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Unrestricted © Siemens AG 2014. All rights reserved
Handle stets so, dass weitere
Möglichkeiten entstehen!? (v. Foerster)
Dr. Karsten Ehms | Corporate Technology | Mar. 2014
Bild: djibang.org
Unrestricted © Siemens AG 2014. All rights reservedPage 2 March 2014 Corporate Technology Dr. Karsten Ehms
Überblick
• Wissensmanagement und Kommunikation
• Ermöglichung – Offenheit des Zugriffs
• Nutzungsoffenheit – Offenheit der Verwendung
• Authentizität und Vernetzung
• Komplexe Formen der Organisation
• „Lösungen“
Unrestricted © Siemens AG 2014. All rights reservedPage 3 March 2014 Corporate Technology Dr. Karsten Ehms
Wissensmanagement
Kommunikation
Unrestricted © Siemens AG 2014. All rights reservedPage 4 March 2014 Corporate Technology Dr. Karsten Ehms
Knowledge Management bei SIEMENS
Wichtige Meilensteine und Entwicklungen
1997 1999 2001 20051995 200920072003
Mehr als 2200
aktive Communities
Start des
SharePoint
Shared Services
CT Innovationsfeld
I&C greift KM als
Langfrist-Trend auf
Einführung des
SIEMENS
Employee Portal
SIEMENS
Enterprise Portal ersetzt
das Employee Portal
Erstes KM-
Pilotprojekt
„Knowledge Flow
Management“bei CT
Erste
SIEMENS-weite
Such-Maschine
Installation einer
zentralen
Einheit für WM
(CKM) bei CIO
SIEMENS-weite
Einführung von
LiveLink
Gründung des CT
Fachzentrums
„Knowledge
Management“
Communityof
Practice KM:
Zusammenschluss
von KM Experten
Release des KM
Implementation
Guide
2011
Wikis sindbei
SIEMENS im
breiten Einsatz
Pilotierung von
Wikis in einigen
SIEMENS
Einheiten
Bereitstellung
des SIEMENS
Blogosphere
Open
Innovation
TechnoWeb 2.0
TechnoSearch
Unrestricted © Siemens AG 2014. All rights reservedPage 5 March 2014 Corporate Technology Dr. Karsten Ehms
Interne Kommunikation Marketing
WissensManagement „Social Business“ ?
intern extern
einfach /
positiv
komplex/
authentisch
Trainings
{Fehler, Ärger L}
{heile WeltJ }
Tätigkeitsfelder medialer
„UnternehmensKommunikation“ im weiteren Sinne
Quelle: SDI München
Unrestricted © Siemens AG 2014. All rights reservedPage 6 March 2014 Corporate Technology Dr. Karsten Ehms
ErmöglichungsLogik
Offenheit (1)
Unrestricted © Siemens AG 2014. All rights reservedPage 7 March 2014 Corporate Technology Dr. Karsten Ehms
Quelle: Huber, facing-my-life.de
Mehr Möglichkeiten … und:
Was ist gerade knapp?
s.a. http://edu-tainment.de/lutzland/kondratieff/start.htm
Unrestricted © Siemens AG 2014. All rights reservedPage 8 March 2014 Corporate Technology Dr. Karsten Ehms
Portfolio of Platforms for Collaboration and Web 2.0
like Interactions
specific
closed open
Domain focus
Accessibility
generic
<BU> Wikis
Learning
<BU> Livelink
<BU> References
<BU> Communities
TechnoWeb
Sharepoint
WikisphereBlogosphere
SSN
Unrestricted © Siemens AG 2014. All rights reservedPage 9 March 2014 Corporate Technology Dr. Karsten Ehms
Global Platforms
Open to all users of the Intranet
Blogosphere
(2006)
Wikisphere
(2008)
TechnoWeb
(2010)
Social Network
(2013)
Unrestricted © Siemens AG 2014. All rights reservedPage 12 March 2014 Corporate Technology Dr. Karsten Ehms
If there is a process … there is a flowchart!
Source: http://sinfinimusic.com/uk/features/guides/instrument-guides/which-instrument-should-i-choose-flowchart
Unrestricted © Siemens AG 2014. All rights reservedPage 13 March 2014 Corporate Technology Dr. Karsten Ehms
Example: Social Media Integration
Unrestricted © Siemens AG 2014. All rights reservedPage 14 March 2014 Corporate Technology Dr. Karsten Ehms
Challenges and Costs of Closed by Default
Government Digital Services Cabinet Office
on Jan 26, 2011 http://www.slideshare.net/ColemanE
Bild: the economist
Unrestricted © Siemens AG 2014. All rights reservedPage 15 March 2014 Corporate Technology Dr. Karsten Ehms
Access restrictions will undermine
Transparent Networking (and some productivity)
accessibility coupling
Networking
Information
Management
Communication
Collaboration
Ver-Rechtung
„finden verhindern“
Ver-Netzung
Unrestricted © Siemens AG 2014. All rights reservedPage 16 March 2014 Corporate Technology Dr. Karsten Ehms
Technik als
NutzungsOffene
Infrastrukturen
Unrestricted © Siemens AG 2014. All rights reservedPage 17 March 2014 Corporate Technology Dr. Karsten Ehms
Networking
Information
Management
Communication
Collaboration
The social software volcano for ‘meta use cases’ –
Four general directions for adopting Social Software
> more: see Ehms 2010
s.a. Wikipedia, Soziale Software
Wikis
Group Editing
Social Tagging
Social Networking
Weblogs
Instant Messaging
[class of application]
Ehms (2010) adapted
from Koch/Richter (2007)
Unrestricted © Siemens AG 2014. All rights reservedPage 18 March 2014 Corporate Technology Dr. Karsten Ehms
The power of ties
Brain of average Joe
- Weight ca. 1.400 g
- IQ ca. 100
Brain of genious
- Weight ca. 1.400 g
- IQ ca. 130 - 200+
Picture credits with thanks to Roman Weber, WebGateConsulting
Unrestricted © Siemens AG 2014. All rights reservedPage 19 March 2014 Corporate Technology Dr. Karsten Ehms
Authentizität und
Vernetzung
Unrestricted © Siemens AG 2014. All rights reservedPage 20 March 2014 Corporate Technology Dr. Karsten Ehms
Authenticity
Knowledge Weblogs do have more connections
0
20
40
60
80
100
120
140
8x 1w 7w 9w 2w 3w 4_ 10_ 5_ 6_
INComments
OUTComments
A knoweldgeweblogis a
digital artifact whichis
primarilystructuredin
an episodicway and that
makespersonal
knowledgeobservable
(Ehms 2010)
Ein Wissensweblogist
ein primär episodisch
strukturiertes, digitales
Artefakt,welches
personales Wissen
beobachtbarmacht.
(Ehms 2009)
Unrestricted © Siemens AG 2014. All rights reservedPage 21 March 2014 Corporate Technology Dr. Karsten Ehms
Global Networks (based on comments)
Most important Metrics:
Cross Coutry and Cross Organizational Networking
Virtual contacts, based on comments were:
• cross-country or cross-unit by 77%
• cross-country and cross-unit by 52%.
(data from April 2010)
Unrestricted © Siemens AG 2014. All rights reservedPage 22 March 2014 Corporate Technology Dr. Karsten Ehms
Neue Formen der
Organisation
Unrestricted © Siemens AG 2014. All rights reservedPage 23 March 2014 Corporate Technology Dr. Karsten Ehms
Tools
Unrestricted © Siemens AG 2014. All rights reservedPage 24 March 2014 Corporate Technology Dr. Karsten Ehms
Forms of organizational Coordination / Integration
Unrestricted © Siemens AG 2014. All rights reservedPage 25 March 2014 Corporate Technology Dr. Karsten Ehms
Die Form(en) der Organisation …
auch(!) von Technologie abhängig
Quelle:VDI
Unrestricted © Siemens AG 2014. All rights reservedPage 26 March 2014 Corporate Technology Dr. Karsten Ehms
Komplexität
und Vernetzung
Unrestricted © Siemens AG 2014. All rights reservedPage 27 March 2014 Corporate Technology Dr. Karsten Ehms
Ashby‘s Law
„Gegengleiche Komplexität“
Unrestricted © Siemens AG 2014. All rights reservedPage 28 March 2014 Corporate Technology Dr. Karsten Ehms
Networks
Hierarchy Markets
Forms of Coordination inside Organizations
Unrestricted © Siemens AG 2014. All rights reservedPage 30 March 2014 Corporate Technology Dr. Karsten Ehms
Where would you place your company?
open
closed
Where will you place yourself?
Where will you place your Company?
chaotic
untestet
orderly
safe
http://gerdleonhard.typepad.com/
Unrestricted © Siemens AG 2014. All rights reservedPage 31 March 2014 Corporate Technology Dr. Karsten Ehms
Exkurs:
Fragmentierung
Unrestricted © Siemens AG 2014. All rights reservedPage 32 March 2014 Corporate Technology Dr. Karsten Ehms
Classical Weblog vs. Fragments of
Different Granularity in one Activity Stream
Unrestricted © Siemens AG 2014. All rights reservedPage 33 March 2014 Corporate Technology Dr. Karsten Ehms
„Lösungen“
Unrestricted © Siemens AG 2014. All rights reservedPage 34 March 2014 Corporate Technology Dr. Karsten Ehms
„Lösungen“
• „Monolithis“ (Unterkomplexität)
• Mehr Planung und Kontrolle / Um-
Etikettieren
• Intensives Ignorieren
• Abwarten, „bis die Kultur so weit ist“
• …
Unrestricted © Siemens AG 2014. All rights reservedPage 35 March 2014 Corporate Technology Dr. Karsten Ehms
Lösungen (II)
• Überblick behalten; den „unscharfen Blick“ üben
• Lenkung durch Medien/Infrastrukturen (-> Kultur!)
• Lernen und Üben des „digitalen Werkzeugbaus“ (vgl. Rushkoff)
• Mehrdimensional filtern
• Komplexität aushalten
• Relevanzen aushandeln und durchhalten
• …
Unrestricted © Siemens AG 2014. All rights reservedPage 36 March 2014 Corporate Technology Dr. Karsten Ehms
Der (Social) Digital
Workplace von
morgen ist selbst
personalisiert
Unrestricted © Siemens AG 2014. All rights reservedPage 37 March 2014 Corporate Technology Dr. Karsten Ehms
Multi Context Information Streams
Filtersouveränität oder Maschinelle Filterung?
Unrestricted © Siemens AG 2014. All rights reservedPage 38 March 2014 Corporate Technology Dr. Karsten Ehms
Personal Information Cockpit / dashboard
Unrestricted © Siemens AG 2014. All rights reservedPage 39 March 2014 Corporate Technology Dr. Karsten Ehms
Das Netzwerk als Filter
Unrestricted © Siemens AG 2014. All rights reservedPage 40 March 2014 Corporate Technology Dr. Karsten Ehms
Modelle Digitaler Informations-Arbeit
Ehms 2010
Unrestricted © Siemens AG 2014. All rights reservedPage 41 March 2014 Corporate Technology Dr. Karsten Ehms
Quellen
• Siemens UK:
https://w3.siemens.co.uk/smartgrid/...
• Screenshots: Siemens Intranet
• Ehms, Karsten (2010). Persönliche Weblogs in
Organisationen. Spielzeug oder Werkzeug für
ein zeitgemäßes Wissensmanagement?
Institut für Medien und Bildungstechnologie
(imb). Volltext via Google Books
• Ashby‘s Law:
- http://www.slideshare.net/anand2874/...
- http://firstlaw.wordpress.com/...
Offene Mitarbeiterweblogs als Kommunikations-
und Vernetzungsinfrastruktur: in
Frei verfgübar über:
http://www.karsten-ehms.de/java/publications/
In: Back, Gronau,
Tochtermann.
Web 2.0 in der
Unternehmenspraxis
Unrestricted © Siemens AG 2014. All rights reservedPage 42 March 2014 Corporate Technology Dr. Karsten Ehms
Thank you for your kind attention!
Karsten Ehms
Dipl.-Psych, Dr. phil.
Siemens AG
Corporate Technology,
Research & Technology Center
D-81730 Munich
karsten.ehms@siemens.com
http://www.siemens.com/innovation/
Please find me also online:
https://twitter.com/karstenpe/
http://lmgtfy.com/?q=karsten+ehms
ZwischenRäume:
http://www.karsten-ehms.de/

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Social Media als Kommunikations-Möglichkeiten

  • 1. Unrestricted © Siemens AG 2014. All rights reserved Handle stets so, dass weitere Möglichkeiten entstehen!? (v. Foerster) Dr. Karsten Ehms | Corporate Technology | Mar. 2014 Bild: djibang.org
  • 2. Unrestricted © Siemens AG 2014. All rights reservedPage 2 March 2014 Corporate Technology Dr. Karsten Ehms Überblick • Wissensmanagement und Kommunikation • Ermöglichung – Offenheit des Zugriffs • Nutzungsoffenheit – Offenheit der Verwendung • Authentizität und Vernetzung • Komplexe Formen der Organisation • „Lösungen“
  • 3. Unrestricted © Siemens AG 2014. All rights reservedPage 3 March 2014 Corporate Technology Dr. Karsten Ehms Wissensmanagement Kommunikation
  • 4. Unrestricted © Siemens AG 2014. All rights reservedPage 4 March 2014 Corporate Technology Dr. Karsten Ehms Knowledge Management bei SIEMENS Wichtige Meilensteine und Entwicklungen 1997 1999 2001 20051995 200920072003 Mehr als 2200 aktive Communities Start des SharePoint Shared Services CT Innovationsfeld I&C greift KM als Langfrist-Trend auf Einführung des SIEMENS Employee Portal SIEMENS Enterprise Portal ersetzt das Employee Portal Erstes KM- Pilotprojekt „Knowledge Flow Management“bei CT Erste SIEMENS-weite Such-Maschine Installation einer zentralen Einheit für WM (CKM) bei CIO SIEMENS-weite Einführung von LiveLink Gründung des CT Fachzentrums „Knowledge Management“ Communityof Practice KM: Zusammenschluss von KM Experten Release des KM Implementation Guide 2011 Wikis sindbei SIEMENS im breiten Einsatz Pilotierung von Wikis in einigen SIEMENS Einheiten Bereitstellung des SIEMENS Blogosphere Open Innovation TechnoWeb 2.0 TechnoSearch
  • 5. Unrestricted © Siemens AG 2014. All rights reservedPage 5 March 2014 Corporate Technology Dr. Karsten Ehms Interne Kommunikation Marketing WissensManagement „Social Business“ ? intern extern einfach / positiv komplex/ authentisch Trainings {Fehler, Ärger L} {heile WeltJ } Tätigkeitsfelder medialer „UnternehmensKommunikation“ im weiteren Sinne Quelle: SDI München
  • 6. Unrestricted © Siemens AG 2014. All rights reservedPage 6 March 2014 Corporate Technology Dr. Karsten Ehms ErmöglichungsLogik Offenheit (1)
  • 7. Unrestricted © Siemens AG 2014. All rights reservedPage 7 March 2014 Corporate Technology Dr. Karsten Ehms Quelle: Huber, facing-my-life.de Mehr Möglichkeiten … und: Was ist gerade knapp? s.a. http://edu-tainment.de/lutzland/kondratieff/start.htm
  • 8. Unrestricted © Siemens AG 2014. All rights reservedPage 8 March 2014 Corporate Technology Dr. Karsten Ehms Portfolio of Platforms for Collaboration and Web 2.0 like Interactions specific closed open Domain focus Accessibility generic <BU> Wikis Learning <BU> Livelink <BU> References <BU> Communities TechnoWeb Sharepoint WikisphereBlogosphere SSN
  • 9. Unrestricted © Siemens AG 2014. All rights reservedPage 9 March 2014 Corporate Technology Dr. Karsten Ehms Global Platforms Open to all users of the Intranet Blogosphere (2006) Wikisphere (2008) TechnoWeb (2010) Social Network (2013)
  • 10. Unrestricted © Siemens AG 2014. All rights reservedPage 12 March 2014 Corporate Technology Dr. Karsten Ehms If there is a process … there is a flowchart! Source: http://sinfinimusic.com/uk/features/guides/instrument-guides/which-instrument-should-i-choose-flowchart
  • 11. Unrestricted © Siemens AG 2014. All rights reservedPage 13 March 2014 Corporate Technology Dr. Karsten Ehms Example: Social Media Integration
  • 12. Unrestricted © Siemens AG 2014. All rights reservedPage 14 March 2014 Corporate Technology Dr. Karsten Ehms Challenges and Costs of Closed by Default Government Digital Services Cabinet Office on Jan 26, 2011 http://www.slideshare.net/ColemanE Bild: the economist
  • 13. Unrestricted © Siemens AG 2014. All rights reservedPage 15 March 2014 Corporate Technology Dr. Karsten Ehms Access restrictions will undermine Transparent Networking (and some productivity) accessibility coupling Networking Information Management Communication Collaboration Ver-Rechtung „finden verhindern“ Ver-Netzung
  • 14. Unrestricted © Siemens AG 2014. All rights reservedPage 16 March 2014 Corporate Technology Dr. Karsten Ehms Technik als NutzungsOffene Infrastrukturen
  • 15. Unrestricted © Siemens AG 2014. All rights reservedPage 17 March 2014 Corporate Technology Dr. Karsten Ehms Networking Information Management Communication Collaboration The social software volcano for ‘meta use cases’ – Four general directions for adopting Social Software > more: see Ehms 2010 s.a. Wikipedia, Soziale Software Wikis Group Editing Social Tagging Social Networking Weblogs Instant Messaging [class of application] Ehms (2010) adapted from Koch/Richter (2007)
  • 16. Unrestricted © Siemens AG 2014. All rights reservedPage 18 March 2014 Corporate Technology Dr. Karsten Ehms The power of ties Brain of average Joe - Weight ca. 1.400 g - IQ ca. 100 Brain of genious - Weight ca. 1.400 g - IQ ca. 130 - 200+ Picture credits with thanks to Roman Weber, WebGateConsulting
  • 17. Unrestricted © Siemens AG 2014. All rights reservedPage 19 March 2014 Corporate Technology Dr. Karsten Ehms Authentizität und Vernetzung
  • 18. Unrestricted © Siemens AG 2014. All rights reservedPage 20 March 2014 Corporate Technology Dr. Karsten Ehms Authenticity Knowledge Weblogs do have more connections 0 20 40 60 80 100 120 140 8x 1w 7w 9w 2w 3w 4_ 10_ 5_ 6_ INComments OUTComments A knoweldgeweblogis a digital artifact whichis primarilystructuredin an episodicway and that makespersonal knowledgeobservable (Ehms 2010) Ein Wissensweblogist ein primär episodisch strukturiertes, digitales Artefakt,welches personales Wissen beobachtbarmacht. (Ehms 2009)
  • 19. Unrestricted © Siemens AG 2014. All rights reservedPage 21 March 2014 Corporate Technology Dr. Karsten Ehms Global Networks (based on comments) Most important Metrics: Cross Coutry and Cross Organizational Networking Virtual contacts, based on comments were: • cross-country or cross-unit by 77% • cross-country and cross-unit by 52%. (data from April 2010)
  • 20. Unrestricted © Siemens AG 2014. All rights reservedPage 22 March 2014 Corporate Technology Dr. Karsten Ehms Neue Formen der Organisation
  • 21. Unrestricted © Siemens AG 2014. All rights reservedPage 23 March 2014 Corporate Technology Dr. Karsten Ehms Tools
  • 22. Unrestricted © Siemens AG 2014. All rights reservedPage 24 March 2014 Corporate Technology Dr. Karsten Ehms Forms of organizational Coordination / Integration
  • 23. Unrestricted © Siemens AG 2014. All rights reservedPage 25 March 2014 Corporate Technology Dr. Karsten Ehms Die Form(en) der Organisation … auch(!) von Technologie abhängig Quelle:VDI
  • 24. Unrestricted © Siemens AG 2014. All rights reservedPage 26 March 2014 Corporate Technology Dr. Karsten Ehms Komplexität und Vernetzung
  • 25. Unrestricted © Siemens AG 2014. All rights reservedPage 27 March 2014 Corporate Technology Dr. Karsten Ehms Ashby‘s Law „Gegengleiche Komplexität“
  • 26. Unrestricted © Siemens AG 2014. All rights reservedPage 28 March 2014 Corporate Technology Dr. Karsten Ehms Networks Hierarchy Markets Forms of Coordination inside Organizations
  • 27. Unrestricted © Siemens AG 2014. All rights reservedPage 30 March 2014 Corporate Technology Dr. Karsten Ehms Where would you place your company? open closed Where will you place yourself? Where will you place your Company? chaotic untestet orderly safe http://gerdleonhard.typepad.com/
  • 28. Unrestricted © Siemens AG 2014. All rights reservedPage 31 March 2014 Corporate Technology Dr. Karsten Ehms Exkurs: Fragmentierung
  • 29. Unrestricted © Siemens AG 2014. All rights reservedPage 32 March 2014 Corporate Technology Dr. Karsten Ehms Classical Weblog vs. Fragments of Different Granularity in one Activity Stream
  • 30. Unrestricted © Siemens AG 2014. All rights reservedPage 33 March 2014 Corporate Technology Dr. Karsten Ehms „Lösungen“
  • 31. Unrestricted © Siemens AG 2014. All rights reservedPage 34 March 2014 Corporate Technology Dr. Karsten Ehms „Lösungen“ • „Monolithis“ (Unterkomplexität) • Mehr Planung und Kontrolle / Um- Etikettieren • Intensives Ignorieren • Abwarten, „bis die Kultur so weit ist“ • …
  • 32. Unrestricted © Siemens AG 2014. All rights reservedPage 35 March 2014 Corporate Technology Dr. Karsten Ehms Lösungen (II) • Überblick behalten; den „unscharfen Blick“ üben • Lenkung durch Medien/Infrastrukturen (-> Kultur!) • Lernen und Üben des „digitalen Werkzeugbaus“ (vgl. Rushkoff) • Mehrdimensional filtern • Komplexität aushalten • Relevanzen aushandeln und durchhalten • …
  • 33. Unrestricted © Siemens AG 2014. All rights reservedPage 36 March 2014 Corporate Technology Dr. Karsten Ehms Der (Social) Digital Workplace von morgen ist selbst personalisiert
  • 34. Unrestricted © Siemens AG 2014. All rights reservedPage 37 March 2014 Corporate Technology Dr. Karsten Ehms Multi Context Information Streams Filtersouveränität oder Maschinelle Filterung?
  • 35. Unrestricted © Siemens AG 2014. All rights reservedPage 38 March 2014 Corporate Technology Dr. Karsten Ehms Personal Information Cockpit / dashboard
  • 36. Unrestricted © Siemens AG 2014. All rights reservedPage 39 March 2014 Corporate Technology Dr. Karsten Ehms Das Netzwerk als Filter
  • 37. Unrestricted © Siemens AG 2014. All rights reservedPage 40 March 2014 Corporate Technology Dr. Karsten Ehms Modelle Digitaler Informations-Arbeit Ehms 2010
  • 38. Unrestricted © Siemens AG 2014. All rights reservedPage 41 March 2014 Corporate Technology Dr. Karsten Ehms Quellen • Siemens UK: https://w3.siemens.co.uk/smartgrid/... • Screenshots: Siemens Intranet • Ehms, Karsten (2010). Persönliche Weblogs in Organisationen. Spielzeug oder Werkzeug für ein zeitgemäßes Wissensmanagement? Institut für Medien und Bildungstechnologie (imb). Volltext via Google Books • Ashby‘s Law: - http://www.slideshare.net/anand2874/... - http://firstlaw.wordpress.com/... Offene Mitarbeiterweblogs als Kommunikations- und Vernetzungsinfrastruktur: in Frei verfgübar über: http://www.karsten-ehms.de/java/publications/ In: Back, Gronau, Tochtermann. Web 2.0 in der Unternehmenspraxis
  • 39. Unrestricted © Siemens AG 2014. All rights reservedPage 42 March 2014 Corporate Technology Dr. Karsten Ehms Thank you for your kind attention! Karsten Ehms Dipl.-Psych, Dr. phil. Siemens AG Corporate Technology, Research & Technology Center D-81730 Munich karsten.ehms@siemens.com http://www.siemens.com/innovation/ Please find me also online: https://twitter.com/karstenpe/ http://lmgtfy.com/?q=karsten+ehms ZwischenRäume: http://www.karsten-ehms.de/