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10 Ways Your Business
     Can Use Social Media
       By Kathy Sipple
Presented at the 2010 B2B NWI
Netwworking Professionals Expo
#1
            Facebook Page
• Use a Page, not a Profile
• 400 million active users
• 2nd most popular web site in existence
 (after Google.com) per Quantcast.com
• FBML Pages
#2
              Twitter
• Too many benefits to list!
• Suggest you come for training to
understand it, or at least a Tweetup!
• 1 example: hashtags!
#3
            LinkedIn
• Professional networking site
• Set up a company profile
• Select a custom URL
• Highest demographic group is $100k+
#4
       Corporate Blog
• Helps SEO
• WordPress
• Hostmonster for affordable
hosting, as low as $3.95/month
• Blog Indiana
#5
         Google Alerts
• Reputation management
• Industry & competitor alerts
#6
 Collaborative Work Tools
• Google Wave (limited preview stage,
email me if you need an invite)
• Google Docs
#7
LinkedIn Toolbar for Outlook
• Grab Tool
• Convenient
#8
   Message Aggregators
• Xobni
• Threadsy
#9
           Synergize
• Help each other with SEO/links
• Build awareness around a niche
market
#10
        Take It Offline
• Announce your presence, email
signature, widgets, etc.
• Enhance face to face meetings
Next Class:

Tues., March 2nd
               in Merrillville
  Basic Workshop 8 – noon
 Advanced Strategies 1- 4:30

www.mysocialmediacoach.com
Questions?
    Contact Kathy Sipple:
       219-405-9482
kathy@mysocialmediacoach.
            com

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10 Ways Your Business Can Use Social Media

  • 1. 10 Ways Your Business Can Use Social Media By Kathy Sipple Presented at the 2010 B2B NWI Netwworking Professionals Expo
  • 2. #1 Facebook Page • Use a Page, not a Profile • 400 million active users • 2nd most popular web site in existence (after Google.com) per Quantcast.com • FBML Pages
  • 3. #2 Twitter • Too many benefits to list! • Suggest you come for training to understand it, or at least a Tweetup! • 1 example: hashtags!
  • 4. #3 LinkedIn • Professional networking site • Set up a company profile • Select a custom URL • Highest demographic group is $100k+
  • 5. #4 Corporate Blog • Helps SEO • WordPress • Hostmonster for affordable hosting, as low as $3.95/month • Blog Indiana
  • 6. #5 Google Alerts • Reputation management • Industry & competitor alerts
  • 7. #6 Collaborative Work Tools • Google Wave (limited preview stage, email me if you need an invite) • Google Docs
  • 8. #7 LinkedIn Toolbar for Outlook • Grab Tool • Convenient
  • 9. #8 Message Aggregators • Xobni • Threadsy
  • 10. #9 Synergize • Help each other with SEO/links • Build awareness around a niche market
  • 11. #10 Take It Offline • Announce your presence, email signature, widgets, etc. • Enhance face to face meetings
  • 12. Next Class: Tues., March 2nd in Merrillville Basic Workshop 8 – noon Advanced Strategies 1- 4:30 www.mysocialmediacoach.com
  • 13. Questions? Contact Kathy Sipple: 219-405-9482 kathy@mysocialmediacoach. com