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Learn the art and science behind content curation as we showcase 11 examples of curation found around
the web. We break down each curated piece of content and share a little insight into how these pieces of
content are put together. We also hope you’ll pick up some tips you can use in your own curation efforts.


                                                   Curation Traffic was built with boundless passion by You Brand, Inc.
High value
summarized
custom headline


Commentary is a
mix of a summary
and highlighting
the important
points of the
story


Includes a clearly
highlighted link to
the source
Strong Instant Visual
Payoff


Headline just begs
to be clicked so you
can find out why
these spiders need
to be stopped…




Another good
summary of things
you need to know
about this story




Attribution to
source article
Embedded Video
so they can
capture traffic
(and ultimately
get you to their
platform).

Great Headline –
But we suggest
you add “[video]”
so people know
they get to watch
something unique

Good summary of
video and
attribution link.
If they didn’t curate the video this
way they wouldn’t have captured
this traffic.


They created a much better
headline than what was included
with the video. Their headline
shares the benefit you will get by
clicking and ultimately watching.


Also added a short summary lead
in that is more of a teaser of what
you are about to watch…


      Embedded Video so they
      can capture traffic (and
      ultimately get you to their
      platform).

 Curation Traffic allows you to
 easily curate videos from
 YouTube and Vimeo – Click here
 to learn more…
Headline clearly shares the lead of
         this story…


        This whole Curation breaks down
        why this one picture reminds us
        even NFL Stars totally look like
        Dads.




Background on this Curation.

This is an interesting curation and a strategy
that can be employed in your market with a
little bit of planning. It all centers around this
one image but they break down the image to
tell a story. You’ll see how that plays out as you
go through the next few pages.
This picture is broken down and
highlight with bulleted reasons
backing up the headline




Commentary




Sub-headline that is scanable




In a way it’s amazing that this one
image can be further broken
down into commentary like this…
More breakdown and as we zoom
into the shorts (all the while they
are telling a story and backing up
the tease of the headline).



Short commentary wrap up.




See what they did here? They
gave a hat-tip to Reddit.
Essentially this photo was found
on Reddit and made the original
point of how this NFL star was just
an ordinary mortal Dad. So they
expanded on that concept and
broke it down and highlighted it in
detail through this story curation.

What things like this could you
find in your market?
CMO.com does lightweight
  curation and shares these
  curations on their email
  newsletters and across all their
  social media accounts.




Very short summary and lead in.
Doesn’t even contain an image,
but if this is content that your
audience cares about curating
this way allows you to capture
traffic on your platform.




    These attributions open up in
    new tab keeping the user on
    their platform… with easy
    links to dive in deeper to get
    more value.
Lead in commentary with
                                                                            embedded links to the
                                                                            source articles.



                                                                                Curated quoted text
                                                                                clearly highlighted.




                                                                                Wrap up
                                                                                commentary with a
                                                                                clear point of view.



                                                              This form of Curation can be
Why is this form of Curation Powerful?
                                                              easily done in a few minutes with
This curation works well because it’s leads in with the key
things you need to know. Then highlights the most             Curation Traffic – Click here to
important aspect in the quoted text. Then ends with a clear   learn more…
and concise point of view.
Why Does this Curation
                       Headline leads you in with     Drive So Much Traffic and
                       the question of what type      Convert?
                       of “social media
                       influencer” you are.           This curation generates
                                                      tons of great traffic and
                                                      converts to our offers.

                       Is visual with instant         What you don’t see on this
                       payoff.                        screen shot is the sidebar
                                                      (converts at 1.3%) or the
                                                      inline call to action (that
                                                      converts at over 4% on
                                                      completely cold traffic).
                       We lead in with some
                       commentary that
                                                      It converts because it
                       summarizes what the
                                                      follows all the rules of
                       graphic is about. Also we
                                                      good curation. It has a
                       share a little bit of teaser
                                                      good headline, it’s visual,
                       on the source article.
                                                      it summarizes, and it’s
                                                      easy to digest.

                                                      As an added benefit it also
                       Attribution to the source.     gets quite a bit of re-
                                                      shares gaining more and
                                                      more traffic.


Click here to see this curation live (running the Curation Traffic Theme)
We modified the headline
                                           to give it greater impact
                                           and benefit.


                                              Here we quoted the article
                                              and summarized the 7
                                              steps into a easy to read
                                              list.



                              Then we finished off this curated piece of
                              content with commentary with our point
                              of view.

                              We also put inline text links (which convert
                              like crazy) into our commentary.


                               Click here to see this curation
                               live (running the Curation
                               Traffic Plugin)

                            This curation took us less than
                            2 minutes to curate using the
                            Curation Traffic Plugin.
Attribution to the source
This curation took us 15
                          seconds to curate and delivered
                          over 500 unique visitors in the
                          first day…

                          Click here to see this curation
                          live (running the Curation
                          Traffic Plugin)



                                        Great scientific image.



                              Using the one-click summary
                              button within the CurateThis™
                              bookmarklet we instantly got
                              accurate summary of this article.




                        This curation took us 15
                        seconds to curate using the
                        Curation Traffic Plugin.
Attribution to source
done automatically.
Headline that is mysterious but
                  invites you to wonder what
                  happened 500 years ago today?


                The CurateThis™ bookmarklet
                allows you to easily curate content
                from YouTube. That’s what we did
                here. We found a video of the
                Sistine Chapel and shared a little
                introspection to go along with it.
                This curated piece of content took
                us less than a minute to curate and
                created over 1K unique visitors.



The Benefits of Curating Videos

Curating video is a high impact curation strategy
because the visitor can consume the content right on
your platform. As they watch the video their eyes will
wander and eventually land on one of your other
curations, posts, or ultimately one of your offers.


       This curation took us 45
       seconds to curate using the
       Curation Traffic Plugin.
It all starts by when you add a bookmark for the
custom built content grabbing bookmarklet
CurateThis™.

When using CurateThis™ you can easily curate
content from around the web, content such as:

    •   YouTube & Vimeo Videos
    •   Posts and Articles from blogs and news sites
    •   Infographics
    •   Plus much more…
Both the Curation Traffic theme
and Plugin include the push
button simple bookmarklet
CurateThis™.

CurateThis saves you time in by
automatically creating a new
WordPress post pulling in the
headline, images, and text to
curate.
After you published your
curated piece of content now
it’s time to share.

CurateThis™ is works with
popular sharing platforms such
as Hootsuite and Buffer making
it easy to get traffic with social
media.
The Curation Traffic Theme
The Curation Traffic theme has been built from the ground up to
convert. It’s a magazine layout WordPress theme that is highly
customizable and includes the custom-built bookmarklet
CurateThis.

                      Learn More About the Curation Traffic Theme


The Curation Traffic Plugin
The Curation Traffic plugin allows you to easily add curated
content to your existing blog or website. It includes all the great
features of CurateThis and works with any WordPress blog or
website.
                       Learn More About the Curation Traffic Plugin
Also includes:
• Skins and quick edits
• 2 main layouts (OG and WIDE)
• Social Sharing buttons built in
• Top bar built right in
• Highly customizable
• Plus much more…



         Learn More About the
         Curation Traffic Theme
The Curation Traffic Plugin:
• Allows you to curate content to
  any WordPress blog or website
• Integrates with Hootsuite,
  Buffer, Pinterest, and AddThis
• Finds Twitter Users for easy
  engagement
• Plus much more…



        Learn More About the
        Curation Traffic Plugin
•   How to build authority with content curation.
•   How to create traffic with curation.
•   The exact system to set up so you can curate in minutes a day.
•   Tried and tested curation conversion and monetization strategies.
•   How to create the ultimate listening post.
•   Plus much more.
Click Here to Learn More about the
 Curation Traffic All-in-One Bundle

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11 Examples of Content Curation in Action

  • 1. Learn the art and science behind content curation as we showcase 11 examples of curation found around the web. We break down each curated piece of content and share a little insight into how these pieces of content are put together. We also hope you’ll pick up some tips you can use in your own curation efforts. Curation Traffic was built with boundless passion by You Brand, Inc.
  • 2. High value summarized custom headline Commentary is a mix of a summary and highlighting the important points of the story Includes a clearly highlighted link to the source
  • 3. Strong Instant Visual Payoff Headline just begs to be clicked so you can find out why these spiders need to be stopped… Another good summary of things you need to know about this story Attribution to source article
  • 4. Embedded Video so they can capture traffic (and ultimately get you to their platform). Great Headline – But we suggest you add “[video]” so people know they get to watch something unique Good summary of video and attribution link.
  • 5. If they didn’t curate the video this way they wouldn’t have captured this traffic. They created a much better headline than what was included with the video. Their headline shares the benefit you will get by clicking and ultimately watching. Also added a short summary lead in that is more of a teaser of what you are about to watch… Embedded Video so they can capture traffic (and ultimately get you to their platform). Curation Traffic allows you to easily curate videos from YouTube and Vimeo – Click here to learn more…
  • 6. Headline clearly shares the lead of this story… This whole Curation breaks down why this one picture reminds us even NFL Stars totally look like Dads. Background on this Curation. This is an interesting curation and a strategy that can be employed in your market with a little bit of planning. It all centers around this one image but they break down the image to tell a story. You’ll see how that plays out as you go through the next few pages.
  • 7. This picture is broken down and highlight with bulleted reasons backing up the headline Commentary Sub-headline that is scanable In a way it’s amazing that this one image can be further broken down into commentary like this…
  • 8. More breakdown and as we zoom into the shorts (all the while they are telling a story and backing up the tease of the headline). Short commentary wrap up. See what they did here? They gave a hat-tip to Reddit. Essentially this photo was found on Reddit and made the original point of how this NFL star was just an ordinary mortal Dad. So they expanded on that concept and broke it down and highlighted it in detail through this story curation. What things like this could you find in your market?
  • 9. CMO.com does lightweight curation and shares these curations on their email newsletters and across all their social media accounts. Very short summary and lead in. Doesn’t even contain an image, but if this is content that your audience cares about curating this way allows you to capture traffic on your platform. These attributions open up in new tab keeping the user on their platform… with easy links to dive in deeper to get more value.
  • 10. Lead in commentary with embedded links to the source articles. Curated quoted text clearly highlighted. Wrap up commentary with a clear point of view. This form of Curation can be Why is this form of Curation Powerful? easily done in a few minutes with This curation works well because it’s leads in with the key things you need to know. Then highlights the most Curation Traffic – Click here to important aspect in the quoted text. Then ends with a clear learn more… and concise point of view.
  • 11. Why Does this Curation Headline leads you in with Drive So Much Traffic and the question of what type Convert? of “social media influencer” you are. This curation generates tons of great traffic and converts to our offers. Is visual with instant What you don’t see on this payoff. screen shot is the sidebar (converts at 1.3%) or the inline call to action (that converts at over 4% on completely cold traffic). We lead in with some commentary that It converts because it summarizes what the follows all the rules of graphic is about. Also we good curation. It has a share a little bit of teaser good headline, it’s visual, on the source article. it summarizes, and it’s easy to digest. As an added benefit it also Attribution to the source. gets quite a bit of re- shares gaining more and more traffic. Click here to see this curation live (running the Curation Traffic Theme)
  • 12. We modified the headline to give it greater impact and benefit. Here we quoted the article and summarized the 7 steps into a easy to read list. Then we finished off this curated piece of content with commentary with our point of view. We also put inline text links (which convert like crazy) into our commentary. Click here to see this curation live (running the Curation Traffic Plugin) This curation took us less than 2 minutes to curate using the Curation Traffic Plugin. Attribution to the source
  • 13. This curation took us 15 seconds to curate and delivered over 500 unique visitors in the first day… Click here to see this curation live (running the Curation Traffic Plugin) Great scientific image. Using the one-click summary button within the CurateThis™ bookmarklet we instantly got accurate summary of this article. This curation took us 15 seconds to curate using the Curation Traffic Plugin. Attribution to source done automatically.
  • 14. Headline that is mysterious but invites you to wonder what happened 500 years ago today? The CurateThis™ bookmarklet allows you to easily curate content from YouTube. That’s what we did here. We found a video of the Sistine Chapel and shared a little introspection to go along with it. This curated piece of content took us less than a minute to curate and created over 1K unique visitors. The Benefits of Curating Videos Curating video is a high impact curation strategy because the visitor can consume the content right on your platform. As they watch the video their eyes will wander and eventually land on one of your other curations, posts, or ultimately one of your offers. This curation took us 45 seconds to curate using the Curation Traffic Plugin.
  • 15. It all starts by when you add a bookmark for the custom built content grabbing bookmarklet CurateThis™. When using CurateThis™ you can easily curate content from around the web, content such as: • YouTube & Vimeo Videos • Posts and Articles from blogs and news sites • Infographics • Plus much more…
  • 16. Both the Curation Traffic theme and Plugin include the push button simple bookmarklet CurateThis™. CurateThis saves you time in by automatically creating a new WordPress post pulling in the headline, images, and text to curate.
  • 17. After you published your curated piece of content now it’s time to share. CurateThis™ is works with popular sharing platforms such as Hootsuite and Buffer making it easy to get traffic with social media.
  • 18. The Curation Traffic Theme The Curation Traffic theme has been built from the ground up to convert. It’s a magazine layout WordPress theme that is highly customizable and includes the custom-built bookmarklet CurateThis. Learn More About the Curation Traffic Theme The Curation Traffic Plugin The Curation Traffic plugin allows you to easily add curated content to your existing blog or website. It includes all the great features of CurateThis and works with any WordPress blog or website. Learn More About the Curation Traffic Plugin
  • 19. Also includes: • Skins and quick edits • 2 main layouts (OG and WIDE) • Social Sharing buttons built in • Top bar built right in • Highly customizable • Plus much more… Learn More About the Curation Traffic Theme
  • 20. The Curation Traffic Plugin: • Allows you to curate content to any WordPress blog or website • Integrates with Hootsuite, Buffer, Pinterest, and AddThis • Finds Twitter Users for easy engagement • Plus much more… Learn More About the Curation Traffic Plugin
  • 21. How to build authority with content curation. • How to create traffic with curation. • The exact system to set up so you can curate in minutes a day. • Tried and tested curation conversion and monetization strategies. • How to create the ultimate listening post. • Plus much more.
  • 22. Click Here to Learn More about the Curation Traffic All-in-One Bundle