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Ipsos / Europ Assistance Barometer
Europeans’ Holiday Plans and Concerns
2013 Edition
Synthesis
May the 30th
, 2013
Ipsos Public Affairs contacts:
FabienneSIMON 01 419892 15 fabienne.simon@ipsos.com
AustragésilaEVORA 01 419893 51 austragesila.evora@ipsos.com
Ipsos / Europ Assistance Group barometer
Europeans’ Plans and Concerns for the 2013 holidays – Synthesis of findings – May 30th
, 2013
2
Presentation of the Ipsos / Europ Assistance barometer
“Europeans’ Plans and Concerns for the Holidays”
On behalf of Europ Assistance, Ipsos carried out a survey among a sample of
4,048 Europeans aged 18 years and over (French, German, British, Italian,
Spanish, Belgian and Austrian), from February 11 to March 23, 2013. This
survey was conducted by phone, at the home of the people interviewed and
was based on the quota method (gender, age, profession of head of
household, region and size of agglomeration).
With the 2013 summer holidays on the horizon, the objective of the survey is
to evaluate holiday plans among residents of the countries concerned, their
motivations, along with the destinations and types of stay they prefer. The
Ipsos / Europ Assistance “Europeans’ Plans and Concerns for the Holidays”
barometer also aims to evaluate the risks perceived by tourists, and to what
extent they feel covered in relation to those risks.
This year, to mark the 50th
anniversary of the creation of Europ Assistance, the
group wanted to look back at the key improvements that have been made over
the past half-century as concerns holidays and travel as well as questioning
Europeans about what they wish for the 50 years to come.
Ipsos / Europ Assistance Group barometer
Europeans’ Plans and Concerns for the 2013 holidays – Synthesis of findings – May 30th
, 2013
3
I.
I. Europeans are facing a lasting crisis that is casting doubts on their plans to leave on
summer holiday
• 2013 is being marked by a new record drop in intentions to go on holiday: for the first time in the barometer,
this drop concerns ‘single’ departures.
No more than 54% of Europeans are thinking of going on holiday this summer (between June and
September inclusive). This rate is 4 points lower than the one recorded last year (58%) and 12 points lower
than for 2011 (66%). So in a two years period of time, 1 out of 8 more Europeans are planning to give up on
their summer holiday.
The lasting nature of the crisis has thus altered behaviours among Europeans but in a different way according
to country. The Southern countries mainly, where the unemployment rates are higher (26.3% in Spain and
11.6% in Italy) are more impacted, compared to the Germanic countries as example (5.4% in Germany and
4.8% in Austria).
We can thus observe four groups of countries:
1. An initial group, made up of Spain and Italy, whose residents’ departure intentions have dropped
heavily over the past two years. Intentions to leave on holiday are now at 42% for the Spanish (i.e. 9
points less than in 2012 and 23 points less than in 2011) and 53% for the Italians (i.e. 10 points less
than in 2012 and 25 points less than in 2011).
A majority of Spaniards have now given up on plans to go on summer holiday (57%).
2. A second group consists in France and Belgium, two countries that seemed to have been relatively
spared last year but which are observing heavy drops this year: 62% of French people intend to leave
this year as opposed to 70% in 2012 (-8 points) and 49% of Belgians as opposed to 59% the previous
year (-10 points).
The French are still the Europeans with the highest level of intentions to leave on summer holiday.
3. A third group is made up of two Germanic countries, Germany and Austria, which after the drops
observed last year, are seeing their residents’ departure plans stabilise: 52% (-3 points) for the
Germans and 57% (-2 points) for the Austrians.
4. Finally, the UK is the only European country to be seeing an increase in plans to go on holiday this
year, at a level of 56% (+5 points).
This drop in Europeans’ intentions to go on holiday is mainly concentrated on “single” departures, which are
weakening for the first time since the beginning of the barometer (37%, -4 points), hence confirming the
abandonment of summer holidays by some Europeans. This is notably the case for the French (45% plan to
leave just once, 9 points less than in 2012), the Italians (53%, -10 points) and the Belgians (49%, -10 points).
Ipsos / Europ Assistance Group barometer
Europeans’ Plans and Concerns for the 2013 holidays – Synthesis of findings – May 30th
, 2013
4
Departure plans per countryfor the period June - September 2013 inclusive
Yes, several
times
Yes, once
Total
“Yes”
Change in total
cf. 2012
Change in total
cf. 2011
ALL 17% 37% 54% -4 points -12 points
France 17% 45% 62% -8 points - 6 points
Austria 22% 35% 57% -2 points -7 points
UK 26% 30% 56% +5 points -6 points
Italy 18% 35% 53% -10 points -25 points
Germany 13% 39% 52% -3 points -8 points
Belgium 16% 33% 49% -10 points -12 points
Spain 6% 36% 42% -9 points -23 points
• Europeans’ average budget for the summer holidays is generally stable
When holidays are placed in competition, for 14% of Europeans they represent a budget item where they are
saving or are going to save money (+1 point). This is the third ranking item in terms of savings after clothing
(17%) and games and IT and cultural goods (15%).
Food (4%) and health (1%) remain incompressible, for their part.
When they are not placed in competition, 47% of Europeans (+2 points) claim that the summer holidays are
an item they want to save money on, whether in a limited or significant way. This proportion is higher among
future holidaymakers, most of whom made this observation: 58% of future holidaymakers claim to want to
save money (i.e. 5 points more than in 2012), 46% of them in a limited way.
In the end, among the countries in the Euro zone, the 2013 budget allocated to the summer holidays
(including transport, accommodation, food, leisure activities, etc.) remains at the same level as 2012 with an
amount of 2,100 € (as opposed to 2,104 €).
In detail, the attitude in the different countries shows subtle differences. The Spaniards are reducing the
amount that they intend to spend during their holidays (1,607€, i.e. -256 €), likewise the Germans (2,343€, i.e.
-129€). The average budget in France (2,140€, i.e. +28€) and in Italy (1,761€, i.e. +71€) shows a certain
stability compared to 2012. Budget increases can thus be found on the Belgian side (2,508€, i.e. +101€) and
on the Austrian side (2,505€, i.e. +325 €), the Europeans with the biggest budget for the summer holidays.
Ipsos / Europ Assistance Group barometer
Europeans’ Plans and Concerns for the 2013 holidays – Synthesis of findings – May 30th
, 2013
5
Average budget in Euros per countryfor the 2013 summer holidays
2013 Average
budget
in €
Change cf. 2012 –
in Euros
Change cf. 2012 –
in %
2012 Average
budget
in €
ALL 2 100€ -4€ 0% 2 104€
Belgium 2 508€ +101€ +4% 2 407€
Austria 2 505€ +325€ 13% 2 180€
Germany 2 343€ -129€ -6% 2 472€
France 2 140€ +28€ +1% 2 112€
Italy 1 761€ +71€ +4% 1 690€
Spain 1 607€ -265€ -16% 1 863€
This year again, despite a sharp downward trend, the French still intend to go on holiday more than any other
country. This behaviour logically follows a particular relationship between the French and holidays, since only
7% of them are willing to save on this item. The proof lies in a budget that has been shown to be stable over
the years, despite an economic climate in which the crisis has endured.
II. Within an altered socio-economic context, Europeans’ motivations remain identical:
holidays at the seaside and a need for rest… and Europe is still preferred
• The choice of destination for the summer holidays is still very pragmatic: the climate as an essential factor
This pragmatism on the part of Europeans is mainly linked to the search for a climate that guarantees the very
best conditions for their stay. Hence, 45% of holidaymakers consider that the climate is an essential element
in their choice of destination. Sensitivity to a terrorist risk is high, and arrives in second position (40%). Third on
the podium, thanks to the economic crisis, budget also continues to play a decisive role in the choice of their
holiday (39%). Next come health risks (33%), the options in terms of leisure activities and outings (32%), the
quality of tourist infrastructures on-site (30%) and the risk of social unrest (29%).
These choice criteria remain generally stable, along the same lines as 2012. All the same, the progression
made by climate is to be noted (+5 points).
In detail, each of the countries expresses particular expectations. A majority of Belgians (53%) view the
climate as the most vital factor, while budget (34%) and the quality of tourist infrastructures on-site (33%)
come far behind.
Ipsos / Europ Assistance Group barometer
Europeans’ Plans and Concerns for the 2013 holidays – Synthesis of findings – May 30th
, 2013
6
The Germanic countries, Germany and Austria, follow their very own trend by placing the risk of a terrorist
attack at the top (51% for both countries) followed by the climate (50% for Germany, 46% for Austria) and
risks of social unrest (48% for Germany, 47% for Austria).
The Southern countries for their part put budget first: the Spanish podium thus comprises budget (44%), the
risk of a terrorist attack 42%) and the climate (39%) while the Italian winning trio also comprises spending
(49%), weather conditions (45%) then the quality of the tourist infrastructures on-site (38%).
France, for its part, follows the European average, with climate as its first factor (41%), followed by the risk of a
terrorist attack (40%) and finally budget (39%).
• Rest-seeking Europeans continue to prioritise the seaside
Following on from the previous years, 64% of European holidaymakers (+2 points cf. 2012) who plan on
going to the seaside or coast will doubtless get their fill again this year. The other types of destination also
remain at levels comparable to last year, with 17% for a touring trip (-1 point), 14% for stays in the mountains
(-2 points) and in the country (-2 points), and 13% for the city (stable).
This race to the seaside still applies today and is even stronger in certain countries, such as France (65%, +8
points) and the UK (55%, +10 points).
Moreover, the search for peace and quiet is still just as decisive for Europeans. 62% of them express a desire
for a restful holiday, as opposed to 36% who are more oriented towards discovery (stable).
This hierarchy is observed in all seven countries, although the difference is accentuated among French
tourists, who want rest more than they did in 2012 (63%, +7 points) and who logically go away less for the
discovery aspect (35%, -8 points).
• Ultimately, Europe remains the leading destination for Europeans
Europeans stay relatively close to their country of origin for their summer holiday. Indeed, 81% of
holidaymakers (+2 points cf. 2012) think they will spend their summer holiday in Europe. As in previous years,
other destinations are only marginally chosen: 3% will go to North America or Africa, 2% to Asia/Pacific or
Latin America /Caribbean and 1% to the Middle East.
France does well this year since it will welcome 18% of tourists, making it the leading destination for
holidaymakers, followed closely by Italy (17%) and Spain (14%). The other Southern European countries
(Portugal, Croatia, Greece, Crete…) seem to be better liked this year, since 12% are choosing these holiday
destinations, i.e. 3 points more than last year.
This year once again, national tourism prevails in a few countries, and notably in Spain where the majority will
stay in their country (65%, +12 points), in Italy (70%, stable), or France (60%, -7 points). In contrast, note the
specific situation in Belgium, since only 9% of holidaymakers will remain inside the territory.
Ipsos / Europ Assistance Group barometer
Europeans’ Plans and Concerns for the 2013 holidays – Synthesis of findings – May 30th
, 2013
7
III. The Internet, an essential tool in holiday organisation that is meant to be more and more
controlled
• Established holiday organisation: in advance and “a la carte”
Europeans seem to have a very specific outline when it comes to the organisation of their holidays. A very
large majority prepare them in advance (73%) and this behaviour is dominant in all countries – although note
an Italian temperament more prone to starting at the last minute (40%).
Another specific characteristic, the organisation of these holidays takes place very largely “a la carte”, since
71% of Europeans organise their trip themselves by buying separate services, while 25% buy “all-in”
packages. This trend also predominates in each of the seven countries, and notably in France, the country
where they organise their own holidays the most (75%).
• The Internet, a tool that is increasingly used
Alongside these various behaviours comes the Internet phenomenon, which has become more widespread
and established as a tool for the organisation of holidays over the years. Indeed, 56% of Europeans now
browse the web to make their reservations (planes, trains, hotels, hotel-clubs…), a figure in constant
progression (28% in 2005, i.e. a score that has doubled in a few years).
The British use this tool the most (66%) for booking their holidays, followed by the Belgians (58%), French
(57%), Germans (55%), Austrians (54%), Italians (49%) and lastly the Spaniards (47%).
In addition to the reservation, Europeans have the social networks on the Internet (e.g. Twitter, Facebook,
Pinterest, etc…) for making their choice of destination. Moreover 20% of them claim that they consult or are
thinking of consulting them in the future. Here, the ranking is somewhat different from the previous one.
Spaniards are in fact the ones who resort to the social networks the most to get informed (32% consult or are
thinking of consulting them), then the British (27%), Italians (20%), Germans (19%), Austrians (14%), Belgians
(14%), and finally, the French (7%). Indeed, with 1.6 devices per person (desktop computer or laptop, tablet or
smartphone) as opposed to 1.9 in Spain or 1.8 in the UK, French consumers are less well equipped with
online devices than the other countries investigated, according to a survey conducted by the Forrester firm
among 22,000 people in five European countries. The social networks themselves are somewhat disdained
by our compatriots: only 7% of adults have a Twitter account, as opposed to 18% in the above-mentioned
countries.
Ipsos / Europ Assistance Group barometer
Europeans’ Plans and Concerns for the 2013 holidays – Synthesis of findings – May 30th
, 2013
8
IV. Within a European context dominated by concerns of an economic and social nature, the
level of fear in relation to holidays has slightly dropped
• Europeans’ risk coverage remains generally stable
The intensity of coverage that Europeans call upon is at the same level as before: holidaymakers are
essentially covered for all risks concerning their home (65%). Next come health problems that they or their
friends and family travelling with them might experience (63%), a vehicle breakdown (58%), transport
accidents (57%) or the loss of personal belongings (53%). The less common types of coverage concern
health risks for friends and family not travelling with them on holiday (32%), the risk of natural disasters (31%),
a public transport strike or delays (27%) and risks of a terrorist attack.
This degree of protection fluctuates according to nationalities. The UK has the highest rate of coverage in a
large number of areas while at the extreme opposite, the Italians are generally less well covered on almost all
points (home, personal belongings, health, vehicle breakdown, transport accident…).
The French are the ones who insure their homes the most (91%) and are the most covered in relation to a
possible vehicle breakdown.
Europeans’ confidence seems to be invested in the usual insurance companies for their holidays, since 61%
of holidaymakers take out their insurance/assistance policy from their usual insurance company. A stable
figure compared to 2012, which accentuates the increase registered in 2011 (which was +5 points).
Maintaining a certain level of insurance goes hand in hand with a slight drop in holidaymakers’ concerns.
However some disparities can be noted between concerns and coverage of concerns. For example, the
health of friends and family not accompanying us concerns 63% of Europeans whereas only 32% are
covered on this subject. A similar situation prevails with regard to public transport strikes or delays (38%
concerned as opposed to 27% covered) or on the subject of natural disasters (40% as opposed to 31%).
V. A century of tourism: improvements in travel and holidays over the last 50 years and
desires for the half-century to come
On the occasion of the fiftieth anniversary of Europ Assistance, this year we questioned Europeans about the
most important improvements of the last fifty years in terms of tourism, along with their desires for the next fifty
years.
• Transport, Internet and insurance: the winning trio for the past 50 years of tourism
The changes impacting travel and holidays most acknowledged by Europeans are the development of air
transport for 72%, the possibility of organising holidays via the Internet for 71% and the fact of being insured,
assisted and protected in the event of a problem during the holidays for 69%. Following these three come the
chance for more and more people to go on holiday (67%), the option to travel more often (65%), and the
lower cost of travel (58%).
Ipsos / Europ Assistance Group barometer
Europeans’ Plans and Concerns for the 2013 holidays – Synthesis of findings – May 30th
, 2013
9
In detail, in Germany, 48% of the population view the Internet as a highly significant progress, 41% for the
development of air transport and 36% for the fact of being insured, likewise in the UK (respectively 49%, 46%,
36%), in Italy (53%, 52%, 35%) and in Austria (49%, 41%, 35%).
In Spain, the development of air transport takes the place of honour (47%), followed by the Internet (46%) and
the fact of being insured (45%).
France and Belgium follow a similar trend than the average, except that the 2
nd
and 3
rd
position are reversed.
So we find the Internet in first place (very important for 44% of French people and Belgians), ahead of the fact
of being insured (34% in France and 43% in Belgium, the highest score) and lastly air transport (33% in
France and 39% in Belgium).
Despite these specificities, in the end the main improvements acknowledged relate to accessibility, whether
physical or digital.
• 2013-2063: what do Europeans dream of for the half-century to come? : a precise weather forecast and an
express transportation for their future holidays
Europeans’ desires for the next fifty years are pragmatic: 65% would like to get a precise weather forecast for
their destination at the time of making bookings and 63% to travel to the other side of the world in a few hours.
Further on in the ranking, we find unlimited travel through purchasing an annual package (53%), travelling into
space (28%) and going on holiday from the comfort of your home through technological means (headset,
virtual reality, etc.) (23%).
The geographic differences are remarkable however. Two groups can be distinguished:
1. The “Weather worriers” whose main desire is to have a precise weather forecast. That is the case for the
Spaniards (71%), Germans and Austrians (both at 63%) and Belgians (60%).
2. And the “Hurriers”, including the British (79%), Italians (74%) and French (63%), for whom the desire to
travel to the other side of the world in a few hours takes the first place.
European holidaymakers are therefore envisaging their stay from a pragmatic angle most of all, both via the
progress established over the past 50 years but also over the fifty years to come.
Ipsos Public Affairs

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2013 Ipsos-Europ Assistance holiday barometer_synthesis

  • 1. Ipsos / Europ Assistance Barometer Europeans’ Holiday Plans and Concerns 2013 Edition Synthesis May the 30th , 2013 Ipsos Public Affairs contacts: FabienneSIMON 01 419892 15 fabienne.simon@ipsos.com AustragésilaEVORA 01 419893 51 austragesila.evora@ipsos.com
  • 2. Ipsos / Europ Assistance Group barometer Europeans’ Plans and Concerns for the 2013 holidays – Synthesis of findings – May 30th , 2013 2 Presentation of the Ipsos / Europ Assistance barometer “Europeans’ Plans and Concerns for the Holidays” On behalf of Europ Assistance, Ipsos carried out a survey among a sample of 4,048 Europeans aged 18 years and over (French, German, British, Italian, Spanish, Belgian and Austrian), from February 11 to March 23, 2013. This survey was conducted by phone, at the home of the people interviewed and was based on the quota method (gender, age, profession of head of household, region and size of agglomeration). With the 2013 summer holidays on the horizon, the objective of the survey is to evaluate holiday plans among residents of the countries concerned, their motivations, along with the destinations and types of stay they prefer. The Ipsos / Europ Assistance “Europeans’ Plans and Concerns for the Holidays” barometer also aims to evaluate the risks perceived by tourists, and to what extent they feel covered in relation to those risks. This year, to mark the 50th anniversary of the creation of Europ Assistance, the group wanted to look back at the key improvements that have been made over the past half-century as concerns holidays and travel as well as questioning Europeans about what they wish for the 50 years to come.
  • 3. Ipsos / Europ Assistance Group barometer Europeans’ Plans and Concerns for the 2013 holidays – Synthesis of findings – May 30th , 2013 3 I. I. Europeans are facing a lasting crisis that is casting doubts on their plans to leave on summer holiday • 2013 is being marked by a new record drop in intentions to go on holiday: for the first time in the barometer, this drop concerns ‘single’ departures. No more than 54% of Europeans are thinking of going on holiday this summer (between June and September inclusive). This rate is 4 points lower than the one recorded last year (58%) and 12 points lower than for 2011 (66%). So in a two years period of time, 1 out of 8 more Europeans are planning to give up on their summer holiday. The lasting nature of the crisis has thus altered behaviours among Europeans but in a different way according to country. The Southern countries mainly, where the unemployment rates are higher (26.3% in Spain and 11.6% in Italy) are more impacted, compared to the Germanic countries as example (5.4% in Germany and 4.8% in Austria). We can thus observe four groups of countries: 1. An initial group, made up of Spain and Italy, whose residents’ departure intentions have dropped heavily over the past two years. Intentions to leave on holiday are now at 42% for the Spanish (i.e. 9 points less than in 2012 and 23 points less than in 2011) and 53% for the Italians (i.e. 10 points less than in 2012 and 25 points less than in 2011). A majority of Spaniards have now given up on plans to go on summer holiday (57%). 2. A second group consists in France and Belgium, two countries that seemed to have been relatively spared last year but which are observing heavy drops this year: 62% of French people intend to leave this year as opposed to 70% in 2012 (-8 points) and 49% of Belgians as opposed to 59% the previous year (-10 points). The French are still the Europeans with the highest level of intentions to leave on summer holiday. 3. A third group is made up of two Germanic countries, Germany and Austria, which after the drops observed last year, are seeing their residents’ departure plans stabilise: 52% (-3 points) for the Germans and 57% (-2 points) for the Austrians. 4. Finally, the UK is the only European country to be seeing an increase in plans to go on holiday this year, at a level of 56% (+5 points). This drop in Europeans’ intentions to go on holiday is mainly concentrated on “single” departures, which are weakening for the first time since the beginning of the barometer (37%, -4 points), hence confirming the abandonment of summer holidays by some Europeans. This is notably the case for the French (45% plan to leave just once, 9 points less than in 2012), the Italians (53%, -10 points) and the Belgians (49%, -10 points).
  • 4. Ipsos / Europ Assistance Group barometer Europeans’ Plans and Concerns for the 2013 holidays – Synthesis of findings – May 30th , 2013 4 Departure plans per countryfor the period June - September 2013 inclusive Yes, several times Yes, once Total “Yes” Change in total cf. 2012 Change in total cf. 2011 ALL 17% 37% 54% -4 points -12 points France 17% 45% 62% -8 points - 6 points Austria 22% 35% 57% -2 points -7 points UK 26% 30% 56% +5 points -6 points Italy 18% 35% 53% -10 points -25 points Germany 13% 39% 52% -3 points -8 points Belgium 16% 33% 49% -10 points -12 points Spain 6% 36% 42% -9 points -23 points • Europeans’ average budget for the summer holidays is generally stable When holidays are placed in competition, for 14% of Europeans they represent a budget item where they are saving or are going to save money (+1 point). This is the third ranking item in terms of savings after clothing (17%) and games and IT and cultural goods (15%). Food (4%) and health (1%) remain incompressible, for their part. When they are not placed in competition, 47% of Europeans (+2 points) claim that the summer holidays are an item they want to save money on, whether in a limited or significant way. This proportion is higher among future holidaymakers, most of whom made this observation: 58% of future holidaymakers claim to want to save money (i.e. 5 points more than in 2012), 46% of them in a limited way. In the end, among the countries in the Euro zone, the 2013 budget allocated to the summer holidays (including transport, accommodation, food, leisure activities, etc.) remains at the same level as 2012 with an amount of 2,100 € (as opposed to 2,104 €). In detail, the attitude in the different countries shows subtle differences. The Spaniards are reducing the amount that they intend to spend during their holidays (1,607€, i.e. -256 €), likewise the Germans (2,343€, i.e. -129€). The average budget in France (2,140€, i.e. +28€) and in Italy (1,761€, i.e. +71€) shows a certain stability compared to 2012. Budget increases can thus be found on the Belgian side (2,508€, i.e. +101€) and on the Austrian side (2,505€, i.e. +325 €), the Europeans with the biggest budget for the summer holidays.
  • 5. Ipsos / Europ Assistance Group barometer Europeans’ Plans and Concerns for the 2013 holidays – Synthesis of findings – May 30th , 2013 5 Average budget in Euros per countryfor the 2013 summer holidays 2013 Average budget in € Change cf. 2012 – in Euros Change cf. 2012 – in % 2012 Average budget in € ALL 2 100€ -4€ 0% 2 104€ Belgium 2 508€ +101€ +4% 2 407€ Austria 2 505€ +325€ 13% 2 180€ Germany 2 343€ -129€ -6% 2 472€ France 2 140€ +28€ +1% 2 112€ Italy 1 761€ +71€ +4% 1 690€ Spain 1 607€ -265€ -16% 1 863€ This year again, despite a sharp downward trend, the French still intend to go on holiday more than any other country. This behaviour logically follows a particular relationship between the French and holidays, since only 7% of them are willing to save on this item. The proof lies in a budget that has been shown to be stable over the years, despite an economic climate in which the crisis has endured. II. Within an altered socio-economic context, Europeans’ motivations remain identical: holidays at the seaside and a need for rest… and Europe is still preferred • The choice of destination for the summer holidays is still very pragmatic: the climate as an essential factor This pragmatism on the part of Europeans is mainly linked to the search for a climate that guarantees the very best conditions for their stay. Hence, 45% of holidaymakers consider that the climate is an essential element in their choice of destination. Sensitivity to a terrorist risk is high, and arrives in second position (40%). Third on the podium, thanks to the economic crisis, budget also continues to play a decisive role in the choice of their holiday (39%). Next come health risks (33%), the options in terms of leisure activities and outings (32%), the quality of tourist infrastructures on-site (30%) and the risk of social unrest (29%). These choice criteria remain generally stable, along the same lines as 2012. All the same, the progression made by climate is to be noted (+5 points). In detail, each of the countries expresses particular expectations. A majority of Belgians (53%) view the climate as the most vital factor, while budget (34%) and the quality of tourist infrastructures on-site (33%) come far behind.
  • 6. Ipsos / Europ Assistance Group barometer Europeans’ Plans and Concerns for the 2013 holidays – Synthesis of findings – May 30th , 2013 6 The Germanic countries, Germany and Austria, follow their very own trend by placing the risk of a terrorist attack at the top (51% for both countries) followed by the climate (50% for Germany, 46% for Austria) and risks of social unrest (48% for Germany, 47% for Austria). The Southern countries for their part put budget first: the Spanish podium thus comprises budget (44%), the risk of a terrorist attack 42%) and the climate (39%) while the Italian winning trio also comprises spending (49%), weather conditions (45%) then the quality of the tourist infrastructures on-site (38%). France, for its part, follows the European average, with climate as its first factor (41%), followed by the risk of a terrorist attack (40%) and finally budget (39%). • Rest-seeking Europeans continue to prioritise the seaside Following on from the previous years, 64% of European holidaymakers (+2 points cf. 2012) who plan on going to the seaside or coast will doubtless get their fill again this year. The other types of destination also remain at levels comparable to last year, with 17% for a touring trip (-1 point), 14% for stays in the mountains (-2 points) and in the country (-2 points), and 13% for the city (stable). This race to the seaside still applies today and is even stronger in certain countries, such as France (65%, +8 points) and the UK (55%, +10 points). Moreover, the search for peace and quiet is still just as decisive for Europeans. 62% of them express a desire for a restful holiday, as opposed to 36% who are more oriented towards discovery (stable). This hierarchy is observed in all seven countries, although the difference is accentuated among French tourists, who want rest more than they did in 2012 (63%, +7 points) and who logically go away less for the discovery aspect (35%, -8 points). • Ultimately, Europe remains the leading destination for Europeans Europeans stay relatively close to their country of origin for their summer holiday. Indeed, 81% of holidaymakers (+2 points cf. 2012) think they will spend their summer holiday in Europe. As in previous years, other destinations are only marginally chosen: 3% will go to North America or Africa, 2% to Asia/Pacific or Latin America /Caribbean and 1% to the Middle East. France does well this year since it will welcome 18% of tourists, making it the leading destination for holidaymakers, followed closely by Italy (17%) and Spain (14%). The other Southern European countries (Portugal, Croatia, Greece, Crete…) seem to be better liked this year, since 12% are choosing these holiday destinations, i.e. 3 points more than last year. This year once again, national tourism prevails in a few countries, and notably in Spain where the majority will stay in their country (65%, +12 points), in Italy (70%, stable), or France (60%, -7 points). In contrast, note the specific situation in Belgium, since only 9% of holidaymakers will remain inside the territory.
  • 7. Ipsos / Europ Assistance Group barometer Europeans’ Plans and Concerns for the 2013 holidays – Synthesis of findings – May 30th , 2013 7 III. The Internet, an essential tool in holiday organisation that is meant to be more and more controlled • Established holiday organisation: in advance and “a la carte” Europeans seem to have a very specific outline when it comes to the organisation of their holidays. A very large majority prepare them in advance (73%) and this behaviour is dominant in all countries – although note an Italian temperament more prone to starting at the last minute (40%). Another specific characteristic, the organisation of these holidays takes place very largely “a la carte”, since 71% of Europeans organise their trip themselves by buying separate services, while 25% buy “all-in” packages. This trend also predominates in each of the seven countries, and notably in France, the country where they organise their own holidays the most (75%). • The Internet, a tool that is increasingly used Alongside these various behaviours comes the Internet phenomenon, which has become more widespread and established as a tool for the organisation of holidays over the years. Indeed, 56% of Europeans now browse the web to make their reservations (planes, trains, hotels, hotel-clubs…), a figure in constant progression (28% in 2005, i.e. a score that has doubled in a few years). The British use this tool the most (66%) for booking their holidays, followed by the Belgians (58%), French (57%), Germans (55%), Austrians (54%), Italians (49%) and lastly the Spaniards (47%). In addition to the reservation, Europeans have the social networks on the Internet (e.g. Twitter, Facebook, Pinterest, etc…) for making their choice of destination. Moreover 20% of them claim that they consult or are thinking of consulting them in the future. Here, the ranking is somewhat different from the previous one. Spaniards are in fact the ones who resort to the social networks the most to get informed (32% consult or are thinking of consulting them), then the British (27%), Italians (20%), Germans (19%), Austrians (14%), Belgians (14%), and finally, the French (7%). Indeed, with 1.6 devices per person (desktop computer or laptop, tablet or smartphone) as opposed to 1.9 in Spain or 1.8 in the UK, French consumers are less well equipped with online devices than the other countries investigated, according to a survey conducted by the Forrester firm among 22,000 people in five European countries. The social networks themselves are somewhat disdained by our compatriots: only 7% of adults have a Twitter account, as opposed to 18% in the above-mentioned countries.
  • 8. Ipsos / Europ Assistance Group barometer Europeans’ Plans and Concerns for the 2013 holidays – Synthesis of findings – May 30th , 2013 8 IV. Within a European context dominated by concerns of an economic and social nature, the level of fear in relation to holidays has slightly dropped • Europeans’ risk coverage remains generally stable The intensity of coverage that Europeans call upon is at the same level as before: holidaymakers are essentially covered for all risks concerning their home (65%). Next come health problems that they or their friends and family travelling with them might experience (63%), a vehicle breakdown (58%), transport accidents (57%) or the loss of personal belongings (53%). The less common types of coverage concern health risks for friends and family not travelling with them on holiday (32%), the risk of natural disasters (31%), a public transport strike or delays (27%) and risks of a terrorist attack. This degree of protection fluctuates according to nationalities. The UK has the highest rate of coverage in a large number of areas while at the extreme opposite, the Italians are generally less well covered on almost all points (home, personal belongings, health, vehicle breakdown, transport accident…). The French are the ones who insure their homes the most (91%) and are the most covered in relation to a possible vehicle breakdown. Europeans’ confidence seems to be invested in the usual insurance companies for their holidays, since 61% of holidaymakers take out their insurance/assistance policy from their usual insurance company. A stable figure compared to 2012, which accentuates the increase registered in 2011 (which was +5 points). Maintaining a certain level of insurance goes hand in hand with a slight drop in holidaymakers’ concerns. However some disparities can be noted between concerns and coverage of concerns. For example, the health of friends and family not accompanying us concerns 63% of Europeans whereas only 32% are covered on this subject. A similar situation prevails with regard to public transport strikes or delays (38% concerned as opposed to 27% covered) or on the subject of natural disasters (40% as opposed to 31%). V. A century of tourism: improvements in travel and holidays over the last 50 years and desires for the half-century to come On the occasion of the fiftieth anniversary of Europ Assistance, this year we questioned Europeans about the most important improvements of the last fifty years in terms of tourism, along with their desires for the next fifty years. • Transport, Internet and insurance: the winning trio for the past 50 years of tourism The changes impacting travel and holidays most acknowledged by Europeans are the development of air transport for 72%, the possibility of organising holidays via the Internet for 71% and the fact of being insured, assisted and protected in the event of a problem during the holidays for 69%. Following these three come the chance for more and more people to go on holiday (67%), the option to travel more often (65%), and the lower cost of travel (58%).
  • 9. Ipsos / Europ Assistance Group barometer Europeans’ Plans and Concerns for the 2013 holidays – Synthesis of findings – May 30th , 2013 9 In detail, in Germany, 48% of the population view the Internet as a highly significant progress, 41% for the development of air transport and 36% for the fact of being insured, likewise in the UK (respectively 49%, 46%, 36%), in Italy (53%, 52%, 35%) and in Austria (49%, 41%, 35%). In Spain, the development of air transport takes the place of honour (47%), followed by the Internet (46%) and the fact of being insured (45%). France and Belgium follow a similar trend than the average, except that the 2 nd and 3 rd position are reversed. So we find the Internet in first place (very important for 44% of French people and Belgians), ahead of the fact of being insured (34% in France and 43% in Belgium, the highest score) and lastly air transport (33% in France and 39% in Belgium). Despite these specificities, in the end the main improvements acknowledged relate to accessibility, whether physical or digital. • 2013-2063: what do Europeans dream of for the half-century to come? : a precise weather forecast and an express transportation for their future holidays Europeans’ desires for the next fifty years are pragmatic: 65% would like to get a precise weather forecast for their destination at the time of making bookings and 63% to travel to the other side of the world in a few hours. Further on in the ranking, we find unlimited travel through purchasing an annual package (53%), travelling into space (28%) and going on holiday from the comfort of your home through technological means (headset, virtual reality, etc.) (23%). The geographic differences are remarkable however. Two groups can be distinguished: 1. The “Weather worriers” whose main desire is to have a precise weather forecast. That is the case for the Spaniards (71%), Germans and Austrians (both at 63%) and Belgians (60%). 2. And the “Hurriers”, including the British (79%), Italians (74%) and French (63%), for whom the desire to travel to the other side of the world in a few hours takes the first place. European holidaymakers are therefore envisaging their stay from a pragmatic angle most of all, both via the progress established over the past 50 years but also over the fifty years to come. Ipsos Public Affairs