SlideShare a Scribd company logo
12 advices
For a good
B2B emailing strategy
Part 1
Emailing Strategy
50 emails a day
1
Is better than
3000 emails every 2 months
Better delivrability
It’s Easier to manage answers
…
One email is not enough
2
You have to follow up
Always send emails to a
fresh base
3
Avoid renting lists if you can
They have often been overused
Nominative email adresses
4
Are the key to high response rates
Butemail only to the right person in the company
Part 2
Subject lines
Short subject lines
Work better
Try just « re: » with nothing else, you’ll be surprised
5
Use something familiar
In the subject line
Such as the name of the prospect’s company
6
Don’t tell too much !
Otherwise there is no need to even open the email
7
Part 3
Email content
Avoid images
Full-text emails work better
8
Customizethe content
As much as you can
The first name of the prospect is the minimum required…
9
Be Short and concise
You must answer these questions a soon as possible :
Who am i / what do i can / how can i help
10
The email should look like
it was sent manually
No mailchimp badge, no unsubscribe link,
yourreal signature with direct phone number, …
Youcan even try toput « sent frommy iphone »
11
You email must end with a simple
Call to action
- A question -
12
www.datananas.com

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12 Advices for your B2B Emailing Strategy