SlideShare a Scribd company logo
@juntajoe
Good to Great
Content Marketing:
10 Steps
Joe Pulizzi (@juntajoe)
Founder, Content Marketing Institute and
Content Marketing World
Co-Author, Get Content Get Customers
and Managing Content Marketing
10 Steps to Content Marketing Success - AAF Madison Wisconsin
@juntajoe
@juntajoe
@juntajoe
Search Engine
Optimization
Lead
Generation
Social Media
STORYTELLINGSTORYTELLINGSTORYTELLINGSTORYTELLING
@juntajoe
Example of
trying…
@juntajoe
@juntajoe
@juntajoe
@juntajoe
I see the future
and it is
____________
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
Red Bull – The Media Co.
@juntajoe
Show Me the
Research!
@juntajoe
http://bitly.com/cm-research
@juntajoe
http://bitly.com/cm-research
@juntajoe
@juntajoe
@juntajoe
54%Increasing
http://bitly.com/cm-research
@juntajoe
Why Are We Here?
Just 36% believe their
content marketing is effective
@juntajoe
Our Biggest Content
Marketing Challenge
•Producing Enough Content
•Producing the Kind of Content
that Engages
@juntajoe
THE PROBLEM WITH
WHAT?
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
WHY?
@juntajoe
Find Your Why
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
Create a Content
Marketing Mission
@juntajoe
Why?
@juntajoe
Why?Welcome to Inc.com, the place
where entrepreneurs and business
owners can find useful information,
advice, insights, resources and
inspiration for running and growing
their businesses.
Welcome to Inc.com, the place
where entrepreneurs and business
owners can find useful information,
advice, insights, resources and
inspiration for running and growing
their businesses.
@juntajoe
Why?Welcome to Inc.com, the place
where entrepreneurs and business
owners can find useful information,
advice, insights, resources and
inspiration for running and growing
their businesses.
Welcome to Inc.com, the place
where entrepreneurs and business
owners can find useful information,
advice, insights, resources and
inspiration for running and growing
their businesses.
1. Core Target Audience
2. What Will Be Delivered
3. The Outcome for the
Audience
1. Core Target Audience
2. What Will Be Delivered
3. The Outcome for the
Audience
@juntajoe
Develop Your
Audience/Buyer Personas
@juntajoe
One Buyer Persona For Every Group
• Job title,Vertical, Power in organization
• Different products or services?
• It’s the WHO you are marketing to
Developing Buyer Personas
@juntajoe
Jeremy
• Mid 30’s – Coffee lover
• Works at a bank
• Responds to email; phone
not so much.
• Frustrated because his
company is growing too
fast to keep up with support
• Sales USP: Enable Jeremy to be 25% more effective!
• Personal UVP: Give me more time to be me!!
Jeremy Our IT Buyer
@juntajoe
Buyer Persona Profiles
@juntajoe
Get Your Content on the
Same Page in the
Company
@juntajoe
Social Media
Public Relations
Marketing
Email
Mobile
Search
@juntajoe
Plan to Repurpose Up
Front, Not After
@juntajoe
@juntajoe
Bring In the Influencers
@juntajoe
@juntajoe
@juntajoe
@juntajoe
Focus on Subscription
@juntajoe
@juntajoe
@juntajoe
Use Social Media 4-1-1
@juntajoe
60
Design ©2012 Social Media Examiner, Content Copyright
Presenter • Do not distribute
@juntajoe
@juntajoe
Give Content Gifts
@juntajoe
@juntajoe
Leverage SlideShare
@juntajoe
65
Design ©2012 Social Media Examiner, Content Copyright
Presenter • Do not distribute
@juntajoe
66
Design ©2012 Social Media Examiner, Content Copyright
Presenter • Do not distribute
@juntajoe
67
Design ©2012 Social Media Examiner, Content Copyright
Presenter • Do not distribute
@juntajoe
Get Uncomfortable:
If you don’t feel like
you are going to run off
the road, you are not
driving fast enough.
http://taylordowns.com
@juntajoe
Joe Pulizzi
joe@contentinstitute.com • @juntajoe on Twitter
Week of Sept. 9, 2013
CLEVELAND, OH

More Related Content

What's hot

Social media what do i do now
Social media   what do i do nowSocial media   what do i do now
Social media what do i do now
Yvonne Young
 
Social Media Strategy in 6 steps
Social Media Strategy in 6 stepsSocial Media Strategy in 6 steps
Social Media Strategy in 6 steps
Sam Verhaegen
 
How to Utilize Social Media When Your Boss Doesn’t Get It
How to Utilize Social Media When Your Boss Doesn’t Get ItHow to Utilize Social Media When Your Boss Doesn’t Get It
How to Utilize Social Media When Your Boss Doesn’t Get It
Christine Vaughan, CTA, Certified Bourbon Steward
 
Crafting A Social Media Strategy
Crafting A Social Media StrategyCrafting A Social Media Strategy
Crafting A Social Media Strategy
Liz Gross, Ph.D.
 
Create Stuff They’ve Just Gotta Read: How to Write for Social Networks - Paul...
Create Stuff They’ve Just Gotta Read: How to Write for Social Networks - Paul...Create Stuff They’ve Just Gotta Read: How to Write for Social Networks - Paul...
Create Stuff They’ve Just Gotta Read: How to Write for Social Networks - Paul...
Godfrey
 
Using Social Media To Boost Referrals
Using Social Media To Boost ReferralsUsing Social Media To Boost Referrals
Using Social Media To Boost Referrals
Stephen Fairley
 
LinkedIn and Building Your Brand - Price College Of Business at OU
LinkedIn and Building Your Brand - Price College Of Business at OULinkedIn and Building Your Brand - Price College Of Business at OU
LinkedIn and Building Your Brand - Price College Of Business at OU
Cindy Morrison
 
Social Media Bootcamp - ASPSN October 2015 Boston
Social Media  Bootcamp - ASPSN October 2015 BostonSocial Media  Bootcamp - ASPSN October 2015 Boston
Social Media Bootcamp - ASPSN October 2015 Boston
Cosmetic Social Media
 
Crushing 11 Big Myths About Social Media and Content Marketing
Crushing 11 Big Myths About Social Media and Content MarketingCrushing 11 Big Myths About Social Media and Content Marketing
Crushing 11 Big Myths About Social Media and Content Marketing
Jay Baer
 
SMX Advanced 2012 Local U - Siri Optimization
SMX Advanced 2012 Local U - Siri Optimization SMX Advanced 2012 Local U - Siri Optimization
SMX Advanced 2012 Local U - Siri Optimization
Matt Siltala
 
Rohit Bhargava
Rohit BhargavaRohit Bhargava
Rohit Bhargava
SocialMediaPlus
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
Harry Kassal
 
7 Approaches to Recruiting With Facebook
7 Approaches to Recruiting With Facebook7 Approaches to Recruiting With Facebook
7 Approaches to Recruiting With Facebook
Jennifer McClure
 
How to recruit from Facebook?
How to recruit from Facebook?How to recruit from Facebook?
How to recruit from Facebook?
Sathish Ganesh
 
Turning Likes into Customers
Turning Likes into CustomersTurning Likes into Customers
Turning Likes into Customers
Lunch Ann Arbor Marketing
 
Facebook Marketing Planning Process
Facebook Marketing Planning ProcessFacebook Marketing Planning Process
Facebook Marketing Planning Process
Kaahil Worley
 
"Bringing Home The Trophy Creating Content That Generates Leads" Jim Brown: D...
"Bringing Home The Trophy Creating Content That Generates Leads" Jim Brown: D..."Bringing Home The Trophy Creating Content That Generates Leads" Jim Brown: D...
"Bringing Home The Trophy Creating Content That Generates Leads" Jim Brown: D...
LeadJen
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
Caraline Harwood
 
QUT Social Media Workshop (School of Design)
QUT Social Media Workshop (School of Design)QUT Social Media Workshop (School of Design)
QUT Social Media Workshop (School of Design)
Bluewire Media
 
Week 2 power point presentation edit 202
Week 2 power point presentation edit 202Week 2 power point presentation edit 202
Week 2 power point presentation edit 202
tylermac13
 

What's hot (20)

Social media what do i do now
Social media   what do i do nowSocial media   what do i do now
Social media what do i do now
 
Social Media Strategy in 6 steps
Social Media Strategy in 6 stepsSocial Media Strategy in 6 steps
Social Media Strategy in 6 steps
 
How to Utilize Social Media When Your Boss Doesn’t Get It
How to Utilize Social Media When Your Boss Doesn’t Get ItHow to Utilize Social Media When Your Boss Doesn’t Get It
How to Utilize Social Media When Your Boss Doesn’t Get It
 
Crafting A Social Media Strategy
Crafting A Social Media StrategyCrafting A Social Media Strategy
Crafting A Social Media Strategy
 
Create Stuff They’ve Just Gotta Read: How to Write for Social Networks - Paul...
Create Stuff They’ve Just Gotta Read: How to Write for Social Networks - Paul...Create Stuff They’ve Just Gotta Read: How to Write for Social Networks - Paul...
Create Stuff They’ve Just Gotta Read: How to Write for Social Networks - Paul...
 
Using Social Media To Boost Referrals
Using Social Media To Boost ReferralsUsing Social Media To Boost Referrals
Using Social Media To Boost Referrals
 
LinkedIn and Building Your Brand - Price College Of Business at OU
LinkedIn and Building Your Brand - Price College Of Business at OULinkedIn and Building Your Brand - Price College Of Business at OU
LinkedIn and Building Your Brand - Price College Of Business at OU
 
Social Media Bootcamp - ASPSN October 2015 Boston
Social Media  Bootcamp - ASPSN October 2015 BostonSocial Media  Bootcamp - ASPSN October 2015 Boston
Social Media Bootcamp - ASPSN October 2015 Boston
 
Crushing 11 Big Myths About Social Media and Content Marketing
Crushing 11 Big Myths About Social Media and Content MarketingCrushing 11 Big Myths About Social Media and Content Marketing
Crushing 11 Big Myths About Social Media and Content Marketing
 
SMX Advanced 2012 Local U - Siri Optimization
SMX Advanced 2012 Local U - Siri Optimization SMX Advanced 2012 Local U - Siri Optimization
SMX Advanced 2012 Local U - Siri Optimization
 
Rohit Bhargava
Rohit BhargavaRohit Bhargava
Rohit Bhargava
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
7 Approaches to Recruiting With Facebook
7 Approaches to Recruiting With Facebook7 Approaches to Recruiting With Facebook
7 Approaches to Recruiting With Facebook
 
How to recruit from Facebook?
How to recruit from Facebook?How to recruit from Facebook?
How to recruit from Facebook?
 
Turning Likes into Customers
Turning Likes into CustomersTurning Likes into Customers
Turning Likes into Customers
 
Facebook Marketing Planning Process
Facebook Marketing Planning ProcessFacebook Marketing Planning Process
Facebook Marketing Planning Process
 
"Bringing Home The Trophy Creating Content That Generates Leads" Jim Brown: D...
"Bringing Home The Trophy Creating Content That Generates Leads" Jim Brown: D..."Bringing Home The Trophy Creating Content That Generates Leads" Jim Brown: D...
"Bringing Home The Trophy Creating Content That Generates Leads" Jim Brown: D...
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
QUT Social Media Workshop (School of Design)
QUT Social Media Workshop (School of Design)QUT Social Media Workshop (School of Design)
QUT Social Media Workshop (School of Design)
 
Week 2 power point presentation edit 202
Week 2 power point presentation edit 202Week 2 power point presentation edit 202
Week 2 power point presentation edit 202
 

Similar to 10 Steps to Content Marketing Success - AAF Madison Wisconsin

Content Marketing Good to Great: 10 Keys to Success
Content Marketing Good to Great: 10 Keys to SuccessContent Marketing Good to Great: 10 Keys to Success
Content Marketing Good to Great: 10 Keys to Success
Joe Pulizzi
 
Rise Above with Content Marketing Workshop - Mesh Conference
Rise Above with Content Marketing Workshop - Mesh ConferenceRise Above with Content Marketing Workshop - Mesh Conference
Rise Above with Content Marketing Workshop - Mesh Conference
Joe Pulizzi
 
10 Steps to Content Marketing Success
10 Steps to Content Marketing Success10 Steps to Content Marketing Success
10 Steps to Content Marketing Success
Cision
 
Good to Great Content Marketing: 5 Content Strategies Working for Marketers
Good to Great Content Marketing: 5 Content Strategies Working for MarketersGood to Great Content Marketing: 5 Content Strategies Working for Marketers
Good to Great Content Marketing: 5 Content Strategies Working for Marketers
Content Marketing Institute
 
Content Marketing Strategies - South Africa
Content Marketing Strategies - South AfricaContent Marketing Strategies - South Africa
Content Marketing Strategies - South Africa
Joe Pulizzi
 
The Real-World Guide to Social Media for Contractors
The Real-World Guide to Social Media for ContractorsThe Real-World Guide to Social Media for Contractors
The Real-World Guide to Social Media for Contractors
Joe Pulizzi
 
8 Essential Content Marketing Initiatives You Shouldn't Be Without
8 Essential Content Marketing Initiatives You Shouldn't Be Without8 Essential Content Marketing Initiatives You Shouldn't Be Without
8 Essential Content Marketing Initiatives You Shouldn't Be Without
Joe Pulizzi
 
Driving Event Revenue with Content Marketing
Driving Event Revenue with Content MarketingDriving Event Revenue with Content Marketing
Driving Event Revenue with Content Marketing
Joe Pulizzi
 
Good to Great Content Marketing
Good to Great Content MarketingGood to Great Content Marketing
Good to Great Content Marketing
Joe Pulizzi
 
Opportunities in Content Marketing
Opportunities in Content MarketingOpportunities in Content Marketing
Opportunities in Content Marketing
Online Marketing Institute
 
Pulizzi content marketing now conf 2012-content strategy_day1
Pulizzi content marketing now conf 2012-content strategy_day1Pulizzi content marketing now conf 2012-content strategy_day1
Pulizzi content marketing now conf 2012-content strategy_day1
dlvr.it
 
10 Steps to Content Marketing Success - Content Marketing Workshop at IACC
10 Steps to Content Marketing Success - Content Marketing Workshop at IACC10 Steps to Content Marketing Success - Content Marketing Workshop at IACC
10 Steps to Content Marketing Success - Content Marketing Workshop at IACC
Content Marketing Institute
 
[Webinar] Content Marketing Results- Essential Strategies for Getting the Mos...
[Webinar] Content Marketing Results- Essential Strategies for Getting the Mos...[Webinar] Content Marketing Results- Essential Strategies for Getting the Mos...
[Webinar] Content Marketing Results- Essential Strategies for Getting the Mos...
SiteTuners Conversion Rate Optimization
 
Content Marketing with Joe Pulizzi - 6.21.12
Content Marketing with Joe Pulizzi - 6.21.12Content Marketing with Joe Pulizzi - 6.21.12
Content Marketing with Joe Pulizzi - 6.21.12
Social Media Club Columbus
 
Content Marketing for Manufacturers and Engineers - CFE Media
Content Marketing for Manufacturers and Engineers - CFE MediaContent Marketing for Manufacturers and Engineers - CFE Media
Content Marketing for Manufacturers and Engineers - CFE Media
Joe Pulizzi
 
Best Practices in Content Marketing - Australia
Best Practices in Content Marketing - AustraliaBest Practices in Content Marketing - Australia
Best Practices in Content Marketing - Australia
Joe Pulizzi
 
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate P...
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate P...Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate P...
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate P...
Joe Pulizzi
 
The State of Content Marketing 2013 - AAF North Dakota
The State of Content Marketing 2013 - AAF North DakotaThe State of Content Marketing 2013 - AAF North Dakota
The State of Content Marketing 2013 - AAF North Dakota
Joe Pulizzi
 
8 Content Marketing Strategies to Take Now
8 Content Marketing Strategies to Take Now8 Content Marketing Strategies to Take Now
8 Content Marketing Strategies to Take Now
Joe Pulizzi
 
The Kings of Content Marketing with Joe Pulizzi
The Kings of Content Marketing with Joe PulizziThe Kings of Content Marketing with Joe Pulizzi
The Kings of Content Marketing with Joe Pulizzi
Gabrielle Branch
 

Similar to 10 Steps to Content Marketing Success - AAF Madison Wisconsin (20)

Content Marketing Good to Great: 10 Keys to Success
Content Marketing Good to Great: 10 Keys to SuccessContent Marketing Good to Great: 10 Keys to Success
Content Marketing Good to Great: 10 Keys to Success
 
Rise Above with Content Marketing Workshop - Mesh Conference
Rise Above with Content Marketing Workshop - Mesh ConferenceRise Above with Content Marketing Workshop - Mesh Conference
Rise Above with Content Marketing Workshop - Mesh Conference
 
10 Steps to Content Marketing Success
10 Steps to Content Marketing Success10 Steps to Content Marketing Success
10 Steps to Content Marketing Success
 
Good to Great Content Marketing: 5 Content Strategies Working for Marketers
Good to Great Content Marketing: 5 Content Strategies Working for MarketersGood to Great Content Marketing: 5 Content Strategies Working for Marketers
Good to Great Content Marketing: 5 Content Strategies Working for Marketers
 
Content Marketing Strategies - South Africa
Content Marketing Strategies - South AfricaContent Marketing Strategies - South Africa
Content Marketing Strategies - South Africa
 
The Real-World Guide to Social Media for Contractors
The Real-World Guide to Social Media for ContractorsThe Real-World Guide to Social Media for Contractors
The Real-World Guide to Social Media for Contractors
 
8 Essential Content Marketing Initiatives You Shouldn't Be Without
8 Essential Content Marketing Initiatives You Shouldn't Be Without8 Essential Content Marketing Initiatives You Shouldn't Be Without
8 Essential Content Marketing Initiatives You Shouldn't Be Without
 
Driving Event Revenue with Content Marketing
Driving Event Revenue with Content MarketingDriving Event Revenue with Content Marketing
Driving Event Revenue with Content Marketing
 
Good to Great Content Marketing
Good to Great Content MarketingGood to Great Content Marketing
Good to Great Content Marketing
 
Opportunities in Content Marketing
Opportunities in Content MarketingOpportunities in Content Marketing
Opportunities in Content Marketing
 
Pulizzi content marketing now conf 2012-content strategy_day1
Pulizzi content marketing now conf 2012-content strategy_day1Pulizzi content marketing now conf 2012-content strategy_day1
Pulizzi content marketing now conf 2012-content strategy_day1
 
10 Steps to Content Marketing Success - Content Marketing Workshop at IACC
10 Steps to Content Marketing Success - Content Marketing Workshop at IACC10 Steps to Content Marketing Success - Content Marketing Workshop at IACC
10 Steps to Content Marketing Success - Content Marketing Workshop at IACC
 
[Webinar] Content Marketing Results- Essential Strategies for Getting the Mos...
[Webinar] Content Marketing Results- Essential Strategies for Getting the Mos...[Webinar] Content Marketing Results- Essential Strategies for Getting the Mos...
[Webinar] Content Marketing Results- Essential Strategies for Getting the Mos...
 
Content Marketing with Joe Pulizzi - 6.21.12
Content Marketing with Joe Pulizzi - 6.21.12Content Marketing with Joe Pulizzi - 6.21.12
Content Marketing with Joe Pulizzi - 6.21.12
 
Content Marketing for Manufacturers and Engineers - CFE Media
Content Marketing for Manufacturers and Engineers - CFE MediaContent Marketing for Manufacturers and Engineers - CFE Media
Content Marketing for Manufacturers and Engineers - CFE Media
 
Best Practices in Content Marketing - Australia
Best Practices in Content Marketing - AustraliaBest Practices in Content Marketing - Australia
Best Practices in Content Marketing - Australia
 
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate P...
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate P...Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate P...
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate P...
 
The State of Content Marketing 2013 - AAF North Dakota
The State of Content Marketing 2013 - AAF North DakotaThe State of Content Marketing 2013 - AAF North Dakota
The State of Content Marketing 2013 - AAF North Dakota
 
8 Content Marketing Strategies to Take Now
8 Content Marketing Strategies to Take Now8 Content Marketing Strategies to Take Now
8 Content Marketing Strategies to Take Now
 
The Kings of Content Marketing with Joe Pulizzi
The Kings of Content Marketing with Joe PulizziThe Kings of Content Marketing with Joe Pulizzi
The Kings of Content Marketing with Joe Pulizzi
 

More from Joe Pulizzi

What Marketers Need to Do to Survive the Pandemic (PCMA)
What Marketers Need to Do to Survive the Pandemic (PCMA)What Marketers Need to Do to Survive the Pandemic (PCMA)
What Marketers Need to Do to Survive the Pandemic (PCMA)
Joe Pulizzi
 
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
Joe Pulizzi
 
The Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
The Future of B2B Content - What Marketers Need to Do Now to Survive the CrisisThe Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
The Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
Joe Pulizzi
 
Corona Marketing - What Marketers Need to Do Now to Survive the Crisis
Corona Marketing - What Marketers Need to Do Now to Survive the CrisisCorona Marketing - What Marketers Need to Do Now to Survive the Crisis
Corona Marketing - What Marketers Need to Do Now to Survive the Crisis
Joe Pulizzi
 
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorld
MKTG 2030: Seven Content Marketing Lawsfor the Next Decade #CMWorldMKTG 2030: Seven Content Marketing Lawsfor the Next Decade #CMWorld
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorld
Joe Pulizzi
 
8 Critical Thoughts for Editors and Content Creators
8 Critical Thoughts for Editors and Content Creators8 Critical Thoughts for Editors and Content Creators
8 Critical Thoughts for Editors and Content Creators
Joe Pulizzi
 
Six Steps to Creating a Content Brand - A Content Marketing Formula
Six Steps to Creating a Content Brand - A Content Marketing FormulaSix Steps to Creating a Content Brand - A Content Marketing Formula
Six Steps to Creating a Content Brand - A Content Marketing Formula
Joe Pulizzi
 
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing ProgramHow to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
Joe Pulizzi
 
Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)
Joe Pulizzi
 
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit CenterRethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Joe Pulizzi
 
Content Inc. - A Working Content Marketing Model #AMANashville
Content Inc. - A Working Content Marketing Model #AMANashvilleContent Inc. - A Working Content Marketing Model #AMANashville
Content Inc. - A Working Content Marketing Model #AMANashville
Joe Pulizzi
 
Content Marketing as a Profit Center #MPB2B 2016
Content Marketing as a Profit Center #MPB2B 2016Content Marketing as a Profit Center #MPB2B 2016
Content Marketing as a Profit Center #MPB2B 2016
Joe Pulizzi
 
Content Marketing: The Approach and Opportunity
Content Marketing: The Approach and OpportunityContent Marketing: The Approach and Opportunity
Content Marketing: The Approach and Opportunity
Joe Pulizzi
 
Content Marketing for B2B - A Proven Strategic Six-Step Approach
Content Marketing for B2B - A Proven Strategic Six-Step ApproachContent Marketing for B2B - A Proven Strategic Six-Step Approach
Content Marketing for B2B - A Proven Strategic Six-Step Approach
Joe Pulizzi
 
A Content First Business for eLearning University
A Content First Business for eLearning UniversityA Content First Business for eLearning University
A Content First Business for eLearning University
Joe Pulizzi
 
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016
Joe Pulizzi
 
Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups
Joe Pulizzi
 
How to Launch a Content-First Business
How to Launch a Content-First BusinessHow to Launch a Content-First Business
How to Launch a Content-First Business
Joe Pulizzi
 
Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxcc
Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxccFive Epic Content Marketing Essentials to Know - Content Connections #acrolinxcc
Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxcc
Joe Pulizzi
 
20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)
Joe Pulizzi
 

More from Joe Pulizzi (20)

What Marketers Need to Do to Survive the Pandemic (PCMA)
What Marketers Need to Do to Survive the Pandemic (PCMA)What Marketers Need to Do to Survive the Pandemic (PCMA)
What Marketers Need to Do to Survive the Pandemic (PCMA)
 
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
 
The Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
The Future of B2B Content - What Marketers Need to Do Now to Survive the CrisisThe Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
The Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
 
Corona Marketing - What Marketers Need to Do Now to Survive the Crisis
Corona Marketing - What Marketers Need to Do Now to Survive the CrisisCorona Marketing - What Marketers Need to Do Now to Survive the Crisis
Corona Marketing - What Marketers Need to Do Now to Survive the Crisis
 
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorld
MKTG 2030: Seven Content Marketing Lawsfor the Next Decade #CMWorldMKTG 2030: Seven Content Marketing Lawsfor the Next Decade #CMWorld
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorld
 
8 Critical Thoughts for Editors and Content Creators
8 Critical Thoughts for Editors and Content Creators8 Critical Thoughts for Editors and Content Creators
8 Critical Thoughts for Editors and Content Creators
 
Six Steps to Creating a Content Brand - A Content Marketing Formula
Six Steps to Creating a Content Brand - A Content Marketing FormulaSix Steps to Creating a Content Brand - A Content Marketing Formula
Six Steps to Creating a Content Brand - A Content Marketing Formula
 
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing ProgramHow to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
 
Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)
 
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit CenterRethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
 
Content Inc. - A Working Content Marketing Model #AMANashville
Content Inc. - A Working Content Marketing Model #AMANashvilleContent Inc. - A Working Content Marketing Model #AMANashville
Content Inc. - A Working Content Marketing Model #AMANashville
 
Content Marketing as a Profit Center #MPB2B 2016
Content Marketing as a Profit Center #MPB2B 2016Content Marketing as a Profit Center #MPB2B 2016
Content Marketing as a Profit Center #MPB2B 2016
 
Content Marketing: The Approach and Opportunity
Content Marketing: The Approach and OpportunityContent Marketing: The Approach and Opportunity
Content Marketing: The Approach and Opportunity
 
Content Marketing for B2B - A Proven Strategic Six-Step Approach
Content Marketing for B2B - A Proven Strategic Six-Step ApproachContent Marketing for B2B - A Proven Strategic Six-Step Approach
Content Marketing for B2B - A Proven Strategic Six-Step Approach
 
A Content First Business for eLearning University
A Content First Business for eLearning UniversityA Content First Business for eLearning University
A Content First Business for eLearning University
 
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016
 
Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups
 
How to Launch a Content-First Business
How to Launch a Content-First BusinessHow to Launch a Content-First Business
How to Launch a Content-First Business
 
Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxcc
Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxccFive Epic Content Marketing Essentials to Know - Content Connections #acrolinxcc
Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxcc
 
20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)
 

Recently uploaded

IRDAI's Regulatory Sandbox - Transforming Insurance Sector in India
IRDAI's Regulatory Sandbox - Transforming Insurance Sector in IndiaIRDAI's Regulatory Sandbox - Transforming Insurance Sector in India
IRDAI's Regulatory Sandbox - Transforming Insurance Sector in India
Enterslice
 
Maximise your Business Potential: Annual Planning Workshop
Maximise your Business Potential: Annual Planning WorkshopMaximise your Business Potential: Annual Planning Workshop
Maximise your Business Potential: Annual Planning Workshop
chris908327
 
India's 5 Most Promising E-Mobility Companies 2024.pdf
India's 5 Most Promising E-Mobility Companies  2024.pdfIndia's 5 Most Promising E-Mobility Companies  2024.pdf
India's 5 Most Promising E-Mobility Companies 2024.pdf
insightssuccess2
 
Gym business MODEL .pdf .
Gym business MODEL .pdf                 .Gym business MODEL .pdf                 .
Gym business MODEL .pdf .
Divyanshu56740
 
upGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptxupGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptx
himanshubclubofgsv
 
FURI88 : GAME SLOT PGSOFT PALING GACOR MUDAH MENANG HANYA DISINI
FURI88 : GAME SLOT PGSOFT PALING GACOR MUDAH MENANG HANYA DISINIFURI88 : GAME SLOT PGSOFT PALING GACOR MUDAH MENANG HANYA DISINI
FURI88 : GAME SLOT PGSOFT PALING GACOR MUDAH MENANG HANYA DISINI
FURI88 ONLINE
 
Network Observability – 5 Best Platforms for Observability
Network Observability – 5 Best Platforms for ObservabilityNetwork Observability – 5 Best Platforms for Observability
Network Observability – 5 Best Platforms for Observability
GauriKale30
 
ابي شي %10 مضمون ينزل الجنين واتس 00966583759617
ابي شي %10 مضمون ينزل الجنين واتس 00966583759617ابي شي %10 مضمون ينزل الجنين واتس 00966583759617
ابي شي %10 مضمون ينزل الجنين واتس 00966583759617
حبوب الاجهاض سايتوتك للبيع في الامارات cytotec واتس 00966583759617
 
Activated Carbon Manufacturing Plant Project Report.pdf
Activated Carbon Manufacturing Plant Project Report.pdfActivated Carbon Manufacturing Plant Project Report.pdf
Activated Carbon Manufacturing Plant Project Report.pdf
rudrap2099
 
Top five predictions today, .
Top five predictions today,            .Top five predictions today,            .
Top five predictions today, .
Rupasingh82
 
2024's Top Chief Revenue Officers to Follow.pdf
2024's Top Chief Revenue Officers to Follow.pdf2024's Top Chief Revenue Officers to Follow.pdf
2024's Top Chief Revenue Officers to Follow.pdf
THECIOWORLD
 
Standard Operating Procedure for Digital Marketing
Standard Operating Procedure for Digital MarketingStandard Operating Procedure for Digital Marketing
Standard Operating Procedure for Digital Marketing
Dipendra Prasad Poudel
 
Movers near me in Dubai , Best Packers and Movers In Dubai
Movers near me in Dubai , Best Packers and Movers In DubaiMovers near me in Dubai , Best Packers and Movers In Dubai
Movers near me in Dubai , Best Packers and Movers In Dubai
imranmalik114455
 
Restaurant Chiraz Sindbad Hotel Hammamet
Restaurant Chiraz Sindbad Hotel HammametRestaurant Chiraz Sindbad Hotel Hammamet
Restaurant Chiraz Sindbad Hotel Hammamet
rihabkorbi24
 
The Importance of Public Relations for New Graduates.pdf
The Importance of Public Relations for New Graduates.pdfThe Importance of Public Relations for New Graduates.pdf
The Importance of Public Relations for New Graduates.pdf
Posh Concepts
 
Qatar Airways Kuwait Office.pdf.........
Qatar Airways Kuwait Office.pdf.........Qatar Airways Kuwait Office.pdf.........
Qatar Airways Kuwait Office.pdf.........
anissageorge9890
 
Look at our July library display on Mining
Look at our July library display on MiningLook at our July library display on Mining
Look at our July library display on Mining
NZSG
 
Floating Pontoon | Premier marine solution
Floating Pontoon | Premier marine solutionFloating Pontoon | Premier marine solution
Floating Pontoon | Premier marine solution
PMSME
 
A Playbook for Solo & Siloed Data Science Practitioners
A Playbook for Solo & Siloed Data Science PractitionersA Playbook for Solo & Siloed Data Science Practitioners
A Playbook for Solo & Siloed Data Science Practitioners
Tim Wilson
 
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
pranjalgarg474
 

Recently uploaded (20)

IRDAI's Regulatory Sandbox - Transforming Insurance Sector in India
IRDAI's Regulatory Sandbox - Transforming Insurance Sector in IndiaIRDAI's Regulatory Sandbox - Transforming Insurance Sector in India
IRDAI's Regulatory Sandbox - Transforming Insurance Sector in India
 
Maximise your Business Potential: Annual Planning Workshop
Maximise your Business Potential: Annual Planning WorkshopMaximise your Business Potential: Annual Planning Workshop
Maximise your Business Potential: Annual Planning Workshop
 
India's 5 Most Promising E-Mobility Companies 2024.pdf
India's 5 Most Promising E-Mobility Companies  2024.pdfIndia's 5 Most Promising E-Mobility Companies  2024.pdf
India's 5 Most Promising E-Mobility Companies 2024.pdf
 
Gym business MODEL .pdf .
Gym business MODEL .pdf                 .Gym business MODEL .pdf                 .
Gym business MODEL .pdf .
 
upGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptxupGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptx
 
FURI88 : GAME SLOT PGSOFT PALING GACOR MUDAH MENANG HANYA DISINI
FURI88 : GAME SLOT PGSOFT PALING GACOR MUDAH MENANG HANYA DISINIFURI88 : GAME SLOT PGSOFT PALING GACOR MUDAH MENANG HANYA DISINI
FURI88 : GAME SLOT PGSOFT PALING GACOR MUDAH MENANG HANYA DISINI
 
Network Observability – 5 Best Platforms for Observability
Network Observability – 5 Best Platforms for ObservabilityNetwork Observability – 5 Best Platforms for Observability
Network Observability – 5 Best Platforms for Observability
 
ابي شي %10 مضمون ينزل الجنين واتس 00966583759617
ابي شي %10 مضمون ينزل الجنين واتس 00966583759617ابي شي %10 مضمون ينزل الجنين واتس 00966583759617
ابي شي %10 مضمون ينزل الجنين واتس 00966583759617
 
Activated Carbon Manufacturing Plant Project Report.pdf
Activated Carbon Manufacturing Plant Project Report.pdfActivated Carbon Manufacturing Plant Project Report.pdf
Activated Carbon Manufacturing Plant Project Report.pdf
 
Top five predictions today, .
Top five predictions today,            .Top five predictions today,            .
Top five predictions today, .
 
2024's Top Chief Revenue Officers to Follow.pdf
2024's Top Chief Revenue Officers to Follow.pdf2024's Top Chief Revenue Officers to Follow.pdf
2024's Top Chief Revenue Officers to Follow.pdf
 
Standard Operating Procedure for Digital Marketing
Standard Operating Procedure for Digital MarketingStandard Operating Procedure for Digital Marketing
Standard Operating Procedure for Digital Marketing
 
Movers near me in Dubai , Best Packers and Movers In Dubai
Movers near me in Dubai , Best Packers and Movers In DubaiMovers near me in Dubai , Best Packers and Movers In Dubai
Movers near me in Dubai , Best Packers and Movers In Dubai
 
Restaurant Chiraz Sindbad Hotel Hammamet
Restaurant Chiraz Sindbad Hotel HammametRestaurant Chiraz Sindbad Hotel Hammamet
Restaurant Chiraz Sindbad Hotel Hammamet
 
The Importance of Public Relations for New Graduates.pdf
The Importance of Public Relations for New Graduates.pdfThe Importance of Public Relations for New Graduates.pdf
The Importance of Public Relations for New Graduates.pdf
 
Qatar Airways Kuwait Office.pdf.........
Qatar Airways Kuwait Office.pdf.........Qatar Airways Kuwait Office.pdf.........
Qatar Airways Kuwait Office.pdf.........
 
Look at our July library display on Mining
Look at our July library display on MiningLook at our July library display on Mining
Look at our July library display on Mining
 
Floating Pontoon | Premier marine solution
Floating Pontoon | Premier marine solutionFloating Pontoon | Premier marine solution
Floating Pontoon | Premier marine solution
 
A Playbook for Solo & Siloed Data Science Practitioners
A Playbook for Solo & Siloed Data Science PractitionersA Playbook for Solo & Siloed Data Science Practitioners
A Playbook for Solo & Siloed Data Science Practitioners
 
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
 

10 Steps to Content Marketing Success - AAF Madison Wisconsin

Editor's Notes

  1. And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  2. And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  3. And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  4. And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  5. And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  6. And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  7. And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  8. And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  9. And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  10. And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.