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12 Out-of-the-Box
   Promotions
      for
        Affiliates
Moderator
- Lindsey Savoie, ShareASale.com

Panel Members
- Missy Ward, Affiliate Summit
- Jared Saunders, Jenson USA
- Jamie Reardon, LifeLock
Meet the Panel

       Missy Ward                           @MissyWard
       Co-Founder - Affiliate Summit, Inc



       Jamie Reardon
       Digital Marketing - LifeLock




      Jared Saunders                    @TurboJared
      Affiliate Program Manager - Jenson USA
Today‟s Outline

  •   Why is a Bonus Campaign Necessary?
  •   Types of Affiliate Promotions.
  •   Out-of-the-Box Promotion Ideas.
  •   Get the Word Out!
  •   Analyze the Results.
  •   Build Out a Promotional Calendar.
Why a Bonus Campaign?

 “Leadership is the art of getting someone
  else to do something you want done
  because he wants to do it.”
   - Dwight D. Eisenhower
The Reasons

In General                           Special Situations
 •   Engage Publishers                • Lengthy Sales Cycle
 •   Remain “Top of Mind”             • New Program Launch
 •   Create Loyalty                   • Exceptional Performance
 •   Build Long Term Relationships      Necessary
 •   Quick Integration of Links
 •   Encouragement to Exceed Goals
Pay-Per-Click


            $X for XXXX Clicks
    (I‟m willing to pay an extra lump sum for affiliates who drive
                  more than XXX clicks this month)
Pay-Per-Sale


             $X for XX Sales
   (I‟m willing to pay an extra lump sum to affiliates
             who drive XX sales this month)
Pay-for-Placement


            $XX for THAT Spot
  (I‟m willing to pay an extra lump sum for THAT spot on your website)
Out-of-the-Box Promotions!
               Give a man a fish and feed
              him for a day. Teach a man
                to fish and feed him for a
                                  lifetime.
                          - Chinese Proverb
Bonus Structures
Flat Contests                   Raffle Contests
•   Single Largest Sale         •   One Entry Per Sale Generated
•   Most Improved Affiliate     •   One Entry Per Unique Post /
•   Highest Single Commission       Content Page



Standard Setups
•   First Sale Bonus
•   Tiered Bonus
•   New Customer Bonus
•   Emerging Channel Bonus
Prize Worthy

 Experiences
   • Paid Trips to HQ for Top Performers
   • Paid Trips to Affiliate Summit/Industry Conferences



 Educational Time
   • IT Tech Time
   • Personal Site Evaluation
   • Mentoring at Affiliate Summit/Industry Conferences
Prize Worthy                      (con‟t)




 Prizes & Gifts
   •   Pay Site Hosting, Site Registration or New Software for 1 Year
   •   New Hardware (computer, wireless mouse, etc)
   •   AMEX Gift Cards
   •   Your Product/Service for Free/Discounted




 Non-Traditional „Bonuses‟
   •   No Reversals Month
   •   Provide Site Traffic (via costumer emails)
   •   Increased Commission during Product Launches
   •   Giant Check
The Formula

  Bonus Structure + Prize Worthy =
  Out-of-the-Box Affiliate Promotion


   Most Improved Affiliate Receives a 4-Hour
  Personal Site Evaluation with the Tech Team
Get the word out!
Social Networking
  • Facebook Advertising
  • Forums
     • ABestWeb, AffiliateSummit, WarriorForums, WickedFire,
        WebmasterWorld
  • Company‟s Social Platform
     • Company Blog, Affiliate Blog, Twitter, Facebook, etc
  • Personal Email Blast

Other
  • Skype/Call/Webinar
  • Direct Mail (when tied in with schwag items)
Promote the Promotion
 Advertising Opportunities
   •   Network Ad Placements
   •   Placement on Active Bloggers Site
   •   Pay Per Click
   •   Affiliate Directories


 Email Notifications
   • Affiliate Newsletter (in the network)
   • Company Newsletter
Analyze the Results


( Sales + Engagement )( Traffic + Branding ) = Value
              (Cost + My Time)
Did it Work?

 Measurement Points:
   •   New Sales/Leads
   •   New Affiliates/Active Affiliates
   •   Lifetime Value
   •   Bonuses Rewarded
Yearly & Monthly Measurements:

     Current month numbers over last years numbers (day adjusted).
Select from Clicks, Gross and Net Sales, Number of Sales, Active Affiliates,
                       Average Sale and Conversion.
Monthly Measurements:

2 Prior Months, The Current Month, and 2 Future Months
     Trends can be anticipated based on an algorithm.
Build a Promotional Calendar
  Sunday         Monday              Tuesday       Wednesday         Thursday       Friday          Saturday


           1   New Site      2   Planning      3                 4          5   Bonus email    6                  7
                                                                                & Newsletter
               Launch            Meeting                                                       Affiliate Summit


           8                 9              10               11            12              13                 14
                  Affiliate Summit


       15                  16               17              18             19             20                  21

       22                  23               24              25             26              27                28
               New Product
                                                   Follow up !
               Launch

       29                 30                31                   1          2                  3                  4


                          “If you fail to plan, you plan to fail.”
                                          Anonymous
Plan. Plan. Plan.

  Give Advanced Notice!

  Consider:
    •   Timeliness
    •   Common Holidays
    •   Vertical Specific Events
    •   Internal Events
    •   Budget
    •   Seasonality
Questions and Comments
       Missy Ward                           @MissyWard
       Co-Founder - Affiliate Summit, Inc



       Jamie Reardon
       Digital Marketing - LifeLock



      Jared Saunders                    @TurboJared
      Affiliate Program Manager - Jenson USA



      Lindsey Savoie
      Merchant Development Manager – ShareASale.com

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12 Out-Of-The-Box Affiliate Promotions

  • 1. 12 Out-of-the-Box Promotions for Affiliates Moderator - Lindsey Savoie, ShareASale.com Panel Members - Missy Ward, Affiliate Summit - Jared Saunders, Jenson USA - Jamie Reardon, LifeLock
  • 2. Meet the Panel Missy Ward @MissyWard Co-Founder - Affiliate Summit, Inc Jamie Reardon Digital Marketing - LifeLock Jared Saunders @TurboJared Affiliate Program Manager - Jenson USA
  • 3. Today‟s Outline • Why is a Bonus Campaign Necessary? • Types of Affiliate Promotions. • Out-of-the-Box Promotion Ideas. • Get the Word Out! • Analyze the Results. • Build Out a Promotional Calendar.
  • 4. Why a Bonus Campaign? “Leadership is the art of getting someone else to do something you want done because he wants to do it.” - Dwight D. Eisenhower
  • 5. The Reasons In General Special Situations • Engage Publishers • Lengthy Sales Cycle • Remain “Top of Mind” • New Program Launch • Create Loyalty • Exceptional Performance • Build Long Term Relationships Necessary • Quick Integration of Links • Encouragement to Exceed Goals
  • 6. Pay-Per-Click $X for XXXX Clicks (I‟m willing to pay an extra lump sum for affiliates who drive more than XXX clicks this month)
  • 7. Pay-Per-Sale $X for XX Sales (I‟m willing to pay an extra lump sum to affiliates who drive XX sales this month)
  • 8. Pay-for-Placement $XX for THAT Spot (I‟m willing to pay an extra lump sum for THAT spot on your website)
  • 9. Out-of-the-Box Promotions! Give a man a fish and feed him for a day. Teach a man to fish and feed him for a lifetime. - Chinese Proverb
  • 10. Bonus Structures Flat Contests Raffle Contests • Single Largest Sale • One Entry Per Sale Generated • Most Improved Affiliate • One Entry Per Unique Post / • Highest Single Commission Content Page Standard Setups • First Sale Bonus • Tiered Bonus • New Customer Bonus • Emerging Channel Bonus
  • 11. Prize Worthy Experiences • Paid Trips to HQ for Top Performers • Paid Trips to Affiliate Summit/Industry Conferences Educational Time • IT Tech Time • Personal Site Evaluation • Mentoring at Affiliate Summit/Industry Conferences
  • 12. Prize Worthy (con‟t) Prizes & Gifts • Pay Site Hosting, Site Registration or New Software for 1 Year • New Hardware (computer, wireless mouse, etc) • AMEX Gift Cards • Your Product/Service for Free/Discounted Non-Traditional „Bonuses‟ • No Reversals Month • Provide Site Traffic (via costumer emails) • Increased Commission during Product Launches • Giant Check
  • 13. The Formula Bonus Structure + Prize Worthy = Out-of-the-Box Affiliate Promotion Most Improved Affiliate Receives a 4-Hour Personal Site Evaluation with the Tech Team
  • 14. Get the word out! Social Networking • Facebook Advertising • Forums • ABestWeb, AffiliateSummit, WarriorForums, WickedFire, WebmasterWorld • Company‟s Social Platform • Company Blog, Affiliate Blog, Twitter, Facebook, etc • Personal Email Blast Other • Skype/Call/Webinar • Direct Mail (when tied in with schwag items)
  • 15. Promote the Promotion Advertising Opportunities • Network Ad Placements • Placement on Active Bloggers Site • Pay Per Click • Affiliate Directories Email Notifications • Affiliate Newsletter (in the network) • Company Newsletter
  • 16. Analyze the Results ( Sales + Engagement )( Traffic + Branding ) = Value (Cost + My Time)
  • 17. Did it Work? Measurement Points: • New Sales/Leads • New Affiliates/Active Affiliates • Lifetime Value • Bonuses Rewarded
  • 18. Yearly & Monthly Measurements: Current month numbers over last years numbers (day adjusted). Select from Clicks, Gross and Net Sales, Number of Sales, Active Affiliates, Average Sale and Conversion.
  • 19. Monthly Measurements: 2 Prior Months, The Current Month, and 2 Future Months Trends can be anticipated based on an algorithm.
  • 20. Build a Promotional Calendar Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 New Site 2 Planning 3 4 5 Bonus email 6 7 & Newsletter Launch Meeting Affiliate Summit 8 9 10 11 12 13 14 Affiliate Summit 15 16 17 18 19 20 21 22 23 24 25 26 27 28 New Product Follow up ! Launch 29 30 31 1 2 3 4 “If you fail to plan, you plan to fail.” Anonymous
  • 21. Plan. Plan. Plan. Give Advanced Notice! Consider: • Timeliness • Common Holidays • Vertical Specific Events • Internal Events • Budget • Seasonality
  • 22. Questions and Comments Missy Ward @MissyWard Co-Founder - Affiliate Summit, Inc Jamie Reardon Digital Marketing - LifeLock Jared Saunders @TurboJared Affiliate Program Manager - Jenson USA Lindsey Savoie Merchant Development Manager – ShareASale.com