The purpose of this paper is to explain power factor and the methods that electric utilities use to impose a charge or “power factor penalty” on the bills of large industrial customers to compensate the utility for the incremental costs associated with providing the increased current, supplying the additional losses, and otherwise covering the costs associated with the effects of poor power factor on the electric system.
Ratemaking and Environmental Compliance PlansJohn Wolfram
Utilities make significant investments to comply with environmental regulations. This paper discusses the ratemaking considerations for utilities' Environmental Compliance Plans.
The purpose of this paper is to explain power factor and the methods that electric utilities use to impose a charge or “power factor penalty” on the bills of large industrial customers to compensate the utility for the incremental costs associated with providing the increased current, supplying the additional losses, and otherwise covering the costs associated with the effects of poor power factor on the electric system.
Ratemaking and Environmental Compliance PlansJohn Wolfram
Utilities make significant investments to comply with environmental regulations. This paper discusses the ratemaking considerations for utilities' Environmental Compliance Plans.
On Messages, MKTG, & Media: The Political Philosophy of Marketing, Communicat...wspj
The objective of this study is to analyze the relationship between marketing as mass communication and collective conscious as a sociopolitical theory. The series of papers are intended to familiarize the reader with marketing as a business with clear-cut objectives and as an example of mass communication in general. The analysis of marketing in this paper will cover traditional marketing communications, the technological advances in marketing and communications, and finally the new dawn of marketing in light of the explosion of social media as the new go-to medium. The analysis will then take marketing outside of its industry context and look at the deeper interactions (individual-to-individual, collective-to-individual, individual-to-collective) taking place during the processes of marketing as exemplified in different cases and how these examples demonstrate the communication of a collective ethos, one way or another. Basically, the analysis of marketing and collective consciousness, in this paper, seeks to think about how the different ways of telling a lot people stuff or having a lot of people say stuff to one another creates a unified message or expression within that group of people.
A significant amount of work has been done to analyze the impact of marketing on the way people communicate and how people understand things and get information, but it could be interesting to analyze the impact that marketing has had on people as a whole. That is to beg the question: how can marketing in its various uses impact the masses of people, or more simply put, The People? Yes, that stylistic adjustment of the concept of “the people” indicates the nuanced idea of society as at all time and everywhere a bodypolitic whether microcosmic or holistically, even in the circumstances of anti-political mobilization. So in what ways do and can marketing communications influence or inform the collective consciousness of a people, a political or sub-political consciousness? In order to provide insight in response to this question it will be essential to analyze three central themes within this question: the particular role of Personhood or personality (stylish anthropomorphism) in the idea of branding and brand marketing, the relationship between marketing and social milieu, and finally the mechanisms of marketing in disseminating messages and influencing general consensus and what that means for the mechanisms and the activity of mass communication.
Though this may sound particularly technical or theoretical, it is not necessarily or especially so. This paper will simply look at marketing's ability to excite and elicit group expression and what that excitement means, when and where. The constant theme in this series of analyses will be the comparison of political marketing and business marketing and their impacts upon society hinging on general popularity. We need to see how messages work in the world today and we'll figure out how to better communica
Etude E-marketing : Email mobile - maelle urbanmaelleurban
Comment l’e-mail marketing peut-il être adapté au terminal mobile, afin de maintenir et renforcer la relation client ?
Avec l’expansion des téléphones pouvant se connecter à l’Internet mobile, il devient essentiel pour les entreprises d’adapter leur stratégie à ce nouveau canal. En effet, l’Internet mobile permet de consulter ses e-mails, première motivation de connexion via le téléphone mobile. Or, il existe une multitude de terminaux mobiles ayant tous des caractéristiques technologiques différentes. La lecture de l’e-mail sur téléphone mobile devient alors parfois laborieuse. Or, un e-mail non consulté est un client potentiellement perdu. L’e-mail doit donc s’adapter rapidement à ce nouveau canal.
#Bornsocial Usages des médias sociaux par les moins de 13 ansheaven
La génération des moins de 13 ans va t-elle bouleverser le marketing sur les Médias Sociaux ?
Le 27 septembre 2016, une conférence organisée par l'agence en communication digitale Heaven Conseil a traité de la question des préados sur les réseaux sociaux et leur influence sur le marketing de demain.
Cette population des moins de 13 ans est particulièrement intéressante car elle n'est pas sensée pouvoir s'inscrire à ces plate-formes.
La plupart des chiffres présentés sont exclusifs et ont été obtenus en partenariat avec l'association Génération-Numérique.
On Messages, MKTG, & Media: The Political Philosophy of Marketing, Communicat...wspj
The objective of this study is to analyze the relationship between marketing as mass communication and collective conscious as a sociopolitical theory. The series of papers are intended to familiarize the reader with marketing as a business with clear-cut objectives and as an example of mass communication in general. The analysis of marketing in this paper will cover traditional marketing communications, the technological advances in marketing and communications, and finally the new dawn of marketing in light of the explosion of social media as the new go-to medium. The analysis will then take marketing outside of its industry context and look at the deeper interactions (individual-to-individual, collective-to-individual, individual-to-collective) taking place during the processes of marketing as exemplified in different cases and how these examples demonstrate the communication of a collective ethos, one way or another. Basically, the analysis of marketing and collective consciousness, in this paper, seeks to think about how the different ways of telling a lot people stuff or having a lot of people say stuff to one another creates a unified message or expression within that group of people.
A significant amount of work has been done to analyze the impact of marketing on the way people communicate and how people understand things and get information, but it could be interesting to analyze the impact that marketing has had on people as a whole. That is to beg the question: how can marketing in its various uses impact the masses of people, or more simply put, The People? Yes, that stylistic adjustment of the concept of “the people” indicates the nuanced idea of society as at all time and everywhere a bodypolitic whether microcosmic or holistically, even in the circumstances of anti-political mobilization. So in what ways do and can marketing communications influence or inform the collective consciousness of a people, a political or sub-political consciousness? In order to provide insight in response to this question it will be essential to analyze three central themes within this question: the particular role of Personhood or personality (stylish anthropomorphism) in the idea of branding and brand marketing, the relationship between marketing and social milieu, and finally the mechanisms of marketing in disseminating messages and influencing general consensus and what that means for the mechanisms and the activity of mass communication.
Though this may sound particularly technical or theoretical, it is not necessarily or especially so. This paper will simply look at marketing's ability to excite and elicit group expression and what that excitement means, when and where. The constant theme in this series of analyses will be the comparison of political marketing and business marketing and their impacts upon society hinging on general popularity. We need to see how messages work in the world today and we'll figure out how to better communica
Etude E-marketing : Email mobile - maelle urbanmaelleurban
Comment l’e-mail marketing peut-il être adapté au terminal mobile, afin de maintenir et renforcer la relation client ?
Avec l’expansion des téléphones pouvant se connecter à l’Internet mobile, il devient essentiel pour les entreprises d’adapter leur stratégie à ce nouveau canal. En effet, l’Internet mobile permet de consulter ses e-mails, première motivation de connexion via le téléphone mobile. Or, il existe une multitude de terminaux mobiles ayant tous des caractéristiques technologiques différentes. La lecture de l’e-mail sur téléphone mobile devient alors parfois laborieuse. Or, un e-mail non consulté est un client potentiellement perdu. L’e-mail doit donc s’adapter rapidement à ce nouveau canal.
#Bornsocial Usages des médias sociaux par les moins de 13 ansheaven
La génération des moins de 13 ans va t-elle bouleverser le marketing sur les Médias Sociaux ?
Le 27 septembre 2016, une conférence organisée par l'agence en communication digitale Heaven Conseil a traité de la question des préados sur les réseaux sociaux et leur influence sur le marketing de demain.
Cette population des moins de 13 ans est particulièrement intéressante car elle n'est pas sensée pouvoir s'inscrire à ces plate-formes.
La plupart des chiffres présentés sont exclusifs et ont été obtenus en partenariat avec l'association Génération-Numérique.
