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2012 State of Mobile Survey Global Key Findings

The 2012 State of Mobility Survey analyzed 6,275 organizations across 43 countries, revealing that mobile devices have become essential business tools, with 71% discussing custom applications. Organizations face significant challenges from mobility risks, including lost productivity and financial costs, averaging $429,000 for enterprises and $126,000 for SMBs. Recommendations for organizations include enabling broadly, strategic thinking, efficient management, appropriate enforcement, and comprehensive security.

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Related topics:
mobile-applications•Mobile Apps Overview•
State of Mobility Survey Global Results State of Mobility Survey: Copyright © 2012 Symantec Corporation. All rights reserved.
Methodology • Survey performed by Applied Research • 6,275 global organizations – 43 countries • NAM 2 • LAM 14 • EMEA 13 • APJ 14 – SMBs: Individuals in charge of computers – Enterprises: Tactical IT, Strategic IT and C-level professionals • Cross-industry State of Mobility Survey: Copyright © 2012 Symantec Corporation. All rights reserved. 2
Key Findings • Mobile Devices now critical business tools • Mobile initiatives significantly impacting IT resources • Mobility risks impacting organizations State of Mobility Survey: Copyright © 2012 Symantec Corporation. All rights reserved. 3
Mobile Devices Now Critical Business Tools • 71% discussing custom mobile applications • 59% running line-of-business apps, 66% discussing corporate app stores • It’s all about business agility – Efficiency – Workforce effectiveness – Reduce time to accomplish tasks • Virtually NO expectation gap State of Mobility Survey: Copyright © 2012 Symantec Corporation. All rights reserved. 4
Mobile Initiatives Significantly Impacting IT Resources • Half say mobile computing somewhat to extremely challenging • IT priorities: Security, backup, reducing cost & complexity State of Mobility Survey: Copyright © 2012 Symantec Corporation. All rights reserved. 5
Mobility Risks Impacting Organizations • Top costs cited: – Lost productivity – Direct financial costs – Loss of data – Damaged brands – Loss of customer trust • Average annual cost – $429,000 for Enterprise – $126,000 for SMBs State of Mobility Survey: Copyright © 2012 Symantec Corporation. All rights reserved. 6
Recommendations • Enable broadly • Think strategically • Manage efficiently • Enforce appropriately • Secure comprehensively State of Mobility Survey: Copyright © 2012 Symantec Corporation. All rights reserved. 7