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brought to you by 2008   Marketing  Trends  Predictions  Spotting the trends of influencers
10  Tech influencer &  their  trends  forecast for  2008. Forecasts categorized into  “in”, “out” and “yet to come”*.. Tag cloud on all forecasts to present what will be “In” for 2008. Step 1 Step 2 Step 3 2 00 8 TRENDS TrendsSpotting “Influencers Focus Group”  note: this categorization is based on our own analysis *
What’s  In? Blue Is The New Green… Targeting Behavior  1 MARIAN SALZMAN   http://news.sky.com/skynews.. What’s  Out? Demographics The World is Local Coopt Consumption  Blue is the New Green Transparency  Outwitting Disease Instant Gratification 2 00 8 TRENDS
What’s  In? Specialist+Contacts  What’s  Out? Creating TV ads All Digital Earned Attention 10 Trends in Digital Ads 2 GILES RHYS JONES  http://interactivemarketingtre.. TV Directors Creating “experiences” “ digital” as USP  Buying Attention 2 00 8 TRENDS
What’s  In? Scalable Emerging Media What’s  Out? Struct User Gen Content Games2.0 :Asnyc Games TV 30’’ Spots Unstructured UGC 2008 Consumer Internet Prediction 3 JEREMY LIEW  http://lsvp.wordpress.com 2 00 8 TRENDS
What’s  In? Rise of N-11 What’s  Out? Social Networking Handmade The Shape Of Things To Come http://www.guardian.co.uk 4 JAMES HARKIN   P2P *  Sharing /Lending Rev Migration to China  Social Reputation Mgmt 2 00 8 TRENDS
What’s  In? More Radiohead D2C  What’s  Out? KINDLE = Web Browser Google into Set Top Box “ Daily” –News papers  The future promises loss, revenge, surprise.. 5 http://www.businessweek.com/.. JON FINE   Yet  to Come Cell phone as Media Microsoft Media offerings 2 00 8 TRENDS
What’s  In? Premium Instant  (Kindle) What’s  Out? Eco –Icon  (Fashion/Design) Experiences  Basic 8 Important Consumer Trends for 2008.. 6 http://www.trendwatching.com.. TRENDWATCHING   Yet  to Come Mobile World Wide  Eco –Ugly Products Mobile Access , Products, Network Sell it Yourself Make it Yourself  Global World /Crowd Social Media, Android,  Open Source 2 00 8 TRENDS
What’s  In? Customized  Virtual World What’s  Out? Ad Effectiveness 1-1 Marketing Second Life Online Advertising Continues To Evolve & Mature.   7 http://www.adotas.com/2007.. DILIP DASILVA   Clicks Local Ad Platforms Make it Yourself Video :Overlay Ad Semantic Tools  = Marketing  Tools 2 00 8 TRENDS
What’s  In? Proving Greenness  What’s  Out? Out –Of Home Ads Contextual Ads  Marketers Should Avoid Over-hyped Opportunities ..  8 http://consumerlab.wordpress.com/ DREW NEISSER   Marketing  Experiences/Services Mobile +Game +Video + Widget +SN = Mkt Tools 2 00 8 TRENDS
What’s  In? Mobile Experiences Smart Phone/Cool Phone What’s  Out? Users Control Over  content & Feature Mobile Web  (Android/Kindle) 2008 is the Year of Mobile Media. 9 http://darmano.typepad.com/.. DAVID ARMANO   Social Exp on Mobile  Website/Widget Web site +Widget + Multiple Device 2 00 8 TRENDS
What’s  In? Search Moptimization   WOMbagging What’s  Out? Friendiligience +  conv. with customers Social mediation &    we-bargaining with customer Official 2008 Web 2.0 Buzzword Forecast 10 http://www.clickz.com/.. PETE BLACKSHAW Recruiting & “owning”  the influencers Greenlashing Credibility of invitations  New content forms 2 00 8 TRENDS
2008 Marketing Trends Predictions Cloud tags: what’s in for 2008? Generated by tagcrowd.com 2 00 8 TRENDS
2 00 8 TRENDS Discover more trends at: www.trendsspotting.com

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2008 Marketing Trends Predictions

  • 1. brought to you by 2008 Marketing Trends Predictions Spotting the trends of influencers
  • 2. 10 Tech influencer & their trends forecast for 2008. Forecasts categorized into “in”, “out” and “yet to come”*.. Tag cloud on all forecasts to present what will be “In” for 2008. Step 1 Step 2 Step 3 2 00 8 TRENDS TrendsSpotting “Influencers Focus Group” note: this categorization is based on our own analysis *
  • 3. What’s In? Blue Is The New Green… Targeting Behavior 1 MARIAN SALZMAN http://news.sky.com/skynews.. What’s Out? Demographics The World is Local Coopt Consumption Blue is the New Green Transparency Outwitting Disease Instant Gratification 2 00 8 TRENDS
  • 4. What’s In? Specialist+Contacts What’s Out? Creating TV ads All Digital Earned Attention 10 Trends in Digital Ads 2 GILES RHYS JONES http://interactivemarketingtre.. TV Directors Creating “experiences” “ digital” as USP Buying Attention 2 00 8 TRENDS
  • 5. What’s In? Scalable Emerging Media What’s Out? Struct User Gen Content Games2.0 :Asnyc Games TV 30’’ Spots Unstructured UGC 2008 Consumer Internet Prediction 3 JEREMY LIEW http://lsvp.wordpress.com 2 00 8 TRENDS
  • 6. What’s In? Rise of N-11 What’s Out? Social Networking Handmade The Shape Of Things To Come http://www.guardian.co.uk 4 JAMES HARKIN P2P * Sharing /Lending Rev Migration to China Social Reputation Mgmt 2 00 8 TRENDS
  • 7. What’s In? More Radiohead D2C What’s Out? KINDLE = Web Browser Google into Set Top Box “ Daily” –News papers The future promises loss, revenge, surprise.. 5 http://www.businessweek.com/.. JON FINE Yet to Come Cell phone as Media Microsoft Media offerings 2 00 8 TRENDS
  • 8. What’s In? Premium Instant (Kindle) What’s Out? Eco –Icon (Fashion/Design) Experiences Basic 8 Important Consumer Trends for 2008.. 6 http://www.trendwatching.com.. TRENDWATCHING Yet to Come Mobile World Wide Eco –Ugly Products Mobile Access , Products, Network Sell it Yourself Make it Yourself Global World /Crowd Social Media, Android, Open Source 2 00 8 TRENDS
  • 9. What’s In? Customized Virtual World What’s Out? Ad Effectiveness 1-1 Marketing Second Life Online Advertising Continues To Evolve & Mature. 7 http://www.adotas.com/2007.. DILIP DASILVA Clicks Local Ad Platforms Make it Yourself Video :Overlay Ad Semantic Tools = Marketing Tools 2 00 8 TRENDS
  • 10. What’s In? Proving Greenness What’s Out? Out –Of Home Ads Contextual Ads Marketers Should Avoid Over-hyped Opportunities .. 8 http://consumerlab.wordpress.com/ DREW NEISSER Marketing Experiences/Services Mobile +Game +Video + Widget +SN = Mkt Tools 2 00 8 TRENDS
  • 11. What’s In? Mobile Experiences Smart Phone/Cool Phone What’s Out? Users Control Over content & Feature Mobile Web (Android/Kindle) 2008 is the Year of Mobile Media. 9 http://darmano.typepad.com/.. DAVID ARMANO Social Exp on Mobile Website/Widget Web site +Widget + Multiple Device 2 00 8 TRENDS
  • 12. What’s In? Search Moptimization WOMbagging What’s Out? Friendiligience + conv. with customers Social mediation & we-bargaining with customer Official 2008 Web 2.0 Buzzword Forecast 10 http://www.clickz.com/.. PETE BLACKSHAW Recruiting & “owning” the influencers Greenlashing Credibility of invitations New content forms 2 00 8 TRENDS
  • 13. 2008 Marketing Trends Predictions Cloud tags: what’s in for 2008? Generated by tagcrowd.com 2 00 8 TRENDS
  • 14. 2 00 8 TRENDS Discover more trends at: www.trendsspotting.com