2012. Percentages of large tablet users within each group Participants In the 2012 RJI survey were asked to specify the brand of large tablet they were using. In the 2013 and 2014 surveys they were provided with a list of brands to select from. Q1 2014 Q1 2013 Q1 2012 10% 9% 0% AmazonKindleFire  Amazon Kindle Fire with a 9-inch display was launched in Q4 2012. It uses a version of the Android operating system. Other Android includes the Barnes and Noble Nook tablet with a 9-inch display that launched in Q4 2012. It was used by about 1% of respondents in Q1 2013 and 3% in Q1 2014. Other Types includes the Microsoft Surface RT with a 10.6-inch display that also launched in Q4 2012. It was used by about 1% of respondents in Q1 2013 and Q1 2014. Also included are tablets that respondents could not identify by brand or type.
Donald W. Reynolds Journalism Institute CHART 1.8 Roger Fidler • 4/22/14 Types of mini media tablets used 41% 25% Apple iPad Mini  19% 22% 22% Other Android 13% 10% 10% Other Types Based on a random sampling of 1,191 U.S. adults in Q1 2014; 1,134 U.S. adults in Q1 2013; 1,001 U.S. adults in Q1 2012. Percentages of mini tablet users within each group Participants In the 2012 RJI survey were asked to specify the brand of mini tablet they were using. In the 2013 and 2014 surveys they were provided with a list of brands to select from. Q1 2014 Q1 2013 Q1 2012 27% 42% 68% AmazonKindleFire Apple iPad Mini with a 7.9-inch display was launched in Q4 2012. Other Android includes the Barnes and Noble Nook tablet with a 7-inch display. It was used by 15% of participants in 2012, 8% in Q1 2013 and 3% in Q1 2014. Other Types includes tablets that participants could not identify by brand or type. Some may have been Android- powered tablets.
The Go-To Place for Ideas, Experiments, and Research • • • www.RJIonline.org 2014 RJI Mobile Media News Consumption Survey The intended purpose of these annual RJI surveys is to gain insights into who uses mobile media and how their uses for news may change over time. The research reports can be found at: www.rjionline.org/research/rji-mobile-media-project. For more information, contact: Roger Fidler RJI Program Director for Digital Publishing FidlerR@RJIonline.org donald w. reynolds journalism instituterji