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WEB WINNERS
     Top 10 Picks for Leading

     Social Media
Influencers
    of 2011
WEB WINNERS
                   Top 10 Picks for the Leading Social
                       Media Influencers of 2011

Picking the top social media influencers of the year is a tough job. We researched
their numbers of followers, their engagement levels, their reach and their overall
mentions using the Sysomos MAP listening tool. We checked their Klout scores,
their Twitter rankings, and their Facebook popularity. We didn’t want to just serve up
the same names as everyone else, so we did our best to find something a little
different.

To deliver that different take, we then looked for demonstrated leadership in unique
areas. A new book or radical move this year helped to catch our eye. Ultimately, we
focused on the people who kept popping up no matter where we looked. Influence is
a holistic thing, so we also zeroed in on people we felt were interesting both online
and off. We hope you will find something you can relate to in our choices—and that
you take the time to follow these online influencers in the year head. You’ll be glad
you did!
1. Chris Brogan
                A Rebel with a Cause
                                 Chris shows up on every list we searched.
                                 He’s a well-known social media expert and
                                 best selling author. He was a featured
                                 speaker at the 2011 PRSA International
                                 Conference and he’s one of the top 100
                                 Twitter users in the world. Chris has all the
                                 professional credentials to be considered
                                 top shelf without reservation.

                                 Our personal favorite thing about Chris is
                                 his brazen desertion of Facebook for
                                 Google+. He has even written a new book,
                                 to be released in January, about how to
                                 best use this new social media network.
                                 He is blazing new trails, stepping out in
                                 front of a new development and calling it
                                 like he sees it. We +1 him.



                    WEB WINNERS
Top 10 Picks for the Leading Social Media Influencers of 2011
2. Mari Smith
           Pied Piper of the Online World
                                  Mari is mentioned everywhere you turn
                                  on Facebook. She is highly connected,
                                  often retweeted, prolific and engaging.
                                  She travels all over the world speaking
                                  about social media and is perhaps one of
                                  the nicest people you will ever meet.
                                  Mari’s latest book, The New Relationship
                                  Marketing: How to Build a Large, Loyal,
                                  Profitable Network Using the Social Web,
                                  demonstrates her expertise perfectly.

                                  What we think makes Mari such a great
                                  influencer is her zealous advocacy for
                                  the medium. Dubbed the “Piped Piper of
                                  the Online World” by Fast Company, she
                                  lives, breathes and adores social. We
                                  adore her for that, along with millions of
                                  others. You go, Mari!


                    WEB WINNERS
Top 10 Picks for the Leading Social Media Influencers of 2011
3. Chris Abraham
      Because the Medium Is the Message
                                   Chris Abraham is president and COO of
                                   the social media marketing firm Abraham
                                   Harrison LLC. Chris specializes in social
                                   media and technology strategy, online
                                   education, virtual community building, web
                                   publishing and blogging. He came in with
                                   strong Twitter numbers and lots of
                                   mentions within our listening platform.

                                   What we like most about Chris is his
                                   attention to memetics. The memes of our
                                   culture greatly influence us and Chris is
                                   both a student and a master of them. Add
                                   in that he was “found in the company of a
                                   brood of Unicorns and is believed to have
                                   been bred for his skills in magic” (his
                                   words, not ours), and you have a truly
                                   unique 2011 influencer.


                    WEB WINNERS
Top 10 Picks for the Leading Social Media Influencers of 2011
4. Guy Kawasaki
                An Enchanting Winner
                                  Guy Kawasaki is a busy man. He’s the
                                  creator of Alltop.com, a media library of
                                  15K+ different blogs and content sources.
                                  He’s a consultant and author of multiple
                                  books. He’s a highly sought after speaker,
                                  and his Twitter account is on fire.

                                  Guy’s latest book, Enchantment: The Art of
                                  Changing Hearts, Minds, and Actions,
                                  speaks to a mindset that is so often missing
                                  in social media. Much like one of our
                                  favorites, Gary Vaynerchuk, Guy addresses
                                  the need to be interesting and leverage
                                  factors such as personal charisma in order
                                  to be truly successful in building a social
                                  media following. He certainly practices
                                  what he preaches, if his numbers of
                                  followers and fans are any indication!



                    WEB WINNERS
Top 10 Picks for the Leading Social Media Influencers of 2011
5. Scott Monty
                   Rev Your Engines!

                                  Ford Motor Co. must be revved up to
                                  still have Scott Monty helming its social
                                  media as the organization’s global digital
                                  and multimedia communications
                                  manager. Under his guidance, this
                                  classic automobile brand is working
                                  hard to reinvent itself via online
                                  engagement and is finding plenty of
                                  success in doing just that.

                                  Scott has been featured in over 20
                                  books and is revolutionizing the way
                                  enterprise corporations are applying
                                  social media. We admire his tenacity,
                                  energy and drive. Oh, and one final
                                  little-known fact: Scott coined the Oxford
                                  Dictionary-accepted term “tweetup.” We
                                  think that certainly is influential!

                    WEB WINNERS
Top 10 Picks for the Leading Social Media Influencers of 2011
6. Reg Saddler
            The Howard Stern of Social?

                                 Reg Saddler, a.k.a. Zaibatsu, came up as
                                 a high-authority, high-relevancy Twitter
                                 source when we queried MAP for "social
                                 media" + "influencer" +"top.” He has a 10
                                 out of 10 authority ranking. He has 150K
                                 + followers on Twitter. Reg also cohosts a
                                 social media podcast called The Drill
                                 Down. His bio states that he is, “Just a
                                 guy who loves Social Media, Tech,
                                 Business and News.”

                                 Reg is actually a little bit of a bad boy,
                                 having been banned from Digg in 2008
                                 (while being its third all-time highest user
                                 ever). He has edge, is a prolific resource
                                 provider, and doesn’t shy away from the
                                 tough issues.


                    WEB WINNERS
Top 10 Picks for the Leading Social Media Influencers of 2011
7. Neal Schaffer
                  LinkedIn Connector
                                  Neal has appeared in The Wall Street
                                  Journal, Bloomberg/Business Week and
                                  the American Express Open Forum. He is
                                  an author, speaker and social media
                                  strategy consultant. He demonstrates
                                  strong community and engagement,
                                  because he shares his virtual space by
                                  featuring other writers, as well.

                                  We feature Neal here because of his
                                  consistent devotion to the power of
                                  LinkedIn and his attention to the B2B
                                  social media landscape. He came up high
                                  on queries for “PR 2.0” and “LinkedIn.” His
                                  latest book, Maximizing LinkedIn for Sales
                                  and Social Media Marketing: An Unofficial,
                                  Practical Guide to Selling & Developing
                                  B2B Business on LinkedIn, puts him
                                  squarely into the influencer category.
                                  Check him out.
                    WEB WINNERS
Top 10 Picks for the Leading Social Media Influencers of 2011
8. Brian Clark
              Blogger Guru to the Stars

                                  Brian Clark, founder of Copyblogger
                                  Media, is a force of nature when it comes
                                  to great blogging. He is also the
                                  consummate social media and blogging
                                  expert among social media experts.

                                  Brian has been featured in books by other
                                  social media elite like Seth Godin, Darren
                                  Rouse, Chris Brogan and more. Daniel
                                  Pink included him in Free Agent Nation.
                                  Brian’s numbers are sky high and his
                                  mentions are prolific. He’s number five on
                                  AdAge’s Power150 Marketing Blogs list,
                                  consistently appearing on the top 10 list
                                  time and time again. As far as blogging
                                  reach within social media goes, Brian is a
                                  a source we RSS.


                    WEB WINNERS
Top 10 Picks for the Leading Social Media Influencers of 2011
9. Rosuflood
               Thai Flood Video Heroes
                                  Social media’s power is often manifested
                                  best in the hands of citizens, not social
                                  media gurus or celebrities. We get to see
                                  real life from the streets through them.
                                  Rosuflood is a perfect example of the
                                  unsung yet highly influential social media
                                  hero—two guys, some graphics, a bit of
                                  video and a catastrophic natural disaster.

                                  This series of “I know the flood” videos
                                  has spread like wildfire in a country
                                  devastated by massive flooding in 2011.
                                  They’ve shared information about how to
                                  be safe in a post-flood environment with a
                                  population with low literacy rates,
                                  providing clean water handling tips and
                                  more. As social media influence goes,
                                  video rocks—but video + social good
                                  rocks even better.

                    WEB WINNERS
Top 10 Picks for the Leading Social Media Influencers of 2011
10. Steve Jobs
                  A Legend Lives On
                                  Influence comes in many forms.
                                  Sometimes it’s your numbers.
                                  Sometimes it’s your creativity.
                                  Sometimes it’s the community you build
                                  around your ideas. Steve Jobs wins on
                                  all of those fronts. We knew a 2011 list
                                  of top social media influencers would
                                  not be complete without mentioning
                                  Steve Jobs.

                                  The social media revolution would not
                                  be what it is today without Steve Jobs.
                                  His influence at the helm of Apple has
                                  turned the branding, communication,
                                  and Internet worlds on their heads. In a
                                  world where PCs once ruled, he
                                  created a cultural ethos based in
                                  creativity and style. If that isn’t
                                  significant influence, we don’t know
                                  what is.
                    WEB WINNERS
Top 10 Picks for the Leading Social Media Influencers of 2011
WEB WINNERS
                Top 10 Picks for the Leading Social
                    Media Influencers of 2011

Influence Is Almost Inexplicable

We could have listed the already well-known superstar influencers, but it seemed
like everyone else had already. While we certainly don’t want to imply that those go-
to influencers are in any way inconsequential, we do love adding our twist to the idea
of influence.

We instead would have liked to feature more grassroots movement leaders for
events like Arab Spring. We see the world pulsating with creativity and crowd
sourcing. We know the numbers are important, but when you can move the hearts
and minds of the world, we can’t resist gravitating towards it. That is influence to us.
We welcome your comments on the top 2011 influencers in the comment section
below …
WEB WINNERS
               Top 10 Picks for the Leading Social
                   Media Influencers of 2011


                    Next on “The Pulse”:
THE PULSE OF 2011: The 10 Best Pulse Spotlights of the Year

                                      THE PULSE:
             Delivering shareable and shareworthy content with a twist
so integrated marketing and communications professionals can work smarter, succeed and enjoy.


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                               www.sysomos.com
                        Follow us on Twitter: @Marketwire, @Sysomos
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10 Social Media Influencers Who Shaped 2011

  • 1. WEB WINNERS Top 10 Picks for Leading Social Media Influencers of 2011
  • 2. WEB WINNERS Top 10 Picks for the Leading Social Media Influencers of 2011 Picking the top social media influencers of the year is a tough job. We researched their numbers of followers, their engagement levels, their reach and their overall mentions using the Sysomos MAP listening tool. We checked their Klout scores, their Twitter rankings, and their Facebook popularity. We didn’t want to just serve up the same names as everyone else, so we did our best to find something a little different. To deliver that different take, we then looked for demonstrated leadership in unique areas. A new book or radical move this year helped to catch our eye. Ultimately, we focused on the people who kept popping up no matter where we looked. Influence is a holistic thing, so we also zeroed in on people we felt were interesting both online and off. We hope you will find something you can relate to in our choices—and that you take the time to follow these online influencers in the year head. You’ll be glad you did!
  • 3. 1. Chris Brogan A Rebel with a Cause Chris shows up on every list we searched. He’s a well-known social media expert and best selling author. He was a featured speaker at the 2011 PRSA International Conference and he’s one of the top 100 Twitter users in the world. Chris has all the professional credentials to be considered top shelf without reservation. Our personal favorite thing about Chris is his brazen desertion of Facebook for Google+. He has even written a new book, to be released in January, about how to best use this new social media network. He is blazing new trails, stepping out in front of a new development and calling it like he sees it. We +1 him. WEB WINNERS Top 10 Picks for the Leading Social Media Influencers of 2011
  • 4. 2. Mari Smith Pied Piper of the Online World Mari is mentioned everywhere you turn on Facebook. She is highly connected, often retweeted, prolific and engaging. She travels all over the world speaking about social media and is perhaps one of the nicest people you will ever meet. Mari’s latest book, The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web, demonstrates her expertise perfectly. What we think makes Mari such a great influencer is her zealous advocacy for the medium. Dubbed the “Piped Piper of the Online World” by Fast Company, she lives, breathes and adores social. We adore her for that, along with millions of others. You go, Mari! WEB WINNERS Top 10 Picks for the Leading Social Media Influencers of 2011
  • 5. 3. Chris Abraham Because the Medium Is the Message Chris Abraham is president and COO of the social media marketing firm Abraham Harrison LLC. Chris specializes in social media and technology strategy, online education, virtual community building, web publishing and blogging. He came in with strong Twitter numbers and lots of mentions within our listening platform. What we like most about Chris is his attention to memetics. The memes of our culture greatly influence us and Chris is both a student and a master of them. Add in that he was “found in the company of a brood of Unicorns and is believed to have been bred for his skills in magic” (his words, not ours), and you have a truly unique 2011 influencer. WEB WINNERS Top 10 Picks for the Leading Social Media Influencers of 2011
  • 6. 4. Guy Kawasaki An Enchanting Winner Guy Kawasaki is a busy man. He’s the creator of Alltop.com, a media library of 15K+ different blogs and content sources. He’s a consultant and author of multiple books. He’s a highly sought after speaker, and his Twitter account is on fire. Guy’s latest book, Enchantment: The Art of Changing Hearts, Minds, and Actions, speaks to a mindset that is so often missing in social media. Much like one of our favorites, Gary Vaynerchuk, Guy addresses the need to be interesting and leverage factors such as personal charisma in order to be truly successful in building a social media following. He certainly practices what he preaches, if his numbers of followers and fans are any indication! WEB WINNERS Top 10 Picks for the Leading Social Media Influencers of 2011
  • 7. 5. Scott Monty Rev Your Engines! Ford Motor Co. must be revved up to still have Scott Monty helming its social media as the organization’s global digital and multimedia communications manager. Under his guidance, this classic automobile brand is working hard to reinvent itself via online engagement and is finding plenty of success in doing just that. Scott has been featured in over 20 books and is revolutionizing the way enterprise corporations are applying social media. We admire his tenacity, energy and drive. Oh, and one final little-known fact: Scott coined the Oxford Dictionary-accepted term “tweetup.” We think that certainly is influential! WEB WINNERS Top 10 Picks for the Leading Social Media Influencers of 2011
  • 8. 6. Reg Saddler The Howard Stern of Social? Reg Saddler, a.k.a. Zaibatsu, came up as a high-authority, high-relevancy Twitter source when we queried MAP for "social media" + "influencer" +"top.” He has a 10 out of 10 authority ranking. He has 150K + followers on Twitter. Reg also cohosts a social media podcast called The Drill Down. His bio states that he is, “Just a guy who loves Social Media, Tech, Business and News.” Reg is actually a little bit of a bad boy, having been banned from Digg in 2008 (while being its third all-time highest user ever). He has edge, is a prolific resource provider, and doesn’t shy away from the tough issues. WEB WINNERS Top 10 Picks for the Leading Social Media Influencers of 2011
  • 9. 7. Neal Schaffer LinkedIn Connector Neal has appeared in The Wall Street Journal, Bloomberg/Business Week and the American Express Open Forum. He is an author, speaker and social media strategy consultant. He demonstrates strong community and engagement, because he shares his virtual space by featuring other writers, as well. We feature Neal here because of his consistent devotion to the power of LinkedIn and his attention to the B2B social media landscape. He came up high on queries for “PR 2.0” and “LinkedIn.” His latest book, Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn, puts him squarely into the influencer category. Check him out. WEB WINNERS Top 10 Picks for the Leading Social Media Influencers of 2011
  • 10. 8. Brian Clark Blogger Guru to the Stars Brian Clark, founder of Copyblogger Media, is a force of nature when it comes to great blogging. He is also the consummate social media and blogging expert among social media experts. Brian has been featured in books by other social media elite like Seth Godin, Darren Rouse, Chris Brogan and more. Daniel Pink included him in Free Agent Nation. Brian’s numbers are sky high and his mentions are prolific. He’s number five on AdAge’s Power150 Marketing Blogs list, consistently appearing on the top 10 list time and time again. As far as blogging reach within social media goes, Brian is a a source we RSS. WEB WINNERS Top 10 Picks for the Leading Social Media Influencers of 2011
  • 11. 9. Rosuflood Thai Flood Video Heroes Social media’s power is often manifested best in the hands of citizens, not social media gurus or celebrities. We get to see real life from the streets through them. Rosuflood is a perfect example of the unsung yet highly influential social media hero—two guys, some graphics, a bit of video and a catastrophic natural disaster. This series of “I know the flood” videos has spread like wildfire in a country devastated by massive flooding in 2011. They’ve shared information about how to be safe in a post-flood environment with a population with low literacy rates, providing clean water handling tips and more. As social media influence goes, video rocks—but video + social good rocks even better. WEB WINNERS Top 10 Picks for the Leading Social Media Influencers of 2011
  • 12. 10. Steve Jobs A Legend Lives On Influence comes in many forms. Sometimes it’s your numbers. Sometimes it’s your creativity. Sometimes it’s the community you build around your ideas. Steve Jobs wins on all of those fronts. We knew a 2011 list of top social media influencers would not be complete without mentioning Steve Jobs. The social media revolution would not be what it is today without Steve Jobs. His influence at the helm of Apple has turned the branding, communication, and Internet worlds on their heads. In a world where PCs once ruled, he created a cultural ethos based in creativity and style. If that isn’t significant influence, we don’t know what is. WEB WINNERS Top 10 Picks for the Leading Social Media Influencers of 2011
  • 13. WEB WINNERS Top 10 Picks for the Leading Social Media Influencers of 2011 Influence Is Almost Inexplicable We could have listed the already well-known superstar influencers, but it seemed like everyone else had already. While we certainly don’t want to imply that those go- to influencers are in any way inconsequential, we do love adding our twist to the idea of influence. We instead would have liked to feature more grassroots movement leaders for events like Arab Spring. We see the world pulsating with creativity and crowd sourcing. We know the numbers are important, but when you can move the hearts and minds of the world, we can’t resist gravitating towards it. That is influence to us. We welcome your comments on the top 2011 influencers in the comment section below …
  • 14. WEB WINNERS Top 10 Picks for the Leading Social Media Influencers of 2011 Next on “The Pulse”: THE PULSE OF 2011: The 10 Best Pulse Spotlights of the Year THE PULSE: Delivering shareable and shareworthy content with a twist so integrated marketing and communications professionals can work smarter, succeed and enjoy. BROUGHT TO YOU BY www.marketwire.com www.sysomos.com Follow us on Twitter: @Marketwire, @Sysomos www.commpro.biz Follow us on Twitter: @Commprobiz www.smartwomanguides.com Follow us on Twitter: @smartwoman

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