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Legal Marketing Series
SEO is Dead:
Why you can’t rely on
search engine
optimization for your
web marketing
Larry Port
CEO, Rocket Matter
2014
Legal Marketing Series
Legal Marketing Series
Free E-Books!
legalproductivity.com/e-books/
Many people think SEO
is synonymous with
Internet marketing.
Legal Marketing Series
They think it’s the only
way to get traffic to their
site without paying.
Legal Marketing Series
Guess what: it’s not the
only way, and it’s
certainly not free.
Legal Marketing Series
Do you need an SEO site
architecture? YES
Legal Marketing Series
Is it the primary way to
drive traffic? NO
Observation #1:
More people are in
the SEO ballgame
than ever before.
Legal Marketing Series
Many firms find they
were doing great in
2008, but no longer.
Legal Marketing Series
This is because more
people are
competing for the
same words.
Legal Marketing Series
Or they were
on the
receiving end
of Panda.
Legal Marketing Series
And they keep trying to
fix their traffic problem,
but they are using the
wrong tool:
Legal Marketing Series
SEO
Legal Marketing Series
Observation #2: SEO
is still relevant, though
its dominance is over.
Legal Marketing Series
It’s a foundational element.
It’s not the entire building.
Legal Marketing Series
Observation #3: SEO
isn’t the only or best
way to build traffic.
Legal Marketing Series
Legal Marketing Series
Use well-executed newsletters,
social media, content, and PR...
Legal Marketing Series
Key phrase being “well-executed”
Legal Marketing Series
Ninja Tip: we are in a
golden era of digital
advertising.
Legal Marketing Series
If you’re not a
believer, it WORKS.
Legal Marketing Series
Some of our top
performing ads ever.
Legal Marketing Series
Digital advertising is
effective and
measurable.
Legal Marketing Series
And allows you to
target demographics
with disturbing
precision.
Observation #4:
Once firms get
visitors to their site,
the visitors leave.
Legal Marketing Series
Legal Marketing Series
You have
10
seconds.
Legal Marketing Series
Is your site designed for humans?
Observation
#5: Most web
searches are
conducted on a
mobile device.
Legal Marketing Series
65%
Legal Marketing Series
Which means: Local
Search. Google
Maps. Yelp.
Facebook.
Legal Marketing Series
If you’re only thinking
SEO, and not thinking
Social, Local and Mobile,
you’re WAY behind.
Legal Marketing Series
Observation #6:
Have you checked
the search volume of
the terms you’re
killing yourself over?
Legal Marketing Series
You might be surprised to
see how low some of
those volumes are.
Legal Marketing Series
Legal Marketing Series
And by some
estimates, only 15% of
people that need an
attorney look for one.
Legal Marketing Series
So you’re not pursuing
the vast majority of
potential clients.
Legal Marketing Series
Observation #7:
Relentless SEO focus
causes people to waste
time and money.
Legal Marketing Series
Look what you’re missing!
Legal Marketing Series
Observation #8:
You’re putting all your
eggs in Google’s
basket.
Legal Marketing Series
Google likes to
shake your basket.
Legal Marketing Series
400+
times a year!
Legal Marketing Series
Legal Marketing Series
Free E-Books!
Legal Marketing Series
Minute Video Series
Legal Marketing Series
Let’s get in touch!
larry@rocketmatter.com
Twitter: @larryport
rocketmatter.com
legalproductivity.com
rocketx1.com
Larry Port
CEO, Rocket Matter

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