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10 Keys To A Successful Cold Call

Inbound marketing may be today’s biggest trend, but despite what other people may tell you, cold calling is not obsolete. The truth is that when a sales team uses it correctly; it is still one of the most effective methods for creating new leads, establishing high-value sales opportunities for your business, and developing your network. It is part of inside sales.

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calling... TO A SUCCESSFUL COLD CALL 14KEYS10
PREPARE FOR REJECTION WHEN COLD CALLING Think of cold calling as a sales approach which rewards persistence, you need to learn to shake off rejection (it’ll happen a lot) while also having the mindset that the next one will say “yes”. www.socoselling.com
KNOW WHOM YOU ARE CALLING To have the best chance at success, you must not only be certain your contact is in a position to buy from you, but you also need to know why the person should want to buy from you. www.socoselling.com
HAVE A PLAN BEFORE COLD CALLING Invest the time to create a goal for each call and use what you know about the lead to come up with personalised points you want to cover before dialling. www.socoselling.com
COMBINE COLD CALLING WITH OTHER CONTACT METHODS To increase effectiveness, d o n’ t o n ly c o l d c a l l prospects, include other communication methods to follow up. Send an email before and after speaking with a prospect and connect with them on LinkedIn. www.socoselling.com
FOCUS BEFORE DIALLING A PROSPECT Get into the right mindset before making a sales call, whether it is listening to an inspiring song or spending a few moments deep breathing. Even standing in a power pose or smiling helps overcome cold calling jitters. www.socoselling.com
AVOID ROBOT VOICE Once someone picks up the phone, they are trying to figure out as quickly as possible if this is a sales call. Monotone, overly scripted speech is an easy giveaway that will get you hung up on before you can finish your sentence. www.socoselling.com
ESTABLISH A PERSONAL RELATIONSHIP Before you start your pitch, try to build a meaningful connection with the lead. You want to come across as someone who is sympathetic to the prospect’s needs and as a r e s o u r c e c a p a b l e  o f providing  value to their business. www.socoselling.com
USE SOCIAL PROOF TO YOUR ADVANTAGE A rapid  way to build trust with a potential customer during a cold call is to show how your company has helped  similar businesses b e c o m e e v e n  m o r e successful. Don’t shy away from name-dropping, especially if the company is a direct competitor.  www.socoselling.com
Avoid presenting too much information too quickly. It is a much better approach to focus on one or two main points for the initial call and to use a follow-up email to delve into more details. AVOID OVERLOADING YOUR LEAD WITH TOO MUCH INFORMATION www.socoselling.com
USE OPEN-ENDED QUESTIONS DURING A COLD CALL Keep the prospect talking by a s k i n g o p e n - e n d e d questions. Remember the call should be a 2-way conversation not a 1-way sales pitch. www.socoselling.com
www.socoselling.com FULL ARTICLE CLICK HERE:
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