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Why are big
companies so
demotivating?

What motivates
developers
anyway?

Wie skaliert man eine Firma?
Jesper Richter-Reichhelm (@rirei)
Money is
important ...

but intrinsic
motivation is even
more important
Check out his
TED talk at http://
bit.ly/1gqPsVe

•
•
•

Daniel Pink

Autonomy
Mastery
Purpose
Linda Rising
•
•
•

Check out her
keynote at http://
bit.ly/1fJ87dz

Purpose
Making progress
Reaching goals daily
My takeaway
•
•
•
•

Self organization
Improving yourself
Incremental work
Meaningful work
Company takeaways
•
•
•
•
•
Organize a
company to
maximize
motivation

Small teams
Collaboration
Innovation
Agile principles
Team as Function
Wooga makes
games
Independent teams
Art

Product

BE Dev

FE Dev

Each team
makes one game owning it
completely
2009: 20 employees
2013: 250+ employees
Scaling the
company by adding
game teams
Wooga is an
incubator for game
team startups
Game Teams
Small teams

Start small, grow if
successful

Prototyping

Production

Live

2 members

6 - 10 members

8 - 15 members
Agile? Sure, but
following values not
methods
agilemanifesto.org
Teams can
ignore CEO’s
advice and decide
themselves

Independence
Freedom
Constraints
•
•
•

Weekly rhythm
Transparency
Fail fast
Standard Framework
Diversity breeds
innovation

n or
anba
m, K
c ru
lse?
S
ing e
eth
som
T

ls?
oo

Data

Fram
ewo
rk

Innovation
Cent

er?

ming
gram
Pro
age?
angu
L

?

Exte
rnal
Serv
ices?

Innovation
allows self
improvement and
learning
Responsibility
keeps freedom in
check
The game team
is responsible for
ops & biz

“You build it, you run it.”
- Werner Vogels
Small team
+ freedom =>
maximum impact
for everyone

Impact
Perfect recipe to
attract great
developers

Small
teams

Agile
principles

Independence
The tradeoff:
Threat of anarchy
and chaos

humanepursuits.com/2012/04/05/anarchy-on-your-lapto
Teams
collaborate instead
of competing

Good counter for
‘anarchy’

Collaboration
Exchanging Knowledge

flickr.com/photos/swamibu/2868288357
Exchanging Knowledge

Share
knowledge by
talking (less
writing)

flickr.com/photos/wili/233621595
Communication
Channels

... ACROSS teams!
Facebook
groups are perfect
for bug reports!
Skype chats by
‘role’ across teams
Weekly status

The weekly
heartbeat of the
company

flickr.com/photos/photomonkey/12746989
Mandatory
all hands every
mandatory - 15
minutes only

Monday Morning
Optional info
meetings by the
game teams
Meetups

Perfect for
networking...
flickr.com/photos/mictlan74/3374564653
5mof

Monthly
lightning talk
meetups by topic
Listen at lunch
time, then get free
food :-)

Brown bag lunch

flickr.com/photos/rheinitz/8499706723
Being transparent

Don’t hide
mistakes, make
your team
comparable

flickr.com/photos/marcomagrini/698692268
Open Source

All code is
available to
everyone else in
the company
Only good
libraries will be
used by other
teams
No budgets - no
problems to get
dashboards up

Open Status
Monitoring data
is available to other
teams
The key: Default
is making data
available

Open Data
Daily
reports with KPIs
for all games (old
version here)
Easy to get
historical KPIS, too
Simple but
important: How to
find someone...
Personal trust
removes barriers

flickr.com/photos/gviciano/4060850226

Meeting people
Parties

Special
badge for those
who see the sun
coming up!
flickr.com/photos/clearpathchiropractic/7864063782
Lunch

Eating together
reduces barriers

flickr.com/photos/kitchen/26313635
Backend lunch

3 years of
the same pizza,
but I still go there
every week...
flickr.com/photos/m_power/115186679
Random groups
of all employees,
company pays

Mystery lunch

flickr.com/photos/omcoc/8350510425
Have ONE
central place where
people meet

One kitchen

flickr.com/photos/philipyk/160559925
Wooga’s kitchen
area...
... with photos of
all employees
Collaboration
distributes
knowledge

Share
knowledge

Be open and
transparent

Build a
community
People
Hiring

flickr.com/photos/vgm8383/2803305840
Finding unicorns

flickr.com/photos/vgm8383/2803305840
Lifelong
learning

Most important
trait for a dev

flickr.com/photos/carlosporto/775089650
Open, sharing,
motivated ...

Social Fit
Tech Crunch

Series of
interviews for final
decision on hiring
Developers do
Tech Crunch and
‘vote’ at the end
Feedback

Not only
helps improving,
but shows
appreciation!
Feedback
•
•
•
•
•
Feedback based
on peers - works
nicely

Declare peers
Send questionnaire
Interview peers
Summarize feedback
Feedback Talk
Trust

How does a
company sees its
employees?
“Build projects around
motivated individuals.
Give them the
environment and
support they need,
and trust them to get
the job done.”
- Agile Manifesto
Only works
because you CAN
trust people

3 managers

80 developers
Hire good
people, then get
out of their way!

In doubt,
don’t hire

Provide
feedback

Trust
people
Wooga in a nutshell

Unabängige Teams
Transparenz
Vertrauen
Same approach,
but it’s even in the
name! :-)
Check out the
article at http://
tcrn.ch/19QWs6z
Grandfather of
‘service teams’ ;-)
Works for Wooga,
works for others!

Unabängige Teams
Transparenz
Vertrauen
Give it a try!

Es funktioniert
Fragen?
•
•
•
•

Daniel Pink
Linda Rising
Spotify Blog
Wooga Talks

bit.ly/1gqPsVe
bit.ly/1fJ87dz
tcrn.ch/19QWs6z
woo.ga/backend

•

Jesper

@jrirei

Check out other
slides at http://
woo.ga/backend

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