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Uploaded byCollectiveImagination
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Adidas History Management

This document summarizes the history management services provided by Adidas. It discusses: 1) The development of Adidas' archive from a sport shoe museum (1979-1994) to its first archive (1998-2012) to its current archive since 2012 which is 266 square meters and stores over 85,000 objects. 2) The services provided including cataloging objects, research, exhibitions like the Walk of Fame, handling loan requests from external and internal exhibitions, and communicating about Adidas history through various channels. 3) New digital services including an archive search tool since 2012 and a public website called AdidasArchive launched in February 2013.

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COLLECTIVE IMAGINATION 2013 ADIDAS HISTORY MANAGEMENT 11th April 2013 Susen Friedrich Claire Afford
1. History of adidas 2. adidas History Management 3. Services HISTORY IS ALL IN
HISTORY OF ADIDAS History Management 3
History Management 4
HISTORY OF ADIDAS ADIDAS TODAY History Management 5
1. History of adidas 2. adidas History Management 3. Services HISTORY IS ALL IN
ADIDAS HISTORY MANAGEMENT History Management 7
ADIDAS HISTORY MANAGEMENT The sport shoe museum (1979-1994) History Management 8
ADIDAS HISTORY MANAGEMENT the first archive (1998-2012) History Management 9
ADIDAS HISTORY MANAGEMENT The new archive (since 2012) • 266 m² • 2,8k linear meters • 18 C° • 55% humidity History Management 10
HISTORY MANAGEMENT TODAY We have over 85,000 objects: • Apparel • Catalogues • Documents • Footwear • Hardware • Images • Literature • Videos • Websites History Management 11
1. History of adidas 2. adidas History Management 3. Services HISTORY IS ALL IN
SERVICES Catalogue Objects Research Walk of Fame Requests Communication Handle Loan Requests archiveSearch adidasArchive History Management 13
SERVICES REQUEST TOOL (SINCE JULY 2012) History Management 14
SERVICES REQUEST TOOL (SINCE JULY 2012) • Support process • Saves questions and answers • Saves connected objects • Possibility to analyse • Answer via report History Management 15
SERVICES Catalogue Objects Research Walk of Fame Requests Communication Handle Loan Requests archiveSearch adidasArchive History Management 16
SERVICES LOAN REQUESTS • Loan module used since 2010 • More than 30 loan requests per year • External and internal exhibitions worldwide • Loan agreement History Management 17
SERVICES Catalogue Objects Research Walk of Fame Answer Requests Communication Handle Loan Requests archiveSearch adidasArchive History Management 18
SERVICES WALK OF FAME (SINCE APRIL 2012) History Management 19
SERVICES COMMUNICATION • History channel • Facebook • Twitter • Magazines • Sneaker blogs History Management 20
SERVICES Catalogue Objects Research Walk of Fame Answer Requests Communication Handle Loan Requests archiveSearch adidasArchive History Management 21
SERVICES ADIDASARCHIVE (FEBRUARY 2013) www.adidas-archive.org History Management 22
TMS IS ALL IN HISTORY.MANAGEMENT@ADIDAS.COM