SlideShare a Scribd company logo
10 Examples of Social Media Command
Centers
Content & Community
Salesforce Marketing Cloud
March 2013
Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any
such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, Inc. could
differ materially from the results expressed or implied by the forward-looking statements we make. All statements other
than statements of historical fact could be deemed forward-looking, including any projections of product or service
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or
plans of management for future operations, statements of belief, any statements concerning new, planned, or
upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and
delivering new functionality for our service, new products and services, our new business model, our past operating
losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web
hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with
possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating
history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service
and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and
selling to larger enterprise customers. Further information on potential factors that could affect the financial results of
salesforce.com, Inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July
31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the
Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are
not currently available and may not be delivered on time or at all. Customers who purchase our services should make
the purchase decisions based upon features that are currently available. Salesforce.com, Inc. assumes no obligation
and does not intend to update these forward-looking statements.
Overview
A social media command center is simply a dedicated area where a
company’s social media team can monitor and engage social conversation
around their brand and market. It might be a state of the art showpiece, or
just a grouping of desks in a room. It enables:

•   Real-time monitoring
•   Executives to gauge the social health of the brand
•   Daily workflow and triage
•   Crisis management implementation
•   Internal coordination


Here are 10 examples of social media command centers from some of the
biggest brands.Read more about these brands in our free ebook.



3
Dell




4
Cisco




5
Clemson University




6
American Red Cross




7
Edelman Digital




8
Gatorade




9
Tampa Bay




10
2012 MLB All-Star Game




11
salesforce.com Dreamforce 2012




12
Movistar Colombia




13
Download the Full Ebook




     Want to learn more? Click here to read the full ebook.




14
Thank You!
Contact us at www.salesforce.com/marketing-cloud or:

     facebook.com/marketingcloud
     @MarketingCloud
     linkedin.com/company/marketing-cloud
     +MarketingCloud
     youtube.com/MarketingCloud

More Related Content

More from Salesforce Marketing Cloud

Marketing and Sales Aligned with a Common Goal
Marketing and Sales Aligned with a Common GoalMarketing and Sales Aligned with a Common Goal
Marketing and Sales Aligned with a Common Goal
Salesforce Marketing Cloud
 
How Salesforce Uses the Marketing Cloud
How Salesforce Uses the Marketing CloudHow Salesforce Uses the Marketing Cloud
How Salesforce Uses the Marketing Cloud
Salesforce Marketing Cloud
 
When Every Moment Matters: Apply a Marketing Mindset to Customer Service
When Every Moment Matters: Apply a Marketing Mindset to Customer ServiceWhen Every Moment Matters: Apply a Marketing Mindset to Customer Service
When Every Moment Matters: Apply a Marketing Mindset to Customer Service
Salesforce Marketing Cloud
 
Retail CLV is the New Black
Retail CLV is the New BlackRetail CLV is the New Black
Retail CLV is the New Black
Salesforce Marketing Cloud
 
CRM Strategies for Accelerating B2B Pipeline Growth
CRM Strategies for Accelerating B2B Pipeline GrowthCRM Strategies for Accelerating B2B Pipeline Growth
CRM Strategies for Accelerating B2B Pipeline Growth
Salesforce Marketing Cloud
 
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving SuccessHow CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
Salesforce Marketing Cloud
 
No Reservation? No Problem! OpenTable and Marketing Cloud at Your Service
No Reservation? No Problem! OpenTable and Marketing Cloud at Your ServiceNo Reservation? No Problem! OpenTable and Marketing Cloud at Your Service
No Reservation? No Problem! OpenTable and Marketing Cloud at Your Service
Salesforce Marketing Cloud
 
How Kraft Drives Email Engagement Using Native Advertising & Personalization
How Kraft Drives Email Engagement Using Native Advertising & PersonalizationHow Kraft Drives Email Engagement Using Native Advertising & Personalization
How Kraft Drives Email Engagement Using Native Advertising & Personalization
Salesforce Marketing Cloud
 
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving SuccessHow CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
Salesforce Marketing Cloud
 
How ALEX AND ANI & Elizabeth Arden Focus on the Customer Experience
How ALEX AND ANI & Elizabeth Arden Focus on the Customer ExperienceHow ALEX AND ANI & Elizabeth Arden Focus on the Customer Experience
How ALEX AND ANI & Elizabeth Arden Focus on the Customer Experience
Salesforce Marketing Cloud
 
How Intuit Turned Transactional Emails Into Quick Customer Wins
How Intuit Turned Transactional Emails Into Quick Customer WinsHow Intuit Turned Transactional Emails Into Quick Customer Wins
How Intuit Turned Transactional Emails Into Quick Customer Wins
Salesforce Marketing Cloud
 
Power your Marketing with Apps with the Salesforce1 Platform
Power your Marketing with Apps with the Salesforce1 PlatformPower your Marketing with Apps with the Salesforce1 Platform
Power your Marketing with Apps with the Salesforce1 Platform
Salesforce Marketing Cloud
 
How the Best Consumer Brands like Angie's List Find New Customers on Facebook
How the Best Consumer Brands like Angie's List Find New Customers on FacebookHow the Best Consumer Brands like Angie's List Find New Customers on Facebook
How the Best Consumer Brands like Angie's List Find New Customers on Facebook
Salesforce Marketing Cloud
 
Blending Service & Marketing: HP Social Customer Care Increases Customer Loyalty
Blending Service & Marketing: HP Social Customer Care Increases Customer LoyaltyBlending Service & Marketing: HP Social Customer Care Increases Customer Loyalty
Blending Service & Marketing: HP Social Customer Care Increases Customer Loyalty
Salesforce Marketing Cloud
 
You Talkin' to Me? How Redbox Personalizes its Emails to 40 Million Subscribers
You Talkin' to Me? How Redbox Personalizes its Emails to 40 Million SubscribersYou Talkin' to Me? How Redbox Personalizes its Emails to 40 Million Subscribers
You Talkin' to Me? How Redbox Personalizes its Emails to 40 Million Subscribers
Salesforce Marketing Cloud
 
Mobile Engagement: The Right Message at the Right Time with Nationwide
Mobile Engagement: The Right Message at the Right Time with NationwideMobile Engagement: The Right Message at the Right Time with Nationwide
Mobile Engagement: The Right Message at the Right Time with Nationwide
Salesforce Marketing Cloud
 
The Bank of the Future: How Deloitte Powers the Omnichannel Digital Experience
The Bank of the Future: How Deloitte Powers the Omnichannel Digital ExperienceThe Bank of the Future: How Deloitte Powers the Omnichannel Digital Experience
The Bank of the Future: How Deloitte Powers the Omnichannel Digital Experience
Salesforce Marketing Cloud
 
10 Tricks for Standing Out in the Inbox with Luxottica and The RealReal
10 Tricks for Standing Out in the Inbox with Luxottica and The RealReal10 Tricks for Standing Out in the Inbox with Luxottica and The RealReal
10 Tricks for Standing Out in the Inbox with Luxottica and The RealReal
Salesforce Marketing Cloud
 
Marketing 2020: The Future in Five Years
Marketing 2020: The Future in Five YearsMarketing 2020: The Future in Five Years
Marketing 2020: The Future in Five Years
Salesforce Marketing Cloud
 
Automating Persuasion: Angie's List Taps Persado for Machine Generated Messaging
Automating Persuasion: Angie's List Taps Persado for Machine Generated MessagingAutomating Persuasion: Angie's List Taps Persado for Machine Generated Messaging
Automating Persuasion: Angie's List Taps Persado for Machine Generated Messaging
Salesforce Marketing Cloud
 

More from Salesforce Marketing Cloud (20)

Marketing and Sales Aligned with a Common Goal
Marketing and Sales Aligned with a Common GoalMarketing and Sales Aligned with a Common Goal
Marketing and Sales Aligned with a Common Goal
 
How Salesforce Uses the Marketing Cloud
How Salesforce Uses the Marketing CloudHow Salesforce Uses the Marketing Cloud
How Salesforce Uses the Marketing Cloud
 
When Every Moment Matters: Apply a Marketing Mindset to Customer Service
When Every Moment Matters: Apply a Marketing Mindset to Customer ServiceWhen Every Moment Matters: Apply a Marketing Mindset to Customer Service
When Every Moment Matters: Apply a Marketing Mindset to Customer Service
 
Retail CLV is the New Black
Retail CLV is the New BlackRetail CLV is the New Black
Retail CLV is the New Black
 
CRM Strategies for Accelerating B2B Pipeline Growth
CRM Strategies for Accelerating B2B Pipeline GrowthCRM Strategies for Accelerating B2B Pipeline Growth
CRM Strategies for Accelerating B2B Pipeline Growth
 
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving SuccessHow CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
 
No Reservation? No Problem! OpenTable and Marketing Cloud at Your Service
No Reservation? No Problem! OpenTable and Marketing Cloud at Your ServiceNo Reservation? No Problem! OpenTable and Marketing Cloud at Your Service
No Reservation? No Problem! OpenTable and Marketing Cloud at Your Service
 
How Kraft Drives Email Engagement Using Native Advertising & Personalization
How Kraft Drives Email Engagement Using Native Advertising & PersonalizationHow Kraft Drives Email Engagement Using Native Advertising & Personalization
How Kraft Drives Email Engagement Using Native Advertising & Personalization
 
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving SuccessHow CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
 
How ALEX AND ANI & Elizabeth Arden Focus on the Customer Experience
How ALEX AND ANI & Elizabeth Arden Focus on the Customer ExperienceHow ALEX AND ANI & Elizabeth Arden Focus on the Customer Experience
How ALEX AND ANI & Elizabeth Arden Focus on the Customer Experience
 
How Intuit Turned Transactional Emails Into Quick Customer Wins
How Intuit Turned Transactional Emails Into Quick Customer WinsHow Intuit Turned Transactional Emails Into Quick Customer Wins
How Intuit Turned Transactional Emails Into Quick Customer Wins
 
Power your Marketing with Apps with the Salesforce1 Platform
Power your Marketing with Apps with the Salesforce1 PlatformPower your Marketing with Apps with the Salesforce1 Platform
Power your Marketing with Apps with the Salesforce1 Platform
 
How the Best Consumer Brands like Angie's List Find New Customers on Facebook
How the Best Consumer Brands like Angie's List Find New Customers on FacebookHow the Best Consumer Brands like Angie's List Find New Customers on Facebook
How the Best Consumer Brands like Angie's List Find New Customers on Facebook
 
Blending Service & Marketing: HP Social Customer Care Increases Customer Loyalty
Blending Service & Marketing: HP Social Customer Care Increases Customer LoyaltyBlending Service & Marketing: HP Social Customer Care Increases Customer Loyalty
Blending Service & Marketing: HP Social Customer Care Increases Customer Loyalty
 
You Talkin' to Me? How Redbox Personalizes its Emails to 40 Million Subscribers
You Talkin' to Me? How Redbox Personalizes its Emails to 40 Million SubscribersYou Talkin' to Me? How Redbox Personalizes its Emails to 40 Million Subscribers
You Talkin' to Me? How Redbox Personalizes its Emails to 40 Million Subscribers
 
Mobile Engagement: The Right Message at the Right Time with Nationwide
Mobile Engagement: The Right Message at the Right Time with NationwideMobile Engagement: The Right Message at the Right Time with Nationwide
Mobile Engagement: The Right Message at the Right Time with Nationwide
 
The Bank of the Future: How Deloitte Powers the Omnichannel Digital Experience
The Bank of the Future: How Deloitte Powers the Omnichannel Digital ExperienceThe Bank of the Future: How Deloitte Powers the Omnichannel Digital Experience
The Bank of the Future: How Deloitte Powers the Omnichannel Digital Experience
 
10 Tricks for Standing Out in the Inbox with Luxottica and The RealReal
10 Tricks for Standing Out in the Inbox with Luxottica and The RealReal10 Tricks for Standing Out in the Inbox with Luxottica and The RealReal
10 Tricks for Standing Out in the Inbox with Luxottica and The RealReal
 
Marketing 2020: The Future in Five Years
Marketing 2020: The Future in Five YearsMarketing 2020: The Future in Five Years
Marketing 2020: The Future in Five Years
 
Automating Persuasion: Angie's List Taps Persado for Machine Generated Messaging
Automating Persuasion: Angie's List Taps Persado for Machine Generated MessagingAutomating Persuasion: Angie's List Taps Persado for Machine Generated Messaging
Automating Persuasion: Angie's List Taps Persado for Machine Generated Messaging
 

Recently uploaded

Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
MichaelKnudsen27
 
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid ResearchHarnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Neo4j
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Hiroshi SHIBATA
 
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
"Scaling RAG Applications to serve millions of users",  Kevin Goedecke"Scaling RAG Applications to serve millions of users",  Kevin Goedecke
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
Fwdays
 
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
Jason Yip
 
Apps Break Data
Apps Break DataApps Break Data
Apps Break Data
Ivo Velitchkov
 
Y-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PPY-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PP
c5vrf27qcz
 
Must Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during MigrationMust Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during Migration
Mydbops
 
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
Jakub Marek
 
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
Fwdays
 
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfHow to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
Chart Kalyan
 
Christine's Product Research Presentation.pptx
Christine's Product Research Presentation.pptxChristine's Product Research Presentation.pptx
Christine's Product Research Presentation.pptx
christinelarrosa
 
"What does it really mean for your system to be available, or how to define w...
"What does it really mean for your system to be available, or how to define w..."What does it really mean for your system to be available, or how to define w...
"What does it really mean for your system to be available, or how to define w...
Fwdays
 
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
DanBrown980551
 
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving
 
The Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptxThe Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptx
operationspcvita
 
JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green MasterplanJavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
Miro Wengner
 
Day 2 - Intro to UiPath Studio Fundamentals
Day 2 - Intro to UiPath Studio FundamentalsDay 2 - Intro to UiPath Studio Fundamentals
Day 2 - Intro to UiPath Studio Fundamentals
UiPathCommunity
 
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving
 
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Pitangent Analytics & Technology Solutions Pvt. Ltd
 

Recently uploaded (20)

Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
 
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid ResearchHarnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
 
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
"Scaling RAG Applications to serve millions of users",  Kevin Goedecke"Scaling RAG Applications to serve millions of users",  Kevin Goedecke
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
 
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
 
Apps Break Data
Apps Break DataApps Break Data
Apps Break Data
 
Y-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PPY-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PP
 
Must Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during MigrationMust Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during Migration
 
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
 
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
 
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfHow to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
 
Christine's Product Research Presentation.pptx
Christine's Product Research Presentation.pptxChristine's Product Research Presentation.pptx
Christine's Product Research Presentation.pptx
 
"What does it really mean for your system to be available, or how to define w...
"What does it really mean for your system to be available, or how to define w..."What does it really mean for your system to be available, or how to define w...
"What does it really mean for your system to be available, or how to define w...
 
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
 
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024
 
The Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptxThe Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptx
 
JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green MasterplanJavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
 
Day 2 - Intro to UiPath Studio Fundamentals
Day 2 - Intro to UiPath Studio FundamentalsDay 2 - Intro to UiPath Studio Fundamentals
Day 2 - Intro to UiPath Studio Fundamentals
 
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
 
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
 

10 Examples of Social Media Command Centers

  • 1. 10 Examples of Social Media Command Centers Content & Community Salesforce Marketing Cloud March 2013
  • 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, Inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, Inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, Inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. Overview A social media command center is simply a dedicated area where a company’s social media team can monitor and engage social conversation around their brand and market. It might be a state of the art showpiece, or just a grouping of desks in a room. It enables: • Real-time monitoring • Executives to gauge the social health of the brand • Daily workflow and triage • Crisis management implementation • Internal coordination Here are 10 examples of social media command centers from some of the biggest brands.Read more about these brands in our free ebook. 3
  • 11. 2012 MLB All-Star Game 11
  • 14. Download the Full Ebook Want to learn more? Click here to read the full ebook. 14
  • 15. Thank You! Contact us at www.salesforce.com/marketing-cloud or: facebook.com/marketingcloud @MarketingCloud linkedin.com/company/marketing-cloud +MarketingCloud youtube.com/MarketingCloud